Power of Two
Power of Two is a NYC-based nonprofit founded in 2015 that delivers the evidence-based Attachment and Biobehavioral Catch-Up parenting intervention via free in-home coaching to BIPOC families and foster caregivers with infants and toddlers across all five New York City boroughs.
- Company typePrivate
- Founded2015
- HeadquartersBrooklyn, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Power of Two does
Power of Two is a New York City-based nonprofit organization founded in 2015 that delivers the Attachment and Biobehavioral Catch-Up (ABC) parenting intervention to BIPOC families and foster caregivers raising infants and toddlers. The organization provides free, in-home coaching structured as 10 weekly one-hour sessions delivered in English and Spanish, operationalizing Dr. Mary Dozier's evidence-based ABC model. Service delivery relies on community-based parent coaches who share the demographic profile of the families served, with operations spanning all five NYC boroughs and 175 zip codes from offices in Brooklyn and the Bronx.
Since inception, Power of Two has reached more than 12,000 participants, including 6,500+ children and 6,000+ caregivers, and reports a 70% reduction in caregiver depressive symptoms among program completers. The organization runs the earlyBIRD randomized clinical trial focused on infant language development and has layered a guaranteed income component onto its coaching protocol through a partnership with the Monarch Foundation's Bridge Project. A 50+ partner community network and integration with the NYC Department of Health and Mental Hygiene New Family Home Visits Initiative and the NYC Administration for Children's Services anchor its referral and contracting pipeline.
Power of Two is a sponsored project of the Fund for the City of New York, which serves as its fiscal sponsor. Revenue is generated exclusively through philanthropic grants and government contracts — there is no fee-for-service revenue from the families receiving the intervention. Named funders include Tiger Foundation, Altman Foundation, the Monarch Foundation, NYC DOHMH, and NYC ACS, with the organization operating on a disclosed annual operating budget of approximately $5.7 million and a team of roughly 50 staff members.
Power of Two firmographics
Firmographics- Name
- Power of Two
- Legal name
- Power of Two NYC Corp
- Website
- https://powerof2.nyc
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Power of Two is a NYC-based nonprofit founded in 2015 that delivers the evidence-based Attachment and Biobehavioral Catch-Up parenting intervention via free in-home coaching to BIPOC families and foster caregivers with infants and toddlers across all five New York City boroughs.
- Ownership category
- akta.pro rank
Power of Two industry classification
Industry- Product category
- Early Childhood Family Services
- NAICS
- Other Individual and Family Services (624190), Child and Youth Services (62411)
- SIC
- Services-Social Services (8300), Services-Educational Services (8200)
- akta.pro primary industry
- Family Coaching, Parent-Mediated & Home Visiting EI Services (EDACAFAJ)
- akta.pro secondary industries
- Home Visiting & Parent Coaching Programs (EDACALAC), Parent/Caregiver Training & Family Consultation (ABA) (EDAKAHAG)
Keywords
Where Power of Two is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Power of Two business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Foundation grants: Multi-year and annual grants from a broad portfolio of NYC and national foundations support program delivery; examples include Tiger Foundation, Altman Foundation, Brooklyn Org, The J.M. Kaplan Fund, and Stern Family Charitable Foundation.
- Individual and corporate donations: Tax-deductible contributions accepted online, via Venmo and PayPal, and through employer matching programs, channeled through fiscal sponsor Fund for the City of New York.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free in-home parenting coaching for eligible NYC families |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Power of Two product offering
Product offeringCore offering
Power of Two delivers the Attachment and Biobehavioral Catch-Up (ABC) parenting intervention through free, in-home coaching sessions to caregivers of infants and young children across New York City, with a focus on Black and Brown families. The program provides 10 weekly one-hour sessions at no cost, offered in English and Spanish, and is augmented by community resource referrals and a Community Ambassadors advocacy platform for program graduates.
Product overview
Power of Two delivers a unified community-based program built around Attachment and Biobehavioral Catch-Up (ABC) In-Home Parent Coaching — its core evidence-based intervention for caregivers of infants and young children — augmented by two supporting service layers: Connection to Community Supports and Resources (referrals and bridge-building to address social determinants of health) and Community Advocacy / Community Ambassadors (a graduate-led advocacy platform). Together these three offerings form a single integrated service portfolio aimed at nurturing responsive parenting, family healing, and community cohesion in New York City, with the ABC parent coaching program serving as the central entry point that families are referred into from community partner organizations.
Differentiator
Problem solved
Functional benefit
Brands
- earlyBIRD: A randomized clinical trial led by Dr. Kristin Bernard that tests more efficient and equitable ways to scale evidence-based parenting support; championed by Power of Two's Executive Director.
Products and services
- Attachment and Biobehavioral Catch-Up (ABC) In-Home Parent Coaching Core service offering: Power of Two's Parent Coaches partner with caregivers to deliver Attachment and Biobehavioral Catch-Up (ABC), an evidence-based, rigorously tested parenting intervention developed by Dr. Mary Dozier. The program provides 10 weekly one-hour sessions free of charge in the home, offered in English and Spanish, helping caregivers nurture children sensitively and build parental confidence.
- Connection to Community Supports and Resources Support service: Community Resource Specialists serve as a bridge to community supports addressing social determinants of health, providing families with comprehensive referrals to additional resources offered by trusted partners in the community.
- Community Advocacy / Community Ambassadors Program Community engagement offering: Provides a platform for graduates of the ABC program to leverage self-agency and bring attention to the specific needs and challenges families face. Program graduates can become Community Ambassadors to tap into their voice, own their narratives, and harness collective community power to design supportive systems.
Quantifiable outcome
- 70% reduction in caregiver depressive symptoms among program participants
- +3 more outcomes
Companies that use Power of Two
Customer profileSegments3 records
Ideal customer profiles2 records
Power of Two technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Power of Two partnerships and signals
Strategic signalPartnerships
62 partnerships are on record, tiered minor, core and flagship.
- Abbott HouseminorCommunity-based partner organization that supports referral of families into Power of Two's ABC program across NYC.
- Administration for Children's ServicescoreNYC child welfare agency that connects foster and at-risk families with Power of Two's parenting support services.
- African American Planning CommissionminorCommunity partner that helps refer Black families and caregivers in NYC to Power of Two's services.
- All Our KinminorCommunity partner supporting family referrals in NYC's early childhood ecosystem.
- Association to Benefit ChildrenminorCommunity-based child and family services partner that helps connect families to Power of Two.
- Banana KelleyminorCommunity partner supporting referrals of South Bronx and NYC families.
- BridgeBuildersminorCommunity partner that supports family referrals and outreach.
- Bronx Healthy Start at Einstein Medical CentercoreHealthcare partner in the Bronx that helps refer expectant and new families to Power of Two's program.
- Brookdale Family Care CenterminorHealthcare partner supporting family referrals in Brooklyn.
- Brooklyn Perinatal NetworkcorePerinatal-focused community partner that connects expectant and new caregivers with Power of Two.
- Brooklyn Kindergarten SocietyminorEarly childhood partner that supports family referrals in Brooklyn.
- Brownsville Multi-Service Family Health Center (BMS)coreFederally qualified health center that helps refer Brownsville families into Power of Two's ABC program.
- Brownsville Partnership – Part of Community SolutionscorePlace-based community partner collaborating on family support initiatives in Brownsville.
- CAMBAminorLarge Brooklyn social services agency that supports family referrals.
- Cardinal McCloskeyminorFoster care and family services partner that helps refer children and caregivers.
- Catholic GuardianminorFoster care and child welfare partner supporting family referrals.
- Center for Court InnovationminorJustice-involved family support partner that helps connect families to services.
- Central Brooklyn Economic Development Corporation Inc.minorCommunity economic development partner supporting outreach in Central Brooklyn.
- Children's Aid SocietycoreMajor NYC child welfare and family services partner that helps refer families into Power of Two's program.
- Children's VillageminorFoster care and family services partner supporting family referrals.
- Citizens Committee for Children (CCC)coreChild advocacy partner collaborating on policy and systems-level support for NYC children and families.
- Coalition For Hispanic ServicesminorCommunity partner supporting outreach to Hispanic/Latino families in NYC.
- Community Board 16minorLocal community board supporting outreach and engagement in Brownsville/East New York.
- NYC Department of Education's Head Start Policy CouncilcorePolicy council that supports connections between Head Start families and Power of Two's parenting services.
- Diaspora Community ServicesminorCommunity partner supporting outreach to immigrant and diaspora families in NYC.
- East New York Community Health CenterminorHealthcare partner that helps refer East New York families into the program.
- East New York Diagnostic and Treatment CenterminorNYC Health + Hospitals-affiliated partner supporting family referrals in East New York.
- Food Bank NYCminorFood security partner that helps connect food-insecure families with Power of Two's parenting services.
- Good Shepherd ServicescoreMajor NYC youth and family services partner that helps refer families to Power of Two.
- Graham WindhamminorFoster care and family services partner supporting family referrals in NYC.
- HeartShare/ St. Vincent'sminorFamily services partner that helps refer children and caregivers into Power of Two.
- Hunts Point Alliance for ChildrenminorSouth Bronx community partner that helps refer local families to Power of Two.
- Ifetayo Cultural Arts AcademyminorCultural arts partner that supports community engagement and family outreach in Brooklyn.
- Jewish Board Brownsville Child Development CenterminorEarly childhood partner supporting family referrals in Brownsville.
- Leake & WattsminorFamily and child services partner that helps connect families with Power of Two.
- Little Flower Children and Family ServicesminorFoster care and family services partner supporting family referrals.
- Lutheran Social ServicesminorFaith-based social services partner supporting family referrals across NYC.
- Mercy FirstminorFoster care and family services partner that helps refer families to Power of Two.
- Moms for MomsminorPeer support partner that helps connect new mothers with Power of Two's coaching services.
- New York Zero-to-Three NetworkcoreEarly childhood systems partner collaborating on policy, training, and referrals for infants and toddlers.
- NYC Health+HospitalsflagshipPublic hospital system partner that supports referrals of patients and families across NYC boroughs.
- Ocean Hill-Brownsville Equity CoalitioncorePlace-based equity coalition collaborating on family support initiatives in Ocean Hill-Brownsville.
- Opportunities for Better TomorrowminorYouth and family services partner that helps connect families to Power of Two.
- Partnership for the HomelessminorHomeless services partner that helps refer families in housing crisis to Power of Two.
- Riverdale Avenue Community SchoolminorCommunity school partner that helps connect families with Power of Two's services.
- Sanctuary for FamiliescoreDomestic violence and family services partner that helps refer survivors and caregivers into Power of Two.
- SCO Family of ServicesminorFamily services partner that helps refer families to Power of Two's program.
- Seamen's Society for Children and Family ServicesminorFamily services partner supporting family referrals across NYC.
- Sheltering ArmsminorFamily services partner that helps connect families with Power of Two.
- South Bronx Rising TogethercorePlace-based collective impact partner collaborating on family support initiatives in the South Bronx.
- Stone Avenue LibraryminorPublic library partner that helps connect local families with Power of Two.
- The HopelineminorCommunity partner supporting family referrals in NYC.
- The Jewish BoardcoreLarge behavioral health and family services partner that helps refer families into Power of Two.
- The Prodigal CenterminorCommunity partner supporting family referrals and outreach.
- United for BrownsvillecorePlace-based coalition collaborating on family support and community initiatives in Brownsville.
- WIP Community ServicesminorCommunity partner supporting family referrals across NYC.
- We Run BrownsvilleminorCommunity wellness partner supporting outreach in Brownsville neighborhoods.
- WIC Center/BMS – Rockaway Avenue and PitkinminorWIC nutrition program partner that helps refer income-eligible families into Power of Two's program.
- WIN (Women in Need)minorHomeless services partner that helps connect women and families in shelter to Power of Two.
- Fund for the City of New YorkflagshipFiscal sponsor that processes tax-deductible donations on behalf of Power of Two and supports organizational capacity building.
- Dr. Mary DozierflagshipDeveloper of the Attachment and Biobehavioral Catch-Up (ABC) intervention that Power of Two delivers; serves as the research and clinical backbone of the program.
- Dr. Kristin BernardcoreResearch partner collaborating on evaluation and evidence generation for Power of Two's program delivery.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
Power of Two competitors and assessment
Company assessmentBroad incumbents
- ZERO TO THREE: National nonprofit advancing infant and toddler well-being through policy, research, and program models (including HealthySteps). A broader incumbent in the same early childhood policy and practice category Power of Two operates within.
- HealthySteps: National pediatric primary care-based program (housed at ZERO TO THREE) that supports families with young children during well-child visits. A broader incumbent in the same family-support category, with overlapping target population but clinic-embedded rather than in-home delivery.
- Prevent Child Abuse America: National organization that operates and accredits home-visiting models (including Healthy Families America) and advocates for child-welfare-involved families. Comparable in serving Power of Two's foster/child-welfare family segment at a national advocacy level.
Direct peers
- Child First: Home-based dyadic intervention for very young children and their caregivers experiencing psychosocial stress, originally developed for child-welfare-involved families. Highly comparable clinical model to Power of Two's ABC delivery for foster and at-risk families.
- Healthy Families America: Home visiting program accredited by Prevent Child Abuse America for families with young children at risk for child maltreatment. Overlaps directly with Power of Two's in-home, voluntary, time-limited coaching model for vulnerable caregivers.
- Family Connects: Universal newborn home visiting program that provides short-term nurse home visits to all families following birth. Comparable to Power of Two in operating as a publicly supported home-visiting model for new caregivers in defined geographies.
- Nurse-Family Partnership: National nonprofit delivering evidence-based nurse home visiting to low-income first-time mothers from pregnancy through toddlerhood. Closely comparable to Power of Two in target population (at-risk caregivers of infants/toddlers), in-home delivery model, and outcome-driven funding model.
- Parents as Teachers: Evidence-based home visiting model delivering parent education from prenatal through kindergarten. Comparable to Power of Two in family-support mission, home-based delivery, and emphasis on early childhood development outcomes.
- HIPPY USA: Home-based early childhood parent education program serving at-risk families with children ages 3-5. Comparable home-visiting parent coaching approach and target population, focused on school readiness through caregiver empowerment.
- Maternity Care Coalition: Philadelphia-based nonprofit offering home visiting, doula support, and family services for at-risk pregnant women and new parents. Comparable in-home, free, evidence-informed model serving low-income caregivers of infants and toddlers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Power of Two social profiles
Digital presencePower of Two financial estimates
Financial estimateRevenue estimate
Valuation estimate
Power of Two leadership team
Management profileNumber of profiles
Profiles11 records
Power of Two subsidiaries and ownership
Company hierarchySubsidiaries1 record
Power of Two funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Power of Two M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Power of Two
What does Power of Two do?
Power of Two delivers the Attachment and Biobehavioral Catch-Up (ABC) parenting intervention through free, in-home coaching sessions to caregivers of infants and young children across New York City, with a focus on Black and Brown families. The program provides 10 weekly one-hour sessions at no cost, offered in English and Spanish, and is augmented by community resource referrals and a Community Ambassadors advocacy platform for program graduates.
Is Power of Two a public or private company?
Power of Two is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Power of Two founded?
Power of Two was founded in 2015. It employs 11 to 50 people.
Where is Power of Two based?
Power of Two is headquartered in Brooklyn, United States, in the North America region.
How does Power of Two make money?
Two revenue lines are on record. Foundation grants are the primary driver. The others are individual and corporate donations.
Who are Power of Two's main competitors?
Broad incumbents on record are ZERO TO THREE, HealthySteps and Prevent Child Abuse America. Direct peers are Child First, Healthy Families America, Family Connects, Nurse-Family Partnership, Parents as Teachers, HIPPY USA and Maternity Care Coalition.
Does Power of Two have an API?
No public API is recorded for Power of Two.
What industry is Power of Two in?
Power of Two's product category is Early Childhood Family Services. Its primary akta.pro industry code is EDACAFAJ, Family Coaching, Parent-Mediated & Home Visiting EI Services, with a secondary code of EDACALAC, Home Visiting & Parent Coaching Programs. Its NAICS code is 624190 and its SIC code is 8300.