Domica

What Domica does

Domica is a Dutch residential rental real estate agency and property management company operating through a franchise model across the Netherlands. Founded as a franchise organization in 2012, with the Domica brand claiming more than 20 years of operating history, the company serves private landlords, real estate investors, and home seekers through approximately 14 branch offices in major and mid-sized Dutch cities including Amsterdam, Utrecht, Eindhoven, Arnhem, Den Bosch, Tilburg, and Leiden. The organization reports serving more than 2,500 private landlords and maintains a portfolio of tens of thousands of home seekers. A new franchisor assumed control of the network on 1 October 2019 and has since emphasized national marketing, service quality, and franchisee support. The legal entity is Domica B.V., headquartered in Utrecht.

Domica's service portfolio spans three core lines: rental mediation (connecting landlords with screened tenants, including marketing, viewings, and contract management), property management via its wholly-owned subsidiary Domica Vastgoedbeheer (financial administration, rent collection, and maintenance coordination), and property sales. Ancillary services — including renovation guidance, insurance advice, legal support, and mortgage consultation — are delivered through partnerships with external specialists. The technology stack is deliberately minimal: Domica builds no proprietary platform, instead powering its digital presence through Eazlee and distributing listings via the Pararius portal, with tenants receiving new-listing alerts via email and a €40 annual premium subscription that grants priority viewings and personal guidance.

Revenue is generated from multiple streams: rental brokerage commissions paid by landlords (Dutch law prohibits charging mediation fees to consumer tenants), recurring property management fees from owners who outsource financial and technical administration, the tenant-facing €40 premium subscription, and ancillary service fees. The franchise model means each branch is independently operated under a central franchise agreement, with the franchisor providing national marketing, quality standards, and centralized customer support while franchisees manage local landlord and tenant relationships.

Name

Domica

Legal name

Domica B.V.

Website

https://domica.nl

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Domica is a Dutch residential rental and property management franchise organization serving more than 2,500 private landlords and tens of thousands of home seekers through 14 branch offices across the Netherlands, offering rental mediation, property management, and ancillary services.

Ownership category

akta.pro rank

Product category

Residential Real Estate Services

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Rental Brokerage & Tenant Placement (BPAJAAAF)

akta.pro secondary industry

Single-Family Rental (SFR) Property Management (BPAJAFAB)

Keywords

• Residential rental services
• Property management services
• Real estate agency
• Rental mediation
• Property sales

Headquarters

HQ city

Amersfoort

HQ country

Netherlands

HQ region

Europe

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Rental brokerage fees: Domica charges landlords for rental brokerage services including tenant screening, marketing, viewings, contract preparation, and check-in/check-out services. The company does not charge mediation fees to consumer tenants.
2. Property management fees: Domica Vastgoedbeheer provides financial and technical property management services. Financial management includes rent collection, payment handling, and transparent monthly invoicing. Technical management covers maintenance coordination, tenant communication, and urgent repairs.
3. Premium subscription: Home seekers can purchase a Premium subscription (€40) for email alerts on new listings, priority for viewings, and personal guidance. This is a one-year subscription valid only at the specific branch where registered.
4. Ancillary services: Additional services including property purchase/sale assistance, renovation guidance, insurance advice, legal questions, and mortgage consultation. Pricing varies per service and branch.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Domica is a Dutch franchise real estate agency that provides residential rental mediation (Verhuur), full-service property management (Vastgoedbeheer) including rent collection and maintenance coordination, and property sales (Verkoop). It serves private landlords, real estate investors, and home seekers through a network of 14+ franchise branch offices across the Netherlands, supplemented by an online property listing portal and ancillary services such as mortgage consultation, legal advice, insurance, and renovation guidance.

Product overview

Domica is a Dutch rental real estate agency operating as a franchise organization. The company offers a unified service platform comprising three core offerings: rental mediation (Verhuur) connecting landlords with tenants, property management (Vastgoedbeheer) handling financial and technical aspects of rental properties, and property sales (Verkoop). The service ecosystem is supported by an online housing portal (Woningaanbod) for property listings, a premium registration service (Inschrijving) for tenant alerts, and additional services including renovation guidance, insurance, legal support, and mortgage consultation. Domica operates through franchised offices across the Netherlands, functioning as a coordinated network rather than a single-product platform.

Differentiator

Problem solved

Functional benefit

Brands

• Domica Vastgoedbeheer: Property management division handling financial and technical management of rental properties for landlords.

Products and services

• Rental Mediation (Verhuur) End-to-end rental brokerage service for landlords: property marketing, screening of suitable candidates, viewings, contract preparation, check-in/check-out, and related administration. Tenants are not charged mediation fees.
• Property Management (Domica Vastgoedbeheer) Ongoing financial and technical management of rental properties for landlords, including rent collection, payment handling, monthly invoicing, maintenance coordination, tenant communication, and handling of urgent repairs.
• Property Sales (Verkoop) Sales assistance for owners looking to sell residential properties, leveraging Domica's nationwide brand and franchise network for marketing and buyer matching.
• Premium Registration (Inschrijving) Annual paid subscription (€40) for home seekers that provides email alerts for new properties matching preferences, priority access to viewings, and personal guidance at a specific Domica branch.
• Additional Services (Extra Diensten) Ancillary advisory services for landlords and home seekers covering property acquisition assistance, renovation guidance, insurance advice, legal questions, and mortgage consultation, with initial mortgage consultations offered free of charge.

Quantifiable outcome

• Properties visible online within 24 hours of listing
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• ParariuscoreStrategic or Co-development PartnerDomica follows the Pararius selection protocol for tenant assignment. This partnership ensures fair and transparent allocation of rental properties to candidates according to established procedures. Properties are listed on Pararius to reach a broader audience of home seekers.
• Mortgage Specialist PartnerminorStrategic or Co-development PartnerDomica has a partnership with a mortgage specialist for customers seeking to buy property, obtain mortgage quotes, or understand their maximum mortgage capacity. The specialist offers free initial consultations to advise on financial options.
• Law Firm (Legal Services)minorImplementation/ SI/ Consulting PartnerDomica works with an expert law firm that has extensive experience with various real estate aspects to assist customers with legal questions related to rental, property, and tenant matters.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Others

• Funda: Funda is the leading Dutch real estate listings platform for both sales and rentals, enabling direct landlord-tenant connections. It functions as both an indirect channel and a competitive threat as it expands features that reduce the need for traditional broker mediation.
• NVM Makelaars: NVM is the Dutch association of real estate agents and brokers whose member firms compete with Domica across residential rental and sales. It also serves as a quality mark that landlords and tenants use to evaluate broker alternatives.
• Pararius: Pararius is the dominant Dutch rental listings platform and Domica's primary distribution partner, but it increasingly serves as a marketplace that can disintermediate agencies. Its tenant selection protocols shape how Domica allocates tenants and is a strategic channel dependency.

Broad incumbents

• MVGM: MVGM is one of the largest Dutch property management and real estate services firms, offering institutional-grade management that overlaps with Domica Vastgoedbeheer. It represents a broader incumbent competing for the same landlord customers, particularly real estate investors.
• Vesteda: Vesteda is a large Dutch institutional residential investor that also manages its own portfolio and competes with Domica for the real estate investor segment. Its scale and integrated management platform set a benchmark for full-service residential letting.

Direct peers

• RE/MAX Netherlands: RE/MAX operates a comparable franchise-based residential real estate brokerage network in the Netherlands, offering rental mediation, sales, and property management under a global brand. Like Domica, it competes on local office density and brand recognition for landlords and tenants.
• Makelaarsland: Makelaarsland is a Dutch residential real estate agency offering sales and rental brokerage with a fixed-fee pricing model, directly competing with Domica for private landlords and home seekers in the mid-market segment.
• Van der Maaten Makelaars: Van der Maaten is a mid-sized Dutch real estate agency offering residential rental and management services comparable to Domica's local branch offering, particularly in the regional markets where Domica operates branches.
• ERA Netherlands: ERA is another international franchise brokerage active in the Dutch residential market with a multi-office model similar to Domica, providing rental and sales services to private landlords and home seekers. Its franchise economics and service mix closely mirror Domica's structure.
• Riant Verhuurmakelaars: Riant is a Dutch specialist rental agency focused exclusively on the mid-to-high segment of the residential rental market, directly overlapping with Domica's core rental mediation offering for private landlords and expat tenants.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/domica020
• Facebookfacebook.com/DomicaNL

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Domica