The Village Family Service Center

What The Village Family Service Center does

The Village Family Service Center is a 501(c)(3) nonprofit behavioral-health organization founded in 1891 in Fargo, North Dakota, and currently operating across seven locations in North Dakota and Minnesota (Fargo HQ, Bismarck, Grand Forks, Minot, Alexandria, Moorhead, St. Cloud). It delivers licensed, evidence-based outpatient mental-health counseling (individual, couples, family), outpatient addiction treatment and chemical-dependency evaluations through its First Step Recovery sub-brand in Fargo, school-based mental health services co-located in rural K-12 districts, in-home family therapy, intensive outpatient programs (mental health and adolescent addiction recovery), and employer services via its Employee Assistance Program and Training & Consulting line. Specialized therapy modalities include EMDR, TF-CBT, DBT, CPT, PCIT, CPP, ABC, Brainspotting, and CBT, alongside group offerings such as Pride Teens, Girls 360°, DBT skills groups, and Love and Logic parenting workshops.

The organization runs Big Brothers Big Sisters of The Village as a youth-mentoring program serving children ages 6-14 in the Fargo-Moorhead area. Revenue is generated through four channels: third-party insurance reimbursement (Aetna, BCBS MN, Blue Plus, ComPsych, EverNorth/Cigna, Health Partners, Humana, Magellan, Medicaid MN, Medicare MN, Optum/Medica/UHC, PrimeWest, Sanford Health Plan, TriCare, UCare), enterprise EAP contracts with employers, sliding-scale client fees (e.g., $300 DUI seminars, $155 chemical-dependency evaluations, $240 Love and Logic groups for non-residents), and tax-deductible grants and donations from a diversified base of community foundations (Otto Bremer Trust, Alex Stern Family Foundation, BCBSND Caring Foundation, FM Area Foundation, multiple United Way chapters) and corporate funders (BNSF Railway Foundation, US Bank, Bobcat, First Interstate Bank, Cass County Electric Cooperative). In 2023 the organization divested its Adoption/Pregnancy Programs (transferred to Catholic Charities ND) and Financial Resource Center (transferred to Consumer Credit Counseling Service of Rochester) to focus on core behavioral health.

Go-to-market is direct and referral-driven: a toll-free intake line (1-800-627-8220), online client/referrer forms, physician/school/court referral relationships, and community-outreach events (Wine & Dine gala — $1.8M+ raised cumulatively; Bobcat North Dakota Open since 1982; Bowl for Kids' Sake; Recovery Month Celebration). COA accreditation has been continuously held since 1982.

Name

The Village Family Service Center

Legal name

The Village Family Service Center

Website

https://thevillagefamily.org

Company type

Private

Founded year

1891

Operating status

Operating

Headcount range

101–250 employees

Short description

The Village Family Service Center is a 501(c)(3) nonprofit founded in 1891 that provides outpatient mental-health counseling, addiction treatment, school-based services, and youth mentoring across seven locations in North Dakota and Minnesota, serving individuals, families, employers via EAP, and rural K-12 districts.

Ownership category

akta.pro rank

Product category

Behavioral Health Services

NAICS

Other Individual and Family Services (624190), Child and Youth Services (62411), Other Individual and Family Services (62419)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Family & Parenting Support Services (BPAGAEAC)

akta.pro secondary industries

Family Engagement & Caregiver Support Programs (SEL/Mental Health) (EDAKAMAK), Family & Parent Support Services (Parent Coaching, Advocacy) (EDAJALAK), School Counseling Services (Individual & Group) (EDAKAMAB), Youth Housing, Foster Care & Wraparound Support (Education-Linked) Nonprofits (BPAGADAO)

Keywords

• Behavioral health services
• Mental health counseling
• Addiction treatment programs
• Youth mentoring services
• Employee assistance programs

Headquarters

HQ city

Fargo

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance billing for behavioral health services: Accepts most major insurance plans including Aetna, BCBS MN, Blue Plus, ComPsych, EverNorth/Cigna, Health Partners, Humana, Magellan, Medicaid MN, Medicare MN, Optum/Medica/UHC, PrimeWest, Sanford Health Plan, TriCare, and UCare. Revenue generated through reimbursement for outpatient counseling, in-home therapy, group therapy, and psychiatric services.
2. Employee Assistance Program (EAP) contracts: EAP services provided to employer clients across ND and MN through confidential counseling, workplace trainings, and consultation services. Billed to employer organizations under multi-year or annual contracts.
3. Client fees and sliding scale payments: Fees charged for DUI seminars ($300 per seminar), chemical dependency evaluations ($155), parenting groups, and other services. Behavioral Health For All program offers reduced fees through a sliding fee scale funded by donors and grants.
4. Grants and donations: Significant revenue from foundation grants (Otto Bremer Trust, Alex Stern Family Foundation, BCBSND Caring Foundation, United Way chapters, BNSF Railway Foundation, and others) and individual donations. 501(c)(3) organization; donations are tax-deductible to donors.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

The Village Family Service Center is a 501(c)(3) nonprofit behavioral health organization that provides licensed, evidence-based outpatient counseling, addiction treatment, employee assistance programs, youth mentoring, and family support services across North Dakota and Minnesota. Core services include individual/family/group counseling using modalities such as EMDR, DBT, TF-CBT, CPT, and PCIT; the First Step Recovery addiction treatment program (IOP, DUI seminars, walk-in evaluations); an Employee Assistance Program for employer clients; Big Brothers Big Sisters youth mentoring; school-based mental health; and in-home family therapy.

Product overview

The Village Family Service Center is a 501(c)(3) nonprofit behavioral health organization offering a comprehensive suite of mental health and support services across North Dakota and Minnesota. The organization operates seven physical office locations and provides services in-person and virtually. Core service lines include outpatient Counseling Services (individual, couples, and family therapy), First Step Recovery (addiction treatment including IOP and DUI education), the Employee Assistance Program (workplace wellness), Big Brothers Big Sisters (youth mentoring), Family Engagement Services, Training and Consulting, and School-Based Mental Health Services. The organization delivers specialized therapeutic approaches including EMDR, TF-CBT, DBT, CPT, PCIT, CPP, ABC, Brainspotting, and CBT, and operates group therapy programs such as Pride Teens, Girls 360°, Adolescent DBT, and Love and Logic Parenting. A client portal (Procentive) enables client access to services.

Differentiator

Problem solved

Functional benefit

Brands

• First Step Recovery: Addiction treatment program offering outpatient substance use services, including intensive outpatient program (IOP), walk-in chemical dependency evaluations, and DUI seminars following the 16-hour Prime for Life curriculum.
• Big Brothers Big Sisters of The Village
• Children's Village Family Service Foundation
• Behavioral Health For All

Products and services

• Counseling Services Licensed therapist-provided evidence-based mental health counseling for anxiety, depression, relationships, and more for individuals, couples, and families throughout North Dakota and Minnesota.
• First Step Recovery Outpatient addiction treatment program in Fargo offering walk-in drug and alcohol assessments, intensive outpatient programming, and DUI seminars following the 16-hour Prime for Life curriculum.
• Employee Assistance Program (EAP) Confidential workplace counseling, leadership training, and consultation services helping organizations build healthier, more productive teams across North Dakota, Minnesota, and beyond.
• Big Brothers Big Sisters of The Village One-to-one youth mentoring program matching volunteer 'Bigs' with children ages 6-14 for approximately four hours per month of mentorship at school or in the community.
• Family Engagement Services Family-centered engagement services designed to strengthen family dynamics and support families across North Dakota and Minnesota.
• Training and Consulting Professional training and consulting services available to EAP clients and any business or community organization seeking to strengthen communication, leadership, and mental wellness.
• Mental Health Intensive Outpatient Program (IOP) Structured intensive outpatient program for mental health available in Fargo in-person and virtually across North Dakota and Minnesota.
• Adolescent Recovery Intensive Outpatient Program Specialized after-school recovery support program for teens ages 14-17 struggling with substance use. Structured teen-only groups with family involvement and licensed addiction counselors without inpatient care.
• School-Based Mental Health Services Mental health services delivered co-located in schools throughout North Dakota and Minnesota, providing counseling and therapeutic support to K-12 students.
• In-Home Family Therapy Therapy services provided in clients' homes to serve families where they are most comfortable, part of evidence-based counseling offerings.
• 16-Hour DUI Seminar / Substance Use Education

Quantifiable outcome

• More than half of U.S. adults who need behavioral health services don't receive them; The Village's sliding scale and grant-funded programs help remove cost barriers
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• Catholic Charities North DakotaminorStrategic or Co-development Partner · 27 October 2023Strategic partnership for continuity of care. Catholic Charities North Dakota took over The Village's Adoption and Pregnancy Programs starting October 27, 2023. Catholic Charities is committed to individualized, high-quality adoption services with respect and integrity for each family served.
• Consumer Credit Counseling Service of RochesterminorStrategic or Co-development Partner · 29 September 2023Strategic partnership for continuity of care. The Village's Financial Resource Center transitioned to Consumer Credit Counseling Service of Rochester on September 29, 2023. CCCS of Rochester continues financial empowerment work including debt reduction, credit improvement, and savings programs. Jason Tracy, CEO of CCCS Rochester, stated the transition continues The Village's legacy in North Dakota.
• Bobcat Company (Doosan Bobcat)coreGTM or Marketing Partner · 1 January 1982Partnership since 1982 for the Bobcat North Dakota Open, a three-day pro-am golf tournament held at Rose Creek Golf Course. The Village has been the benefiting charity since the beginning of the partnership. Doosan Bobcat President Mike Ballweber participates in the event. Funds support overall work of The Village including mental health counseling, addiction treatment, and mentoring programs.
• Council on Accreditation (COA)coreOthersCOA provides independent, objective, and reliable validation of agency performance through accreditation. COA accreditation demonstrates accountability in resource management, sets best practice thresholds, and promotes ongoing quality improvement. The Village has been COA-accredited since 1982.
• United Way of Central MinnesotaminorOthersUnited Way of Central Minnesota awarded grant to St. Cloud office to improve children's behavioral health services for uninsured and underinsured families. United Way of Central Minnesota is dedicated to creating a healthier community.
• United Way of Douglas & Pope CountiesminorOthersUnited Way of Douglas & Pope Counties awarded grant to Alexandria office to support behavioral health services including mental health counseling and in-home family therapy for uninsured and underinsured individuals.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Rogers Behavioral Health: National nonprofit provider of mental health and addiction services including intensive outpatient programs and evidence-based therapies. Comparable in IOP model, DBT specialty, and outcomes-oriented treatment philosophy.
• Essentia Health Behavioral Health: Integrated health system serving MN, ND, and WI with behavioral health service lines. Comparable in offering outpatient mental health and addiction services in overlapping ND/MN markets, though as part of a broader hospital system.
• Hazelden Betty Ford Foundation: National nonprofit leader in addiction treatment and recovery, including outpatient and intensive outpatient programming. Comparable to The Village's First Step Recovery program in modality and evidence-based approach, though operating at significantly larger national scale.
• Sanford Health Behavioral Health: Large regional health system headquartered in Sioux Falls with major ND/MN footprint, offering behavioral health services including counseling, addiction treatment, and psychiatric care. Comparable as a regional behavioral health provider but operating as part of a much larger integrated delivery system.
• Centerstone: Large national nonprofit behavioral health and human services provider offering counseling, addiction treatment, and school-based services across multiple states. Comparable in mission, scope of evidence-based services, and school-based mental health delivery model.
• Volunteers of America: National nonprofit with extensive behavioral health, family, and community services portfolio including counseling, addiction recovery, and family support programs. Comparable in multi-state nonprofit operating model and grant/insurance funding mix.

Direct peers

• Big Brothers Big Sisters of America: National youth mentoring nonprofit of which The Village's BBBS program is a local affiliate. Directly comparable in the one-to-one youth mentoring service model (volunteer 'Bigs' matched with youth 'Littles') and in 2020 Quality Award framework.
• Lutheran Social Service of Minnesota: Regional faith-based nonprofit serving Minnesota with comparable behavioral health, family counseling, and youth services portfolios. Directly comparable as a multi-site community services nonprofit in the same geography with similar funding models (grants, insurance, donations).
• Catholic Charities North Dakota: Regional nonprofit providing counseling, adoption, and family services across ND. Took over The Village's Adoption and Pregnancy Programs in October 2023, evidencing directly overlapping service lines and referral relationships.

Regional players

• Prairie St. John's (CommonSpirit Health): Fargo, ND-based behavioral health hospital and outpatient provider operated within CommonSpirit Health. Comparable as a regional ND behavioral health competitor offering mental health and addiction services in the same Fargo market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/thevillagefamily
• Instagraminstagram.com/thevillagefsc
• Xx.com/VillageFamily

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Village Family Service Center