Hamecher Group

What Hamecher Group does

Hamecher Group (Groupe Hamecher) is a family-owned automotive retail and service group founded in 1945 and headquartered in Montauban, France. Operating under the legal entity SIREJOL INVESTISSEMENTS (registered capital of €775,100), the group runs 16 dealership and service locations across 8 departments in the Occitanie and Nouvelle-Aquitaine regions of southwestern France. Since Didier SIREJOL took over the business in 1994, the group has pursued a deliberate buy-and-build strategy, expanding from a single Montauban garage to a multi-brand automotive distribution platform encompassing passenger cars, light commercial vehicles, and heavy trucks.

Hamecher is the authorized distribution partner for Mercedes-Benz (since 1975), smart, and MG Motor (since 2024), and supports associated commercial and industrial vehicle lines (Mercedes-Benz Vans, Trucks, Fuso, Unimog) across its network. The group's product surface includes new and used vehicle sales, multi-brand industrial bodywork and repair via its E.C.I trucks subsidiary (acquired 2021), original parts and aftermarket supplies (including StarParts), fleet financing in partnership with Mercedes-Benz Financial Services, short and long-term vehicle rental (Mercedes-Benz Rent, Hamecher Location, Hamecher Loc), and online accessories and lifestyle merchandise (boutiquemercedes.fr). Core technology is described as standard automotive dealership management systems for inventory, CRM, and service scheduling, with no proprietary AI/ML capability disclosed; the company relies on OEM-provided product technology and traditional field sales through showrooms.

Revenue is generated across five streams: one-time vehicle sales (new and used, the largest by volume), recurring after-sales service and parts, recurring financing fees on credit, leasing, and LLD contracts, subscription-based rental income, and accessories/lifestyle merchandise. The customer base splits between individual consumers (passenger cars, SUVs) and business/professional clients (utility vehicles, trucks, fleet management) served by a dedicated Business Solutions team; a rental segment addresses short, medium, and long-term needs including leisure and wedding occasions. Pricing is largely quote-based, anchored to manufacturer suggested retail prices for new vehicles and labor/parts-based pricing for service work. Distribution relies on traditional authorized-dealership field sales across 16 physical concessions supplemented by online appointment scheduling and a dedicated recruitment portal (groupehamecher.teamtailor.com). The company remains privately held, with no evidence of external institutional or venture backing.

Name

Hamecher Group

Legal name

SIREJOL INVESTISSEMENTS

Website

https://hamecher.fr

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

251–500 employees

Short description

Hamecher Group is a family-owned French automotive retail group founded in 1945, operating 16 dealerships across southwestern France as an authorized distributor for Mercedes-Benz, smart, and MG Motor covering passenger cars, commercial vans, industrial trucks, after-sales, financing, and rental services.

Ownership category

akta.pro rank

Product category

Automotive Dealership Services

NAICS

Motor Vehicle and Parts Dealers (441), Passenger Car Rental (532111), Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Luxury Sedan & Executive Car Rentals (THADAMAB)

akta.pro secondary industry

Fleet & Commercial Vehicle Finance (FSAKADAE)

Keywords

• Automotive dealership services
• Vehicle fleet management
• Commercial vehicle sales
• Vehicle maintenance services
• Vehicle financing solutions

Headquarters

HQ city

Montauban

HQ country

France

HQ region

Europe

Offices13 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Vehicle Sales: Sales of new and used vehicles across multiple brands (Mercedes-Benz, smart, MG Motor) including passenger cars, utility vehicles, and industrial trucks. Revenue generated from vehicle transactions with pricing based on manufacturer suggested retail prices and market conditions.
2. After-Sales Services: Maintenance, repair, and servicing of vehicles including regular maintenance, accident repairs, bodywork, and parts replacement. Revenue generated through service labor charges and parts sales.
3. Parts and Accessories: Sale of original manufacturer parts, accessories, and consumables for Mercedes-Benz, smart, and MG Motor vehicles. Also includes StarParts for vehicles over 6 years old and exchange standard parts.
4. Financing Services: Provision of vehicle financing solutions including LOA (Location avec Option d'Achat), LLD (Location Longue Durée), credit-bail, and traditional credit. Revenue generated through financing fees and interest.
5. Vehicle Rental: Short, medium, and long-term vehicle rental services including Mercedes-Benz Rent (short-term premium rental), Hamecher Location (utility and industrial vehicles), and Hamecher Loc (leisure/marriage rental). Revenue generated through rental fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Hamecher Group is a family-owned authorized automotive dealership group distributing and servicing Mercedes-Benz, smart, and MG Motor vehicles across 16 locations in southwestern France. The group sells new and used passenger cars, light commercial vehicles, and heavy industrial trucks, and complements vehicle sales with after-sales maintenance and repair, original parts supply, multi-brand bodywork (E.C.I Trucks), vehicle financing and insurance brokerage, short- and long-term rentals, and corporate fleet management services. Customers span individual retail buyers and professional/business fleet accounts in the Occitanie and Nouvelle-Aquitaine regions.

Product overview

Hamecher Group is a family-owned automotive dealership and service group operating since 1945. The company's product portfolio centers on the sale and service of new and used vehicles across three major brands: Mercedes-Benz (passenger cars, light commercial vehicles, and heavy industrial trucks), smart (100% electric urban vehicles), and MG Motor (electric and hybrid vehicles). These core vehicle brands are supported by an integrated suite of services including after-sales maintenance and repairs, original and StarParts spare parts, multi-brand industrial bodywork (E.C.I Trucks), vehicle financing (leasing, credit, balloon options), short/long-term rentals (Hamecher Location, Mercedes-Benz Rent, Hamecher Loc), and fleet business solutions. The group operates 16 dealership locations across Occitanie and Nouvelle-Aquitaine regions in southwestern France.

Differentiator

Problem solved

Functional benefit

Products and services

• Mercedes-Benz passenger vehicles New and used Mercedes-Benz passenger cars (sedans, SUVs, sports cars, compacts through AMG performance) offered to retail and business buyers across five dedicated passenger vehicle dealerships in Montauban, Agen, Marmande, Rodez, and Cahors.
• Mercedes-Benz Utilitaires (light commercial vehicles) Light commercial vans and transport vehicles (Vito, Sprinter and related LCVs) from Mercedes-Benz sold and serviced for professional buyers requiring flexible work vehicles.
• Mercedes-Benz Industriels (heavy industrial trucks) Heavy-duty trucks and industrial vehicles (Mercedes-Benz Actros for long-haul, Fuso, Unimog for specialized applications) sold and serviced at dedicated utility/industrial sites across Haute-Garonne, Tarn, Gard, and Hérault.
• smart electric vehicles 100% electric urban smart models including the smart #1 (compact SUV) and smart #3 (5-seat electric coupé with up to 455 km range), sold to retail buyers seeking compact zero-emission mobility.
• MG Motor vehicles Electric and hybrid MG Motor vehicles (MG3 citadine, MG4 sedan, MG5 estate, MG SUVs, MG Cyberster coupé) distributed from dedicated EVA MOTOR sites in Montauban and Cahors, targeting value-oriented buyers seeking advanced EV/hybrid technology at accessible prices.
• E.C.I Trucks bodywork and multi-brand commercial service Multi-brand industrial bodywork and repair services for commercial vehicles and trucks in Samazan, including maintenance, repair, bodywork, semi-trailer rental, and washing for brands such as Chereau, WAS, and Ford Trucks.
• After-Sales Services Comprehensive vehicle maintenance, mechanical repair, accident/bodywork, windshield replacement, original spare parts and StarParts, service contracts, extended warranty, and 24/7 Mercedes-Benz Mobilo roadside assistance offered across all 16 sites.
• Financing and Insurance Solutions Vehicle financing brokerage (LOA leasing with option to purchase, LLD long-term rental, traditional credit, credit-bail, balloon financing) and insurance products for Mercedes-Benz, smart, and MG Motor buyers, delivered through Mercedes-Benz Financial Services and MG financing partners.
• Vehicle Rental Services Three rental brands: Mercedes-Benz Rent (premium short-term with personalized handover, 24/7 assistance and Mobilo), Hamecher Location (utility/industrial vehicles for short, medium and long-term business needs with maintenance included), and Hamecher Loc (leisure and special occasions including weddings and weekends).
• Business Solutions (Fleet Services) Dedicated corporate sales motion including specialized business advisors, Car Policy management, available new vehicle stock, hybrid and electric options, and prioritized after-sales service for company fleet accounts.
• Mercedes-Benz Boutique and Accessories Online and in-concession boutique selling Mercedes-Benz branded merchandise (clothing for men, women and children), home items, leisure accessories, and original vehicle accessories and care products.

Quantifiable outcome

• Mercedes-Benz Actros named Best Truck of the Year for the fifth time by journalists from 24 European countries
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• MG MotorcoreChannel Partner/ Reseller/ Distributor · 1 January 2024Authorized distributor for MG Motor vehicles including electric and hybrid models (MG3, MG4, MG5, MG SUV). Brand partnership established in 2024 with two dealership locations in Montauban and Cahors.
• Mercedes-BenzcoreChannel Partner/ Reseller/ Distributor · 1 January 1975Authorized distributor for Mercedes-Benz vehicles including passenger cars, utility vehicles, and industrial trucks (Actros, Fuso, Unimog). Partnership established in 1975 with exclusive distribution rights for southwestern France region.
• smartcoreChannel Partner/ Reseller/ DistributorAuthorized distributor for smart vehicles including smart #1 and smart #3 electric SUV models. Part of the Mercedes-Benz Group brand portfolio.
• Mercedes-Benz Financial ServicescoreStrategic or Co-development PartnerFinancing partner providing financial products including LOA, LLD, credit-bail, and traditional credit solutions for Mercedes-Benz vehicle purchases through the dealership.
• ChereauminorChannel Partner/ Reseller/ DistributorRefrigerated bodywork manufacturer whose products are serviced at E.C.I trucks bodywork center in Samazan.
• WASminorChannel Partner/ Reseller/ DistributorCommercial vehicle bodywork manufacturer whose products are serviced at E.C.I trucks bodywork center in Samazan.
• Ford TrucksminorChannel Partner/ Reseller/ DistributorCommercial truck brand whose vehicles are serviced at E.C.I trucks bodywork center in Samazan.

Scale indicators8 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• Pendragon: UK automotive retailer (taken private by Lithia in 2024) operating multiple dealer brands across the UK. Comparable as a multi-brand dealer group with similar revenue model mix of new/used vehicle sales and after-sales service.
• Inchcape: UK-listed global automotive distributor with operations across distribution, retail, and financing of premium and volume brands. Comparable as a multi-brand automotive distributor with both retail and service operations, though at much larger international scale.
• Group 1 Automotive: US-listed Fortune 500 automotive retailer with over 200 dealerships across the US and UK. Comparable as a large multi-brand dealer group with diversified revenue streams including new/used sales, service, and financing, though operating in different geographies.
• Emil Frey Group: Switzerland-based, one of the largest automotive dealer groups in Europe with hundreds of locations across multiple countries and brands. Comparable as a multi-brand, multi-country dealer group with diversified revenue streams, though at substantially larger scale than Hamecher.

Direct peers

• Marshall Motor Group: UK-based automotive dealer group (acquired by Constellation Automotive Group in 2022) operating multiple brands across the UK. Comparable as a multi-brand dealer group with similar revenue split between new/used vehicle sales and after-sales service.
• Groupe Dubreuil: French family-owned diversified group with significant automotive distribution operations including multi-brand dealerships. Comparable as a French family-controlled multi-brand automotive dealer with national footprint and diversified business portfolio.
• Arnold Clark: UK-based, one of Europe's largest privately-owned automotive dealer groups with over 200 locations across multiple brands. Comparable as a large private multi-brand dealer group with diversified sales/service/rental operations, though at substantially larger scale.
• D'Ieteren: Belgian family-controlled group historically operating as Mercedes-Benz distributor for Belgium, with diversified mobility services. Highly comparable in business model as an authorized premium OEM dealer group that has expanded into multi-brand and broader mobility services.
• Bodemer Group: French automotive dealer group distributing Mercedes-Benz and other brands across western France (Brittany region). Closest French peer in terms of Mercedes-Benz distribution rights, multi-brand strategy, and family-owned regional dealer model.
• Renault Retail Group: OEM-owned dealer subsidiary of Renault operating multiple sales and service locations across France. Comparable as a multi-site French automotive dealer organization with full sales-service-rental capabilities, though vertically integrated with Renault rather than independent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HamecherMercedesBenz
• LinkedInlinkedin.com/company/hamecher-mercedes-benz

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hamecher Group