Kansei
Kansei is a Toulouse-based web TV and PR firm producing video content, newsletters, and professional directories for architecture, urbanism, and building-industry professionals in France's Occitanie region, monetized via branded content production and multi-year advertising packages.
- Company typePrivate
- Founded2012
- HeadquartersToulouse, France
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Kansei does
Kansei, operating through its legal entity SARL KANSEI PRODUCTION, is a regional web TV and public-relations firm headquartered in Quint-Fonsegrives (Greater Toulouse), France. The company produces and distributes video content, newsletters, and professional directories focused on architecture, urbanism, and the building industry in the Occitanie region. Its core product, Kansei TV, is a web TV platform that co-creates reportages, documentaries, portraits, and institutional films with advertisers and project stakeholders, distributed via its website, YouTube, LinkedIn, Facebook, and Instagram channels. Supporting products include a bi-monthly newsletter (20,000–29,000 subscribers, 40% open rate, 3.5% CTR), free Architect and Entrepreneur directories for the Occitanie building sector, and five pre-packaged advertising tiers (Événement, Lancement, Audience, Image et Notoriété, Sur-Mesure) sold on multi-year contracts.
The business model is a hybrid of media advertising, branded content production, and directory services, monetized primarily through advertiser relationships with building-industry brands (construction materials manufacturers, kitchen designers, joiners, energy providers, aluminum systems firms) operating in or targeting Occitanie. Distribution is digital-first and regional: Kansei.fr generates 7,000+ monthly unique visitors and 295,000 annual pageviews (30% YoY growth), with cumulative video views exceeding 1.7 million across platforms. The go-to-market combines event-driven branded content (videos tied to architecture projects, building inaugurations, and roundtables) with self-serve advertising information and direct consultation-based sales for custom packages.
Operationally, Kansei is a micro-organization (1–10 employees, €20,000 SARL capital), founder-led by Stephan Oddos (Gérant) since 2012, with no external funding, no parent or subsidiary entities, and no disclosed M&A or restructuring activity. Technology infrastructure is built on standard web/video tools (MailerLite for newsletters, YouTube/LinkedIn/Facebook/Instagram for distribution) with no proprietary platform, no API surface, and no AI/ML capabilities. Strategic concentration is entirely regional — Occitanie — with no public signal of geographic expansion beyond this catchment.
Kansei firmographics
Firmographics- Name
- Kansei
- Legal name
- SARL KANSEI PRODUCTION
- Website
- https://kansei.fr
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Kansei is a Toulouse-based web TV and PR firm producing video content, newsletters, and professional directories for architecture, urbanism, and building-industry professionals in France's Occitanie region, monetized via branded content production and multi-year advertising packages.
- Ownership category
- akta.pro rank
Kansei industry classification
Industry- Product category
- Media Production Services
- NAICS
- Motion Picture and Video Production (51211), Television Broadcasting Stations (516120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Television Broadcasting Stations (4833)
- akta.pro primary industry
- Video Streaming Platforms (SVOD/AVOD/TVOD) (BPAMAJAA)
- akta.pro secondary industry
- Live-Action International/Co-Production & Service Production (MPADABAG)
Keywords
Where Kansei is headquartered
LocationHeadquarters
- HQ city
- Toulouse
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Kansei business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Advertising Space Sales: Sale of advertising space on the website and video content. The platform offers various ad formats including site banners, newsletters, and social media promotion.
- Video Production Services: Production and dissemination of institutional films, documentaries, magazines, and TV programs. Co-creation of branded content with advertisers.
- Newsletter Subscription: Newsletter distribution services with 20,000-29,000 subscribers, sending 2 newsletters per month with 40% open rate.
- Training Services: Training services related to video production and digital communication.
- Website Management and Editing: Management and editing services for internet sites including www.KANSEI.TV and www.KANSEI.FR
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Pack Evénement - Event-focused advertising package |
| Other | Multi-year contract | Pack Lancement - Product/service/project launch package |
| Other | Multi-year contract | Pack Audience - Reach-focused advertising package |
| Other | Multi-year contract | Pack Image et Notoriété - Brand image and awareness package |
| Other | Multi-year contract | Pack Sur-Mesure - Custom tailored advertising package |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Kansei product offering
Product offeringCore offering
Kansei operates Kansei TV, a web TV platform that produces and broadcasts original video content — reportages, documentaries, magazines, and podcasts — focused on architecture and urbanism in the Occitanie region of France. The company sells advertising space across its website, video content, and newsletter; distributes a bi-monthly newsletter to 20,000+ subscribers; and maintains free professional directories connecting architects with entrepreneurs and building professionals. Branded video production services are co-created with advertisers and integrated across the platform's digital ecosystem.
Product overview
Kansei operates as a regional web TV platform centered on architecture and urban planning content in Occitanie, France. The core offering consists of KANSEI TV—a video production and broadcasting service featuring reportages, documentaries, and magazine programs distributed via the website and social media channels. Supporting this is a bi-monthly newsletter serving 20,000+ subscribers, and two professional directories (Architects and Entrepreneurs) that facilitate business connections within the building and architecture sector. The company also offers advertising solutions through five packaged tiers (Evénement, Lancement, Audience, Image et Notoriété, and Sur-Mesure) that enable brands to co-create video content and gain visibility across the platform's digital ecosystem.
Differentiator
Problem solved
Functional benefit
Products and services
- KANSEI TV (Web TV Platform) The main web TV platform producing and broadcasting video content focused on architecture and urban planning in the Occitanie region of France, including reportages, documentaries, magazines, and podcasts distributed via the website, YouTube, and social media channels.
- Newsletter Service
Quantifiable outcome
- 40% newsletter open rate (vs industry average of 15-25%)
- +2 more outcomes
Companies that use Kansei
Customer profileNamed customers16 records
Segments5 records
Ideal customer profiles2 records
Kansei technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Kansei partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- Matière GriseminorInterior architecture agency founded in 2014 by Julie Béringué, based in Toulouse and since 2024 also present on the Basque coast. Member of the French Council of Interior Architects. Featured as partner in Kansei TV's Focus Archi series, demonstrating the network partnership approach.
- T-TRIS ARCHITECTUREminorArchitecture agency created in 2007 by Chloe Bugeau, graduate of the National School of Architecture of Toulouse (2003). Supports architecture and urbanism professionals, accompanying both individuals and professionals in all their projects from design to completion.
- BATTUTminorCompany founded in 1932 with over 90 years of excellence in wood craftsmanship. Structured around two complementary entities: BATTUT Menuiserie (century-old know-how) and BATTUT Agencement (custom professional space specialist). Known for eco-responsible approach and complete value chain mastery.
- landFormaminorArchitecture firm formerly known as Richez Associés, rebranded with vision of reconciling 19th and 20th century approaches. 130 collaborators from 25 nationalities. Co-founded by four managing partners. Introduced the concept of ArchitecturePaysage - a transversal vision combining architecture, design, and landscaping.
Scale indicators8 records
Recent moves5 records
Expansion highlights5 records
Kansei competitors and assessment
Company assessmentBroad incumbents
- Dezeen: Internationally recognized architecture and design media brand with online magazine, video content, and jobs/directory platform. Comparable on architecture/design vertical and editorial video production, though at much larger scale and global audience.
- ArchDaily: Largest global architecture platform, publishing selected projects and serving architects and firms worldwide. Comparable on architecture vertical, project-content model, and directory/listing monetization, but at global rather than regional scale.
- Brut. Major French digital-native video media brand with multi-platform distribution (YouTube, social, app) and ad-supported monetization. Comparable on ad-funded web TV distribution model, although operating at much larger scale across general-interest topics.
- Le Moniteur: France's leading construction industry publication with national reach across print, digital, and events. Serves the same construction and architecture buyer base but at much greater scale and with broader product portfolio.
Direct peers
- Batiweb: French B2B online media platform serving construction and architecture professionals, combining news content, newsletters, advertising solutions, and professional directories. Direct comparable: same vertical, same advertising-and-content monetization, web-first distribution.
- Business Immo: French B2B media outlet focused on commercial real estate and property investment, with news, newsletters, directories, and advertising solutions. Comparable vertical-adjacent audience (real estate/construction professionals) and similar ad-supported digital media model.
- d'a (d'architectures): Long-running French architecture media title covering projects, interviews, and industry news across France. Overlaps directly with Kansei on architecture vertical, professional audience, and content-led advertising model.
Emerging players
- Construction21: Online platform dedicated to sustainable construction, with content, case studies, and a community of building professionals in France and Europe. Comparable on construction-vertical content and B2B advertising-supported model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Kansei social profiles
Digital presenceKansei financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kansei leadership team
Management profileNumber of profiles
Profiles3 records
Kansei funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kansei M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kansei
What does Kansei do?
Kansei operates Kansei TV, a web TV platform that produces and broadcasts original video content — reportages, documentaries, magazines, and podcasts — focused on architecture and urbanism in the Occitanie region of France. The company sells advertising space across its website, video content, and newsletter; distributes a bi-monthly newsletter to 20,000+ subscribers; and maintains free professional directories connecting architects with entrepreneurs and building professionals. Branded video production services are co-created with advertisers and integrated across the platform's digital ecosystem.
Is Kansei a public or private company?
Kansei is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kansei founded?
Kansei was founded in 2012. It employs 1 to 10 people.
Where is Kansei based?
Kansei is headquartered in Toulouse, France, in the Europe region.
How does Kansei make money?
Five revenue lines are on record. Advertising Space Sales are the primary driver. The others are video Production Services, newsletter Subscription, training Services and website Management and Editing.
Who are Kansei's main competitors?
Broad incumbents on record are Dezeen, ArchDaily, Brut. and Le Moniteur. Direct peers are Batiweb, Business Immo and d'a (d'architectures). Construction21 is listed as an emerging player.
Does Kansei have an API?
No public API is recorded for Kansei.
What industry is Kansei in?
Kansei's product category is Media Production Services. Its primary akta.pro industry code is BPAMAJAA, Video Streaming Platforms (SVOD/AVOD/TVOD), with a secondary code of MPADABAG, Live-Action International/Co-Production & Service Production. Its NAICS code is 51211 and its SIC code is 7812.