Alias Production
Alias Production is an independent French concert promotion and booking agency (legal entity J H D PRODUCTION) that books, produces, and promotes French and European tour dates for a roster of international and French artists across indie, rock, pop, folk, jazz, and electronic genres, serving artists, labels, venues, and festivals from its Paris headquarters with a team of approximately 16.
- Company typePrivate
- Founded1995
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Alias Production does
Alias Production is a French independent concert promotion, booking, and ticketing agency operating under the legal entity J H D PRODUCTION, a Société à responsabilité limitée (SARL) registered in Paris with share capital of €11,662.35. Founded approximately 30 years ago by co-associates Hélène Rol, Jules Frutos, and Dominique Revert, the company books, produces, and promotes French tour dates for a roster spanning indie, alternative, punk, rock, pop, folk, jazz, and electronic music — including Muse, Lorde, Charlotte Cardin, Tom Odell, Agnes Obel, The Cure, Pulp, Blondshell, Snail Mail, Yard Act, Shame, and Gildaa, among many others. It serves both B2B clients (artists, labels, venues, and festivals) and consumer audiences, placing represented artists into major French festivals (Rock En Seine, Festival de Nîmes, Nuits de Fourvière, Beauregard, Cabaret Vert, Garorock, Europavox) and running concert productions co-promoted with larger partners such as Live Nation (Muse's "The Wow! Signal Europa Tour" in late 2026).
The company's product surface is centered on the alias-production.fr website, a WordPress-based platform hosted on OVH infrastructure and instrumented with Google Analytics, Google Tag Manager, Google Adsense, Dynamic Remarketing, and Facebook (Connect, Social Plugins, Custom Audience) for audience measurement and marketing. The site is organized into several modules: a filterable concert agenda covering 13+ French regions plus Belgium and Switzerland; an alphabetical artist directory with dedicated per-artist pages (biography, label, latest album, streaming and social links, upcoming tour dates); a multi-step account and newsletter registration capturing login credentials, personal data, and musical preferences; a concours (contest) module tied to fan-club membership; a centralized billetterie (ticketing) hub; and standard login, password-recovery, contact, and privacy-policy flows. The platform is self-attested RGPD-compliant with a 13-month CNIL-aligned cookie-consent regime. Tickets are not sold directly; ticket-buying traffic is routed to third-party providers, primarily tix.to (used across most roster listings), alongside bio.to, shotgun.live, ticketmaster.fr, and venue- or festival-specific ticketing systems.
Revenue is generated through four streams: ticket sales and ticketing commissions routed via tix.to and venue platforms; recurring booking and tour promotion fees from the artist roster; concert and festival production services (Responsable de Production plus assistant); and sponsorship and partner co-promotion revenue (notably the Mastercard artist presale and Live Nation co-promotion on the Muse tour). GTM is primarily enterprise field sales on the B2B side (booking teams negotiate directly with venues, festivals, and labels) paired with a consumer-facing self-serve agenda for ticket routing. The business is privately held by its three co-founders with no disclosed external funding, operates with a team of approximately 16 across booking, production, ticketing, communications, and accounting, and is led day-to-day by Director Ariane Ancri alongside Head of International Booking (Elizabeth Drappier), Head of Production (Camille Tourret), and Head of Ticketing (Chris Delamare).
Alias Production firmographics
Firmographics- Name
- Alias Production
- Legal name
- J H D PRODUCTION
- Website
- https://alias-production.fr
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Alias Production is an independent French concert promotion and booking agency (legal entity J H D PRODUCTION) that books, produces, and promotes French and European tour dates for a roster of international and French artists across indie, rock, pop, folk, jazz, and electronic genres, serving artists, labels, venues, and festivals from its Paris headquarters with a team of approximately 16.
- Ownership category
- akta.pro rank
Alias Production industry classification
Industry- Product category
- Concert Promotion & Artist Booking Services
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)
- akta.pro primary industry
- Music Festival Organizers & Promoters (MPAGAAAB)
- akta.pro secondary industries
- Concert & Tour Promoters (MPAIAFAA), Artist Booking, Talent Buying & Agency Services (MPAGAAAF), Festival & Event Producers/Organizers (MPAIAFAC), Creator Marketplaces & Booking Platforms (MPACAGAB)
Keywords
Where Alias Production is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
Alias Production business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Concert ticket sales and ticketing commissions: Alias Production drives ticket sales via its own agenda platform that funnels users to booking links (own ticketing via tix.to URLs as well as venue and festival ticketing partners), generating revenue through ticketing commissions, booking fees, and promoter cuts on each concert.
- Artist booking and tour promotion fees: Recurring agency/booking revenue from a roster of international and French artists (e.g., Muse, Lorde, Charlotte Cardin, Tom Odell, Agnes Obel, The Cure, Pulp, Blondshell, Shame) for whom Alias Production negotiates and books French and European tour dates and festival appearances.
- Concert and festival production services: Production and event execution services (Responsable de Production plus assistant) for tours and shows, including co-promoted events such as Muse's The Wow! Signal Europa Tour presented with Live Nation.
- Sponsorship and partner co-promotion revenue: Brand partnerships such as the Mastercard artist presale for the Muse tour, and co-promotion with Live Nation, generate sponsorship and partner-marketing revenue on top of ticket income.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Alias Production product offering
Product offeringCore offering
Alias Production is a French concert promotion, booking, and production agency that represents international and French artists (including Muse, Lorde, Charlotte Cardin, Tom Odell, Agnes Obel, The Cure, Pulp, Blondshell, and Snail Mail). The company negotiates and books French and European tour dates and festival appearances, produces concerts and tours (including co-promoted events with Live Nation), and operates an online agenda that routes ticket buyers to external ticketing platforms and venue sites. It also runs a fan-club newsletter and contests module to drive direct engagement with concert-goers across France, Belgium, and Switzerland.
Product overview
Alias Production is a French music-concert booking and artist-promotion agency (legal entity J H D PRODUCTION, SARL with capital of 11,662.35 €, headquartered at 10 rue du Faubourg Poissonnière, 75010 Paris, run by co-gérants Jules Frutos, Hélène Rol and Dominique Revert). The offering is built around a single core product — the alias-production.fr website — composed of several interconnected modules: the homepage "Agenda des concerts" calendar (which lists upcoming concerts filtered by date, region, and artist), the "Les Artistes" directory, individual artist profile pages, the "Billetterie" ticketing hub, the "Inscription" account & newsletter system (with companion login, password-recovery and "mon compte" flows), the "Concours" contests module, the professional/spectator contact form, and the "Politique de confidentialité" legal notice. Together these modules deliver the agency's core service: promoting represented artists (Muse, Lorde, The Cure, Pulp, Gorillaz, Charlotte Cardin, Snail Mail, Gildaa, Alma Rechtman, Tom Odell and many more) and routing ticket buyers to external ticketing platforms and venue sites.
Differentiator
Problem solved
Functional benefit
Products and services
- Artist Booking and Tour Promotion
- Concert and Festival Production Services
- Ticketing Distribution via Concert Agenda
- Fan Club Newsletter and Concours Subscription
Quantifiable outcome
- 30+ years of continuous operation as an independent French music promoter
- +4 more outcomes
Companies that use Alias Production
Customer profileNamed customers11 records
Ideal customer profiles2 records
Alias Production technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature4 records
Alias Production partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered strategic / flagship, minor and core.
- Live Nationstrategic / flagshipLive Nation co-presents major Alias Production tours such as the Muse 'The Wow! Signal Europa Tour' in 2026 (Paris La Défense Arena and Montpellier Sud de France Arena dates). The collaboration combines Alias Production's French booking strength with Live Nation's global tour infrastructure.
- MastercardminorMastercard is the official card partner for the artist presale of the Muse 'The Wow! Signal Europa Tour' (presale opened Wednesday June 17 at 10am).
- Warner RecordscoreMuse's new album The Wow! Signal will be released on June 26, 2026 on Warner Records, and Alias Production is co-promoting the European tour in close coordination with the label's release.
- tix.tocoretix.to is the primary online ticketing provider used by Alias Production, with the company's tix.to URLs (e.g., museSI, AO_FR26SI, almarechtmanSI, gildaa-olympiaSI, yard-actSI, courtney-barnettSI, bellejazzclub-parisSI, SSTFR26SI, TFRSI, pulpSI) embedded throughout the concert agenda and artist pages.
- OVHcoreOVH hosts the alias-production.fr website (headquartered at 2 rue Kellermann, 59100 Roubaix), providing the underlying infrastructure for the company's ticketing, fan-club, and content platform.
- Google (Analytics, Tag Manager, Adsense, Dynamic Remarketing, Adwords Conversion, DoubleClick)coreGoogle's marketing and analytics stack is deployed across the site for audience measurement, tag management, advertising, retargeting, and conversion tracking, with a 13-month cookie lifespan disclosed in the privacy policy.
- Facebook (Connect, Social Plugins, Custom Audience)coreFacebook social plugins, login, and Custom Audience enable login via Facebook accounts, social sharing of content, and retargeting/audience building on Facebook.
- Warner Music (Charlotte Cardin)coreWarner Music is the label for Charlotte Cardin, whose French tour (99 Nights Tour) and ongoing festival run is co-promoted by Alias Production, including a sold-out Zénith de Paris.
- CNILminorNot a commercial partner; CNIL is the French data protection authority referenced in the privacy policy for users wishing to file complaints or learn about personal-data rights.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
Alias Production competitors and assessment
Company assessmentDirect peers
- Gérard Drouot Productions: Historic independent French concert promoter and booker, comparable to Alias in size and independent ethos; operates a similar booking-plus-production model for French tours of international rock, pop and indie artists.
- W Spectacle (W Music): Independent French concert promoter with similar size and artist-booking focus, serving French and international indie, pop and rock artists; comparable GTM motion targeting festivals and headline tours.
- Astérios Spectacles: Independent French concert promoter of similar scale, focused on French and international artist touring and festival booking; directly comparable business model and target artists.
- Corida Group: Independent French concert promoter and producer with a comparable artist-booking and French tour production footprint, often competing with Alias for the same festival slots and headliner tours.
- MCO (Music Concert Organisation): French independent concert promoter of comparable scale, specialising in French bookings and production for international rock and indie tours; competes with Alias on festival placements and tour routing.
- Caramba Spectacles: French independent live music producer with similar indie/rock artist focus and comparable revenue scale; competes for French touring rights and festival placements of international acts.
Broad incumbents
- Olympia Production: Long-established Parisian concert venue and producer operating at larger scale than Alias; overlaps on French touring artist booking and production, especially for venue-based shows in Paris.
- Live Nation France: Global live entertainment giant's French operations; directly co-promotes Alias's biggest tours (e.g., Muse The Wow! Signal Europa Tour), making it both a partner and the dominant competitive incumbent in French concert promotion.
- AEG Presents France: European arm of global promoter AEG, with comparable touring artist roster focus and venue/festival distribution; competes with Alias for major international act French dates.
Others
- Rock en Seine (festival): Major French rock/indie festival and recurring distribution partner for Alias-booked artists; comparable only as a counterpart in the live music value chain rather than a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Alias Production social profiles
Digital presenceAlias Production compliance and trust
Trust signalCompliance2 records
Alias Production financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alias Production leadership team
Management profileNumber of profiles
Profiles14 records
Alias Production funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alias Production M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alias Production
What does Alias Production do?
Alias Production is a French concert promotion, booking, and production agency that represents international and French artists (including Muse, Lorde, Charlotte Cardin, Tom Odell, Agnes Obel, The Cure, Pulp, Blondshell, and Snail Mail). The company negotiates and books French and European tour dates and festival appearances, produces concerts and tours (including co-promoted events with Live Nation), and operates an online agenda that routes ticket buyers to external ticketing platforms and venue sites. It also runs a fan-club newsletter and contests module to drive direct engagement with concert-goers across France, Belgium, and Switzerland.
Is Alias Production a public or private company?
Alias Production is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Alias Production founded?
Alias Production was founded in 1995. It employs 11 to 50 people.
Where is Alias Production based?
Alias Production is headquartered in Paris, France, in the Europe region.
How does Alias Production make money?
Four revenue lines are on record. Concert ticket sales and ticketing commissions are the primary driver. The others are artist booking and tour promotion fees, concert and festival production services and sponsorship and partner co-promotion revenue.
Who are Alias Production's main competitors?
Direct peers on record are Gérard Drouot Productions, W Spectacle (W Music), Astérios Spectacles, Corida Group, MCO (Music Concert Organisation) and Caramba Spectacles. Broad incumbents are Olympia Production, Live Nation France and AEG Presents France. Rock en Seine (festival) is listed as an others.
Does Alias Production have an API?
No public API is recorded for Alias Production.
What industry is Alias Production in?
Alias Production's product category is Concert Promotion & Artist Booking Services. Its primary akta.pro industry code is MPAGAAAB, Music Festival Organizers & Promoters, with a secondary code of MPAIAFAA, Concert & Tour Promoters. Its NAICS code is 7114.