DJUSA

What DJUSA does

DJUSA, operating as DJUSA Events from its headquarters at 18 Cain Drive, Plainview, New York, is a turnkey event entertainment and production company founded in 2003-2004 that has operated for over 20 years. The company delivers a comprehensive suite of services spanning DJ and MC entertainment, live musicians, ceremony music, professional audio, lighting, visual screens and video walls, special effects, dance floors, photo booths (including 360 and glamshot formats), and lounge decor and furniture rentals. Its primary differentiator is specialization in multi-cultural weddings and world-music genres — Bollywood, Punjabi, Afrobeat, Latin, Dancehall, House, and Amapiano — delivered by a culturally diverse DJ and MC team across venues in the New York/New Jersey/Connecticut tri-state area, including Oheka Castle, Crest Hollow Country Club, Rockleigh Country Club, and the Westchester Marriott. The portfolio also includes the DJUSA Studio content platform on YouTube and the Safe & Sound Mobile Theater Experience.

The company's underlying technology stack is conventional event-production hardware and software — audio systems, lighting rigs, LED video walls, pyrotechnic/special-effects equipment, and a YouTube-hosted content distribution channel — rather than proprietary software or AI-driven systems. Service delivery is hands-on and project-based, supported by a partnership with InHouse for design and corporate production work.

DJUSA generates revenue on a per-event, quote-based pricing model with no public price list; the company collects budget and event specifications through its website inquiry form and direct phone/email contact. The customer base is fragmented across individual weddings and social events (the primary segment), supplemented by corporate engagements (e.g., Foot Locker NYC, Bira 91 International Curry Week), educational institutions (Kellenberg High School), and non-profit/community work (Help Queens Now COVID-19 initiative). The company is privately held and founder-operated under CEO Sharad Bhavnani, with no disclosed external funding, parent company, or institutional ownership.

Name

DJUSA

Legal name

DJUSA

Website

https://djusaevents.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

DJUSA is a privately held, New York-based turnkey event entertainment and production company serving weddings, social, corporate, and non-profit events across the NY/NJ/CT tri-state area, specializing in multi-cultural weddings and world-music DJ services alongside audio, lighting, and production rentals.

Ownership category

akta.pro rank

Product category

Event Entertainment and Production Services

NAICS

Independent Artists, Writers, and Performers (711510)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Party DJ, Music & Audio Services (HSACACAI)

akta.pro secondary industry

Audio-Visual Equipment Rentals (Sound, Projection, Screens) (HSACAFAF)

Keywords

• Event entertainment services
• Wedding DJ services
• Corporate event production
• Multi-cultural wedding entertainment
• Event lighting and AV

Headquarters

HQ city

Plainview

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Others

Revenue model

1. Event Entertainment Services: DJ and MC services for weddings, social events, corporate events, and non-profit gatherings. Revenue generated on a per-event basis.
2. Equipment Rental & Production: Audio, lighting, visual screens, video walls, dance floors, photo booths, and special effects equipment rental and production services
3. Lounge Decor & Furniture Rentals: Furniture rentals including assorted seating, Chivari chairs, tables, bars, staging, and outdoor furniture
4. Photo Booth Services: Various photo booth options including open/closed booths, selfie mirror, 360 booth, and glam shot booths

Pricing tiers

Distribution channels2 records

Marketing channels5 records

Core offering

DJUSA is a turnkey event entertainment and production company that delivers DJ and MC services, live musicians, ceremony music, professional audio, lighting, visual screens and video walls, special effects, dance floors, photo booths, and lounge décor for weddings, social, corporate, and non-profit events. Services are sold on a per-event basis with custom quote-based pricing, primarily across the New York metropolitan area.

Product overview

DJUSA is a turnkey event entertainment and production company with over 20 years of experience, offering a comprehensive suite of services for weddings, social, corporate, and non-profit events. The core offering includes DJ services and event hosts, supported by production services (Audio, Lighting, Visual Screens & Video Walls, Special Effects) and rental equipment (Dance Floors, Lounge Decor, Photo Booths). The portfolio also includes DJUSA Studio, a content platform featuring DJ mixes and event videos. The company specializes in multi-cultural weddings and world music, leading the industry in these segments.

Differentiator

Problem solved

Functional benefit

Brands

• DJUSA Studio: A studio division featuring DJ mixes and live sets across various music genres including Amapiano, Afrobeats, Hip-Hop, Reggaeton, Bollywood, Punjabi, Dancehall, and Latin music.

Products and services

• DJ & Premium Event Host Services Professional DJ entertainment and premium event host/MC services for weddings, social events, corporate events, and non-profit gatherings, featuring diverse DJs and MCs specializing in multi-cultural and world music across genres such as Bollywood, Punjabi, Afrobeat, Latin, Dancehall, and House.
• Live Musicians Live musical performances for events, complementing DJ and MC services for weddings, social, corporate, and non-profit occasions.
• Ceremony Music Musical entertainment services specifically for wedding and event ceremonies, including processional and recessional music.
• Audio Equipment & Production Professional audio equipment and production services for events of any scale, supporting DJ, MC, and live music performances.
• Visual Screens & Video Walls Visual display solutions including LED screens and video walls for event presentations, branding, and entertainment.
• Lighting Services Professional event lighting design and production services for weddings, social, corporate, and non-profit events.
• Special Effects Special effects entertainment for events including pyrotechnics, fog, cold sparks, and atmospheric effects to enhance celebrations.
• Dance Floors Dance floor rental and installation services for weddings, social, corporate, and non-profit events.
• Photo Booth Rentals Various photo booth options including open and closed photo booths, selfie mirror photo booth, step & repeat backdrop, social photographer, 360 booth, and Glamshot booth, for weddings, social, corporate, and non-profit events.
• Lounge Decor & Furniture Rentals Furniture rentals including assorted seating, Chivari chairs, tables, bars, staging, outdoor furniture, and rope & stanchions for event lounges and decor.
• Safe & Sound Mobile Theater Experience Mobile movie theater setup for private screenings and events, with notable deployment at Kellenberg High School.
• DJUSA Studio YouTube channel and content platform showcasing DJ mixes, live sets, event videos, and music content featuring various DJ artists across genres such as Amapiano, Afrobeats, Hip-Hop, Reggaeton, Bollywood, Punjabi, Dancehall, and Latin music.

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• InHouse (Design/Production)coreStrategic or Co-development PartnerInHouse is a design and production partner that works with DJUSA on branded content and corporate events. They have collaborated on Foot Locker events, Bira 91 International Curry Week, and other corporate productions. DJUSA provides entertainment services while InHouse handles design and production aspects.
• Help Queens NowminorStrategic or Co-development PartnerCommunity partnership for COVID-19 relief initiative. DJUSA and InHouse partnered to salute frontline workers with the Help Queens Now initiative, serving 10,000 hot meals to community members.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Elan Artists: Premium DJ and entertainment agency serving weddings and corporate events with curated talent rosters. Comparable in positioning as a multi-cultural and premium DJ provider.
• 74Events: New York-based event production and entertainment company specializing in DJ, lighting, and AV production for weddings and corporate events. Operates in the same geographic market with similar service breadth.
• Scratch Weddings: Wedding-focused DJ and entertainment company offering curated DJ services for upscale weddings. Highly comparable to DJUSA's wedding DJ and MC services with similar target customer and event profile.
• Generation Events: Full-service wedding and event production company providing entertainment, lighting, and design services. Comparable scope of bundled services to DJUSA's turnkey model.
• Universal Light Productions: Event entertainment and production company offering DJ, lighting, and AV services across the NY metro area. Comparable service portfolio and customer segments to DJUSA.
• Beat Train Productions: Boston/NY-area DJ and event entertainment company offering DJ, lighting, photo booth, and event production for weddings and corporate events. Direct overlap with DJUSA's bundled service model and premium positioning.
• Bianca B. Events: Event design and production firm offering decor, florals, lighting, and entertainment coordination for weddings. Comparable in offering bundled production services to a similar client base.

Others

• The Knot Worldwide: Wedding planning marketplace and media platform. Comparable as an ecosystem participant rather than a direct competitor; The Knot aggregates demand for vendors like DJUSA.
• WeddingWire: Wedding vendor marketplace where DJUSA lists reviews. Not a direct competitor but an ecosystem dependency — WeddingWire is a primary customer acquisition channel and a structural partner for the wedding DJ category.

Regional players

• All Events NYC: New York-area event production and entertainment provider offering DJs, lighting, and AV for weddings and corporate events. Comparable regional competitor with overlapping service offerings.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@DJUSA
• Facebookfacebook.com/djusaevents
• LinkedInlinkedin.com/company/djusa-events

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DJUSA