Kiesel

What Kiesel does

Kiesel GmbH is a privately held, family-owned construction machinery system partner headquartered near Ravensburg in southern Germany, founded approximately 1961. The Kiesel Group operates more than 45 locations across Europe with over 1,200 employees and consolidates wholly-owned operating brands KTEG (engineering and the proprietary KTEG P-Line system), Coreum (the 80,000+ m² demo and training park plus Coreum Akademie), Makineo, and the in-house finance arm AFL Mobilien Leasing. Kiesel distributes new construction machinery under flagship partnerships with Hitachi (excavators and wheel loaders), Terex Fuchs (material handlers), Bell Equipment (articulated dump trucks), Giant/Tobroco (compact wheel loaders and telehandlers) and Kramer (wheel loaders and telehandlers), serving commercial customers across construction, material handling/recycling, landscaping/forestry, quarrying/mining/demolition, water construction and zero-emission indoor job sites.

The company's core proprietary technology is the KTEG P-Line system — a modular Multi-Tool-Carrier platform built on Hitachi base machines (2 to 35 tonnes), integrated with the KTEG OQR fully hydraulic 360° rotation quick-changer, a portfolio of KTEG 360° attachments, and a digital assistance suite (KTEG CoPilot, KTEG AutoDoku, ToolTracker, Floating Boom, Zero Level, plus Leica 2D/3D machine control, active person detection and laser scanning). ZECOM (Zero Emission Construction Machinery) battery-electric drivetrains extend the platform to emission-free indoor and residential job sites. The 60,000+ SKU central parts logistics center, what the company describes as one of the deepest rental portfolios in the industry (Kiesel Mietpark), recurring service contracts, and a Systempartner dealer network round out the offering.

Revenue is generated across eight streams: new machine sales (with 1.99% captive financing campaigns and a 5-year Hitachi warranty), direct attachment sales via a CPQ-enabled webshop, spare parts (Teile & Zubehör), rental (usage-based Mietpark), managed service contracts, AFL Mobilien Leasing financing income, custom engineering and Coreum Akademie training, and a used-machinery marketplace with trade-in. Pricing is quote-based for new machines and rental (commercial customers only), with publicly listed unit prices for P-Line attachments. Distribution combines the 45+ owned branches, the Systempartner dealer program, e-commerce webshop, Mietstandorte rental sites, AFL captive financing, and country subsidiaries (notably Kiesel Austria).

Name

Kiesel

Legal name

Kiesel GmbH

Website

https://kiesel.net

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Kiesel is a family-owned German construction-machinery system partner distributing Hitachi, Fuchs, Giant, Bell, and Kramer equipment via 45+ European branches and a Systempartner dealer network, commercializing the proprietary KTEG P-Line Multi-Tool-Carrier system, parts, rental, service, captive financing and training to construction, recycling, quarrying, and infrastructure customers.

Ownership category

akta.pro rank

Product category

Construction Machinery

NAICS

Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241)

SIC

Construction Machinery & Equip (3531), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Surface Preparation & Compaction Equipment Rental/Leasing (Compactors, Rollers, Grinders) (TLABAFAJ)

Keywords

• Construction machinery
• Excavator attachments
• Wheel loaders
• Material handling equipment
• Construction equipment rental

Headquarters

HQ city

Baienfurt

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. New machine sales (Baumaschinen, Umschlagtechnik): One-time sale of new construction machinery (excavators, wheel loaders, dump trucks, material handling machines) under brand partnerships with Hitachi, Fuchs/Terex Fuchs, Bell Equipment, Kramer and Giant/Tobroco-Giant; financed in-house via AFL Mobilien Leasing with a current 1,99% special financing campaign for Hitachi/Fuchs/Giant up to 50 t.
2. Attachments and P-Line product sales: Direct sale of attachments (KTEG P-Line attachments, plus Kinshofer, Demarec, Rockwheel, Rädlinger, MTB, Rammer, UAM, HGT, Tuchel, Allu products) via configured webshop at unit prices (e.g., Kehrbürste SOLO-950 ab 1.550 €, Mulcher DK36 ab 10.250 €), with monthly rotating 10% webshop discounts.
3. Spare parts (Teile & Zubehör): Sale of spare and wear parts through an own central logistics center with over 60,000 articles for multiple machine manufacturers, offered via online webshop and direct counters.
4. Mietpark (rental): Machine and attachment rental business operated as Kiesel Mietpark, described as offering the deepest rental portfolio in the industry for machines and attachments; quote-based, business-customers only.
5. Service contracts, maintenance and repair: Recurring service revenues from service contracts (Serviceverträge), maintenance and repair across 45+ service locations, supported by Power-Deals promotions on wear parts and hydraulic cylinders.
6. Financing/leasing via AFL Mobilien Leasing: Captive financing arm AFL Mobilien Leasing generates finance income by providing individual leasing and financing solutions for Kiesel customers, including a current 1,99% special financing campaign.
7. Customizing, Engineering and Training (Coreum Akademie): Professional services revenue from customer-specific machine customizing, Sonderlösungen engineering (via KTEG), and paid training delivered by the Coreum Akademie for machine operators, technicians and mechanics.
8. Used equipment (Gebrauchtmaschinen): Resale of used machines and used attachments via the Used/Gebrauchtmaschinen channel, including trade-in purchases from customers.

Pricing tiers

Go-to-market motion4 records

Distribution channels8 records

Marketing channels9 records

Core offering

Kiesel is a family-owned European construction-machinery system partner that sells, rents and services new excavators, wheel loaders, compact wheel loaders, dump trucks, material-handling excavators and industry/recycling cranes from partner brands (Hitachi, Terex Fuchs, Giant/Tobroco, Kramer, Bell Equipment). Its proprietary KTEG P-Line platform integrates Hitachi Multi-Tool-Carrier base machines, KTEG OQR fully hydraulic 360° rotation quick-changers, KTEG digital assistance (KTEG CoPilot, KTEG AutoDoku, ToolTracker) and ZECOM zero-emission electric drivetrains, complemented by a multi-brand attachment portfolio, spare parts, rental, customized engineering, training (Coreum Akademie) and captive financing through AFL Mobilien Leasing.

Product overview

Kiesel operates a platform-plus-modules architecture for construction-machinery solutions rather than a single unified product. The core platform comprises Kiesel Baumaschinen (construction machinery sales across partner brands Hitachi, Terex Fuchs, Giant/Tobroco, Kramer and Bell Equipment) and the KTEG P-Line System — a modular integration of Hitachi/KTEG Multi-Tool-Carrier base machines, KTEG OQR fully hydraulic quick couplers with 360° rotation, the KTEG Digitale Assistenzsysteme (KTEG CoPilot, KTEG AutoDoku, ToolTracker, plus Leica 2D/3D control, active person detection and laser scanning), and a comprehensive range of KTEG 360° Anbaugeräte (attachments). Around this core, Kiesel wraps complementary modules: the Zero Emission (ZECOM) electric construction-machinery line, the multi-brand Anbaugeräte-Sortiment (Demarec, Kinshofer, Rockwheel, UAM, Allu, MTB, Rammer, Rädlinger, Tuchel, HGT), a Used Machinery marketplace, the Kiesel Service (with Telematics and a >60,000-article parts logistics centre), a Kiesel Webshop, a Kiesel Mietpark rental fleet, Customizing/Engineering services, AFL Mobilien Leasing financing, Anwendungsberatung at the Coreum Expo-Park, Coreum Akademie training, and the Kiesel Partner/Systempartner dealer network — all anchored under the Kiesel Group family-owned brand (Kiesel GmbH, headquartered near Ravensburg, with over 1,200 employees and 45+ locations in Europe).

Differentiator

Problem solved

Functional benefit

Brands

• KTEG: In-house engineering subsidiary producing the KTEG P-Line system, KTEG OQR fully hydraulic rotation quick coupler, KTEG CoPilot and KTEG AutoDoku digital assistance systems, and ZECOM zero-emission construction machinery.
• Coreum
• KTEG P-Line
• AFL Mobilien Leasing

Products and services

• Kiesel Baumaschinen (Construction Machinery sales) Sales portfolio of new construction machinery (mini/compact excavators, crawler excavators, mobile excavators, large excavators, special excavators, wheel loaders, compact wheel loaders, telescopic loaders, skidsteer loaders, dump trucks, material-handling excavators, container-handling machines, industry and recycling cranes) distributed by Kiesel under partner brands Hitachi, Terex Fuchs, Giant/Tobroco, Kramer and Bell Equipment for commercial construction-industry buyers.
• Zero Emission (ZECOM) Construction Machinery Zero-emission construction site line comprising battery-electric ZECOM excavators from KTEG, electric Giant compact wheel loaders and charging solutions (Ladelösungen) for emission-free, low-noise operation in indoor and residential job sites.
• KTEG P-Line System Integrated modular system combining Hitachi/KTEG Multi-Tool-Carrier base machines (2–35 t), the KTEG OQR fully hydraulic 360° rotation quick-changer, KTEG digital assistance systems, and component-optimized 360° attachments, designed to accelerate construction-site processes without additional equipment or personnel.
• KTEG 360° Anbaugeräte (KTEG attachments) Range of KTEG-branded 360° attachments designed for the KTEG P-Line Multi-Tool-Carrier, covering hookblocks, sweepers/brooms, sweep rollers, hydraulic and central lifting hooks, mulchers, wood splitters, hedge cutters, tree shears, stump grinders, vacuum lifters, suction boxes, cable manipulators, steel-plate manipulators, powerforks, cable-drum manipulators, 6-in-1 buckets, planer beams, buckets, grapples, compactors, milling cutters, screening buckets, separating buckets and pallet forks.
• Anbaugeräte-Sortiment (Partner-brand attachments) Broad multi-brand attachment portfolio distributed by Kiesel under the Demarec, Kinshofer, Rockwheel/Rock.zone, UAM, Allu, MTB, Rammer, Rädlinger, Tuchel, HGT and Xcentric Ripper brands, covering demolition and sorting grabs, demolition shears, pulverizers, multi-quick processors, multi-shears, hydraulic breakers, compactor buckets, screening buckets, milling cutters, profiler buckets, swivel buckets, trench-cleaning buckets, sorting buckets, sweep machines and snow ploughs.
• Kiesel Used Machinery (Gebrauchtmaschinen) Resale programme for used machines and used attachments across Kiesel's brand portfolio, with a trade-in Ankauf service purchasing used equipment from customers.
• Kiesel Mietpark (Rental Fleet) Rental portfolio of construction machines and attachments operated as Kiesel Mietpark, positioned as the deepest rental portfolio in the industry, supporting short- and long-term project needs for commercial customers only.
• Kiesel Service (Service, Maintenance, Telematics) Comprehensive aftermarket service including service contracts (Serviceverträge), maintenance and repair across 45+ service locations, telematics service for remote machine monitoring, and parts & accessories (Teile & Zubehör) supplied via an own central logistics center stocking more than 60,000 articles for multiple machine manufacturers.
• Customizing Custom-engineering service merging traditional construction-machine production with customer-specific requirements to deliver practical, tailored solutions, including immobilizer installations and other custom equipment modifications.
• Engineering / Sonderlösungen Engineering offering for innovative complete solutions delivering greater performance and efficiency, operated in conjunction with KTEG (KTEG P-Line / Sonderlösungen) for customer-specific machine solutions.
• AFL Mobilien Leasing (Financing) In-house financing arm (AFL Mobilien Leasing) providing simple, fast and individual leasing/financing solutions for Kiesel customers, including a 1.99% special-financing campaign and a 5-year Hitachi manufacturer warranty bundled with new-machine sales.
• Coreum Akademie (Training) Training programmes that strengthen the expertise of professionals in the construction, material-handling and recycling sectors, covering machine operators, technicians, mechanics and other learners, delivered at the Coreum facility.
• Anwendungsberatung / Coreum Demo Park Application-consulting service leveraging the Coreum Expo-Park Bau (over 80,000 m²) with realistic demo construction sites open 365 days a year, enabling live demonstrations and hands-on testing of machines, attachments and technologies in real environments.

Quantifiable outcome

• 10x faster than manual sweeping with KTEG 360° Kehrbürste / Kehrwalze (per product claim: "10x schneller, als von Hand")
• +4 more outcomes

Named customers12 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature8 records

Partnerships

18 partnerships are on record, tiered flagship, core and minor.

• Hitachi (Construction Machinery)flagshipStrategic or Co-development PartnerHitachi is Kiesel's flagship construction machinery brand partner for excavators (ZX17U-6 through ZX890-7 / EX1200-7) and wheel loaders (e.g., ZW310-7S). Kiesel holds exclusive or primary distribution rights and has launched a joint 5-year manufacturer warranty (5 Jahre Hitachi Hersteller-Garantie, 01.01.25–31.12.26) covering 60 months or 8,000 operating hours. Hitachi machines are the exclusive base for the KTEG Multi-Tool-Carrier (MTC) P-Line system, developed jointly with sister company KTEG.
• Fuchs (Terex Fuchs / Terex Material Handling)coreStrategic or Co-development PartnerFuchs is Kiesel's material-handling excavator brand partner (e.g., MHL340 F for Scholz Dingolfing, MHL350 F for harbor dredging at Hildebrand). Kiesel markets Fuchs Umschlagmaschinen as part of the core Umschlagtechnik portfolio and includes them in the 1,99% Sonderfinanzierung campaign alongside Hitachi and Giant.
• Giant (Tobroco-Giant)coreStrategic or Co-development PartnerGiant (Tobroco-Giant) is Kiesel's compact wheel loader and telehandler partner, offering 36 different wheel loader and compact wheel loader models – described as one of the broadest product ranges in the industry. The partnership covers both diesel and electric compact wheel loaders (e.g., Giant G2200E, G5000) used in the KTEG Zero Emission Bau concept and is included in the 1,99% Sonderfinanzierung campaign.
• Bell EquipmentcoreStrategic or Co-development PartnerBell Equipment is Kiesel's partner for articulated dump trucks (knickgelenkte Muldenkipper), described as an unrivalled technology leader with the widest portfolio and best payload ratio across classes. Bell B45E 4x4 deployed by Ostrauer Kalkwerke and Bell B60E featured on the Kiesel homepage.
• Kramer-Werke (Kramer)coreStrategic or Co-development PartnerKramer supplies wheel loaders, telescopic wheel loaders and telehandlers to Kiesel, marketed specifically for the recycling and industrial sectors with a comprehensive product range combining performance, flexibility and efficiency.
• Kinshofer (Kinshofer Group)coreTechnology or IntegrationKinshofer is a key attachment supplier for Kiesel, providing demolition and sorting grabs (D-series), clamshell trench grabs (C-series), universal grabs (A-series) and HPX-drive technology. Multiple Kinshofer models (D02H, D04H-40, D04HPX, D06HPX, D09HPX, D15H-P, D20H-P, D24H-P, D27H-P, D32H-P, D37H-P, C02H, C03H, C05H, C08H, C10H, C05HPX, C08HPX, C08VE, C12VE, C18VE, C25VE, A02H, A04H, A06H, A04HPX-40, A06HPX-45, A09HPX-50) are sold through Kiesel under the "Abbruch- und Sortiergreifer – Kinshofer" and "Zweischalen-Tiefbaugreifer – Kinshofer" categories.
• DemareccoreTechnology or IntegrationDemarec supplies demolition and sorting grabs (DRG-series), demolition shears (DRC, DRP), pulverizers (DLP, DSP), Multi-Quick Processors (MQP) and Multi-Shears (DMS) sold under "Abbruchscheren", "Abbruch- und Sortiergreifer – Demarec", "Pulverisierer", "Multi-Quick Prozessoren", and "Multi-Scheren" categories on Kiesel's webshop.
• Rockwheel (Rock.Zone)coreTechnology or IntegrationRockwheel / Rock.Zone supplies attachment milling cutters (Anbaufräsen C1, C2, G5, G5 Twin, RR200, RR300, RR400, RR600, AX10, AX15, AX20, AX30, D10, D15, D20, D30, TC20, TC30), Rocksorter screening buckets (V2–V30) and Rockcrusher crusher buckets (RC 7 R through RC 13 R) under the Rock.Zone brand to Kiesel's attachment catalog.
• RädlingercoreTechnology or IntegrationRädlinger supplies cable-laying buckets (KKL-series), ditch-cleaning buckets (KGL-series, schwenkbar and starr), profile buckets / planierlöffel (KPL-series), sorting buckets (KSL-series), standard trench buckets (KTL-series) and swivel trench buckets (KTL M-series).
• MTB (Breaker Technology)coreTechnology or IntegrationMTB supplies hydraulic hammers (MTB09G through MTB265DHX, ranging from 80 kg to 2,655 kg) sold under "Hydraulikhämmer – MTB" at Kiesel.
• RammercoreTechnology or IntegrationRammer supplies hydraulic hammers (155E through 3288E / R01P through R35P series, 90–2,400 kg) sold under "Hydraulikhämmer – Rammer" at Kiesel.
• UAM (Anbauverdichter)coreTechnology or IntegrationUAM supplies hydraulic plate compactors (HD150 through HD2000, 220–1,800 kg) and compactor buckets (VDL-series) used both as separate attachments and within the KTEG P-Line system (e.g., HD250-KPL, HD300-KPL, HD500-KPL, HD800-KPL, HD1200-KPL).
• TuchelcoreTechnology or IntegrationTuchel supplies sweepers / Kehrmaschinen (ECO Pro, KOMPAKT, PLUS 590 Pro, BIG, IDEAL 650, PROFI 660, PROFI-CHAMP) and snow plows (SK-F, L-SF) sold through Kiesel's Kehrmaschinen and Schneeräumschilde categories.
• AllucoreTechnology or IntegrationAllu supplies screening buckets (DC-, DL-, DN-, DS-, DH-series and Veloci VS-series) and screening drum attachments sold under "Schaufelseparatoren" and "Wellensätze" at Kiesel.
• KTEG (Kiesel Group subsidiary)flagshipStrategic or Co-development PartnerKTEG is Kiesel's sister company within the Kiesel Group, responsible for engineering and manufacturing the proprietary KTEG P-Line system (Multi-Tool-Carrier, OQR rotation quick-changer, KTEG 360° attachments, ZECOM electric machines). KTEG develops innovative Komplettlösungen for greater efficiency, sold exclusively through Kiesel.
• Coreum (Kiesel Group subsidiary)flagshipStrategic or Co-development PartnerCoreum is the Kiesel Group's >80,000 m² Expo-Park Bau demo and training facility (open 365 days/year) plus the Coreum Akademie training provider. Hosts Praxistage, Innovationstag, Systempartnertraining, Movax Day, and customer product launches.
• Makineo (Kiesel Group subsidiary)minorStrategic or Co-development PartnerMakineo is listed as part of the Kiesel Group under the corporate footer, linked to makineo.de.
• Kiesel-Ennens GmbH (Ostfriesland branch)minorStrategic or Co-development PartnerKiesel-Ennens GmbH is Kiesel's newly announced Ostfriesland (East Frisia) branch to strengthen regional presence (news item 05.03.2026).

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Boels Rental: Pan-European construction equipment and tool rental group (Netherlands-based) following the Cramo acquisition. Operates the largest cross-border rental fleet in Europe and competes with Kiesel Mietpark at the multi-country customer level.
• Kiloutou SAS: Major French-led European equipment rental group with significant presence across France, Germany, Poland and Iberia. Overlaps with Kiesel's rental and light-construction attachment portfolio in continental Europe.
• United Rentals, Inc. Largest equipment-rental company in the world, listed in the US. Sets the global benchmark for rental-fleet utilization, telematics and digital commerce that Kiesel is benchmarking against in its CPQ and telematics investments.
• Ashtead Group plc (Sunbelt Rentals): FTSE-listed parent of Sunbelt Rentals, one of the largest equipment-rental operators in North America and the UK. Provides a comparable publicly-traded reference for Kiesel's rental-fleet economics and recurring-revenue mix.
• Loxam SAS: Europe's largest equipment-rental company with operations across France, Germany and the Nordics. Larger, pan-European incumbent with overlapping rental and used-equipment channels but broader scale and listed financial backing.

Direct peers

• HKL Baumaschinen GmbH: German construction equipment rental specialist with a deep national branch network for machines and attachments. Directly comparable to Kiesel's Mietpark business and to its attachment-led go-to-market.
• Zeppelin GmbH: Germany's largest Caterpillar dealer, operating a comparable pan-German/European branch network with sales, rental, service, parts and financing of construction equipment. Most directly comparable peer given similar size, multi-decade heritage and full-stack dealer-rental-service model.
• Avesco AG: Swiss Caterpillar dealer with full sales-rental-service-parts operations across construction and material-handling equipment. Closely analogous mid-sized European multi-brand dealer model with strong service/parts back-office.
• Zeppelin Rental GmbH (Zeppelin Group): Rental and service arm of the Zeppelin Group, directly comparable to Kiesel's Mietpark and Serviceverträge offerings across Germany and Austria.

Regional players

• Mateco GmbH: German specialist in aerial work platforms and telescopic handlers with a national branch network and own fleet financing. Comparable regional peer in the lifting/access sub-segment that overlaps with Kiesel's Kramer telehandler and Fuchs material-handling lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xxing.com/pages/kieselgruppe
• YouTubeyoutube.com/user/KieselTelevision
• Facebookfacebook.com/KieselGmbH
• LinkedInlinkedin.com/company/kiesel-gmbh
• Instagraminstagram.com/kiesel_meinsystempartner

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kiesel