Builtin

What Builtin does

BuiltIn is a privately held, New Zealand-based insurance firm that focuses on builders and tradespeople (tradies). Per firmographic inputs the company is headquartered in Tauranga, was founded in 2006, and operates with a very small team of 1-10 employees. Its domain (builtininsurance.co.nz) and short description indicate it is organized around a specialist trade-vertical insurance proposition rather than a generalist brokerage, targeting construction and trade contractors in the New Zealand market.

The business model and product surface cannot be characterized with precision from the available source material. The company's own website was not accessible during data collection - it returned a verification/loader page - so no product details, pricing, underwriting panel, claims process, distribution model, or technology stack could be confirmed through first-party sources. Third-party data sources similarly returned no management team, no funding history, no partnership information, no customer logos, no awards, and no app or API presence. As a result, the revenue mechanics (commission-based brokerage, captive product, panel aggregator, embedded offering) are not determinable from the supplied data.

In summary, BuiltIn presents as a small, niche specialist insurance intermediary in a single country, with no public financial disclosures and no verifiable technology or AI footprint in the source corpus. Any further conclusion about unit economics, customer acquisition model, or competitive positioning requires primary research beyond what the input data supports.

Name

Builtin

Website

https://builtininsurance.co.nz

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Builtin is a small, privately held New Zealand insurance firm headquartered in Tauranga that specializes in insurance products for builders and tradespeople. Founded in 2006, it operates with a 1-10 employee team focused on the Kiwi construction trade vertical.

Ownership category

akta.pro rank

Product category

Specialty Insurance

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Builders Risk / Course of Construction Insurance (FSAJACAF)

Keywords

• Tradie insurance
• Builder insurance
• Construction insurance
• Contractor insurance
• Trade insurance

Headquarters

HQ city

Tauranga

HQ country

New Zealand

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel

Core offering

Builtin is a New Zealand-based insurance firm that specializes in providing insurance products tailored to builders and tradies (tradespeople/contractors). The firm focuses on serving the construction and trade sectors with insurance coverage suited to the unique risks faced by these professionals.

Product overview

No product information available. The source content consisted of a verification/loader page ("One moment, please...") rather than actual company content. No products, services, or product portfolio details could be extracted.

Differentiator

Problem solved

Functional benefit

Products and services

• Builder and Tradie Insurance

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Expansion highlights2 records

Others

• NZbrokers: NZbrokers is a New Zealand insurance broker network supporting commercial and personal insurance advice through member brokers. It is comparable as an insurance distribution ecosystem serving business clients, including the types of SMEs that may include builders and tradies.

Broad incumbents

• Marsh New Zealand: Marsh is a global insurance broker with New Zealand operations and construction risk expertise. It is comparable because it brokers business and construction-related insurance, though it primarily serves broader and often larger commercial clients.
• Aon New Zealand: Aon New Zealand provides commercial insurance broking and risk advisory services across multiple industries, including construction. It overlaps with Builtin in advising businesses on insurance, but operates as a much larger diversified incumbent.
• Gallagher New Zealand: Gallagher is a major insurance brokerage and risk advisory firm in New Zealand, including the legacy Crombie Lockwood business. It is comparable because it provides commercial insurance and construction-sector risk solutions, albeit as part of a much broader platform.
• Rothbury Insurance Brokers: Rothbury is a New Zealand insurance broker offering business and sector-specific insurance advice. It is comparable as a local broker serving SME and commercial clients, including trades and construction-related businesses.

Regional players

• Simply Business: Simply Business is a UK-based digital business insurance broker offering coverage for tradespeople and contractors. It is comparable as a specialist SME/trade insurance distribution platform, though it is larger and geographically distinct from Builtin.
• NEXT Insurance: NEXT Insurance is a US digital small-business insurer with contractor and trades insurance products. It is comparable in serving small trade businesses, but differs by geography and by acting more directly as a digital insurer.
• Trade Risk: Trade Risk is an Australian insurance broker focused on trades businesses and contractor insurance. It is highly comparable in product focus but primarily serves a different geography.
• ConstructaQuote: ConstructaQuote is a UK insurance broker/marketplace focused on tradespeople, contractors, and small businesses. It is comparable because it targets similar construction-trade insurance needs, but in a different regional market.

Direct peers

• BizCover New Zealand: BizCover operates an online business insurance marketplace in New Zealand, including cover for small businesses and trades. It is comparable because Builtin also targets business/trade insurance buyers, though BizCover is more digitally marketplace-oriented.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks4 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/builtininsurance
• LinkedInlinkedin.com/company/builtin-new-zealand-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Builtin