Gold And Platinum

What Gold And Platinum does

Gold And Platinum, operating commercially as D&P (D'Or et de Platine) and D&P Shop, is a French private e-commerce brand founded around 2016 and based in Marseille. It is the official merchandise and music platform of French rapper Jul, who serves as artistic director, and sells a multi-category catalog including men's, women's, and children's apparel (t-shirts, polo shirts, tracksuits, sweatshirts, shorts, jackets, down outerwear, socks, underwear), footwear and flip-flops, headwear, bags, phone cases, beach and lifestyle accessories, and Jul's full discography on CD, including special edition bundles pairing albums with branded figurines. The product portfolio is organized into named seasonal and event-driven collections such as Beach Club, Summer 26, Energy Samba, Performance, the EN Y 10th anniversary remastered line, and stadium-specific Energy Stadium and Energy Camo drops tied to Jul's Stade de France and Vélodrome concerts in 2025.

The underlying technology is a single direct-to-consumer e-commerce storefront at doretdeplatineshop.com, with no mobile app, no disclosed API, and no integrations beyond standard payment processors (Hipay, CB, PayPal, ApplePay) and domestic French shipping carriers (Mondial Relay, Colissimo). Cookie-policy references to believe.com indicate the storefront operates on e-commerce infrastructure provided by Believe, the music distribution company. There is no third-party retail, wholesale, or marketplace distribution, and the served geography is exclusively France.

The revenue model is one-time purchase DTC with unit pricing ranging from €4.90 (lighters) to €119.90 (outerwear), free shipping above €150, and a 14-day return policy. Go-to-market is product-led growth via limited-edition drops synchronized with Jul's album releases and concert events, with demand generated primarily through Jul's direct social media presence (Twitter) and an email newsletter. Strategic partnerships include a licensed collaboration with Reebok for co-branded footwear and apparel, and a D&P x Olympique de Marseille collection extending the brand into football fandom.

Name

Gold And Platinum

Legal name

Gold And Platinum

Website

https://doretdeplatineshop.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Gold And Platinum (D&P) is the official e-commerce merchandise and music platform of French rapper Jul, selling branded apparel, accessories, and CDs directly to French consumers via doretdeplatineshop.com through limited-edition drops tied to album releases and concerts.

Ownership category

akta.pro rank

Product category

Artist Merchandise & Streetwear Apparel

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Recorded Music Retail & D2C Merch Bundles (MPAIAAAF)

akta.pro secondary industry

Customized & Personalized Fan Gear Retail (CRAMAOAJ)

Keywords

• Artist merchandise apparel
• Streetwear fashion brand
• Music album merchandise
• Limited edition drops
• Urban sportswear collections

Headquarters

HQ city

Marseille

HQ country

France

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Clothing and Apparel Sales: Primary revenue stream from branded merchandise including t-shirts, polo shirts, sweatshirts, tracksuits, shorts, jackets, socks, and accessories. Products are sold as one-time purchases with limited-edition drops and seasonal collections.
2. Music CDs and Albums: Jul's discography sold through the D&P store including albums, double albums, and special edition bundles with merchandise. Albums include Oubliez-Moi, TP Sur TP, D&P À Vie, and legacy releases going back to 2014.
3. Accessories and Goodies: Sale of branded lifestyle products including phone cases, sunglasses, ice cube trays, beach accessories, bags, and novelty items like the OVNI (UFO) inflatable buoy.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Gold And Platinum (D&P / D'Or et de Platine) operates a direct-to-consumer e-commerce storefront selling branded streetwear, sportswear, and music merchandise tied to French rapper Jul. The product mix spans men's, women's, and children's clothing collections (Beach Club, Summer 26, Energy Samba, Performance, En Y anniversary, D&P Women), music CDs from Jul's discography, phone cases, and lifestyle accessories. Distribution is exclusively online via doretdeplatineshop.com with domestic shipping across France.

Product overview

D'Or et de Platine (D&P) Shop is a French fashion and merchandise e-commerce platform associated with rapper Jul. The offering is a multi-category fashion and lifestyle brand consisting of seasonal clothing collections (Beach Club, Summer 26, Energy Samba, Performance, En Y anniversary, D&P Women), limited edition stadium collections (Energy Stadium, Energy Camo), specialized sportswear lines (Chokmuay, D&P Club, Arctique), Jul's music discography on CD, phone cases, and branded accessories. The brand also features collaborations with Olympique de Marseille. The product portfolio spans men's, women's, and children's apparel along with lifestyle merchandise.

Differentiator

Problem solved

Functional benefit

Brands

• D&P x OM: Collaboration collection with Olympique de Marseille football club
• Jul Reebok

Products and services

• Beach Club Collection Summer clothing collection made from waffled cotton, including T-shirts, polo shirts, shorts, and ensembles. Features limited edition Beach Club branding with embroidered D'Or et Platine logos, designed for casual summer wear.
• Summer 26 Collection Summer season clothing and lifestyle line featuring T-shirts, shorts, flip-flops, caps, sunglasses, beach towels, folding chairs, beach balls, and ice cube trays, available in multiple colors.
• Energy Samba Collection Retro-sport style collection inspired by Brazilian football aesthetics. Includes tracksuits, shorts, caps, flip-flops, and scarves in blue, white, yellow, and green colorways.
• Performance Collection Winter collection featuring technical finishes with breathable fabrics. Includes tracksuits, jackets, parkas, down jackets, and polo shirts designed for comfort, warmth, and freedom of movement with technical features like wind resistance, water repellency, and ETHERMALOFT insulation.
• En Y Collection (10th Anniversary Remastered) Reissued limited edition of the first D&P collection, remastered for the brand's 10th anniversary. Includes crewnecks, hooded sweatshirts, and T-shirts.
• D&P Women Women's sportswear sub-brand line featuring sports bras and leggings designed for athletic activities.
• Energy Stadium Collection Limited edition collection designed for stadium concerts (Stade de France 2025, Vélodrome 2025), featuring grey tracksuits with fluorescent yellow details, 3D silicone D&P logos, and zippered pockets.
• Energy Camo Collection Limited edition collection designed for Stade de France concert 2025, featuring black tracksuits with fluorescent orange details and camo prints. Includes 3D silicone D&P logos.
• Chokmuay Collection Sportswear collection featuring multi-colored panels and 3D PVC D&P logos. Available in multiple colorways including Neon Black and Combo Green.
• D&P Club Collection Premium collection featuring velour fabric with peach-skin touch effect. Includes zippered hoodies and matching pants with 3D metallic D&P logo.
• Arctique Collection Winter outerwear collection featuring hooded down jackets with integrated breathing mask, wind and weather resistant, with synthetic insulation and strategic micro-openings.
• Music CDs (Jul's Discography) Jul's music discography sold on CD, including albums, double albums, and special edition bundles with merchandise. Albums include Oubliez-Moi, TP Sur TP, D&P À Vie, and legacy releases going back to 2014.
• Phone Cases Custom phone cases for various smartphone models including OnePlus 11 5G, Oppo A76, Xiaomi Mi 8 Pro, Xiaomi Mi Mix 2, and Xiaomi Redmi Note 10 Pro.
• Accessories (Goodies) Various branded lifestyle accessories including lighters, scarves, OVNI masks, sunglasses, inflatable OVNI float, car air freshener, USB keys, and bags.
• D&P x OM Collaboration Special collaboration collection with Olympique de Marseille football club, co-branded apparel and merchandise.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ReebokminorOEM/ Whitelabel/ Licensing PartnerLicensed collaboration producing Jul x Reebok branded footwear and apparel, including Reebok Premier Road Plus VI 'Racing EN Y' sneakers and D&P x Reebok flip flops. Products are sold through the D&P store at discounted prices (up to 75% off).

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• The Hundreds: Streetwear brand with community-driven identity and animated mascots. Comparable to D&P in emphasizing community/collectible identity alongside apparel, and in DTC-direct heritage, though at materially larger scale and US-centric.
• A Bathing Ape (BAPE): Japanese streetwear brand known for limited drops, mascot-led brand identity, and cultural collaborations. Comparable to D&P in mascot-driven brand assets (OVNI vs. Baby Milo) and limited-edition drop mechanics, though globally scaled.
• Stüssy: Pioneering streetwear brand with global DTC and retail distribution. Comparable as a streetwear brand built on subcultural identity, though without a single-celebrity anchor, and operating at significantly larger scale.
• Supreme: Iconic streetwear brand with limited-edition drop model. Comparable business mechanics (limited drops, scarcity-driven demand, secondary-market value) though operating at materially larger scale and without a single-artist anchor.
• Yeezy: Kanye West's apparel and footwear brand. Comparable as a celebrity-driven fashion operation, but Yeezy operates at materially larger scale and global reach, with broader product categories including footwear partnerships.

Direct peers

• PNL Official: Official merchandise of French rap duo PNL. Direct competitor in the French artist-merchandise market, similarly leveraging album-release-driven drops and streetwear positioning to monetize a French fanbase.
• Cactus Jack: Travis Scott's merchandise and apparel brand. Comparable through artist-driven limited-edition drops, e-commerce-only distribution, and bundling of music releases with exclusive apparel SKUs.
• October's Very Own (OVO): Drake's flagship lifestyle and fashion brand operated through its own e-commerce storefront. Closely comparable to D&P as a celebrity-anchored apparel brand with music-tied drops, DTC distribution, and premium price positioning.
• Booba Official: Official merchandise and apparel store of French rapper Booba. Direct competitor in the French artist-merchandise / streetwear segment, with similar product mix (clothing, accessories) and audience of French rap fans.

Regional players

• Maison Kitsuné: French-born lifestyle and streetwear brand with strong music and cultural crossover. Comparable as a French-origin lifestyle brand sitting at the intersection of fashion and music, though broader in scope (cafés, music label) than D&P.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/jul

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gold And Platinum