KALOG

What KALOG does

KALOG GmbH & Co. KG is a German B2B central purchasing organization founded in 2009 and headquartered in Ratingen. It operates as a service company that aggregates, sources, and distributes cables and conductors on behalf of six mid-sized German electrical wholesale shareholders (Gesellschafterfirmen): Elektro Braun, FAMO, Friedrich Streb, Gebrüder Eberhard, J.W. Zander, and KÖNA. The company was established in close cooperation with its sister company MITEGRO, and is also a member of IMELCO, the largest international cooperation of independent electrical wholesalers.

KALOG's core offering is centralized procurement ("Zentraleinkauf") for a full range ("Vollsortiment") of cables and conductors, sourced globally and distributed to its shareholder base. The underlying technology stack is Electronic Data Interchange (EDI), used to automate order processing and supply chain management between suppliers, KALOG, and the shareholder companies. The company maintains a sustainability and compliance program including LkSG (German Supply Chain Due Diligence Act) documentation and a published VSME report covering the 2024 reporting year. Distribution is exclusively direct B2B to the six shareholders; no external customers are served and no consumer-facing channel exists.

The business model is managed services: KALOG bundles purchasing volumes and demand quantities across its six shareholders to negotiate volume-based supplier terms, and earns revenue through procurement services, distribution, and logistics optimization. Pricing is not publicly disclosed and operates through contractual shareholder arrangements. Marketing activity is minimal, limited to the corporate website (kalog.com), which serves as an informational and supplier-onboarding resource rather than a demand-generation channel. The customer base and ownership are structurally identical, making KALOG a captive shared-services entity within the broader MITEGRO-affiliated electrical wholesale group.

Name

KALOG

Legal name

KALOG GmbH & Co. KG

Website

https://kalog.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

KALOG GmbH & Co. KG is a German B2B central purchasing organization that aggregates procurement of cables and conductors for six mid-sized German electrical wholesale shareholder companies, leveraging global sourcing and EDI automation as a sister company to MITEGRO and member of IMELCO.

Ownership category

akta.pro rank

Headquarters

HQ city

Ratingen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D

Revenue model

1. Central Purchasing Services: KALOG acts as a service company for centralized procurement, bundling purchasing activities and demand quantities for its 6 shareholder companies in the electrical wholesale sector. Revenue generated through procurement services, distribution, and logistics optimization for cables and conductors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

KALOG GmbH & Co. KG operates as a central purchasing organization (Zentraleinkauf) that bundles procurement of cables and conductors for six shareholder companies in the German electrical wholesale sector. The company delivers a full product range (Vollsortiment) of cables and conductors, leverages Electronic Data Interchange (EDI) for automated ordering, and provides supply chain management and logistics optimization services between worldwide suppliers and its German shareholder companies.

Product overview

KALOG GmbH & Co. KG operates as a service company for the procurement of cables and conductors, providing centralized purchasing, distribution, and logistics optimization services. The company offers a full range of cables and conductors products alongside EDI-based automated processes for its 6 German shareholder companies in the electrical wholesale sector. As a sister company to MITEGRO and member of IMELCO international cooperation, KALOG focuses on supply chain management and partnership with suppliers rather than operating a traditional SaaS product platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Kabel und Leitungen (Cables and Conductors) Procurement Services Centralized worldwide procurement, distribution, and logistics optimization services for a full range of cables and conductors, delivered to six German shareholder companies in the electrical wholesale sector.
• EDI (Electronic Data Interchange) Procurement Automation Services Automated business processes via EDI for order processing, purchasing, and supply chain management between KALOG, its worldwide suppliers, and its six shareholder companies in Germany.

Quantifiable outcome

• Ensured goods availability through centralized purchasing
• +2 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and major.

• MITEGRO GmbH & Co. KGcoreStrategic or Co-development PartnerMITEGRO is KALOG's sister company (Schwesterunternehmen). The two companies work in close cooperation, with MITEGRO being the successful sister company that has operated for years. KALOG's operations are closely aligned with MITEGRO.
• IMELCO S.p.r.l.coreStrategic or Co-development PartnerKALOG is a member of IMELCO, the largest international cooperation of independent electrical wholesalers. Through this membership, KALOG has access to a network of strong partners globally.
• e-masters GmbH & Co. KGmajorChannel Partner/ Reseller/ Distributore-masters is a 100% subsidiary of MITEGRO and cooperates with KALOG. e-masters offers marketing and services individually for the professional daily work routine and is the leading cooperation for electrical trade and craft.

Scale indicators4 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• MITEGRO GmbH & Co. KG: KALOG's named sister company and close cooperation partner. MITEGRO operates as a central service company for electrical wholesale shareholders in Germany, mirroring KALOG's central-purchasing model in adjacent product categories.
• FEGIME GmbH: European purchasing and marketing group for independent electrical wholesalers. FEGIME performs a comparable central-purchasing role for its members across multiple countries, directly competing for the same cooperative-shareholder mandate.
• e-masters GmbH & Co. KG: 100% subsidiary of KALOG's sister MITEGRO and a named cooperation partner. e-masters is a cooperation/marketing network for independent electrical trade and craft businesses, directly comparable as a shareholder-anchored services platform.
• IMELCO S.p.r.l. Largest international cooperation of independent electrical wholesalers, of which KALOG is a member. IMELCO itself coordinates central purchasing across national member groups, making it the closest umbrella-level peer to KALOG's role.

Broad incumbents

• Lapp Group: German family-owned manufacturer and supplier of cables, wiring, and connectivity solutions. Comparable as a large incumbent on the supplier side of KALOG's cables-and-conductors procurement pool.
• Würth Group: Large German-headquartered industrial and trade supplies distributor with adjacent product categories and a centralized purchasing operation. Comparable as a broad incumbent combining wholesale with central procurement scale.
• Sonepar S.A. World-leading B2B distributor of electrical products and services. As a broad incumbent in the same electrical-wholesale value chain, Sonepar sets market benchmarks for procurement scale that KALOG must help its shareholders match.
• Rexel S.A. Global electrical distribution group. Rexel operates at vastly larger scale but competes for the same downstream electrical-wholesale customers and supplier relationships that KALOG serves via its six shareholders.
• Helukabel GmbH: German manufacturer and distributor of cables and wires with worldwide procurement and distribution operations. Comparable as an incumbent in the cables-and-conductors category that KALOG's central desk sources from.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KALOG