Videoagency

What Videoagency does

VideoAgency is a Rotterdam-based video production company founded in 2016 by André Freyssen, operating with a core team of 7-8 staff supplemented by a network of freelance directors, animators, sound technicians, and editors. The firm delivers a portfolio of seven service lines - video marketing, interactive video, format development, 2D/3D animation, explainer videos, brandmovies, and HR video campaigns - to Dutch enterprise and public-sector clients, with notable engagements including Albert Heijn, Gemeente Rotterdam, Rijkswaterstaat, ProRail, Provincie Zeeland, the Eurovisie Songfestival 2021 aftermovie (183M viewers), and KOTUG International.

The underlying technology stack combines in-house creative and production capabilities with third-party interactive video platforms, primarily BlueBillyWig (and optionally Ivory Studio) for clickable overlays, viewer-choice navigation, and engagement analytics. VideoAgency positions interactive video as a measurable format, citing that interactive films are watched up to 52x longer than linear equivalents, with documented client outcomes such as a 48% lift in job applications for Albert Heijn. The firm has also introduced AI tooling internally to automate spotting, subtitling, transcription, and documentation across the production workflow, and hosted a 2024 innovation event showcasing an AI-generated video clip.

Commercially, VideoAgency operates a project-based, custom-scope services model anchored on a consultative sales motion: prospective clients receive free brainstorming sessions yielding at least three creative ideas before any commercial commitment, with the firm explicitly aiming for long-term relationships rather than transactional delivery. Revenue is supplemented by a recently introduced subscription tier ('Abbonementen') tied to format development and recurring content series. Customer mix is concentrated in Dutch municipal, provincial, and national government bodies, large enterprise HR and employer-branding buyers (notably Albert Heijn), cultural institutions, and infrastructure operators - with 7-year tenure at Albert Heijn and a multi-year 'Wikken en Wegen' series for Rijkswaterstaat as evidence of retention. The company is privately held, founder-owned, has no disclosed external funding or institutional shareholders, and markets primarily through its website, a Dutch-language blog, and organic social channels.

Name

Videoagency

Legal name

VideoAgency

Website

https://videoagency.nl

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

VideoAgency is a Rotterdam-based, founder-led video production firm founded in 2016, delivering brandmovies, interactive video, animation, explainers, HR campaigns, and format development to Dutch government bodies, large enterprises (notably Albert Heijn), cultural institutions, and infrastructure operators, supplemented by AI-assisted production workflows.

Ownership category

akta.pro rank

Product category

Corporate Video Production Services

NAICS

Motion Picture and Video Production (51211), Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Video/Film Creative Agencies (Concept-to-Creative) (MPAAAAAG)

akta.pro secondary industries

VFX Supervision & On-Set VFX Services (MPAHABAA), Interactive Video & Video-Based Learning Authoring (EDAFAHAC)

Keywords

• Corporate video production
• Explainer video services
• Interactive video marketing
• Brand film production
• Animation video services

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Video Production Services: Project-based video production services including brandmovies, video campaigns, explainers, animations, HR campaigns, and interactive videos. Projects are custom-made for each client with pricing discussed during initial consultations based on project scope and requirements.
2. Ongoing Client Relationships: Long-term collaborative relationships with clients resulting in recurring projects. Many clients return for additional video production needs, indicating a relationship-based revenue model.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Videoagency is a Dutch video production agency that develops and produces strategic video content for organizations, covering video marketing, interactive video, format development, animation, explainer videos, brand films, and HR video campaigns. The agency works with clients from initial concept and script through filming, editing, motion graphics, and distribution, and integrates the BlueBillyWig interactive video platform to add clickable, measurable elements to its productions.

Product overview

VideoAgency is a video production company based in Rotterdam offering a comprehensive suite of video services. Their portfolio includes seven distinct service offerings: Videomarketing (strategic video marketing and campaign management), Interactieve Video (interactive video experiences with viewer navigation), Format Ontwikkeling (recurring video format development), Animatie (2D/3D animation and motion graphics), Explainer (animated explainer videos with presenters), Brandmovie (corporate brand films), and HR Video Campagne (recruitment and employer branding videos). The company positions itself as a full-service partner from concept development through production to distribution, specializing in video content that drives reach and conversion.

Differentiator

Problem solved

Functional benefit

Products and services

• Videomarketing Strategic marketing video production service that helps organizations plan, script, and produce videos designed to support brand, campaign, and conversion objectives. Aimed at Dutch enterprises, institutions, and public-sector organizations needing video content tied to measurable marketing outcomes.
• Interactieve Video Interactive video production service that adds clickable hotspots, branching scenarios, and measurable engagement layers to standard video content, enabled through the BlueBillyWig platform. Aimed at organizations seeking video experiences that drive measurable interaction beyond passive viewing.
• Format Ontwikkeling Service that develops repeatable video formats and content series tailored to a client's recurring communication needs. Aimed at organizations that want consistent, recognizable video series rather than one-off productions, including recurring campaigns, internal updates, or branded content streams.
• Animatie Animation production service delivering 2D and motion graphics animations for use as standalone content or as part of broader video campaigns. Aimed at organizations that need visually engaging, often abstract or stylized content to explain concepts or to add visual impact to existing video.
• Explainer Explainer video production service that condenses complex products, services, or policy topics into short, clear video narratives. Aimed at Dutch enterprises, public-sector bodies, and institutions that need to educate internal or external audiences on complicated subject matter.
• Brandmovie Brand film production service that crafts cinematic brand and corporate films intended to communicate organizational identity, values, or campaigns. Aimed at Dutch enterprises, cultural institutions, and public-sector bodies seeking high-production-value brand storytelling.
• HR Video Campagne HR and employer branding video campaign service that produces recruitment videos, internal culture pieces, and employer brand campaigns. Aimed at Dutch employers seeking to attract candidates, onboard staff, or reinforce internal culture through targeted video content.

Quantifiable outcome

• Interactive video achieves 52x longer viewing time than linear video
• +5 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability1 record

Feature4 records

Partnerships

Six partnerships are on record, tiered major, core and minor.

• MothershipmajorStrategic or Co-development PartnerCollaborated with VideoAgency on the 'De namen van 14 mei 1940' campaign for Comité Herdenking 14 Mei. Mothership provided the campaign and idea concept while VideoAgency handled production for the 85th anniversary commemoration of the Rotterdam bombing.
• Roos&vandeWerkmajorStrategic or Co-development PartnerCollaborated with VideoAgency and Gemeente Rotterdam on the 'Rotterdam. Sterker Door' video campaign and online talkshow developed as a response to the COVID-19 crisis.
• BlueBillyWigcoreTechnology or IntegrationOnline video platform partner providing interactivity features and video player technology. Used for Albert Heijn interactive recruitment video and other interactive video projects. Enables clickable overlays, viewer choice navigation, and detailed analytics.
• EndoubleminorStrategic or Co-development PartnerTechnology partner involved with Albert Heijn interactive video project for recruitment, working alongside VideoAgency and BlueBillyWig.
• Das BurominorStrategic or Co-development PartnerDesign agency that rebranded Operadagen Rotterdam to O-Festival. VideoAgency collaborated with Das Buro to translate the rebranding into a brandmovie and radio commercial.
• Make it HappenmajorStrategic or Co-development PartnerMarketing agency collaboration on Koningsdag 2023 project for Gemeente Rotterdam alongside VideoAgency and Rotterdam Festivals.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Wefilm: Nordic (Denmark-based) creative video agency producing brand films, commercials, and digital video content for enterprise clients. Directly comparable as a similarly-sized specialist video creative agency operating in Northern Europe with comparable branded video services.
• Wyzowl: UK-based video production agency specializing in explainer videos, animated content, and branded video for B2B clients. Closely comparable as a specialized video agency with a similar product mix and SMB-to-enterprise client base.
• Czar Amsterdam: Amsterdam-based full-service production company spanning commercials, brand content, and documentary work. Comparable as a Dutch-headquartered creative video production house serving similar enterprise and brand clients.
• Lemonlight: US-based video production agency serving enterprise, e-commerce, and brand clients with brand videos, explainers, and social content. Comparable operating model and service mix to VideoAgency in a different geography.
• Bonkers Film & Video: Dutch video production agency producing brand films, explainers, and corporate video content for B2B clients. Closely comparable as a Netherlands-based video agency targeting enterprise and government buyers with similar service lines.

Emerging players

• Unit Image: Netherlands-based creative studio focused on animation, VFX, and CG content for commercials and branded entertainment. Comparable in terms of Dutch presence and creative production capabilities, with a stronger specialization in animation/VFX.
• Spacestation: UK-based interactive video and immersive content studio producing branded interactive experiences. Comparable as a specialist in interactive video production, with overlap on the niche that differentiates VideoAgency.

Broad incumbents

• Dept Agency: Amsterdam-headquartered global digital agency offering creative, technology, and marketing services including video production. Comparable end-client base in Dutch enterprise but broader scope and significantly larger scale than VideoAgency.
• MediaMonks (S4 Capital): Netherlands-founded global creative production powerhouse now part of S4 Capital. Overlaps with VideoAgency on branded video content and production services but operates at vastly larger scale with a full digital creative + media + technology stack.

Others

• BlueBillyWig: Dutch interactive video platform and VideoAgency's core technology partner. Adjacent rather than directly competing; provides the interactivity technology VideoAgency leverages for its differentiated offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/video-agency
• Facebookfacebook.com/VideoAgencyNL

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Videoagency