Cifial
Cifial, founded 1904 in Portugal, manufactures premium bathroom fixtures including taps, showers, ceramics, radiators, wastes, and kitchen taps, and sells them in the UK via its Wellingborough-based subsidiary through a direct-to-consumer e-commerce platform and a trade professional channel, supported by a long-term spare parts catalog.
- Company typePrivate
- Founded1904
- HeadquartersWellingborough, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Cifial firmographics
Firmographics- Name
- Cifial
- Legal name
- Cifial UK Limited
- Website
- https://cifial.co.uk
- Company type
- Private
- Founded year
- 1904
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cifial, founded 1904 in Portugal, manufactures premium bathroom fixtures including taps, showers, ceramics, radiators, wastes, and kitchen taps, and sells them in the UK via its Wellingborough-based subsidiary through a direct-to-consumer e-commerce platform and a trade professional channel, supported by a long-term spare parts catalog.
- Ownership category
- akta.pro rank
Where Cifial is headquartered
LocationHeadquarters
- HQ city
- Wellingborough
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Cifial business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales: Direct sales of bathroom fixtures and fittings including taps, showers, sanitaryware, radiators, wastes, and accessories. Products are sold through e-commerce platform with one-time purchase transactions.
- Spare Parts: Aftermarket sales of replacement cartridges, diverter mechanisms, and components for both current and discontinued product lines, ensuring long-term customer support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Stock finishes (Chrome, Brushed Brass PVD, PVD) with 10-year guarantee |
| Unit Pricing | Pay-as-you-go | Special finishes (Polished Nickel, Brushed Nickel, Satin Nickel, Gold, Brushed Gold, Satin Gold) with 1-year guarantee |
| Unit Pricing | Pay-as-you-go | Matt Black finish (selected Black range items only) |
| Unit Pricing | Pay-as-you-go | Individual spare parts pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Cifial product offering
Product offeringCore offering
Cifial manufactures and supplies bathroom products including taps, showers, ceramics/sanitaryware, radiators (under the Ayda brand), wastes, kitchen taps, and accessories, sold in the UK through its own e-commerce platform and direct trade channels. The company produces a wide range of stock and special finishes (Chrome, PVD Brushed Brass, PVD Brushed Nickel, Brushed Anthracite, Polished/Satin Nickel, Gold, Matt Black) with hand-finished electrolytic plating, and maintains a comprehensive spare parts catalogue covering current and 47+ discontinued product ranges.
Product overview
Cifial is a bathroom fixtures manufacturer offering a comprehensive portfolio of products including taps, showers, sanitaryware/ceramics, furniture, radiators (under the Ayda brand), wastes, accessories, and kitchen taps. The company also provides spare parts for its products including tap spares, shower spares, and waste spares. Products are available in multiple finishes including chrome, brushed brass (PVD X11), brushed nickel (PVD X20), matt black, polished nickel, and gold. The company operates from the UK with its head office in Portugal.
Differentiator
Problem solved
Functional benefit
Products and services
- Taps
Quantifiable outcome
- Products maintain original appearance for many years with appropriate care and maintenance
Companies that use Cifial
Customer profileSegments2 records
Ideal customer profiles2 records
Cifial technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Cifial partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Cifial competitors and assessment
Company assessmentDirect peers
- Samuel Heath: UK premium manufacturer of bathroom fittings, taps, and accessories with strong design and finish differentiation (including PVD and specialty finishes). Comparable to Cifial on premium specification positioning, finish technology, and UK heritage brand status.
- Methven UK: Shower and tap brand with a UK sales operation serving both consumer and trade channels. Comparable to Cifial as a multi-channel shower and tap specialist targeting renovation and new-build specification across the UK market.
- Armitage Shanks: UK heritage brand offering commercial and residential sanitaryware, taps, and fittings. Comparable to Cifial on UK market focus, multi-decade heritage positioning, and broad product portfolio covering ceramics, brassware, and fittings.
- Bristan Group: UK-based specialist in taps, showers, and bathroom accessories with a strong trade and merchant presence. Directly comparable to Cifial as a UK-focused tap and shower specialist serving both trade installers and end consumers through multi-channel distribution.
- Heritage Bathrooms: UK bathroom brand offering traditional and classic-style taps, showers, sanitaryware, and accessories. Comparable to Cifial as a UK-focused multi-category bathroom supplier targeting residential renovation and trade installer segments with overlapping product range.
- Vado UK: UK-based manufacturer and distributor of bathroom taps, showers, and accessories sold primarily through merchant and trade channels. Directly comparable to Cifial as a UK-focused mid-market tap and shower specialist with overlapping customer base of installers and specifiers.
Broad incumbents
- Hansgrohe: German premium global brand specializing in showers and taps with strong design-led positioning and PVD/brushed finish ranges. Comparable to Cifial on premium finish technology and design-led specification, though at substantially larger scale and global reach.
- Grohe UK: Major German global brand for taps, showers, and bathroom fittings with extensive UK trade and consumer distribution. Comparable to Cifial as a multi-category bathroom fixtures supplier, though operating at global scale with far broader merchant coverage.
- Ideal Standard UK: One of the largest UK bathroom fixtures and sanitaryware brands, offering taps, showers, ceramics, and fittings across residential and commercial segments. Comparable to Cifial as a multi-category bathroom supplier with deep UK trade distribution, though at significantly greater scale.
- Roca UK: Spanish global bathroom brand with a comprehensive UK presence offering taps, showers, ceramics, and furniture. Comparable to Cifial on full-portfolio bathroom positioning, though at global scale with deeper UK merchant and specification coverage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Cifial social profiles
Digital presenceCifial financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cifial leadership team
Management profileNumber of profiles
Cifial funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cifial M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cifial
What does Cifial do?
Cifial manufactures and supplies bathroom products including taps, showers, ceramics/sanitaryware, radiators (under the Ayda brand), wastes, kitchen taps, and accessories, sold in the UK through its own e-commerce platform and direct trade channels. The company produces a wide range of stock and special finishes (Chrome, PVD Brushed Brass, PVD Brushed Nickel, Brushed Anthracite, Polished/Satin Nickel, Gold, Matt Black) with hand-finished electrolytic plating, and maintains a comprehensive spare parts catalogue covering current and 47+ discontinued product ranges.
Is Cifial a public or private company?
Cifial is a private company. It is classified as corporate owned and is currently operating.
When was Cifial founded?
Cifial was founded in 1904. It employs 11 to 50 people.
Where is Cifial based?
Cifial is headquartered in Wellingborough, United Kingdom, in the Europe region.
How does Cifial make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are spare Parts.
Who are Cifial's main competitors?
Direct peers on record are Samuel Heath, Methven UK, Armitage Shanks, Bristan Group, Heritage Bathrooms and Vado UK. Broad incumbents are Hansgrohe, Grohe UK, Ideal Standard UK and Roca UK.
Does Cifial have an API?
No public API is recorded for Cifial.