La Valle
La Valle is a family-owned Italian winery in Franciacorta producing eight DOCG sparkling wines plus Verdicchio and organic olive oil from Marche, sold direct-to-consumer through e-commerce and on-site tastings.
- Company typePrivate
- Founded1991
- HeadquartersRodengo Saiano, (BS) Italia, Italy
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What La Valle does
La Valle (Società Agricola di Pezzola s.s.) is a family-owned Italian winery founded in 1991 by Eugenio Pezzola in Rodengo Saiano, in the heart of the Franciacorta DOCG region of Lombardy. The Pezzola family has held the underlying vineyard since 1890. Today the company is operated by Eugenio's daughters Francesca and Cristina Pezzola. La Valle produces a portfolio of eight Franciacorta DOCG sparkling wines (Primum, Satèn, Rosé, Blanc de Noirs, Naturalis, Regium, Zerum, and Eugenium), crafted from Chardonnay, Pinot Bianco, and Pinot Nero grapes grown on its historical La Valle vineyard and the terraced Roccolo site. Production leverages traditional techniques, notably the Solera method for the Eugenium cuvée and extended lees aging ranging from 26 months (Primum) to 96 months (Zerum, a 2004-vintage Riserva with 16 years on lees).
The company operates across two facilities in Rodengo Saiano: a historic 15th-century cellar used for hospitality, visits, and tasting experiences, and a modern winery constructed in 2010 dedicated to vinification and maturation. In 2013 the family expanded into the Marche region, acquiring 13 hectares of hillside terrain in San Paolo di Jesi to produce Verdicchio dei Castelli di Jesi Classico Superiore DOC (marketed as Albente) and certified organic extra virgin olive oil. Revenue is generated through direct-to-consumer wine and olive oil sales via the proprietary e-commerce shop (shop.vinilavalle.it), on-premise estate sales, and wine tourism visits and tasting bookings. Distribution is domestic-only with a 30+ language website signaling aspirational international reach. In 2024-2025 the company secured EU Rural Development funding (CSR Marche 2023/2027, SRD01) for a 1.34-hectare new DOC vineyard planting in San Paolo di Jesi, confirmed by regional decree in May 2025.
La Valle firmographics
Firmographics- Name
- La Valle
- Legal name
- "LA VALLE" SOCIETA' AGRICOLA DI PEZZOLA S.S.
- Website
- https://vinilavalle.it
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- La Valle is a family-owned Italian winery in Franciacorta producing eight DOCG sparkling wines plus Verdicchio and organic olive oil from Marche, sold direct-to-consumer through e-commerce and on-site tastings.
- Ownership category
- akta.pro rank
La Valle industry classification
Industry- Product category
- Winery and Premium Italian Beverages
- NAICS
- Wineries (312130), Grape Vineyards (111332), Beer, Wine, and Liquor Retailers (445320)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Wine Production & Winemaking (AFAFAAAB)
- akta.pro secondary industries
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)
Keywords
Where La Valle is headquartered
LocationHeadquarters
- HQ city
- Rodengo Saiano, (BS) Italia
- HQ country
- Italy
- HQ region
- Europe
Offices3 records
Markets served
La Valle business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Wine Sales: Direct sales of Franciacorta DOCG wines including Primum, Satèn, Rosé, Blanc de Noirs, Naturalis, Regium, Zerum, and Eugenium. Also produces Verdicchio dei Castelli di Jesi DOC under the Marca Albente label.
- Olive Oil Sales: Sales of organic extra virgin olive oil from their 13-hectare olive grove in San Paolo di Jesi, Marche. Certified organic since 2013.
- Wine Tourism: Revenue from visits and wine tasting experiences at their historic cellar facility. Customers can book visits through their website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Direct sales via online shop and estate |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
La Valle product offering
Product offeringCore offering
La Valle is a family-owned Italian winery producing eight Franciacorta DOCG sparkling wines (Primum, Satèn, Rosé, Blanc de Noirs, Naturalis, Regium, Zerum, Eugenium) from Chardonnay, Pinot Bianco and Pinot Nero grapes grown on its estate in Rodengo Saiano, Franciacorta. It also produces a Verdicchio dei Castelli di Jesi Classico Superiore DOC (Marca Albente) and certified organic extra-virgin olive oil from a 13-hectare grove in Marche, with supplementary wine tourism visits and tasting experiences at its 15th-century cellar.
Product overview
La Valle is a family-owned agricultural company (Società Agricola di Pezzola s.s.) producing premium Italian wines and olive oil. The product portfolio centers on 8 Franciacorta DOCG sparkling wines (Primum, Satèn, Rosé, Blanc de Noirs, Naturalis, Regium, Zerum, and Eugenium) crafted from Chardonnay, Pinot Bianco, and Pinot Nero grapes grown in Rodengo Saiano. Additionally, the company produces Marca Albente, a Verdicchio dei Castelli di Jesi white wine from San Paolo di Jesi in Marche, and biological extra virgin olive oil from 13 hectares of olive groves in the Marche region. The wines combine tradition with innovation, with aging periods ranging from 26 months (Primum) to 16 years (Zerum Riserva).
Differentiator
Problem solved
Functional benefit
Brands
- Albente: Verdicchio dei Castelli di Jesi, Classico Superiore DOC produced in the Marche region. A 100% Verdicchio wine with good structure, aromatic and persistent.
Products and services
- Primum Franciacorta Brut DOCG
- Satèn Franciacorta Brut Millesimato DOCG Elegant Franciacorta Brut Millesimato DOCG made exclusively of white grapes (Chardonnay and Pinot Bianco), aimed at premium wine consumers seeking a silk-textured sparkling wine with extended lees aging.
- Rosé Franciacorta DOCG Franciacorta Rosé DOCG made from 100% Pinot Nero, structured and powerful, intended for premium wine consumers seeking an Italian sparkling rosé of single-grape origin.
- Blanc de Noirs Franciacorta Extra Brut Millesimato DOCG Franciacorta Extra Brut Millesimato DOCG made from selected Pinot Nero ('Roccolo' vineyard) using black grapes to produce a white wine, targeting premium sparkling-wine consumers seeking freshness, elegance and purity.
- Naturalis Franciacorta Extra Brut Millesimato DOCG Pure, most natural Extra Brut Franciacorta Millesimato DOCG targeting premium sparkling-wine consumers who prefer low-dosage wines and meticulous blending.
- Regium Franciacorta DOCG 'King' Millesimato Franciacorta DOCG from 100% Chardonnay grapes from La Valle's oldest vines, targeted at premium collectors seeking a single-vineyard, long-aged Franciacorta.
- Zerum Franciacorta Dosaggio Zero Riserva Millesimato DOCG Franciacorta Dosaggio Zero Riserva Millesimato DOCG with no sugar additions and 16 years of lees aging, intended for collectors and connoisseurs of long-aged, zero-dosage sparkling wines.
- Eugenium Franciacorta Dosaggio Zero Riserva DOCG
- Marca Albente Verdicchio dei Castelli di Jesi Classico Superiore DOC 100% Verdicchio white wine under the Albente brand from Marche with good structure, aromatic, fine and persistent; certified organic since 2013, targeted at organic and premium white-wine consumers.
- Olio Biologico Extra Vergine di Oliva Cold-pressed biological extra-virgin olive oil with fruity taste, sweet tendency and bitter/spicy tones, low acidity and intense flavor, produced from La Valle's 13-hectare olive grove in San Paolo di Jesi, Marche, for health-conscious organic food consumers.
Quantifiable outcome
- Minimum 26 months aging on lees for all Franciacorta wines
- +1 more outcomes
Companies that use La Valle
Customer profileSegments2 records
Ideal customer profiles2 records
La Valle technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
La Valle partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Regione Marche - Complemento di Sviluppo Rurale 2023/2027minorEU Rural Development funding for agricultural competitiveness. Project: Expansion of vineyard area with new DOC vineyard planting of 1.34 hectares in San Paolo di Jesi (AN). Ammissibility confirmed by Decree of the Director of Competitiveness of Enterprises Sector n. 236 of May 21, 2025.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
La Valle competitors and assessment
Company assessmentDirect peers
- Mosnel: Family-owned Franciacorta DOCG producer with comparable boutique scale, single-estate positioning, and extended lees aging across multiple cuvées. Direct category and scale peer.
- Ca' del Bosco: One of the most prestigious Franciacorta DOCG producers, with a portfolio of long-aged sparkling wines and a comparable premium positioning. Directly comparable on category (Franciacorta sparkling), vintage aging strategy, and DTC-led brand strategy.
- Barone Pizzini: Franciacorta DOCG producer notable for organic and sustainable viticulture. Closely comparable on DOCG category, artisanal family scale, and sustainability-led brand story that overlaps with La Valle's organic olive oil positioning.
- Ferrari Trento: Leading Italian premium sparkling wine producer (Trento DOC), long-aged classic method. Closely comparable on classic-method sparkling, vintage reserves, and premium luxury gifting positioning, though in Trento DOC rather than Franciacorta.
- Uberti (Franciacorta): Boutique Franciacorta DOCG producer with single-estate, long-aged reserves. Comparable on classic-method sparkling, premium aging, and small-batch family-owned brand positioning.
- Bellavista (Berlucchi): Iconic Franciacorta DOCG brand owned by the Berlucchi family, producing premium long-aged sparkling wines from the same region as La Valle. Comparable on DOCG category, lees aging, and premium gift/celebratory positioning.
- Fratelli Berlucchi: Pioneer of Franciacorta DOCG method and parent of Bellavista. Direct Franciacorta peer with overlapping customer base, DOCG category, and family-owned heritage positioning.
Broad incumbents
- Marchesi Antinori: One of Italy's largest and most established wine dynasties, with a broad portfolio spanning Tuscan, Piedmont, and sparkling wines. Overlaps on premium Italian family-owned winemaking heritage, though operating at materially greater scale and across many regions.
- Planeta Winery: Large Sicilian family-owned wine estate with multiple DOC/DOCG lines and a hospitality/tourism component. Comparable on multi-region family winery with tourism experiences, though operating at significantly larger scale and broader portfolio.
Regional players
- Bortolomiol: Family-owned premium Prosecco Superiore (Conegliano-Valdobbiadene DOCG) producer with comparable artisanal DTC scale. Same family-winemaking and long-aged reserve logic, but in a different sparkling category and region.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
La Valle social profiles
Digital presenceLa Valle financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Valle leadership team
Management profileNumber of profiles
Profiles2 records
La Valle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Valle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Valle
What does La Valle do?
La Valle is a family-owned Italian winery producing eight Franciacorta DOCG sparkling wines (Primum, Satèn, Rosé, Blanc de Noirs, Naturalis, Regium, Zerum, Eugenium) from Chardonnay, Pinot Bianco and Pinot Nero grapes grown on its estate in Rodengo Saiano, Franciacorta. It also produces a Verdicchio dei Castelli di Jesi Classico Superiore DOC (Marca Albente) and certified organic extra-virgin olive oil from a 13-hectare grove in Marche, with supplementary wine tourism visits and tasting experiences at its 15th-century cellar.
Is La Valle a public or private company?
La Valle is a private company. It is classified as family owned and is currently operating.
When was La Valle founded?
La Valle was founded in 1991. It employs 11 to 50 people.
Where is La Valle based?
La Valle is headquartered in Rodengo Saiano, (BS) Italia, Italy, in the Europe region.
How does La Valle make money?
Three revenue lines are on record. Wine Sales are the primary driver. The others are olive Oil Sales and wine Tourism.
Who are La Valle's main competitors?
Direct peers on record are Mosnel, Ca' del Bosco, Barone Pizzini, Ferrari Trento, Uberti (Franciacorta), Bellavista (Berlucchi) and Fratelli Berlucchi. Broad incumbents are Marchesi Antinori and Planeta Winery. Bortolomiol is listed as a regional player.
Does La Valle have an API?
No public API is recorded for La Valle.
What industry is La Valle in?
La Valle's product category is Winery and Premium Italian Beverages. Its primary akta.pro industry code is AFAFAAAB, Wine Production & Winemaking, with a secondary code of CRADAIAB, Wine & Sparkling Wine Wineries & Brands. Its NAICS code is 312130 and its SIC code is 2080.