Tara Sri
Tara Sri is a Hyderabad-based, family-owned luxury gold and diamond jewellery house (fourth generation, est. 1925) selling kundan, jadau, patchi, and diamond bridal, cocktail, and everyday luxury pieces through a flagship boutique and direct-to-consumer e-commerce serving India and the Indian diaspora abroad.
- Company typePrivate
- Founded1925
- HeadquartersHyderabad, India
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Tara Sri does
Tara Sri (legal entity: Tibarumal Gems and Jewels Private Limited) is a Hyderabad-based luxury gold and diamond jewellery house operating as the modern successor of the Tibarumal Jewellers business founded circa 1925 by Mr. Tibarumal Gupta, who served as the preferred jeweller of the Nizam of Hyderabad. The company is family-owned across four generations of the Gupta family, with current brand direction led by Anirudh Gupta (design and manufacturing oversight) and administration handled by fourth-generation Anand Gupta, who holds vocational credentials from the Gemological Institute of America (GIA).
The product range spans nine curated collections — Crimson Bride, Amulya, Imperial Sparkle, Shahi Darbar, Her Highness, Diamond Dream, Royal Affair, Loves Embrace, and Vintage Romance — covering bridal, cocktail, everyday luxury, and royal kundan/polki segments. Pieces are crafted using traditional Indian techniques including kundan, jadau, patchi, and nakshi workmanship, with hand-picked certified diamonds, Burmese rubies, emeralds, polkis, and pearls. A special-edition Bejewelled Tara Masks line extends the offering into wedding accessory couture, with 25% of profits committed to charitable organizations.
The business operates a single physical boutique at Lumbini Jewel Mall, Banjara Hills, Hyderabad, supported by an owned e-commerce platform (tarasri.in) with domestic shipping across India and international delivery to Australia, Singapore, UAE, UK, and USA. The revenue model is one-time jewellery sales with quote-based pricing tied to prevailing precious metal and gem prices; go-to-market is sales-led, combining in-boutiery consultations, video call appointments, and free quotation requests. The company reports 11-50 employees and remains privately held with no disclosed external funding.
Tara Sri firmographics
Firmographics- Name
- Tara Sri
- Legal name
- Tibarumal Gems and Jewels
- Website
- https://tarasri.in
- Company type
- Private
- Founded year
- 1925
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tara Sri is a Hyderabad-based, family-owned luxury gold and diamond jewellery house (fourth generation, est. 1925) selling kundan, jadau, patchi, and diamond bridal, cocktail, and everyday luxury pieces through a flagship boutique and direct-to-consumer e-commerce serving India and the Indian diaspora abroad.
- Ownership category
- akta.pro rank
Tara Sri industry classification
Industry- Product category
- Luxury Jewellery
- NAICS
- Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (458310)
- SIC
- Jewelry, Precious Metal (3911), Retail-Jewelry Stores (5944)
- akta.pro primary industry
- Bridal & Engagement Jewelry Manufacturing (CRAKAIAC)
- akta.pro secondary industries
- Bridal Jewelry Customization & Bespoke (CRAKACAG), Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD)
Keywords
Where Tara Sri is headquartered
LocationHeadquarters
- HQ city
- Hyderabad
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Tara Sri business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Jewellery Sales: One-time purchase model for gold and diamond jewellery. Pricing is calculated using current precious metal and gem prices. The company sells bridal, cocktail, and everyday luxury jewellery across various collections.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Custom Jewellery Orders - Price based on material costs and craftsmanship |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Tara Sri product offering
Product offeringCore offering
Tara Sri designs, manufactures, and retails gold and diamond jewellery across bridal, cocktail, and everyday luxury collections through its Hyderabad boutique and own e-commerce website. The offering centers on traditional Indian craftsmanship techniques (kundan, jadau, patchi, nakshi) executed with hand-picked certified diamonds and gems, and includes bespoke custom design services for individual customers.
Product overview
Tara Sri (Tibarumal Gems & Jewels) is a Hyderabad-based luxury jewelry brand offering gold and diamond jewelry across nine distinct collections: Crimson Bride (bridal), Amulya (everyday luxury), Imperial Sparkle (cocktail), Shahi Darbar (royal kundan), Her Highness (bridal polki), Diamond Dream (diamond-forward), Royal Affair (patchi craftsmanship), Loves Embrace (romantic pieces), and Vintage Romance (classic styles). The company also offers special edition Bejewelled Tara Masks. Individual products include necklaces, chokers, bangles, earrings, rings, nose rings, pendants, studs, and bracelets crafted in various traditional Indian jewelry techniques including kundan, jadau, patchi, and nakshi workmanship. The company was founded circa 1925 and serves customers in India and internationally (Australia, Singapore, UAE, UK, USA).
Differentiator
Problem solved
Functional benefit
Products and services
- Crimson Bride Collection Bridal jewellery collection featuring elaborate necklaces, chokers, earrings, and bangles crafted in gold with diamonds, rubies, emeralds, and pearls using traditional kundan and jadau workmanship. Targeted at brides seeking statement ceremonial pieces.
- Amulya Collection Everyday luxury and office wear jewellery collection featuring bangles, rings, necklaces, pendants, studs, and nose rings set with diamonds, rubies, and emeralds. Designed for versatile daily premium wear.
- Imperial Sparkle Collection Cocktail and bridal jewellery collection featuring necklaces and earrings set with rose cut and full cut diamonds, rubies, and emeralds, suited to both formal occasions and bridal wear.
- Shahi Darbar Collection Royal jewellery collection executed in kundan and patchi workmanship, featuring bangles, jhumkas, necklaces, studs, and rings set with Burmese rubies, emeralds, and flat diamonds for ceremonial and heritage-style wear.
- Her Highness Collection Bridal jewellery collection featuring chokers, necklaces, bangles, nose rings, and earrings set with polkis, emeralds, rubies, and pearls, executed in patchi and kundan craftsmanship.
- Diamond Dream Collection Diamond-forward bridal and cocktail jewellery collection featuring chokers, necklaces, bracelets, and armlets set with full cut and rose cut diamonds, rubies, and emeralds.
- Royal Affair Collection Bridal jewellery collection in patchi workmanship featuring necklaces, earrings, and bracelets set with polkis, rubies, emeralds, and pearls for traditional bridal occasions.
- Loves Embrace Collection Romantic jewellery collection featuring diamond and ruby stud earrings, pendants, bracelets, necklaces, and rings symbolizing love and partnership, suitable for gifting and special occasions.
- Vintage Romance Collection Classic and vintage-inspired jewellery collection featuring diamond earrings, bangles, and floral designs in timeless styles suited to heritage-leaning buyers.
- Bejewelled Tara Masks Custom-made diamond bejewelled masks designed for weddings and crafted by Tara Sri artisans. 25% of profits from this collection are donated to Shri Shanti Ashram and other organizations.
Companies that use Tara Sri
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Tara Sri technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Tara Sri partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Tara Sri competitors and assessment
Company assessmentDirect peers
- Senco Gold and Diamonds: East-India originated jewellery chain now pan-India with bridal gold and diamond jewellery as core offering. Directly comparable on bridal product focus, certified diamonds, and traditional Indian craftsmanship positioning.
- Joyalukkas: Multi-national Indian gold and diamond jewellery chain with bridal as core category, operating in India, UAE, UK, USA, Singapore and other markets. Directly comparable on bridal gold/diamond focus and international Indian-diaspora distribution footprint.
- ORRA Fine Jewellery: Indian diamond-focused jewellery retailer with strong bridal positioning and certified diamond platform. Directly comparable on diamond bridal product category, though with a more modern/modernised design aesthetic versus Tara Sri's traditional emphasis.
- Tribhovandas Bhimji Zaveri (TBZ): Heritage Indian jeweller founded in 1864 with bridal gold and diamond jewellery as core offering, similar four-generation heritage positioning. Comparable as a long-established Indian jeweller focused on bridal and certified diamond pieces.
- Tanishq (Titan Company): India's largest jewellery retailer, owned by Titan Company, offering bridal gold and diamond jewellery across hundreds of stores. Directly comparable as a bridal-focused gold and diamond jeweller serving Indian consumers, though at vastly larger scale.
- Kalyan Jewellers: Large Indian jewellery chain with strong bridal heritage, MyKalyan loyalty programme, and presence in India, UAE, Qatar, Oman, Singapore and Malaysia. Directly comparable across bridal gold/diamond product, customer base, and multi-country retail model.
- PNG Jewellers: Indian gold and diamond jewellery chain with strong bridal focus and presence in multiple Indian states. Comparable on bridal product mix, gold jewellery category, and traditional Indian retail model.
- Malabar Gold & Diamonds: Major Indian gold and diamond jewellery retailer with strong bridal focus, multi-country presence including UAE and GCC, and emphasis on certified diamonds. Directly comparable across product mix (gold/diamond bridal), customer base, and Indian diaspora distribution.
- Hazoorilal Legacy Jewellers: Delhi-based luxury heritage jeweller with bridal diamond and polki jewellery, established 1952. Comparable as a high-end heritage Indian boutique jeweller serving bridal customers with traditional craftsmanship (polki/kundan) similar to Tara Sri.
Emerging players
- CaratLane (Titan): Online-first diamond jewellery brand owned by Titan, targeting younger Indian consumers with lightweight designs. Adjacent peer — overlaps on diamond jewellery and bridal but serves a younger, more modern customer than Tara Sri's traditional bridal base.
Market position
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Tara Sri social profiles
Digital presenceTara Sri financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tara Sri leadership team
Management profileNumber of profiles
Profiles3 records
Tara Sri funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tara Sri M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tara Sri
What does Tara Sri do?
Tara Sri designs, manufactures, and retails gold and diamond jewellery across bridal, cocktail, and everyday luxury collections through its Hyderabad boutique and own e-commerce website. The offering centers on traditional Indian craftsmanship techniques (kundan, jadau, patchi, nakshi) executed with hand-picked certified diamonds and gems, and includes bespoke custom design services for individual customers.
Is Tara Sri a public or private company?
Tara Sri is a private company. It is classified as family owned and is currently operating.
When was Tara Sri founded?
Tara Sri was founded in 1925. It employs 11 to 50 people.
Where is Tara Sri based?
Tara Sri is headquartered in Hyderabad, India, in the Asia region.
How does Tara Sri make money?
One revenue line is on record: jewellery Sales.
Who are Tara Sri's main competitors?
Direct peers on record are Senco Gold and Diamonds, Joyalukkas, ORRA Fine Jewellery, Tribhovandas Bhimji Zaveri (TBZ), Tanishq (Titan Company), Kalyan Jewellers, PNG Jewellers, Malabar Gold & Diamonds and Hazoorilal Legacy Jewellers. CaratLane (Titan) is listed as an emerging player.
Does Tara Sri have an API?
No public API is recorded for Tara Sri.
What industry is Tara Sri in?
Tara Sri's product category is Luxury Jewellery. Its primary akta.pro industry code is CRAKAIAC, Bridal & Engagement Jewelry Manufacturing, with a secondary code of CRAKACAG, Bridal Jewelry Customization & Bespoke. Its NAICS code is 33991 and its SIC code is 3911.