Batiweb Group
Batiweb Group is a French digital media and intermediation platform serving construction professionals and homeowners. Operating multi-brand portfolio Batiweb, helloArtisan, and Archionline, it delivers lead generation, B2B advertising, and end-to-end turnkey renovation services to a 2,500-strong professional network.
- Company typePrivate
- Founded2005
- HeadquartersMontigny-le-bretonneux, France
- Headcount51–100
- GTM typeB2B
- OfferingDigital Commerce or Content
What Batiweb Group does
Batiweb Group is a French digital media and intermediation platform serving the construction and home renovation market. Founded in 2005 when Nicolas Ricart acquired the Batiweb.com media property (originally operational since 1996), the company operates a multi-brand portfolio that includes Batiweb (B2B media for building professionals), helloArtisan (lead-generation marketplace for homeowners and artisans), Archionline (architecture matchmaking and turnkey renovation services), Easy-Devis, e-travaux, ActiveProspects, and the Belgian Renowizz. The platform connects 2,500 building professionals with homeowners through 50,000 monthly quote requests, reaches 800,000+ monthly unique visitors across media properties, and serves 320,000+ newsletter subscribers. Operations span France, Belgium, and the United Kingdom with offices in Montigny-le-Bretonneux, Aix-en-Provence, Nantes, and Brussels.
The company's technology stack rests on a micro-services architecture with containerization, a centralized AI/ML-powered lead acquisition engine, a proprietary Data Management Platform for audience segmentation, marketing automation tools, and SEO/content/social tooling. An in-house R&D team of approximately 10 developers maintains proprietary algorithms, including a "Purchase Algorithm" that continuously adapts lead distribution based on artisan demand patterns. The infrastructure supports three operating pillars: B2B media and advertising for industrial manufacturers (Batiweb Solutions Clients), intermediation and lead generation for artisans and homeowners (helloArtisan, Easy-Devis, e-travaux Pro), and end-to-end turnkey renovation services through Archionline (Travaux de A à Z).
Revenue is generated across four streams: recurring professional subscriptions via tiered helloArtisan plans (Decouverte, Premium, Prise de RDV), transaction-based commissions on signed renovation contracts through Archionline, B2B advertising sales to industrial manufacturers on Batiweb media properties, and managed services through Batiweb Solutions Clients. The company reported €17M aggregated revenue in 2019, having tripled revenue and multiplied profitability by five since the 2017 minority LBO led by Omnes Capital with €4M of equity, which made founder Nicolas Ricart majority shareholder. Subsequent activity includes the 2019 Archionline acquisition financed via €6M of mezzanine debt from Idinvest. Current institutional backers include Omnes Capital, Matmut Innovation, Swen Capital Partners, and Golda Darty Partners.
Batiweb Group firmographics
Firmographics- Name
- Batiweb Group
- Legal name
- Groupe Batiweb
- Website
- https://batiwebgroup.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Batiweb Group is a French digital media and intermediation platform serving construction professionals and homeowners. Operating multi-brand portfolio Batiweb, helloArtisan, and Archionline, it delivers lead generation, B2B advertising, and end-to-end turnkey renovation services to a 2,500-strong professional network.
- Ownership category
- akta.pro rank
Batiweb Group industry classification
Industry- Product category
- Home Renovation Marketplace
- SIC
- Real Estate Agents & Managers (For Others) (6531), Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
Keywords
Where Batiweb Group is headquartered
LocationHeadquarters
- HQ city
- Montigny-le-bretonneux
- HQ country
- France
- HQ region
- Europe
Offices4 records
Markets served
Batiweb Group business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Media/Advertising Services: Provision of advertising spaces on websites and newsletters for industrial/manufacturer clients seeking visibility. Includes marketing direct, display advertising, product sheets, content writing services, and studio services for advertising materials.
- Intermediation - Lead Generation: Connecting homeowners with building professionals via helloArtisan platform. Multiple subscription tiers: Decouverte (up to 8 qualified projects/month), Premium (minimum 12 qualified projects/month with dedicated account manager), and Prise de RDV (up to 12 appointments scheduled monthly). Generates 50,000 quote requests per month sent to 2,500 professionals.
- A to Z Works (Travaux de A a Z): Turnkey renovation service via Archionline - from architect conception to construction completion. Commission-based model where professionals pay upon signed work contract. Includes personalized showcase page and commission scaled to project cost.
- Batiweb Solutions Clients: Customer relationship management services for companies handling community inquiries, general/technical questions, and post-event/marketing campaign contact processing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Decouverte: Up to 8 qualified project leads per month |
| Subscription | Monthly | Premium: Minimum 12 qualified projects per month with dedicated account manager |
| Subscription | Monthly | Prise de RDV: Up to 12 appointments scheduled monthly |
| Transaction based/ take rate | Pay-as-you-go | A to Z Works: Commission-based on signed contracts |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels7 records
Batiweb Group product offering
Product offeringCore offering
Batiweb Group operates a digital marketplace and media platform connecting homeowners planning renovation projects with a network of 2,500+ building professionals (artisans, contractors, architects). The group generates revenue through intermediation subscriptions (qualified lead delivery and appointment scheduling), B2B advertising on its media properties (Batiweb.com, newsletters) targeting industrial manufacturers, and commission-based A-to-Z turnkey renovation services via its Archionline platform. Its multi-brand portfolio (Batiweb, helloArtisan, Archionline) covers the full renovation journey from information to signed contracts.
Differentiator
Problem solved
Functional benefit
Brands
- helloArtisan: Lead-generation and matchmaking platform connecting homeowners with building professionals, offering end-to-end renovation project support. Recognized as a top brand in France by Capital magazine.
- Archionline
- Batiweb.com
Products and services
- helloArtisan Intermediation Platform
- Batiweb Media
- Archionline (A to Z Works)
Quantifiable outcome
- 800,000+ monthly unique visitors across platforms
- +5 more outcomes
Companies that use Batiweb Group
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Batiweb Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature6 records
Batiweb Group partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Archionline (Acquisition)coreAcquisition of Archionline created first 100% digital A to Z works offer. Founded 2013 by Victor Thoulouze and Gregoire Leveque. Achieved 70% annual revenue growth since 2016. Network of 300 architects and 1,200 projects completed in 2019.
- Hello Artisan (Acquisition)coreAcquisition enabled new intermediation model with end-to-end project tracking from matching to construction completion. Key differentiator for securing homeowner projects.
- Habitat Trade / Easy-Devis (Acquisition)coreAcquisition made Batiweb Group one of the sector leaders in project volume sold. Added easy-devis.fr platform to network.
- Renowizz (Acquisition)minorBelgian company acquisition for European expansion, particularly Dutch-speaking markets with high potential and low competition.
- Active Prospects (Acquisition)coreStrengthened qualified project promise for Habitat professionals by providing pre-qualified projects.
- Batirenover SAS (Acquisition)coreAcquisition included Batirenover, Cyberarchi, and e-travaux.com. Strengthened media pole and developed new economic model including e-Travaux matching platform.
Scale indicators12 records
Recent moves9 records
Expansion highlights6 records
Batiweb Group competitors and assessment
Company assessmentDirect peers
- Homestars: Canadian home services marketplace and review platform (owned by Angi) connecting homeowners with contractors through rating-driven discovery and paid lead generation. Strong functional model for verifying how France could evolve from anonymous listings to reputation-ranked matching.
- Travaux.com: French online platform for requesting quotes and comparing quotes from local contractors across renovation, construction, and home improvement projects. A direct French marketplace competitor to Batiweb's helloArtisan and Easy-Devis offerings for the homeowner-initiated lead.
- Rated People: UK-based online marketplace matching homeowners with vetted tradespeople via subscription-based lead routing. Comparable model to Batiweb's helloArtisan and Active Prospects brands and the most direct UK peer in intermediation.
- Checkatrade: UK trade directory and lead-generation platform charging tradespeople subscription fees for leads, profile listings, and trust signals. Direct functional analogue of Batiweb's artisan subscription tiers (Decouverte, Premium, Prise de RDV) with similar GTM to SMB contractors.
- Angi (formerly Angie's List / HomeAdvisor): US-listed home services marketplace operating lead generation, professional matching, and direct service brands (Angi Leads, Angi Ads, Angi Installs). The largest scaled comp for Batiweb's combination of subscription lead routing and marketplace take-rates, albeit in a more mature North American market.
- ManoMano: Paris-based online marketplace for home improvement, DIY, and renovation products and services, combining product sales with professional installation matching. Directly comparable to Batiweb in addressing the same French homeowner-to-artisan intermediation opportunity, though ManoMano leans more toward product commerce.
- Habitissimo: Barcelona-headquartered online platform that connects homeowners with home improvement and renovation professionals across Spain, Portugal, and Latin America. Closest continental-European analogue to Batiweb's helloArtisan marketplace, sharing both the lead-generation model and the multi-country rollout approach.
- Houzz: Global home design and renovation platform with a marketplace connecting homeowners to architects, contractors, and tradespeople. Operates the same intermediation/intermediation-plus-content model that Batiweb runs locally in France, with 65M+ users worldwide serving as the international benchmark for Batiweb's flywheel.
Emerging players
- Alobees: French construction-focused SaaS provider helping building firms manage sites, teams, and projects digitally. Adjacent rather than head-to-head with Batiweb, but targets the same building professional buyer persona with a different value layer (productivity software vs lead acquisition).
Broad incumbents
- Batiactu: Long-running French construction industry media and information portal, competing with Batiweb.com for the same building professional and manufacturer advertising budgets. Useful comparable for the B2B media leg of Batiweb's business rather than the consumer-facing intermediation side.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Batiweb Group social profiles
Digital presenceBatiweb Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Batiweb Group leadership team
Management profileNumber of profiles
Profiles11 records
Batiweb Group subsidiaries and ownership
Company hierarchySubsidiaries7 records
Batiweb Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Batiweb Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Batiweb Group
What does Batiweb Group do?
Batiweb Group operates a digital marketplace and media platform connecting homeowners planning renovation projects with a network of 2,500+ building professionals (artisans, contractors, architects). The group generates revenue through intermediation subscriptions (qualified lead delivery and appointment scheduling), B2B advertising on its media properties (Batiweb.com, newsletters) targeting industrial manufacturers, and commission-based A-to-Z turnkey renovation services via its Archionline platform. Its multi-brand portfolio (Batiweb, helloArtisan, Archionline) covers the full renovation journey from information to signed contracts.
Is Batiweb Group a public or private company?
Batiweb Group is a private company. It is currently operating.
When was Batiweb Group founded?
Batiweb Group was founded in 2005. It employs 51 to 100 people.
Where is Batiweb Group based?
Batiweb Group is headquartered in Montigny-le-bretonneux, France, in the Europe region.
How does Batiweb Group make money?
Four revenue lines are on record. Media/Advertising Services are the primary driver. The others are intermediation - Lead Generation, A to Z Works (Travaux de A a Z) and batiweb Solutions Clients.
Who are Batiweb Group's main competitors?
Direct peers on record are Homestars, Travaux.com, Rated People, Checkatrade, Angi (formerly Angie's List / HomeAdvisor), ManoMano, Habitissimo and Houzz. Alobees is listed as an emerging player. Batiactu is listed as a broad incumbent.
Does Batiweb Group have an API?
No public API is recorded for Batiweb Group.
What industry is Batiweb Group in?
Batiweb Group's product category is Home Renovation Marketplace. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms. Its SIC code is 6531.