E-Masters

Name

E-Masters

Legal name

e-masters GmbH & Co. KG

Website

https://eltkauf.de

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

E-Masters is a German membership community for Elektro- and SHK-Fachbetriebe (electrical and building services trade businesses), bundling 170+ partner discounts, training, marketing, and legal advisory into a €49.50/month subscription across Germany.

Ownership category

akta.pro rank

Headquarters

HQ city

Langenhagen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Membership Subscriptions: E-Masters generates revenue through a dual-fee membership model: a one-time onboarding fee of 150.00 EUR (plus VAT) for new members, combined with a recurring monthly service fee of 49.50 EUR (plus VAT) for ongoing access to the Vorteilswelt platform, partner offers, seminar programs, legal and data protection advisory services, and other member benefits.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

E-Masters operates a membership-based community and service platform for German Elektro- and SHK-Fachbetriebe (electrical and sanitary/heating/HVAC trade businesses). Members gain access to the Vorteilswelt (advantages world) with over 170 exclusive partner offers, marketing services (werbe:werk), seminar programs (lern:werk), online marketing tools (Mein Marketing), and telephone-based legal and data protection advisory.

Product overview

E-Masters is a membership-based community platform for electrical and SHK (plumbing, heating, air conditioning) trade businesses in Germany. The core offering is the Vorteilswelt benefits platform, which provides over 170 exclusive offers including special pricing, promotional deals, and business support tools. This is complemented by marketing services (werbe:werk), training seminars (lern:werk), and local business management tools (Mein Marketing). The platform also provides member support including legal and data protection consultation, personal customer support, and access to a strong trade community. Membership costs 49.50 EUR monthly plus a one-time 150 EUR enrollment fee.

Differentiator

Problem solved

Functional benefit

Products and services

• Vorteilswelt Core member benefits platform offering over 170 exclusive deals and discounted services for electrical and SHK trade businesses, including special pricing, promotional offers, and business support tools from industrial brand partners such as Bosch and Siemens.
• werbe:werk Marketing services and advertising support for member businesses to enhance their local market presence and brand visibility.
• lern:werk Educational platform offering seminars and training programs for members, with practical-oriented courses that can be directly applied in the field.
• Mein Marketing Online marketing tools and resources for members to manage their local business presence and marketing activities.
• IMPULSE Mitgliedermagazin Member magazine providing industry news, updates, and insights for the electrical and SHK trade community.
• Telephone Legal and Data Protection Advisory Telephone-based legal and data protection consultation service available to all members as part of the membership.

Quantifiable outcome

• Members can save several thousand euros per year through Vorteilswelt offers and exclusive special conditions.

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• Konzept 17minorGTM or Marketing PartnerKonzept 17 is referenced as a Vorteilspartner (advantage partner) providing data protection advisory services to e-masters members. Member Thomas Staack (E.T.S. Elektrotechnik) learned about GDPR/data protection compliance through this partnership, demonstrating the value of specialized partner integrations for member benefit.
• conferaminorGTM or Marketing PartnerConfera provides the Firmenkarte (company card) as a Vorteilspartner benefit, enabling members to offer tax-free employer benefits to their employees. Member Michael Knoop (Elektrotechnik Knoop) uses this card as a flexible and economically advantageous alternative to traditional bonus payments.
• Industrial Brand Partners (Bosch, Siemens, and others)coreChannel Partner/ Reseller/ DistributorE-Masters features brand partner logos (Bosch, Siemens, and other industrial brands) on its 'Auf unsere Marken kannst du bauen!' section. These industrial partners provide exclusive pricing, special conditions (Sonderkonditionen), and promotional offers to e-masters members through the Vorteilswelt platform. The logo slider demonstrates the breadth of supplier partnerships that enable member savings.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Contorion: Contorion is an online B2B trade supplier for craftsmen and businesses in Germany, providing competitive pricing and a digital ordering experience. It competes with E-Masters' Vorteilswelt by offering direct-to-trade online benefits, though without E-Masters' community/services bundle.

Direct peers

• ZVEH (Zentralverband der Deutschen Elektro- und Informationstechnischen Handwerke): ZVEH is the national German professional association for electrical trades, providing Elektro-Fachbetriebe with advocacy, training, and benefits. While larger and more institutional than E-Masters, it serves an overlapping customer base and competes for the same membership value proposition.
• Mega eG: Mega eG is a German purchasing cooperative for trades and household-related services, offering collective purchasing and member benefits. It is structurally similar to E-Masters' cooperative-style membership model serving mid-sized German Fachbetriebe.
• FEGA & Schmitt Elektrogroßhandel: FEGA & Schmitt is a major German electrical wholesale and services partner for Elektro-Fachbetriebe. It competes with E-Masters' Vorteilswelt model by offering its own dealer and partner benefits to the same electrical trade SMBs.
• ZVSHK (Zentralverband Sanitär Heizung Klima): ZVSHK is the German national association for sanitary, heating, and HVAC trades. It is a direct peer to E-Masters' SHK-Fachbetriebe segment, offering advocacy, training, and member benefits to the same trade SMBs.
• Eurobaustoff: Eurobaustoff is a European trade cooperative for building materials and Fachbetriebe in Germany, offering members collective purchasing and service benefits. Like E-Masters, it operates a membership-driven buying group model for the same SMB trade customer segment.
• hagebau: hagebau is one of Germany's largest trade and DIY cooperatives, providing Fachbetriebe with collective purchasing power, marketing support, and training services. It is the most direct analog to E-Masters' trade-community model, serving a similar SMB base with a buying group and member benefits.

Broad incumbents

• Sonepar Deutschland: Sonepar is a global electrical wholesale distributor with a strong German presence, providing Elektro-Fachbetriebe with products, services, and partner programs. Its Elektro-Fachbetriebe-focused offerings partially overlap with E-Masters' Vorteilswelt value proposition.
• Adolf Würth GmbH & Co. KG: Würth is a leading supplier to skilled trades with deep loyalty programs, customer cards, and service offerings for Fachbetriebe. While primarily a supplier, it competes with E-Masters by offering direct benefits to trades, sometimes acting as both a Vorteilspartner and a competitor.

Others

• Handwerk Magazin / Holzmann Medien: Handwerk Magazin is a leading German trade industry publication and content platform, providing Fachbetriebe with editorial, training, and business support content. It serves the same reader base as E-Masters' IMPULSE Mitgliedermagazin and is a complementary/competing information source.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/emastersinside

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about E-Masters