Rattlerow

What Rattlerow does

Rattlerow is a privately held UK agricultural genetics company headquartered in Eye, United Kingdom, specializing in the genetic improvement of pigs. Founded in 1954, the firm has operated for more than seven decades in the livestock breeding sector, suggesting an established position in commercial pig genetics, pedigree breeding, and likely the supply of breeding stock, semen, or genetic services to commercial pork producers and breeding multipliers in the UK and adjacent markets.

The company's core business revolves around genetic development of pigs, which in this industry typically encompasses maintenance and improvement of proprietary bloodlines, performance recording, selection of economically important traits (growth, feed conversion, litter size, carcass quality), and dissemination of improved genetics through sale of breeding stock or artificial insemination services. The headcount range of 51-100 employees indicates a mid-sized operation consistent with a niche specialist rather than a diversified animal-health conglomerate.

The input data is otherwise sparse: the company website at rattlerow.co.uk was captured only as a loader/verification page containing no substantive business disclosures, and no products, pricing, customer references, partnerships, certifications, regulatory filings, funding rounds, M&A activity, or management details are available. As a result, the revenue model (likely B2B sale of breeding stock, genetics, and related services to commercial pig producers) is inferred from the industry vertical rather than from confirmed company disclosures, and any deeper commercial mechanics cannot be verified from the provided material.

Name

Rattlerow

Website

https://rattlerow.co.uk

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

51–100 employees

Short description

Rattlerow is a UK-based pig genetics company founded in 1954, specializing in genetic improvement of pigs and serving commercial pork producers and breeding stock customers with proprietary genetic lines and breeding services.

Ownership category

akta.pro rank

Product category

Swine Genetics

NAICS

Hog and Pig Farming (1122)

akta.pro primary industry

Cloning & Advanced Reproductive Technologies Services (AFAEAJAL)

akta.pro secondary industries

Broodstock Development & Management (Genetic Lines, SPF/SPR Broodstock) (AFAEAKAG), Boar Studs & Semen Production (AFAEAEAF)

Keywords

• Pig genetics
• Swine breeding
• Livestock genetics
• Pig breeding stock
• Animal breeding

Headquarters

HQ city

Eye

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel

Core offering

Rattlerow is a genetic development company that specializes in the genetic improvement of pigs. The company develops and supplies improved pig genetics and breeding stock to commercial pork producers, focusing on genetic advancement programs for the swine industry. Operating from Eye in the United Kingdom and founded in 1954, Rattlerow serves as a long-established breeder within the UK and international pig production sector.

Differentiator

Problem solved

Functional benefit

Products and services

• Pig Breeding Stock and Genetic Improvement Services

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Direct peers

• Choice Genetics: Choice Genetics is an international pig genetics company (now part of the Grimaud group) offering nucleus lines, AI boars, and breeding stock globally. It is a direct competitor in pig genetic improvement and supply to pork producers.
• Genus plc (PIC): Genus plc is the parent of PIC (Pig Improvement Company), the world's largest pig genetics business. It is the most direct competitor to Rattlerow, operating global nucleus herds and selling breeding stock and semen to commercial pork producers worldwide.
• Topigs Norsvin: Topigs Norsvin is one of the world's largest pig genetics suppliers, headquartered in the Netherlands. It is a direct competitor offering AI boars, breeding stock, and genetic improvement programs to global pork producers, similar to Rattlerow's offering.
• Danbred: Danbred is a major pig genetics company based in Denmark, known for high-performance dam lines and strong global export presence. It competes directly with Rattlerow in the international pig genetics market, particularly for nucleus and multiplication stock.
• JSR Genetics: JSR Genetics is a UK-based pig genetics business historically known for its Large White and other dam and sire lines. It is a directly comparable British competitor in pig genetic improvement, AI services, and breeding stock supply.
• ACMC Ltd: ACMC is a UK-based pig genetics company that produces and supplies breeding stock, AI semen, and genetic improvement services. It is a directly comparable UK-headquartered peer to Rattlerow serving the domestic British pig industry.
• Axiom (formerly France Génétique Porc): Axiom is a French pig genetics cooperative supplying AI doses and breeding stock across Europe. It is a direct competitor offering similar genetic improvement services and product formats to Rattlerow in the European market.

Regional players

• Cotswold Pig Development Company: Cotswold Pig Development Company is a UK-based regional pig breeding and AI services business. It is a smaller regional peer serving British producers, comparable in geography though narrower in scale than Rattlerow.

Broad incumbents

• Hendrix Genetics (Hypor): Hendrix Genetics is a global multi-species animal breeding company whose Hypor brand covers pig genetics. It is a broad incumbent offering overlapping capabilities as part of a wider breeding portfolio spanning poultry, swine, and aquaculture.

Others

• Temple Grandin (academic/consulting reference): While not a direct peer, Temple Grandin represents the broader animal breeding and welfare consulting ecosystem. Included as an 'others' category peer to acknowledge adjacent expertise that influences buyer selection in pig genetics programs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/rattlerow-farms-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rattlerow