Scale My Clinic
Scale My Clinic is an Australia-based business coaching company that serves General Practice clinic owners with a subscription group coaching program, proprietary Blueprint and Roadmap methodologies, and online resources delivered through a member portal.
- Company typePrivate
- Founded-
- HeadquartersSpotswood, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Scale My Clinic does
Scale My Clinic Pty Ltd is a privately held Australian business coaching company headquartered in Spotswood, Victoria, that serves General Practice (GP) clinic owners across Australia. Founded and operated by practicing GP owners Dr. Todd Cameron and Dr. Sachin Patel, the company delivers a structured group coaching program built around two registered, proprietary methodologies — the Practice Success Blueprint™ and the Practice Success Roadmap™. The paid program moves clients through a defined sequence: a Practice Growth Call (application review), a Practice Success Interview, a My Foundation X Call, the self-guided Foundation X module, and the 1:1 My Project X Plan, after which clients enter an ongoing 'Cycle of Success'.
The core product is delivered digitally through an online member portal (members.scalemyclinic.com.au) and consists of group coaching plus on-demand video content. Distribution and demand generation are driven by a 110+ episode podcast, a free online training called The General Practice Blueprint, and TheSuccessfulGeneralPracticeOwner Facebook community group (approximately 1,000+ members). No proprietary technology stack, APIs, or AI capabilities are disclosed; the technology layer is a standard online program portal.
Commercially, Scale My Clinic operates a recurring subscription model: an 18-month initial term with monthly payments, followed by a month-to-month continuation at the same monthly rate, denominated in Australian dollars. Specific pricing is not publicly disclosed, and the company is fully founder-owned with no external funding, no disclosed headcount, and no disclosed revenue. Customer intake is application-based, with prospects messaging 'PROJECT' via Facebook Messenger and the company explicitly avoiding traditional sales calls. The company states it has worked with 'hundreds of Practices' across Australia.
Scale My Clinic firmographics
Firmographics- Name
- Scale My Clinic
- Legal name
- Scale My Clinic Pty Ltd
- Website
- https://scalemyclinic.com.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Scale My Clinic is an Australia-based business coaching company that serves General Practice clinic owners with a subscription group coaching program, proprietary Blueprint and Roadmap methodologies, and online resources delivered through a member portal.
- Ownership category
- akta.pro rank
Scale My Clinic industry classification
Industry- Product category
- Healthcare Business Coaching
- NAICS
- Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Multi-Location & Enterprise Practice Operations (HLACADAG)
Keywords
Where Scale My Clinic is headquartered
LocationHeadquarters
- HQ city
- Spotswood
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Scale My Clinic business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Group Coaching Program: Group coaching program for General Practice Owners with an 18-month initial term, followed by month-to-month continuation. Payment accepted via debit card and credit card through payment gateway providers. Prices listed in Australian Dollars (AUD) inclusive of GST for Australian customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Initial Term (18 months) + Month-to-Month |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Scale My Clinic product offering
Product offeringCore offering
Scale My Clinic delivers a subscription-based group coaching program (with optional 1:1 Business Coaching / Project X) for Australian General Practice (GP) clinic owners, structured around its proprietary Practice Success Blueprint™ and Practice Success Roadmap™ methodologies. The program runs on an 18-month initial term with month-to-month continuation, and is accessed via an online Program Portal. Clients enter through an application-based intake that includes a Practice Growth Call and Practice Success Interview before progressing into Foundation X, Project X, and the Cycle of Success.
Product overview
Scale My Clinic is a business coaching and training company for General Practice Owners in Australia, offering a structured coaching program built around their Practice Success Blueprint and Practice Success Roadmap methodologies. The core offering includes group coaching programs, Foundation X (step-by-step guided content), and Project X (1:1 tailored coaching). The company also provides free resources including The General Practice Blueprint online training and a podcast with 110+ episodes. The program operates for an 18-month initial term with month-to-month continuation, delivered through an online Program Portal.
Differentiator
Problem solved
Functional benefit
Products and services
- Scale My Clinic Group Coaching Program Subscription-based group coaching program designed to help Australian General Practice (GP) clinic owners transform their practice into a high-performing business. Built around the Practice Success Blueprint™ and Practice Success Roadmap™ methodologies. Operates on an 18-month initial term with monthly payments, transitioning to month-to-month continuation at the same monthly rate. Delivered via an online Program Portal with an application-based intake (Practice Growth Call → Practice Success Interview → Foundation X → Project X → Cycle of Success).
- Business Coaching (Project X — 1:1 Coaching)
Companies that use Scale My Clinic
Customer profileNamed customers10 records
Segments1 record
Ideal customer profiles1 record
Scale My Clinic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Scale My Clinic partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Clinic AcademyminorSarah Boorman, Co-Owner of Clinic Academy, appears as a guest expert on the Scale My Clinic Podcast discussing nurse performance training. Clinic Academy is a business focused on improving the working lives of people in General Practice.
Scale indicators2 records
Recent moves1 record
Expansion highlights5 records
Scale My Clinic competitors and assessment
Company assessmentDirect peers
- Clinic Accelerator: Healthcare clinic coaching company offering mastermind groups, online courses, and consulting to clinic owners seeking to scale. Closely aligned offering and target persona to Scale My Clinic's GP owner cohort.
- Practice Builders: US-based practice growth consulting and marketing firm serving medical and dental practice owners. Comparable consulting/coaching offering with structured growth programs, though focused on North American markets.
- Practice Genie: Australian practice management software and support business for allied health and medical practices. Overlaps on the multi-location practice operations subject matter, though delivered via software rather than coaching.
- Clinic Mastery: Australian clinic coaching and education company primarily serving allied health professionals. Directly comparable business model — group coaching programs, online course delivery, and a podcast-led content strategy targeting clinic owners.
Emerging players
- Practice Better: Practice management platform for health, wellness, and coaching practitioners. Adjacent in serving clinic operators but positioned as software infrastructure rather than business coaching.
Broad incumbents
- Medical Economics: Long-running US business publication for physicians focused on practice operations, finance, and management. Adjacent information resource for the same target customer rather than a coaching competitor.
- Physicians Practice: Established US media and resource brand for physician practice management. Broader in scope (content, conferences, vendor directories) but serves the same underlying audience of independent medical practice owners.
Others
- Modern Medical: Australian GP clinic operator co-founded by Dr. Todd Cameron before Scale My Clinic. Not a direct competitor but represents the operator-side context that the coaching offering is built upon.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Scale My Clinic social profiles
Digital presenceScale My Clinic compliance and trust
Trust signalCompliance2 records
Scale My Clinic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Scale My Clinic leadership team
Management profileNumber of profiles
Profiles2 records
Scale My Clinic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Scale My Clinic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Scale My Clinic
What does Scale My Clinic do?
Scale My Clinic delivers a subscription-based group coaching program (with optional 1:1 Business Coaching / Project X) for Australian General Practice (GP) clinic owners, structured around its proprietary Practice Success Blueprint™ and Practice Success Roadmap™ methodologies. The program runs on an 18-month initial term with month-to-month continuation, and is accessed via an online Program Portal. Clients enter through an application-based intake that includes a Practice Growth Call and Practice Success Interview before progressing into Foundation X, Project X, and the Cycle of Success.
Is Scale My Clinic a public or private company?
Scale My Clinic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Scale My Clinic founded?
Scale My Clinic was founded in -1. It employs 11 to 50 people.
Where is Scale My Clinic based?
Scale My Clinic is headquartered in Spotswood, Australia, in the Oceania region.
How does Scale My Clinic make money?
One revenue line is on record: group Coaching Program.
Who are Scale My Clinic's main competitors?
Direct peers on record are Clinic Accelerator, Practice Builders, Practice Genie and Clinic Mastery. Practice Better is listed as an emerging player. Broad incumbents are Medical Economics and Physicians Practice. Modern Medical is listed as an others.
Does Scale My Clinic have an API?
No public API is recorded for Scale My Clinic.
What industry is Scale My Clinic in?
Scale My Clinic's product category is Healthcare Business Coaching. Its primary akta.pro industry code is HLACADAG, Multi-Location & Enterprise Practice Operations. Its NAICS code is 54161 and its SIC code is 8742.