Practice Consultants

What Practice Consultants does

Practice Consultants is a privately held business brokerage and consulting firm founded in 1989 by Dr. Bernard Press, a former private-practice optometrist, and merged in 2003 with Gary W. Ware Business Consultancy. Headquartered in Johnston, Iowa, the firm serves ophthalmic practitioners across the United States — primarily optometrists, ophthalmologists, and optical shop owners — through a portfolio of transition-oriented services. Its core products are brokerage services (representing both buyers and sellers as a dual agent in practice sales and acquisitions), practice appraisals ($3,200 flat fee for a full appraisal, $2,200 for an abbreviated Market Value Number), practice management consulting ($225/hour), and professional alliance consulting covering associate hiring, mergers, partnerships, and overhead sharing. Adjacent offerings include a PracticeFinder direct-mail service to source buyers, expert witness testimony for valuation-related legal proceedings, and referrals to legal, escrow, and financing professionals.

The firm has no proprietary technology products. Its competitive position rests on a prospect database built over hundreds of transactions, process documentation and checklists refined over decades, dual-agent representation that provides continuity across deals, and the industry-specific expertise of its broker associates, several of whom are licensed optometrists or hold advanced optometric credentials. The go-to-market motion is sales-led and relationship-driven: outreach through the firm website, optometric society association speaking engagements, finder-fee referral arrangements, and co-brokerage with other reputable brokers.

Practice Consultants is funded entirely by founders' capital and operating cash flow. Revenue is generated through a 10% commission on completed brokerage transactions (paid by the seller), hourly professional services fees, flat-fee appraisals, and ancillary services. The firm is owner-operated with a 1–10 employee headcount, and the customer base is highly fragmented across individual practitioners, resulting in no customer concentration risk but also a project-based revenue profile tied to the episodic nature of practice transitions.

Name

Practice Consultants

Legal name

Practice Consultants

Website

https://practiceconsultants.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Practice Consultants is a US business brokerage and consulting firm that helps optometrists, ophthalmologists, and optical shop owners buy, sell, value, and manage their practices, generating revenue primarily through transaction commissions and professional services fees.

Ownership category

akta.pro rank

Product category

Business Brokerage and Consulting Services

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Professional Practice Brokerage (Medical/Dental/Legal/Accounting) (FSAEAIAI)

akta.pro secondary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

Keywords

• Practice brokerage services
• Practice valuations appraisals
• Practice management consulting
• Ophthalmic practice transitions
• Professional alliance consulting

Headquarters

HQ city

Danville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Brokerage Commission: Commission-based brokerage service paid by the Seller upon successful completion of the transaction. The fee is based on the total purchase price of the transaction. For most transactions the Fee is 10% of the purchase price. There is a minimum Fee, and there are discounts for very large transactions and for private transactions where the buyer and seller already know each other.
2. Practice Management Consulting: Billed at $225 per hour, plus expenses. Travel time and waiting time are billed at half-rate. Full-day travel without direct consulting is billed at $2,000 plus expenses. Maximum billable amount per day including consulting is $3,000 plus expenses. An initial retainer of $1,000 is required.
3. Professional Alliance Consulting: Billed at $225 per hour, plus expenses. Same rate structure as Practice Management consulting services.
4. Practice Appraisals: Flat fee of $3,200 for a full appraisal including opinion letter. Market Value Number (abbreviated form without formal documentation) is $2,200. Post-appraisal clarification discussions included; revisions based on changed information or buyer discussions subject to additional fees.
5. PracticeFinder Service: Service to help buyers find practices in specific target areas. Fee of $2,000 for up to 100 letters; additional letters at $5.00 per letter. If buyer completes a purchase through Practice Consultants within six months, the full amount is reimbursed.
6. Expert Witness Testimony: Each day of testimony billed at $3,000. Away-from-office time without testimony billed at $2,000 plus expenses. Consultation with client and/or client's representative at $340 per hour, up to maximum $3,000 per day plus expenses.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Practice Consultants is a business brokerage and consulting firm that provides appraisal, brokerage, and practice management services to ophthalmic practitioners (optometrists, ophthalmologists, and optical shops) throughout the United States. The firm represents both buyers and sellers in practice transitions as a dual agent, and delivers consulting on professional alliances, partnerships, and operational improvements. Services are delivered directly by licensed brokers and consultants with decades of specialized industry experience.

Product overview

Practice Consultants operates as a business brokerage and consulting firm specializing in ophthalmic and optometric practice transitions. The company offers a portfolio of services centered around practice sales (Brokerage Services), valuation (Practice Appraisals, Market Value Number), and practice management (Practice Management Consulting, Professional Alliance Consulting). Additional offerings include the PracticeFinder direct-mail service for buyer searches, Expert Witness Testimony for legal proceedings, and referrals to legal/escrow/financing professionals. All services are delivered by licensed brokers and experienced consultants with decades of industry expertise.

Differentiator

Problem solved

Functional benefit

Products and services

• Brokerage Services Full-service practice brokerage for buying and selling ophthalmic and optometric practices. Includes market analysis, pricing determination, marketing (public or confidential), buyer screening, negotiation, document development, and transaction management through escrow. Delivered as a dual-agent representation model.
• Practice Appraisals Formal market value appraisals for practice sales, ownership changes, estate planning, partnership adjustments, natural disaster claims, divorce proceedings, and long-term business planning. Uses economic earnings calculations and multiple valuation methods; includes a formal opinion letter and post-appraisal clarification discussions.
• Professional Alliance Consulting Consulting for hiring associates, merging existing practices, forming partnerships or corporations, and developing overhead-sharing relationships. Includes neutral facilitation, negotiation support, and drafting of mutual working agreements in preparation for legal counsel review.
• Practice Management Consulting Business consulting for optometric and ophthalmic practices covering marketing, staffing, inventory control, cash flow, financial improvement, operational efficiency, patient retention, and retirement or exit strategies. Delivered at $225 per hour with travel/waiting time billed at half-rate and a $3,000 per day cap.
• PracticeFinder Service Targeted direct-mail service that sends letters to practices in a specified geographic area to encourage owners to consider selling. Includes research, letter production, mailing, and response handling. Fee of $2,000 for up to 100 letters, with additional letters at $5.00 each, fully reimbursed if a purchase closes through Practice Consultants within six months.
• Expert Witness Testimony Expert witness services for legal proceedings requiring valuation testimony, including courtroom appearance, documentation development, and consultation with clients or their representatives. Testimony billed at $3,000 per day; away-from-office time at $2,000 per day plus expenses; consultation at $340 per hour, capped at $3,000 per day.
• Market Value Number Abbreviated appraisal service providing the same comprehensive valuation analysis as a full Practice Appraisal but without the formal opinion letter, at a reduced flat fee of $2,200.
• Other Services Additional services including referrals to legal, escrow, and financing professionals familiar with clinical practice transactions, as well as speaking and seminar leadership for optometric society associations.

Quantifiable outcome

• Most optometric practices sell for between 40% and 55% of the latest full-year gross revenue

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• The Synergy Practice Group: Dental practice transition consultancy offering brokerage, appraisals, and partnership consulting. Overlapping service portfolio and similar target market of independent practice owners preparing to sell or merge.
• ADS Practice Transitions: Dental-specific practice brokerage providing sales, valuations, and partnership consulting. Same core services and similar niche-specialist positioning as Practice Consultants within the dental vertical.
• Quantum Practice Transitions: Healthcare practice brokerage supporting owners through sales, partnerships, and associate placement. Comparable transaction-led, consulting-augmented service model focused on professional practice transitions.
• McLerran & Associates: Healthcare practice transition firm offering valuations, sales representation, and consulting to dentists, veterinarians, and physicians. Comparable methodology (income-based valuations) and dual-side representation.
• Practice Transition Advisors: Brokerage firm serving dental and medical practice owners through sales, mergers, and partner placement. Similar fee structure (commission on transaction value) and consultative approach to Practice Consultants.
• Omni Practice Group: Specialty dental practice brokerage and consulting firm offering transition services similar in scope to Practice Consultants. Comparable value chain: listings, valuations, transition consulting, and alliance formation.
• Professional Practice Sales (PPS): Long-standing California-based brokerage focused on healthcare practice sales, including dental and optometry. Closest comparable in business model (appraisals + brokerage + consulting) and customer type (independent practitioners).

Emerging players

• Strategic Practice Solutions: Smaller-scale practice transition consultancy serving healthcare professionals. Comparable service mix (brokerage + consulting) but with narrower market presence; useful emerging comparator.

Broad incumbents

• Henry Schein Transitions Group: Henry Schein's Transitions Group brokers dental practice sales and partnerships. Directly comparable healthcare practice transition model to Practice Consultants, though backed by a Fortune 500 parent and broader portfolio of practice services.
• CARR Healthcare Realty: National healthcare real estate and practice transition firm. Adjacent to Practice Consultants: focuses on the real estate side of healthcare practice transitions and offers a broader suite including tenant representation for practitioners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/people/Practice-Consultants/100065508879051
• LinkedInlinkedin.com/company/practice-consultants

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Practice Consultants