Rosso Gargano
Rosso Gargano is a Puglia-based cooperative that cultivates, processes, and distributes a vertically integrated line of Italian tomato products (peeled tomatoes, datterini, passata, sauces) to consumers, HORECA, and retail buyers in Italy and the US, acquired by De Cecco in June 2026.
- Company typePrivate
- Founded2008
- HeadquartersFoggia, Italy
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Rosso Gargano firmographics
Firmographics- Name
- Rosso Gargano
- Legal name
- Rossogargano S.C.A.P.A.
- Website
- https://rossogargano.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Rosso Gargano is a Puglia-based cooperative that cultivates, processes, and distributes a vertically integrated line of Italian tomato products (peeled tomatoes, datterini, passata, sauces) to consumers, HORECA, and retail buyers in Italy and the US, acquired by De Cecco in June 2026.
- Ownership category
- akta.pro rank
Rosso Gargano industry classification
Industry- Product category
- Processed Tomatoes
- SIC
- Agricultural Production-Crops (100), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033)
- akta.pro primary industry
- Solanaceous Vegetable Farming (Tomatoes, Peppers, Eggplant) (AFAGADAE)
Keywords
Where Rosso Gargano is headquartered
LocationHeadquarters
- HQ city
- Foggia
- HQ country
- Italy
- HQ region
- Europe
Offices4 records
Markets served
Rosso Gargano business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- B2C e-commerce sales: Direct-to-consumer sales through their online shop (rossogarganoshop.com) selling tomato products (pelati, passata, datterini, cubettata, polpa fine, sughi) at fixed retail prices. Customers include individual consumers ordering for home delivery and HORECA businesses (restaurants and pizzerias) ordering in bulk formats.
- Wholesale and retail distribution: Wholesale distribution through Italian retail partners and international markets via Rosso Gargano USA distributor. The company sells processed tomato products in various formats (400g, 800g, 2.55Kg, 4.05Kg, 10Kg) to retail chains and food service distributors.
- EU agricultural subsidies: The company received EU PSR (Programma di Sviluppo Rurale) funding under Measure 4, Sub-measure 4.2 for expansion and technological modernization of the fruit and vegetable processing facility, amounting to €1,679,727.30 in approved support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Pelati di Puglia 400g |
| Unit Pricing | Pay-as-you-go | Pelati di Puglia 800g |
| Unit Pricing | Pay-as-you-go | Pomodorini di Puglia |
| Unit Pricing | Pay-as-you-go | Polpa fine di Puglia |
| Unit Pricing | Pay-as-you-go | Cubettata di Puglia |
| Unit Pricing | Pay-as-you-go | Datterini di Puglia |
| Unit Pricing | Pay-as-you-go | Datterini pelati di Puglia |
| Unit Pricing | Pay-as-you-go | Datterini gialli di Puglia |
| Unit Pricing | Pay-as-you-go | Pelati di Puglia Biologici |
| Unit Pricing | Pay-as-you-go | Cubettata di Puglia Biologica |
| Unit Pricing | Pay-as-you-go | Sugo fresco con datterino pelato |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Rosso Gargano product offering
Product offeringCore offering
Rosso Gargano cultivates tomatoes on owned farmland in Puglia, Italy, and processes them at its own facility in Foggia to produce peeled tomatoes (pelati), tomato puree (passata), datterini, cherry tomatoes, chopped tomatoes, crushed tomatoes, tomato paste, and ready-made sauces, available in both conventional and organic variants. Products are sold in consumer formats (400g-800g) through its own e-commerce shop and in bulk HORECA formats (2.5Kg-10Kg) to restaurants and pizzerias, with international distribution via Rosso Gargano USA.
Product overview
Rosso Gargano is a tomato and vegetable processing company based in Foggia, Puglia, Italy. The company operates a vertically integrated model, growing and processing tomatoes from field to finished product. Their portfolio consists of core tomato products (whole peeled tomatoes/pelati, passata/puree, datterini, pomodorini/cherry tomatoes, cubettata/chopped tomatoes, polpa fine/crushed tomatoes, doppio concentrato/tomato paste) and ready-made sauces (sugo alle verdure, sugo al basilico, sugo all'arrabbiata, sugo di datterino pelato). Products are available in both conventional and organic (biologico) varieties. The company also holds certifications including BRCGS, IFS Food, ISO 22005, Kosher, Halal (WHA), JAS, and Real Neapolitan Pizza.
Differentiator
Problem solved
Functional benefit
Products and services
- Pelati di Puglia (Peeled Tomatoes) Whole peeled tomatoes in tomato juice with citric acid as acidity regulator. The traditional Italian peeled tomato, firm and fleshy, sold in jars for home and HORECA use.
- Pelati di Puglia con basilico (Peeled Tomatoes with Basil) Whole peeled tomatoes combined with fresh basil flavor, available in retail and 3Kg bulk formats.
- Pelati di Puglia Salsati (Peeled Tomatoes in Puree) Traditional peeled tomatoes in tomato puree, firm and fleshy, marketed as the most traditional Italian tomato product.
- Passata di Puglia (Tomato Puree) Traditional dense and velvety tomato puree for limited-cooking sauces that coat pasta effectively.
- Passata di Puglia al Basilico (Tomato Puree with Basil) Traditional tomato puree infused with basil for aromatic Italian sauce preparation.
- Passata di Puglia Biologica (Organic Tomato Puree)
Quantifiable outcome
- Projected combined turnover growth from €740M (2026) to over €1B (2027) following De Cecco acquisition
Companies that use Rosso Gargano
Customer profileSegments3 records
Ideal customer profiles3 records
Rosso Gargano technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
Rosso Gargano partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- De CeccocoreDe Cecco, an Italy-based pasta producer, acquired Rosso Gargano in June 2026. The acquisition, supported by Intesa Sanpaolo financing, is expected to expand De Cecco's supply chain and increase sales, with projections of growing combined turnover from €740 million in 2026 to over €1 billion in 2027. The acquisition positions Rosso Gargano as part of De Cecco's broader food portfolio.
- Rosso Gargano USAcoreRosso Gargano USA is the exclusive US distributor for Rosso Gargano tomato products. Located in Manassas, VA, the distributor handles sales and distribution across the United States. Contact is Lino Laudiero ([email protected], 703-395-0458).
- AEONminorAEON is a retail buyer for whom Rosso Gargano (as Conserve Alimentari Futuragri S.C.A.P.A.) follows a Code of Conduct (Codice di condotta) covering labor rights, environmental management, food safety, and ethical sourcing. This is a supply relationship where Rosso Gargano supplies products under AEON's ethical sourcing program, not a product integration partnership.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Rosso Gargano competitors and assessment
Company assessmentDirect peers
- Mutti: Italy-based premium tomato products company (pelati, passata, paste) and the dominant brand in the Italian canned-tomato category; competes directly with Rosso Gargano for premium retail and HORECA shelf space, with substantially larger scale.
- Cirio: Iconic Italian canned-tomatoes and preserved-vegetables brand with deep Italian retail penetration, including peeled tomatoes and passata. Directly competes with Rosso Gargano in tomato preserves and benefits from much larger scale and brand awareness.
- De Rica: Italian preserved-tomato specialist (part of Conserve Italia) producing peeled tomatoes, tomato paste, and pulp. Overlaps with Rosso Gargano on core SKUs such as pelati, passata, and concentrate and competes for similar Italian retail and HORECA buyers.
- Pomì: Italian tomato products brand owned by Conserve Italia, focused on passata, chopped tomatoes, and pulp in 100% recyclable packaging; directly comparable to Rosso Gargano on products, target consumer, and Italian retail positioning.
- La Valle (Ortomio): Italian producer of premium canned and preserved vegetables centered on Puglia-grown raw materials (tomatoes, artichokes, peppers). Closely matches Rosso Gargano's Puglia terroir and short-supply-chain positioning, with overlapping product and consumer categories.
Emerging players
- Bella Terra (Saclà / Ital passion): Premium Italian canned-tomato and sauce brands distributed through US specialty retail; comparable to Rosso Gargano in targeting US-based Italian-food consumers seeking authentic, traceable Italian tomato products.
Broad incumbents
- Cento Fine Foods: US-based Italian-specialty food brand offering canned tomatoes, peeled tomatoes, and sauces; a direct competitor to Rosso Gargano in the US Italian-food retail channel, with established US distribution where Rosso Gargano relies on its Manassas distributor.
- Conserve Italia: Large Italian agricultural cooperative that owns multiple tomato and fruit-product brands (Pomì, De Rica, Valfrutta). Comparable to Rosso Gargano in cooperative structure and tomato-processing focus, but operates at significantly larger scale across many categories.
Regional players
- Rummo: Italian premium pasta brand focused on the Italian domestic market with broad retail distribution; comparable as an Italy-based premium pasta/food peer and future potential go-to-market ally alongside De Cecco for combined pantry propositions.
Others
- De Cecco: Italian premium pasta producer that acquired Rosso Gargano in June 2026; not a direct competitor but the new parent providing capital, distribution scale, and complementary supply-chain assets, and a useful benchmark for category-scale and go-to-market reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Rosso Gargano social profiles
Digital presenceRosso Gargano compliance and trust
Trust signalCompliance9 records
Rosso Gargano financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rosso Gargano leadership team
Management profileNumber of profiles
Rosso Gargano funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rosso Gargano M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rosso Gargano
What does Rosso Gargano do?
Rosso Gargano cultivates tomatoes on owned farmland in Puglia, Italy, and processes them at its own facility in Foggia to produce peeled tomatoes (pelati), tomato puree (passata), datterini, cherry tomatoes, chopped tomatoes, crushed tomatoes, tomato paste, and ready-made sauces, available in both conventional and organic variants. Products are sold in consumer formats (400g-800g) through its own e-commerce shop and in bulk HORECA formats (2.5Kg-10Kg) to restaurants and pizzerias, with international distribution via Rosso Gargano USA.
Is Rosso Gargano a public or private company?
Rosso Gargano is a private company. It is classified as corporate owned and is currently operating.
When was Rosso Gargano founded?
Rosso Gargano was founded in 2008. It employs 51 to 100 people.
Where is Rosso Gargano based?
Rosso Gargano is headquartered in Foggia, Italy, in the Europe region.
How does Rosso Gargano make money?
Three revenue lines are on record. B2C e-commerce sales are the primary driver. The others are wholesale and retail distribution and EU agricultural subsidies.
Who are Rosso Gargano's main competitors?
Direct peers on record are Mutti, Cirio, De Rica, Pomì and La Valle (Ortomio). Bella Terra (Saclà / Ital passion) is listed as an emerging player. Broad incumbents are Cento Fine Foods and Conserve Italia. Rummo is listed as a regional player. De Cecco is listed as an others.
Does Rosso Gargano have an API?
No public API is recorded for Rosso Gargano.
What industry is Rosso Gargano in?
Rosso Gargano's product category is Processed Tomatoes. Its primary akta.pro industry code is AFAGADAE, Solanaceous Vegetable Farming (Tomatoes, Peppers, Eggplant). Its SIC code is 100.