Innofact
- Company typePrivate
- Founded2001
- HeadquartersDüsseldorf, Germany
- Headcount—
- GTM typeB2B
- OfferingServices
Innofact firmographics
Firmographics- Name
- Innofact
- Legal name
- INNOFACT AG
- Website
- https://innofact-marktforschung.de
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Ownership category
- akta.pro rank
Innofact industry classification
Industry- Product category
- Market Research Services
- NAICS
- Marketing Consulting Services (541613)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Business Intelligence, Reporting & Visualization Services (BPAEAHAD)
Keywords
Where Innofact is headquartered
LocationHeadquarters
- HQ city
- Düsseldorf
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Innofact business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Custom Market Research Projects: Bespoke market research projects tailored to client needs across various methodologies including concept tests, brand research, advertising effectiveness, and customer analytics. Projects include services like 24h Konzepttest, Brand Clinic, Churn Monitor, and sector-specific solutions.
- Omnibus Services: Multi-topic survey services delivering representative market research results in 24 or 48 hours. Cost-effective approach reaching broad audiences with quick turnaround times.
- SURVEY+ Platform Licensing: Access to INNOFACT's quality research platform for conducting surveys and managing research projects
- Pre-packaged Studies: Published research studies including eSports Monitor, NEM (Nahrungsergänzungsmittel) studies, and industry-specific monitors available for purchase
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | INNOFACT Brand Clinic - Professional brand diagnostic starting price |
| One time/ perpetual license | Pay-as-you-go | INNOFACT Omnibus - 24/48 hour representative survey |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Innofact product offering
Product offeringCore offering
INNOFACT AG provides full-service market research to enterprise and mid-market clients, delivering custom qualitative and quantitative studies covering product and pricing research, customer analytics, brand diagnostics, advertising effectiveness, and communication testing. Core technology platforms include SURVEY+ (research operations and quality), SmartView (interactive analytics dashboards), and COM AI (AI-driven communication research), supported by an online panel of 500,000+ respondents in Germany and standardized offerings such as the 24/48-hour Omnibus and Brand Clinic diagnostics.
Product overview
INNOFACT AG is a full-service market research institute based in Düsseldorf, Germany, offering a comprehensive portfolio of research solutions and methodologies. The core platform is SURVEY+, an innovative quality platform for market research. The company provides integrated research services organized into five main solution categories: (1) Product & Price solutions including 24h Konzepttest, Home-Use-Test, Konzepttest, Pricing Forschung, Conjoint Analysen, and Tariftest; (2) Customer solutions including Churn Monitor, Data Mining Kundendaten, Kundenpanels, Kundensegmentierung, NPS & Kundenzufriedenheit, and Segmentierung CRM; (3) Brand solutions including Brand Clinic, Brand Management, Funnel Analysen, Marken- & Werbetrackings, and Markenbewertungen; (4) Advertising & Communication solutions including Ad Lab, Attention Drawer, COM AI, COM-TEST System, Deep Impact, Influencer Fitting Test, Pitch Support, Pretests, Test & Recommend, Testimonial Quick Check, and Werbewirkungsforschung; and (5) Data Analysis services including Competitor-App-Analytics, Data Analytics, In-Ad-App-Analytics, and SmartView. Additionally, INNOFACT offers multi-topic studies (Omnibus, eSports-Monitor) and multiple research methodologies (B-to-B surveys, Desk Research, Eye Tracking PoS, Face-to-Face, Fokusgruppen, Online-Eye-Tracking, Online-Fokusgruppen, Online-Marktforschung, Panels, Qualitative Marktforschung, Regalsimulation, Retail Checkout, Verkostung). The company serves over 1,500,000 interviews annually across 1,400 projects for 300 clients with a team of 120 employees at three locations.
Differentiator
Problem solved
Functional benefit
Brands
- INNOFACT Brand Clinic: Professional brand diagnostics and brand check services starting from €3,500
- INNOFACT SURVEY+
- SmartView
- INNOFACT Omnibus
Products and services
- SURVEY+ Proprietary quality research platform that enables efficient survey management and data collection for market research projects, sold as a subscription/licensed offering to research buyers.
- INNOFACT Brand Clinic Standardized brand diagnostic service providing professional brand assessment to determine brand positioning, starting from EUR 3,500 plus VAT.
- INNOFACT Omnibus Multi-topic representative survey service that delivers valid market research results in 24 or 48 hours, starting from EUR 399 plus VAT, for buyers needing rapid omnibus data.
- SmartView Innovative interactive dashboard solution for data analysis and modern visualization of research insights, offered to clients consuming INNOFACT research.
- COM AI AI-powered communication research service enabling exploration and analysis of communication patterns and effectiveness through artificial intelligence methods.
- eSports-Monitor Recurring multi-topic bus survey service specifically designed for the eSports industry, providing regular market intelligence on gaming and esports brand and consumer trends.
- Custom Market Research Projects Bespoke full-service market research engagements tailored to client needs, spanning concept and pricing research, conjoint analysis, brand tracking, advertising effectiveness, churn and customer analytics, eye-tracking, focus groups, shelf simulation, and home-use tests, delivered to enterprise and mid-market clients across Germany, Europe and international markets.
- Pre-Packaged Industry Studies Pre-packaged, syndicated market research studies covering topics such as tourism, electric vehicles, dietary supplements, app usage, energy transition, quick commerce, and retail during COVID-19, sold as one-time purchases to research buyers.
Quantifiable outcome
- Top 8 of 9 rating categories in marktforschung.de 'Große Institute – Full Service 2024/2025' study
- +1 more outcomes
Companies that use Innofact
Customer profileNamed customers21 records
Segments13 records
Ideal customer profiles1 record
Innofact technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature4 records
Innofact partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- SZ-InstitutcoreStrategic partnership with SZ-Institut for consulting rankings. INNOFACT conducts research for 'Die besten Beratungen' (Best Consultancies) ranking published by SZ-Institut, applying their market research expertise to identify top consulting firms.
- BVM (Berufsverband Deutscher Markt- und Sozialforscher e.V.)minorProfessional association membership representing the German market research industry. Provides industry credibility and networking opportunities.
- ESOMARminorGlobal association for market research professionals. Membership provides international industry recognition and best practice standards.
- DGOF (Deutsche Gesellschaft für Online-Forschung)minorGerman society for online research. Membership supports expertise in online research methodologies.
- ADM (Arbeitskreis Deutscher Markt- und Sozialforschungsinstitute)minorWorking group of German market and social research institutes. Membership indicates industry standards compliance.
- Clean River ProjectminorEnvironmental initiative partnership demonstrating corporate social responsibility.
- Fortuna DüsseldorfminorSports sponsorship of local football club Fortuna Düsseldorf as part of regional engagement.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Innofact competitors and assessment
Company assessmentBroad incumbents
- Ipsos: One of the world's largest market research firms offering brand, advertising, customer experience, and product research; competes with Innofact's full-service portfolio but at materially larger global scale.
- GfK (NielsenIQ): German-rooted global market research leader, historically the benchmark full-service institute in Germany and a direct reference point for Innofact's domestic positioning.
- Kantar: Global insights and consulting firm with deep expertise in brand tracking, advertising effectiveness, and consumer research, overlapping with Innofact's brand, advertising, and customer solution areas.
- Statista: Hamburg-headquartered data and insights platform publishing syndicated studies across verticals; competes with Innofact's pre-packaged research (e.g., eSports-Monitor, NEM, Tourism Monitor) for thought-leadership and report-buying budgets.
Direct peers
- Toluna: Online panel-based consumer insights platform offering survey programming, panels, and agile research, closely aligned with Innofact's online panel and SURVEY+ platform approach.
- YouGov: Global online market research and data analytics firm built around proprietary panels, directly comparable to Innofact's 500,000+ respondent German panel and online survey methodology.
- Bilendi: European online panel and data collection specialist, comparable in operating model to Innofact's online-panel-driven full-service research and active in the same DACH/European geographies.
Regional players
- Splendid Research: German full-service market research institute, similar in size and domestic positioning to Innofact, competing for the same DACH enterprise research budgets.
- Norstat: European panel data and insights provider active in DACH; comparable in panel-driven methodology and omnibus-style research offerings to Innofact's Omnibus and panel services.
- Interrogare: German market research provider with comparable full-service and online panel offerings, head-to-head competitor for mid-market and enterprise research in Germany.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Innofact social profiles
Digital presenceInnofact financial estimates
Financial estimateRevenue estimate
Valuation estimate
Innofact leadership team
Management profileNumber of profiles
Profiles1 record
Innofact funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Innofact M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Innofact
What does Innofact do?
INNOFACT AG provides full-service market research to enterprise and mid-market clients, delivering custom qualitative and quantitative studies covering product and pricing research, customer analytics, brand diagnostics, advertising effectiveness, and communication testing. Core technology platforms include SURVEY+ (research operations and quality), SmartView (interactive analytics dashboards), and COM AI (AI-driven communication research), supported by an online panel of 500,000+ respondents in Germany and standardized offerings such as the 24/48-hour Omnibus and Brand Clinic diagnostics.
Is Innofact a public or private company?
Innofact is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Innofact founded?
Innofact was founded in 2001.
Where is Innofact based?
Innofact is headquartered in Düsseldorf, Germany, in the Europe region.
How does Innofact make money?
Four revenue lines are on record. Custom Market Research Projects are the primary driver. The others are omnibus Services, SURVEY+ Platform Licensing and pre-packaged Studies.
Who are Innofact's main competitors?
Broad incumbents on record are Ipsos, GfK (NielsenIQ), Kantar and Statista. Direct peers are Toluna, YouGov and Bilendi. Regional players are Splendid Research, Norstat and Interrogare.
Does Innofact have an API?
No public API is recorded for Innofact.
What industry is Innofact in?
Innofact's product category is Market Research Services. Its primary akta.pro industry code is BPAEAHAD, Business Intelligence, Reporting & Visualization Services. Its NAICS code is 541613 and its SIC code is 8742.