What Tix does

Tix Pty Ltd is an Australia-based entertainment marketing company operating a digital affiliate and content platform that aggregates live entertainment events across Australia and New Zealand. Founded in 2009 and headquartered in Sydney with a small team (11–50 employees), the company runs tix.com.au — a content-led discovery site with category-specific pages (Musicals, Theatre, Comedy, Opera, Music, Dance, Experiences, Exhibitions) and city landing pages for Sydney, Melbourne, Brisbane, Adelaide, Perth, Canberra, Tasmania and Auckland. The platform curates Top Picks, organizes Lasttix Deals as a discounted-ticket sub-brand, and distributes an email newsletter and social channels to drive consumer traffic.

Tix does not process ticket transactions. Consumers clicking the BUY NOW button are redirected to official venue ticketing providers, and Tix earns affiliate or referral commissions on resulting purchases. Its supplier-side relationships include event promoters and ticketing partners such as Cirque du Soleil, Fever, Opera Australia, Crossroads Live and Victorian Opera. Customer-facing monetization is therefore purely performance-based: transaction-affiliate revenue tied to ticket conversions, with Lasttix Deals providing deal-driven volume. Pricing of underlying tickets is set by partner venues; Tix has no disclosed proprietary technology, AI/ML functionality, app, or API offering, and no funding rounds, M&A activity or management team data are available in source material.

Name

Tix

Legal name

Tix Pty Ltd

Website

https://tix.co

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Tix Pty Ltd is an Australia- and New Zealand-focused live-entertainment marketing company that aggregates concert, theatre, comedy and opera events and earns affiliate commissions by redirecting consumers to venue ticketing providers, with Lasttix Deals as a discounted-ticket sub-brand.

Ownership category

akta.pro rank

Product category

Live Event Marketing & Ticketing Referrals

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Media Representatives (541840)

SIC

Services-Advertising Agencies (7311), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Brand Experience (BX) & Service Design (BPAFAEAI)

Keywords

• Live event marketing
• Ticket aggregation
• Entertainment discovery
• Discounted ticketing
• Event promotion platform

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Affiliate/Referral Revenue: Tix functions as a marketing channel for live entertainment, earning revenue by directing customers to official venue ticketing providers. When users click BUY NOW buttons, they are transferred to ticketing vendors, with Tix receiving referral compensation for ticket purchases made through their platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Tix is an entertainment marketing company that operates as an online affiliate/referral channel for live entertainment events across Australia and New Zealand. The platform aggregates event listings across categories such as Musicals, Theatre, Comedy, Opera, Music, Dance, and Experiences, then directs consumers to official venue ticketing providers for actual ticket purchases. Through its Lasttix Deals sub-brand, Tix also promotes time-limited discounted ticket offers from partnered venues and promoters.

Product overview

TIX operates as a unified live events marketing platform and ticketing aggregator. The core product is the TIX platform itself, which serves as a marketing channel directing users to official venue ticketing providers (TIX does not process transactions). The platform is supplemented by Lasttix Deals, which offers discounted ticket access. Event discovery is organized across categories including Musicals, Theatre, Experiences, Concerts, Opera, Dance, and Exhibitions, with coverage spanning Australian cities (Sydney, Melbourne, Brisbane, Adelaide, Perth, Canberra, Tasmania) and New Zealand.

Differentiator

Problem solved

Functional benefit

Brands

• Lasttix Deals: Discounted tickets and exclusive deals on live entertainment events.

Products and services

• TIX Platform Primary event discovery and marketing platform for live entertainment in Australia and New Zealand. Aggregates event listings across Musicals, Theatre, Comedy, Opera, Concerts, Dance, Experiences, and Exhibitions categories. Consumers use the platform to find events and are redirected to official venue ticketing providers when they click BUY NOW. TIX does not process ticket orders or transactions itself.
• Lasttix Deals Discounted ticket offerings providing reduced prices on selected shows, events, and performances through exclusive partner deals. Offers are typically valid for short periods, on selected dates, or on selected price levels, and are subject to terms and conditions. Operates as a sub-brand of TIX focused on price-sensitive live entertainment consumers.

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• FevercoreGTM or Marketing PartnerFever is an event discovery and ticketing platform that partners with Tix to promote live entertainment experiences and events across the Tix platform.
• Cirque du SoleilcoreGTM or Marketing PartnerCirque du Soleil is featured as a key event partner on the Tix platform, promoting touring shows such as KOOZA in Melbourne, Brisbane, and Sydney.
• Opera AustraliacoreGTM or Marketing PartnerOpera Australia partners with Tix to promote opera performances and productions across Australian venues.
• Crossroads LivecoreGTM or Marketing PartnerCrossroads Live is an event partner providing touring live productions promoted through the Tix platform.
• Victorian OperacoreGTM or Marketing PartnerVictorian Opera (Vic Opera) partners with Tix to promote opera performances and productions in Victoria.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Regional players

• Klook: Asia-Pacific experiences and activities booking platform. Comparable as an experience-discovery-and-ticketing aggregator, with growing presence in AU/NZ that competes for the same consumer demand for live entertainment and experiences.

Direct peers

• Goldstar: Discounted tickets marketplace for theatre, concerts, sports and experiences, primarily in the US. Comparable to Tix's Lasttix Deals concept of selling reduced-price live entertainment inventory through a discovery platform.
• Lastminute.com.au: Australian last-minute deals and experiences marketplace. Directly comparable to Tix's Lasttix Deals sub-brand — both monetize unsold inventory across entertainment, experiences and travel at discounted prices in the same geography.
• Fever: Global live experiences and events marketplace that connects consumers with things-to-do inventory, including concerts, theatre and immersive experiences. Already a Tix partner; competes head-to-head as an event discovery and ticketing aggregator.
• TodayTix: Mobile-first discounted ticketing platform for theatre, concerts and live events operating across multiple English-speaking markets. Directly comparable to Tix's discounted discovery and last-minute deals model (image URLs in Tix's site reference TodayTix, indicating direct competitive overlap in AU).

Broad incumbents

• Groupon: Deals marketplace with live entertainment and experiences inventory in Australia. Comparable to Lasttix Deals in offering discounted local entertainment offers, though Groupon operates as a broad horizontal deals platform rather than a live entertainment specialist.
• Viator (Tripadvisor): Global experiences and tours marketplace owned by Tripadvisor. Comparable to Tix as an aggregator funneling demand for live experiences and ticketed events, particularly in the experiences/excursions category.
• Eventbrite: Global self-service event ticketing and discovery platform. Comparable to Tix as an event discovery/marketing channel, though primarily focused on community/smaller events rather than premium theatrical and touring productions.
• Ticketek: Dominant primary ticketing provider in Australia operated by TEG. Comparable to Tix because it controls the underlying ticket inventory that Tix's affiliate clicks ultimately resolve to, and competes for the same consumer demand for live entertainment.

Emerging players

• Headout: Mobile marketplace for tours, attractions, and live experiences with last-minute inventory. Comparable as a discovery-to-ticketing aggregator in the live entertainment and experiences category, though currently focused more on tours/attractions than theatrical events.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/TIXdotco
• Facebookfacebook.com/TIXdotco
• LinkedInlinkedin.com/company/tix-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tix