Trans Tasman Media

What Trans Tasman Media does

Trans Tasman Media is an Australian privately held inflight and trade publishing company founded in 2001 (originally as Inflight Publishing) and headquartered in Bribie Island, Queensland. The company produces a portfolio of print and digital publications targeting captive audiences in regional aviation, mining and resources, trade and construction, and outdoor recreation verticals across Australia, New Zealand, and Papua New Guinea. Its flagship titles are Skippers Inflight Magazine (a bi-monthly inflight magazine for Western Australia regional carrier Skippers Aircraft, reaching approximately 325,000 travellers annually with 80% of flights serving the mining and resources sector) and Your Link — Link Airways Inflight Travel Magazine (distributed across 14 eastern Australian destinations with 40,000+ passengers per issue). The company also publishes three New Zealand titles — The Tradie NZ, Our New Zealand, and Walking Tracks Cycling Trails — and operates an event management service line anchored by the 'Heart of Coal Country Trade Show' and events in Emerald, Darwin, Rockhampton, Cairns, and Port Moresby.

The business model is advertising-led: the company monetizes its captive airline, mine site, train, and ferry distribution channels by selling advertising placements within its publications, supplemented by full-service publishing production work (design, editing, production) for clients. Go-to-market is sales-led and event-driven, with Managing Director Patrick McElligott personally travelling across Australia, New Zealand, and Papua New Guinea to meet clients, alongside a National Sales Director (Brian Hartley) and an in-house editorial and design team (Aly Marshall, James Burnell). Pricing is opaque — no public rate card; quotations are provided on contact. The company has 11-50 employees, no disclosed institutional funding, no parent company, and no subsidiaries. Its core technology is conventional multi-platform media publishing; no proprietary software, app, API, or AI/ML capability is documented. Revenue is concentrated on two named airline distribution partners and on advertisers in the mining and resources vertical.

Name

Trans Tasman Media

Legal name

Trans Tasman Media Pty Limited

Website

https://transtasmanmediagroup.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Trans Tasman Media is an Australian private inflight and trade publishing company producing niche print and digital magazines (Skippers Inflight, Your Link, The Tradie NZ, Our New Zealand, Walking Tracks Cycling Trails) and trade show events for advertisers seeking captive regional audiences across Australia, New Zealand, and Papua New Guinea.

Ownership category

akta.pro rank

Product category

Inflight and Trade Publishing

NAICS

Broadcasting and Content Providers (516)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Travel & Outdoors Magazines (MPAJAEAH)

Keywords

• Inflight publishing
• Trade magazines
• Media communications
• Event management
• Advertising sales

Headquarters

HQ city

Bribie

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising Revenue: The company generates revenue primarily through advertising sales within their publications, including inflight magazines for regional airlines and trade publications distributed across airports, trains, mine sites, and ferries.
2. Publication Production Services: Full-service publishing including design, editing, and production of magazines and travel publications for clients across Australia, New Zealand and Papua New Guinea.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Trans Tasman Media produces and distributes a portfolio of bi-monthly inflight and trade magazines across Australia, New Zealand and Papua New Guinea, including Skippers Inflight Magazine for Skippers Aircraft and Your Link for Link Airways. The company also provides full-service publishing (design, editing, production) and event management services such as the Heart of Coal Country Trade Show, targeting the mining and resources sector.

Product overview

Trans Tasman Media is a multi-platform media communications company offering a portfolio of inflight and trade magazines across Australia and New Zealand, complemented by event management services. The core product portfolio includes Skippers Inflight Magazine (Western Australia regional airline magazine reaching mining sector), Your Link – Link Airways Inflight Travel Magazine (Eastern Australia airline magazine), The Tradie NZ (New Zealand trade publication), Our New Zealand (NZ lifestyle magazine), and Walking Tracks Cycling Trails (NZ outdoor recreation publication). The company also provides event management and trade show organization services, particularly in mining and resource communities. Publications are distributed across airports, regional airlines, mine sites, trade sites, and ferries.

Differentiator

Problem solved

Functional benefit

Brands

• Skippers Inflight Magazine: Bi-monthly in-flight lifestyle magazine for Skippers Aircraft in Western Australia, reaching 50,000 passengers per issue and 325,000 travellers annually. 80% of flights operate for the mining and resources sector.
• Your Link
• The Tradie NZ
• Our New Zealand
• Walking Tracks Cycling Trails
• Heart of Coal Country Trade Show

Products and services

• Skippers Inflight Magazine Bi-monthly inflight lifestyle magazine for Skippers Aircraft in Western Australia, distributed in seat pockets and terminals reaching 50,000 passengers per issue and 325,000 travellers annually. 80% of flights operate for the mining and resources sector.
• Your Link – Link Airways Inflight Travel Magazine Bi-monthly inflight travel and lifestyle magazine for Link Airways distributed in all seat pockets and passenger terminals, covering 14 eastern Australian destinations with over 40,000 passengers per issue and 160+ flights per week.
• The Tradie NZ New Zealand trade publication targeting the trades and construction industry.
• Our New Zealand (OurNZ) New Zealand lifestyle and travel publication.
• Walking Tracks Cycling Trails New Zealand outdoor recreation publication covering walking tracks and cycling trails.
• Event Management Services Trade show and event management services including the 'Heart of Coal Country Trade Show' in Moranbah and events in mining townships across Australia, New Zealand and Papua New Guinea such as Emerald, Darwin, Rockhampton, Cairns and Port Moresby.

Quantifiable outcome

• 325,000+ annual traveler impressions through Skippers Inflight Magazine
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Are Media: Largest magazine publisher in Australia (formerly Bauer Media Australia), publishing hundreds of titles across lifestyle, entertainment, and trade. Comparable in operating Australian consumer and trade magazines with established advertising sales infrastructure, but at significantly larger scale and broader portfolio.
• Australian Community Media (ACM): Large regional and rural publisher across Australia producing newspapers, magazines, and digital products targeting regional and agricultural audiences. Comparable as a regional-Australia publisher monetizing hard-to-reach audiences outside major metros, with similar advertiser overlap in resources/agriculture.

Direct peers

• The River Group: UK content agency specializing in custom publishing, including inflight magazines and customer publications for travel and lifestyle brands. Comparable as a specialist custom publisher serving airlines and travel clients with branded content and advertising sales capabilities.
• Ink Global: UK-headquartered inflight publishing company that produces custom magazines for airlines, in-seat publications, and content solutions for the aviation sector. Direct competitor in inflight publishing serving the same airline-customer profile with similar seat-pocket and travel-content offerings.
• Spafax: Canada-based inflight media and content services company producing airline magazines, entertainment, and advertising solutions for carriers worldwide. Closely comparable to Trans Tasman Media in producing seat-pocket publications and monetization through airline-channel advertising.

Emerging players

• Prime Creative Media: Australian B2B and trade publisher operating industrial, resources, manufacturing, and trade media titles and events. Comparable in mining/industrial trade publishing and event management, particularly the resource-sector events overlap with Trans Tasman's Heart of Coal Country Trade Show.

Regional players

• NZME: Major New Zealand media company publishing newspapers, magazines, and radio, including lifestyle and trade content. Overlaps with Trans Tasman's New Zealand titles (The Tradie NZ, Our New Zealand, Walking Tracks Cycling Trails) in the same geo and similar advertiser base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TransTasmanMedia
• Xx.com/tt_mediagroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trans Tasman Media