Idee 21

What Idee 21 does

Idee 21 is a sole proprietorship (Einzelunternehmen) registered under the legal name Jürgen Schröder, operating as an advertising and idea-coaching agency in Schiffdorf, Northern Germany. Founded in 2019, the business offers a portfolio of eight complementary services: website design and training, idea coaching (marketed under the "Ideencoach" sub-brand), trade show support, social media management, live employee motivation coaching, structured listening interviews, custom PR text writing, and advertising material design (ads, posters, flyers).

The company targets small and medium-sized businesses across three primary verticals: trades and crafts (Handwerk), gastronomy/restaurants (Gastronomie), and service providers, startups, and generalist businesses (Dienstleister, Start-Ups, Allrounder). All service delivery is performed directly by the sole operator, Jürgen Schröder, via personal outreach, email correspondence, on-site consulting, and event support. The business generates revenue through project-based, quote-priced engagements and relies primarily on referrals, direct website inquiries, and a Facebook presence (/weilmehrgeht) for client acquisition.

There is no proprietary technology platform, no disclosed pricing model, no funding, no partnerships, and no AI tooling underlying the offering. Customer references featured publicly include Festhalle Harsefeld (events/venue), Gärtnerei Patjens (horticulture/retail), and Eiscafe Dante (food service). The firm operates exclusively in Northern Germany with no disclosed international or remote-delivery footprint.

Name

Idee 21

Legal name

Jürgen Schröder

Website

https://idee21.de

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Idee 21 is a Schiffdorf-based, sole-proprietor advertising and idea-coaching agency operated by Jürgen Schröder, offering web design, social media, PR, and coaching services to SMB clients in trades, gastronomy, and startups across Northern Germany.

Ownership category

akta.pro rank

Product category

Advertising & Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Packaging & Brand Identity Creative Agencies (MPAAAAAN)

Keywords

• Advertising services
• Web design
• Coaching services
• Social media marketing
• PR writing

Headquarters

HQ city

Harsefeld

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services: One-time consulting and coaching engagements for marketing services including web design, idea coaching, trade show support, social media management, employee motivation sessions, PR writing, and advertising materials creation. Revenue appears to be project-based and service-fee driven.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Idee 21 is a one-person advertising, communications, and coaching practice that supports small businesses in northern Germany with web design, social media assistance, trade show and exhibition materials, employee motivation sessions, listening interviews, PR and advertising copywriting, and printed advertising materials. The firm operates as a sole proprietorship (Einzelunternehmen) and works directly with clients in trades, gastronomy, services, and early-stage companies.

Product overview

Idee 21 is a consulting and coaching business operated by Jürgen Schröder offering a portfolio of professional services targeted at trade businesses (Handwerk), gastronomy, service providers, and startups. The service offering is a unified portfolio of eight distinct but complementary services: Website design and training, Idea Coaching TOP, Trade Show Support, Social Media Management, Live Employee Motivation coaching, Listening Interviews, Custom PR Text Writing, and Advertising/Flyer Design. These services work together to help businesses communicate their innovations effectively to their target audiences, with emphasis on visible results and customer engagement.

Differentiator

Problem solved

Functional benefit

Brands

• Ideencoach: Idea coaching services provided by Jürgen Schröder, focused on helping businesses articulate their innovations and products from a customer perspective.

Products and services

• Web design Design and build of websites for small businesses (trades, gastronomy, services, startups) in northern Germany.
• Idea coaching Coaching sessions for small business owners and founders to develop ideas for their advertising, communications, and growth initiatives.
• Trade show and exhibition support Planning and execution support for small businesses appearing at trade shows and exhibitions, including booth materials and related communications.
• Social media support Hands-on assistance with social media presence for small businesses, including content creation and posting.
• Employee motivation Motivational sessions and support for employees of small business clients.
• Listening interviews Structured listening interviews conducted for small business clients, typically used to gather employee or customer feedback.
• PR writing Writing of press releases and PR texts for small businesses.
• Advertising copywriting Copywriting for advertisements used by small business clients across channels.
• Printed advertising materials Production and design of printed advertising materials (such as flyers, brochures, and similar collateral) for small businesses.

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Serviceplan Group: Germany's largest independent agency group, offering full-service advertising and integrated communications across multiple specialties. Comparable to Idee 21 in the broad service-portfolio model but operates at group scale with hundreds of staff rather than serving SMBs in trades/gastronomy.
• thjnk Hamburg: Independently owned German creative advertising agency headquartered in Hamburg. Provides full-service creative/advertising work comparable in category to Idee 21, though focused on larger brand clients.
• Jung von Matt: Major German creative advertising agency with offices across Germany and Europe. Overlaps with Idee 21 in the creative/advertising-services category, but targets large brand clients and operates at enterprise scale.
• Scholz & Friends: Established German full-service advertising agency headquartered in Hamburg (Northern Germany region). Operates in the same advertising-creative category as Idee 21 but serves primarily enterprise brand clients rather than SMB trades/gastronomy.
• DDB Germany (DDB Hamburg): German arm of the DDB Worldwide creative network with major presence in Hamburg (Northern Germany). Operates in the same advertising/creative services space but targets large national and international brand clients.
• Ströer: Large German outdoor advertising and digital marketing company, including SMB-focused out-of-home and digital marketing products. Broadly comparable in offering advertising/marketing services to local businesses but at scale across Germany.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/weilmehrgeht

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Idee 21