InHouse

What InHouse does

InHouse (legal name: InHouse Inspired Room Design Ltd) is a Hexham-based designer and retailer of bespoke kitchens, bathrooms and interior spaces, founded circa 2003–2004 and operating from a 650m2 showroom in Northumberland. The company sells curated portfolios of German-manufactured kitchen brands — Schüller, next125 and Impuls — alongside Laguna Badwelten bathroom furniture and integrated component brands (AEG, Miele, Quooker, BORA, Blanco, Wave, CDA, Merlyn, Acquabella, Leyton Lighting, Systemo). Its technology layer combines a Schüller-provided online kitchen configurator with in-showroom 2D and 3D design visualization on interactive screens, supported by a complimentary in-home measure service and a full tile and worktop library. Customers are predominantly residential homeowners in North East England, supplemented by a secondary trade channel for architects, interior designers and builders.

The business operates a sales-led, showroom-anchored go-to-market: prospects visit the Hexham showroom, consult with in-house designers (including kitchen, bathroom and interior specialists), receive complimentary home measurements, view 2D/3D designs, and progress through ordering, project management and installation to completion. Revenue is one-time, quote-based and project-driven, with bespoke kitchen lead times of 8–10 weeks for Schüller and next125 and approximately 4 weeks for Laguna bathroom furniture; complementary revenue is generated through FCA-authorized credit brokering (FRN 913728) that facilitates customer financing. InHouse is owned by German family-owned Schüller Möbelwerk KG while remaining locally operated by the founding family, with a named team of approximately 12 staff covering showroom management, design and sales, technical design, finance, customer experience, accounts, and warehouse/delivery. Distribution is centered on the single Hexham showroom complemented by an informational website, digital brochure, social media, email newsletter and community events, with no public e-commerce checkout and no disclosed external funding.

Name

InHouse

Legal name

InHouse Inspired Room Design Ltd

Website

https://inhouseltd.co.uk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

InHouse is a Hexham-based designer and retailer of bespoke German kitchens, bathrooms and interiors, selling Schüller, next125, Impuls and Laguna ranges through a 650m2 showroom to residential homeowners in North East England.

Ownership category

akta.pro rank

Product category

Kitchen & Bathroom Design Showroom

NAICS

Interior Design Services (54141), Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371)

SIC

Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Kitchen & Bath Design-Build & Remodeling Showrooms (CRAIAFAG)

akta.pro secondary industries

Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA), Custom Built-Ins (Shelving, Entertainment Centers, Mudrooms) (HSAPAIAH)

Keywords

• Bespoke kitchen design
• Bathroom furniture supply
• Interior design services
• German kitchen brands
• Home renovation solutions

Headquarters

HQ city

Hexham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Kitchen, Bathroom & Interiors Product Sales: One-time sales of bespoke German kitchens, bathrooms, and interior products including furniture, appliances, worktops, and accessories. Products are manufactured to order with typical lead times of 8-10 weeks for Schüller and next125 kitchens, and 4 weeks for Laguna bathroom furniture.
2. Design Services: Comprehensive design services included with products - featuring complimentary home measure service, bespoke 2D/3D design visualization, and project management through to installation completion.
3. Finance Brokerage: Company acts as a credit broker (FCA authorized FRN 913728) facilitating financing options for customers purchasing kitchens, bathrooms and interiors.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

InHouse designs, supplies, and installs bespoke German kitchens, bathrooms, and interior furniture (utility rooms, pantries, wardrobes, living and media spaces) for residential customers in North East England. Products are sourced from premium German/European brands (Schüller, next125, Impuls, Laguna Badwelten) and complemented by integrated components such as appliances, worktops, lighting, and flooring. The customer journey includes showroom visits, complimentary home measure, 2D/3D design visualization, project management, and coordination of installation through a network of professional fitters.

Product overview

InHouse is a luxury kitchen, bathroom, and interiors design showroom offering a curated portfolio of German-manufactured kitchen brands (Schüller, Next125, Impuls) and bathroom furniture (Laguna Badwelten). Their offering combines physical showroom experiences with design services, featuring integrated components including premium appliances (AEG, Miele, Quooker, BORA, Wave, Blanco, CDA), worktops, lighting, and flooring. The business operates through an immersive 650m2 showroom in Hexham with complimentary home measure services and 2D/3D design visualization. A kitchen configurator tool enables customers to preview different configurations using Schüller plans.

Differentiator

Problem solved

Functional benefit

Products and services

• Schüller Kitchens German premium kitchen brand featuring sustainable materials, anti-fingerprint technology, and intelligent storage solutions. Includes ranges such as Vincenza (classic shaker), Biella (contemporary slab-door), Varese (modern elegance), Matera (sustainable), and Siena (matt velvet). Available for residential customers in North East England with 5-year warranty and 8-10 week typical delivery.
• next125 Kitchens Award-winning premium German kitchen brand inspired by Bauhaus design, featuring a 125mm grid system for optimal space utilization. Includes nx510 (ultramarine blue island), nx890 (sustainable natural materials), nx680 (bronze mirror glass), nx640 (pocket door system), nx670 (natural walnut), and nx960 (classic island table). Delivered to residential customers via InHouse with 8-12 week delivery time.
• Impuls Kitchens Affordable high-quality German kitchens established in 1990, offering stylish minimalist designs with excellent value. Includes IP3150 (handleless textured kitchen) and IP2200 (ergonomic-focused design). Available for residential customers seeking value-oriented German kitchen solutions.
• Laguna Badwelten Bathrooms German bathroom furniture manufacturer founded in 2007, carbon neutral certified (Golden M quality seal), offering customizable bathroom furniture with lines for every price point. Includes Spirit (sleek modern), Joy (versatile storage), Neo (space-efficient), and Kera.Time-Home (contemporary with LED lighting). Delivered with approximately 4-week lead time and 2-year warranty.
• Design Services Bespoke kitchen, bathroom, and interior design services including complimentary home measure, 2D and 3D visualizations on interactive screens, and project management from concept to completion. Provided to residential homeowners and trade clients by InHouse designers.
• Interiors (Utility Rooms, Pantries, Wardrobes, Living and Media Spaces) Interior design and supply services for utility rooms, pantries, living and media spaces, and bedroom wardrobes featuring German innovations with intelligent storage solutions. Available for residential customers in North East England as part of InHouse's full-home interior design offering.

Quantifiable outcome

• 5-year warranty on Schüller products
• +2 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core.

• SchüllercoreTechnology or IntegrationPrimary kitchen brand partner - German manufacturer known for sustainable production, climate-neutral certification, and precision engineering. Provides kitchen configurator tool and comprehensive product range including Matera, Siena, Biella, Varese, and Vincenza ranges.
• next125coreTechnology or IntegrationPremium German kitchen brand under Schüller, known for Bauhaus-inspired design and sustainability. Features innovative products like nx510, nx640, nx670, nx680, nx890, and nx960 ranges. Delivery time 8-12 weeks.
• ImpulscoreTechnology or IntegrationGerman kitchen brand offering affordable luxury with ergonomic focus. Established 1990, manufactures around 730,000 cabinets annually. IP2200 and IP3150 ranges available.
• Laguna BadweltencoreTechnology or IntegrationGerman bathroom furniture manufacturer founded 2007, carbon-neutral with Golden M quality seal. Ranges include Spirit, Joy, Neo, and Kera.Time. 4-week delivery time for bathroom furniture.
• Financial Conduct Authority (FCA)coreOthersRegulatory partner - InHouse is authorized and regulated by the FCA (FRN 913728) acting as a credit broker for customer financing options.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Magnet Kitchens: Established UK kitchen retailer with 200+ showrooms nationwide. Broad incumbent offering kitchens across multiple price points including premium tiers, with greater geographic coverage and brand recognition than InHouse.
• Wren Kitchens: One of the UK's largest kitchen retailers with 100+ showrooms nationwide. Broad incumbent competing across price tiers including premium segments, with significantly greater scale, marketing reach, and geographic coverage than InHouse.
• IKEA UK: Mass-market home furnishings retailer with UK stores and kitchen planning services. Broad incumbent that competes for kitchen and interior spend, though at lower price points than InHouse's premium German positioning.
• BoConcept: Danish premium furniture retailer with UK showrooms offering kitchens and broader interior furnishings. Broad incumbent with comparable European design heritage and showroom-led sales model, though broader furniture focus.
• Howdens Joinery: UK's largest trade kitchen supplier with 800+ depots. Broad incumbent operating across kitchen and joinery categories primarily serving trade customers, but competing for the same kitchen renovation demand as InHouse.

Direct peers

• Sola Kitchens: UK luxury kitchen design studio with showrooms offering bespoke kitchen design with premium European brands. Comparable showroom-driven sales model serving affluent residential customers with high-touch design consultation.
• Nobili Kitchens: UK retailer of premium German kitchens (Nobili is part of the same German kitchen manufacturing landscape as Schüller). Directly comparable as a luxury kitchen showroom model serving homeowners with bespoke design and installation services.
• Roundhouse Design: UK bespoke kitchen manufacturer and retailer offering high-end handmade kitchens with showroom experiences in London and across the country. Comparable premium positioning, showroom-led sales motion, and full design-to-installation service model.
• CP Hart (Bathrooms): UK's leading premium bathroom retailer with showrooms in London and nationwide. Comparable luxury bathroom showroom model serving design-conscious homeowners with high-ticket bathroom projects and complementary design services.
• Hacker Kitchens UK: German kitchen manufacturer with UK distribution through select showrooms. Directly comparable as another German premium kitchen brand offering showroom experiences and bespoke design services to UK homeowners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/InHouseInspiredRoomDesign
• Instagraminstagram.com/inhouseltd_hexham
• Pinterestpinterest.co.uk/inhouseltd
• Xx.com/inhouseltd
• LinkedInlinkedin.com/company/inhouse-inspired-room-design

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InHouse