Link Airways
Link Airways is a privately held Australian regional airline, owned by Corporate Air, operating scheduled turboprop flights across 15 destinations in eastern and southern Australia with a Virgin Australia codeshare and Velocity Frequent Flyer integration.
- Company typePrivate
- Founded1972
- HeadquartersFyshwick, Australia
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Link Airways does
Link Airways is a privately held regional Australian airline operated by Vee H Aviation Pty Ltd and owned by Corporate Air, an aviation services group established in 1972. The company provides scheduled passenger air transportation across 15 destinations in eastern and southern Australia, operating more than 200 weekly flights connecting capital cities (Brisbane, Canberra, Hobart, Launceston, Melbourne) with regional centres in New South Wales, Queensland, Victoria, and Tasmania. Operations are supported by bases in Fyshwick (ACT) and Brisbane, plus a wholly owned heavy maintenance facility at Goulburn Airport.
The airline's fleet consists of Saab 340B Plus (34-seat) and Metro 23 (19-seat) turboprop aircraft, both described as having class-leading fuel economy at a 500 km/h cruise speed and 20,000 ft service ceiling. The product offering centers on three fare tiers (Flexible, Saver, Discount/Deal) with differentiated baggage allowances, complemented by ancillary services such as excess baggage, unaccompanied minor handling, group bookings, charter flights, and gift vouchers. Distribution runs through 24/7 direct online booking, a call centre, Authorised Agents/Travel Agents, an expanded codeshare with Virgin Australia (since January 2024), the Velocity Frequent Flyer program (since August 2022), and bundled ground-transfer integrations with Murrays, Greyhound Australia, and Snow Connect for ski-season access.
The business model is a transactional consumer-and-corporate airline generating revenue primarily through passenger fares and ancillary fees, with loyalty-driven repeat bookings via Velocity and corporate channel access through the Virgin Australia Business Flyer program. Targeted segments include leisure travelers (including family travel with child fare discounts), business travelers, regional/rural communities dependent on capital-city connectivity, and adventure-tourism travelers during ski season. The company achieved IOSA (IATA Operational Safety Audit) registration in 2022, a globally recognized safety benchmark and codeshare prerequisite.
Link Airways firmographics
Firmographics- Name
- Link Airways
- Legal name
- Vee H Aviation Pty Ltd
- Website
- https://linkairways.com
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Link Airways is a privately held Australian regional airline, owned by Corporate Air, operating scheduled turboprop flights across 15 destinations in eastern and southern Australia with a Virgin Australia codeshare and Velocity Frequent Flyer integration.
- Ownership category
- akta.pro rank
Link Airways industry classification
Industry- Product category
- Regional Air Transportation
- NAICS
- Scheduled Air Transportation (4811), Nonscheduled Chartered Passenger Air Transportation (481211)
- SIC
- Air Transportation, Scheduled (4512)
- akta.pro primary industry
- Turboprop Regional Airlines (THABACAJ)
- akta.pro secondary industries
- Feeder & Hub-Connector Regional Airlines (THABACAA), Network Airlines (Full-Service, Flag & Regional) (TLAFAAAA)
Keywords
Where Link Airways is headquartered
LocationHeadquarters
- HQ city
- Fyshwick
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
Link Airways business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Passenger Airfare Revenue: Primary revenue stream from selling passenger airfares across multiple fare types (Flexible, Saver, Discount, Deal) on scheduled regional flights. The airline operates over 200 weekly flights connecting 15 destinations across eastern and southern Australia including Brisbane, Canberra, Melbourne, Hobart, Launceston, and regional NSW/Queensland locations.
- Baggage and Ancillary Fees: Revenue from excess baggage charges, unaccompanied minor fees, and other ancillary services. Baggage allowances vary by aircraft type and fare type (Flexible/Saver: 23kg, Discount/Deal: 15kg for Saab 340B Plus; Flexible/Saver: 23kg, Discount/Deal: 15kg for Metro 23).
- Frequent Flyer and Partnership Programs: Revenue benefits through Velocity Frequent Flyer partnership and Virgin Australia Business Flyer program, which drive customer loyalty and corporate travel bookings.
- Charter Services: Revenue from charter flight services for groups and special interest travel, with dedicated enquiry options on the website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Flexible Fares - Full flexibility with 23kg checked baggage |
| Subscription | Pay-as-you-go | Saver Fares - Reduced price with 23kg checked baggage |
| Subscription | Pay-as-you-go | Discount/Deal Fares - Lowest price with 15kg checked baggage |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Link Airways product offering
Product offeringCore offering
Link Airways is a regional Australian airline that operates scheduled passenger flight services across 15 destinations in eastern and southern Australia, connecting capital cities (Brisbane, Canberra, Melbourne, Hobart, Launceston) with regional communities in NSW, Queensland and Tasmania. The airline flies a fleet of Saab 340B Plus (34-seat) and Metro 23 (19-seat) turboprop aircraft, offering more than 200 weekly flights with flexible, saver, and discount fare tiers, ancillary baggage services, group bookings, and charter flight services.
Product overview
Link Airways is a regional Australian airline operating as a single integrated service with scheduled passenger flights across 15 destinations in eastern and southern Australia. The core offering consists of flight services supported by online and call centre booking platforms, Velocity Frequent Flyer loyalty integration, Virgin Australia lounge access, and ancillary services including group travel, charter flights, gift vouchers, online check-in, and an inflight magazine. The airline operates a fleet of Saab 340B Plus (34-seat) and Metro 23 (19-seat) turboprop aircraft.
Differentiator
Problem solved
Functional benefit
Products and services
- Scheduled Flight Services Core scheduled passenger flight services operating across 15 destinations in eastern and southern Australia, including regional routes and connections between capital cities such as Brisbane, Canberra, Melbourne, Hobart, and Launceston, and regional centres in NSW and Queensland. Available in Flexible, Saver, Discount, and Deal fare tiers.
- Charter Flights Aircraft charter services offered for groups or specialised travel requirements, available through a dedicated enquiry channel on the Link Airways website using the Saab 340B Plus or Metro 23 turboprop fleet.
- Group Travel Group booking service for parties of 9 or more passengers requiring coordinated travel arrangements across the Link Airways regional network. Available through a dedicated group bookings page and enquiry channel.
- Gift Vouchers Flight gift vouchers available for purchase via the Link Airways website, redeemable against future travel on Link Airways services across the regional network.
- Tours and Activities Tour and activity booking service offered in partnership with the Travello platform, allowing Link Airways passengers to book third-party tours and activities at destinations across the airline's regional network.
Quantifiable outcome
- Over 50 years of aviation experience
- +2 more outcomes
Companies that use Link Airways
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Link Airways technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature3 records
Link Airways partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, flagship and minor.
- Virgin AustraliacoreSignificant codeshare partnership expansion announced January 2024. Includes Velocity Frequent Flyer integration for point earning, Virgin Australia Lounge access for eligible passengers, and Virgin Australia Business Flyer corporate program. Allows Link Airways flights to be booked through Virgin Australia systems.
- Velocity Frequent FlyercorePartnership effective August 2022 allows passengers to earn Velocity Frequent Flyer points on all Link Airways flights. Points can be redeemed for future travel.
- Virgin Australia LoungescoreVirgin Australia airport lounges available to eligible passengers. Lounges offer barista coffee, wine, and refreshments for a premium pre-flight experience.
- Corporate AirflagshipParent company established 1972, one of the largest and longest established aviation service providers in eastern Australia. Owns and operates Goulburn maintenance facility. Provides financial backing, operational infrastructure, and industry expertise.
- MurraysminorTransfer operator providing ground transportation from Canberra Airport to ski resorts (Thredbo, Jindabyne, Perisher) for ski season passengers.
- Greyhound AustraliaminorSnow Express service providing ground transfers from Canberra Airport to Jindabyne for ski season travelers.
- Snow ConnectminorGround transfer operator providing transportation from Canberra Airport to NSW ski resorts during winter season.
- Trans Tasman MediaminorProduces the LINK inflight magazine, a complimentary bi-monthly publication reaching 40,000+ passengers. Editorial covers destinations, lifestyle, and finance features.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Link Airways competitors and assessment
Company assessmentDirect peers
- QantasLink: Regional subsidiary of Qantas operating turboprop and small jet services across Australia. Directly competes with Link Airways on regional-to-capital routes and benefits from the broader Qantas brand, network, and loyalty program that Link is countering via its Virgin partnership.
- FlyPelican: Regional Australian airline operating services from Newcastle and other east-coast regional airports. Directly competes with Link on routes such as Newcastle connections and has a similar small-fleet, regional-focused operating model.
- Skytrans: Australian regional airline operating turboprop services primarily in Queensland and northern Australia. Comparable in regional Australian turboprop operations, small-fleet economics, and government/charter revenue mix to Link Airways.
- Rex Airlines (Regional Express Holdings): Australia's largest independent regional airline operating Saab 340 turboprops on regional and some capital-city routes. Closest direct competitor to Link Airways given overlapping turboprop fleet, similar regional focus, and competing on many of the same eastern Australian corridors.
- Sharp Airlines: Small Australian regional carrier operating turboprop services across Victoria, Tasmania, and South Australia. Highly comparable to Link Airways in fleet size, turboprop operations, and regional route focus, though with a different geographic base.
- Alliance Airlines: Australian regional and charter operator with a focus on FIFO and charter work using Fokker jets. Comparable to Link as a regional Australian operator serving corporate and resource sector demand, though with a different aircraft type and charter-heavy mix.
Regional players
- Airnorth: Australian regional airline headquartered in the Northern Territory operating turboprop and small jet services. Comparable in regional Australia turboprop operations but focused on northern routes, providing a regional rather than direct competitive overlap with Link's eastern/southern network.
- Hinterland Aviation: Queensland-based regional carrier operating turboprop services to remote communities and tourism destinations. Comparable in regional turboprop operations and Australian focus, but with geographic concentration in northern Queensland rather than overlapping Link's eastern/southern network.
Emerging players
- Bonza: Newer Australian domestic airline that emerged with a regional-focused low-cost model before entering voluntary administration in 2024. Relevant comparable as an emerging competitor that targeted similar underserved regional Australian routes Link Airways serves.
Broad incumbents
- Virgin Australia Regional Airlines (VARA): Virgin Australia's regional operations and the parent of Link's codeshare partner relationship. Operates a wider regional network with mixed fleet types and represents both a partner and a competitor depending on route overlap, with materially greater scale than Link.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Link Airways social profiles
Digital presenceLink Airways compliance and trust
Trust signalCompliance1 record
Link Airways financial estimates
Financial estimateRevenue estimate
Valuation estimate
Link Airways leadership team
Management profileNumber of profiles
Link Airways funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Link Airways M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Link Airways
What does Link Airways do?
Link Airways is a regional Australian airline that operates scheduled passenger flight services across 15 destinations in eastern and southern Australia, connecting capital cities (Brisbane, Canberra, Melbourne, Hobart, Launceston) with regional communities in NSW, Queensland and Tasmania. The airline flies a fleet of Saab 340B Plus (34-seat) and Metro 23 (19-seat) turboprop aircraft, offering more than 200 weekly flights with flexible, saver, and discount fare tiers, ancillary baggage services, group bookings, and charter flight services.
Is Link Airways a public or private company?
Link Airways is a private company. It is classified as corporate owned and is currently operating.
When was Link Airways founded?
Link Airways was founded in 1972. It employs 51 to 100 people.
Where is Link Airways based?
Link Airways is headquartered in Fyshwick, Australia, in the Oceania region.
How does Link Airways make money?
Four revenue lines are on record. Passenger Airfare Revenue is the primary driver. The others are baggage and Ancillary Fees, frequent Flyer and Partnership Programs and charter Services.
Who are Link Airways's main competitors?
Direct peers on record are QantasLink, FlyPelican, Skytrans, Rex Airlines (Regional Express Holdings), Sharp Airlines and Alliance Airlines. Regional players are Airnorth and Hinterland Aviation. Bonza is listed as an emerging player. Virgin Australia Regional Airlines (VARA) is listed as a broad incumbent.
Does Link Airways have an API?
No public API is recorded for Link Airways.
What industry is Link Airways in?
Link Airways's product category is Regional Air Transportation. Its primary akta.pro industry code is THABACAJ, Turboprop Regional Airlines, with a secondary code of THABACAA, Feeder & Hub-Connector Regional Airlines. Its NAICS code is 4811 and its SIC code is 4512.