Cherry Creek Dental Group

What Cherry Creek Dental Group does

Cherry Creek Dental Group is a multi-specialty dental practice operating from a single location at 425 South Cherry Street, Suite 700, in the Glendale/Cherry Creek neighborhood of Denver, Colorado. The practice is legally organized under Stanbrick Dental Services and operates a direct-to-consumer model serving families and individuals from infancy through adulthood across the Glendale, Cherry Creek, and 80246 ZIP code area. The clinical team comprises two general dentists (Dr. Melissa Stroup and Dr. Ryan von Feldt) supported by five in-house specialists: orthodontist, prosthodontist, periodontist, oral and maxillofacial surgeon, and endodontist, enabling comprehensive care spanning general dentistry, cosmetic dentistry, restorative dentistry, orthodontics, periodontics, endodontics, oral surgery, dental implants, dentures, sedation dentistry, and emergency care without external referrals.

The practice codifies its service delivery through a proprietary "Willow Creek Way" 10-step patient care process it states has been refined over 25 years, covering intake, six diagnostic screenings, multidisciplinary review, treatment planning, care delivery, and hygiene recare. Clinical technology includes digital X-rays, intraoral cameras, digital scanners, and 3D X-ray capabilities for diagnostics and treatment planning. Patient access is enabled through the CareStack-based online patient portal for 24/7 appointment booking, alongside phone and SMS scheduling, with Monday-Friday 7AM-4PM office hours.

Revenue is generated through a fee-for-service model across individual dental procedures, supplemented by dental insurance reimbursement, the proprietary in-house Purple Dental Plan membership discount program for uninsured patients, and third-party patient financing partnerships with CareCredit and Lending Club. The practice acquires patients through its website, organic search, social media presence on Facebook and Instagram, patient testimonials and reviews, and word-of-mouth referrals, with no enterprise or B2B customer relationships. Marketing emphasizes the integrated multi-specialty team, no-judgment patient philosophy, and proprietary care process as key differentiators.

Name

Cherry Creek Dental Group

Legal name

Stanbrick Dental Services

Website

https://cherrycreekdentists.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Cherry Creek Dental Group is a multi-specialty dental practice in Glendale, Colorado, offering general, cosmetic, restorative, orthodontic, periodontal, endodontic, and oral surgery services to families and individuals through an integrated team of two general dentists and five specialists under the proprietary Willow Creek Way care process.

Ownership category

akta.pro rank

Product category

Dental Services

NAICS

Offices of Dentists (6212), Offices of Dentists (621210)

SIC

Services-Health Services (8000)

akta.pro primary industry

General Dentistry Group Practices (HLABAKAB)

akta.pro secondary industries

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE), Orthodontic Group Practices (HLABAKAC), Periodontic & Implant Group Practices (HLABAKAF)

Keywords

• General dentistry services
• Cosmetic dental procedures
• Restorative dental care
• Multi-specialty dental practice
• Dental implants orthodontics

Headquarters

HQ city

Glendale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fee-for-Service Dental Procedures: Traditional dental practice revenue model where patients pay for individual dental services including cleanings, exams, fillings, crowns, bridges, extractions, root canals, cosmetic procedures, and specialist services.
2. Dental Insurance Reimbursement: Practice accepts dental insurance and processes claims on behalf of patients. Revenue received from insurance carriers for covered procedures.
3. Purple Dental Plan (In-House Discount Plan): Proprietary in-house membership/discount plan for cash-paying patients without insurance. Provides discounted rates on dental services for enrolled members.
4. Third-Party Financing: Partnership with CareCredit and Lending Club to provide patient financing options for larger procedures, allowing patients to pay for treatment in installments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Cherry Creek Dental Group is a multi-specialty dental practice in Glendale, Colorado that provides comprehensive oral healthcare including general dentistry (cleanings, exams, preventive care), cosmetic dentistry (veneers, whitening, smile makeovers), restorative dentistry (crowns, bridges, fillings, full mouth reconstruction), orthodontics, periodontics, endodontics, oral surgery, dental implants, dentures, and sedation dentistry. The practice delivers services through an integrated in-house team of general dentists and specialists under a proprietary 10-step Willow Creek Way patient care process.

Product overview

Cherry Creek Dental Group is a dental practice offering comprehensive oral healthcare services through a multi-specialty approach. The practice provides general dentistry, cosmetic dentistry, and restorative dentistry as core service lines, supported by in-house specialists including orthodontists, periodontists, endodontists, prosthodontists, and oral surgeons. Key services include preventive care (cleanings, exams, sealants), aesthetic treatments (veneers, whitening, smile makeovers), restorative procedures (crowns, bridges, fillings, implants), orthodontics (braces, clear aligners), periodontal treatments, root canals, oral surgery (extractions, implants, bone grafting), and dentures. The practice also offers a Purple Dental Plan membership program for uninsured patients and provides emergency dental care. Patients access services through a CareStack-based patient portal for online scheduling and records management.

Differentiator

Problem solved

Functional benefit

Brands

• Purple Dental Plan: In-house dental discount plan for cash patients offered by Cherry Creek Dental Group.

Quantifiable outcome

• 25+ years of patient care process refinement
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Western Dental & Orthodontics: Multi-specialty dental group offering general dentistry, orthodontics, oral surgery, periodontics, and cosmetic services. Comparable in integrating general dentistry with in-house specialty services under one brand.
• Sonrava Health: Multi-specialty DSO operating consumer-facing dental brands with general, orthodontic, oral surgery, and pediatric services. Comparable multi-specialty and consumer-driven service mix at DSO scale.
• Pacific Dental Services: DSO supporting multi-specialty dental practices including general dentistry, endodontics, periodontics, oral surgery, and orthodontics under one roof. Closely comparable multi-specialty service structure to Cherry Creek, operating at significantly larger scale.
• Aspen Dental: Consumer-branded DSO with multi-specialty offerings including general dentistry, implants, dentures, oral surgery, and orthodontics. Comparable in multi-specialty scope and consumer-facing positioning, but at national scale.
• Heartland Dental: The largest dental support organization in the U.S., backing thousands of doctor-led practices with non-clinical infrastructure. Comparable as a multi-specialty group-practice operating model, though at vastly greater scale and as a DSO rather than independent group.

Regional players

• Comfort Dental: Colorado-headquartered dental franchise group offering general dentistry, orthodontics, implants, and oral surgery across multiple locations. Comparable as a multi-specialty Colorado dental group, though franchise-structured.

Emerging players

• Affordable Dentures & Implants: Dental practice network focused on dentures, extractions, and implants delivered in single locations. Comparable for the implants/dentures/oral surgery portion of Cherry Creek's service mix, though narrower in scope.
• ClearChoice Dental Implants: Network of dental implant centers offering full-arch and single-tooth implant solutions in dedicated locations. Comparable for the implant and full-mouth-reconstruction segment that Cherry Creek serves via its oral surgeon and prosthodontist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cherrycreekdentalgroup
• Instagraminstagram.com/cherrycreekdentalgroup
• LinkedInlinkedin.com/company/cherry-creek-dental-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cherry Creek Dental Group