Nicetoile

What Nicetoile does

NICETOILE is a managed urban shopping center located at 30 avenue Jean Médecin in central Nice, France, owned by SAS ANGEL SHOPPING CENTRE (RCS Nanterre 808067615) and operated by ALTAREA France, part of the ALTAREA Group. The property houses more than 100 boutiques and restaurants spanning fashion, beauty, health, food, electronics, jewelry, optics, and leisure, plus a 2,200-space parking facility that is the largest in central Nice. The center also operates a 200 m² Food Court with 20 dining outlets and 120 seats, gift cards valid across participating tenants, and an active cultural and event programming calendar (NISSA LA BELLA, Blue Ocean, IN Fusion, Voyage au cœur des étoiles) designed to drive footfall beyond pure shopping visits.

The business operates a hybrid B2B/B2C model. On the B2B side, it leases retail and restaurant space to national and international brands (Sephora, Starbucks, Maisons du Monde, SFR, etc.) and runs a specialty leasing team for pop-ups and advertising slots. On the B2C side, it attracts shoppers through free parking promotions (1 hour free with €50 purchase, 3 hours free on weekends), a 12% VAT refund service (Détaxe) targeting non-EU tourists, family-friendly amenities under its Famille Plus and Baby Friendly certifications, and free cultural exhibitions. End revenue is generated primarily through commercial rental income, parking operations, and gift card float, with individual tenant pricing set independently.

No proprietary technology platform is operated; the website (nicetoile.com) is maintained by third-party web agency CASTELIS and integrates standard services (Google Maps, Google Reviews, Amazon Locker, YouTube). The center holds GDPR compliance, is currently non-conformant with French accessibility standard RGAA 4.1 (with a remediation action plan in progress), and is directed by Patrick Nolier with commercialization led by Stéphanie Lacour.

Name

Nicetoile

Legal name

SAS ANGEL SHOPPING CENTRE

Website

https://nicetoile.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

501–1,000 employees

Short description

NICETOILE is a managed urban shopping center in central Nice, France, housing 100+ retail and restaurant tenants, a 20-outlet Food Court, and 2,200 parking spaces, owned by SAS ANGEL SHOPPING CENTRE and operated by ALTAREA France for local shoppers, tourists, and families.

Ownership category

akta.pro rank

Headquarters

HQ city

Nice

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Commercial Rental Income: NICETOILE generates revenue primarily by collecting rent from 100+ retail and restaurant tenants occupying space in the shopping center. Tenants operate independently under their own brands and revenue models.
2. Parking Fees and Parking Promotions: Revenue is partially generated from parking operations. The center offers free parking promotions (1h free with 50€ purchase, 3h free on weekends) as a footfall driver. A 2200-space parking facility with EV charging, XXL/XXS spots, and family spaces is operated.
3. Gift Card Sales: The center sells NICETOILE gift cards ('Ma carte cadeau') which can be used across participating boutiques and restaurants within the center, generating float revenue and driving cross-category spending.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Nicetoile is a major urban shopping center located in central Nice, France, managed by ALTAREA France on behalf of the property owner SAS ANGEL SHOPPING CENTRE. It houses more than 100 boutiques and restaurants across categories including fashion, beauty, food, home, electronics, leisure, culture, and services, and combines this retail mix with a 2,200-space underground parking facility (presented as the largest underground parking in Nice), a Food Court with around 20 dining outlets, NICETOILE Gift Card stored-value cards, and a program of cultural events, exhibitions, and family-oriented activities.

Product overview

NICETOILE is a shopping center platform consisting of a physical shopping mall with over 100 retail stores, restaurants, and services, complemented by a digital website (nicetoile.com) that provides store directories, gift cards, promotions, events, and center information. The portfolio includes the core shopping center, a Food Court dining area with 20 restaurants, the NICETOILE Gift Card system, Parking Services with 2,200 spaces, and numerous retail store tenants across categories including fashion, beauty, electronics, jewelry, optics, and food. The digital platform also features interactive services like storefinder, event calendars, and promotional offers.

Differentiator

Problem solved

Functional benefit

Products and services

• Nicetoile Shopping Center

Quantifiable outcome

• Free parking promotions drive footfall — 1h free with 50€ purchase, 3h free on weekends
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• Etablissement Français du Sang (EFS)minorStrategic or Co-development PartnerNICETOILE has partnered with the French Blood Establishment (EFS) to raise awareness about blood, plasma, and platelet donation. The partnership features a digital photographic exhibition called 'IN Fusion' displaying 18 portraits by Antoine Vincens de Tapol, showcasing EFS workers including drivers, lab technicians, doctors, and administrative staff. The exhibition runs at the center and includes QR codes directing visitors to the EFS website to schedule donation appointments.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Klépierre: Pan-European shopping center operator and one of the largest listed retail property landlords in continental Europe. Comparable as a broader incumbent whose portfolio economics (rent, footfall, occupancy) shape the same competitive dynamics NICETOILE faces in France.

Direct peers

• Centre Commercial Confluence: Large urban shopping and leisure center in Lyon with broad fashion, dining, and entertainment tenant mix. Comparable in scale, transit-connected urban positioning, and combined shopping/dining/leisure value proposition.
• Cap 3000: Major regional shopping center in Saint-Laurent-du-Var, immediately adjacent to Nice on the Côte d'Azur. Directly comparable asset class (urban/regional mall with similar tenant mix, parking scale, and tourist catchment), competing for the same local shopper and tourist spend.
• Polygone Riviera: Open-air shopping center in Cagnes-sur-Mer, west of Nice, with a comparable mix of fashion, beauty, and dining tenants. Closest geographic competitor within the Alpes-Maritimes catchment and a direct substitute for Nice-area retail and dining spend.
• Westfield Vélizy 2: Major regional shopping center in the Paris suburbs (Vélizy-Villacoublay) operated by Unibail-Rodamco-Westfield. Comparable in scale, broad retail and dining tenant mix, and family-amenity positioning including parking and accessibility infrastructure.
• Beaugrenelle Paris: Modern urban shopping center in the 15th arrondissement of Paris, with comparable fashion, beauty, dining and family positioning. Closely aligned asset class in terms of mall format, parking infrastructure, and event programming strategy.
• Italie 2: Parisian urban shopping center in the Place d'Italie district. Similar mid-size urban mall format with fashion, beauty, dining and family amenities, transit-connected, and serving both local residents and visitors.
• La Part-Dieu: Large urban shopping center in Lyon, operated as part of a major French retail real estate portfolio. Comparable in scale and tenant-mix breadth, with similar transit-connected urban positioning and footfall-driven economics.
• Westfield Forum des Halles: Major urban shopping center in central Paris with 100+ retail and dining tenants, integrated with the Les Halles transport hub. Highly comparable to NICETOILE in tenant-mix scope, transit connectivity, and city-center tourist catchment.

Emerging players

• Frey: French retail real estate developer focused on open-air retail parks and retail-mixed schemes. Comparable as a French retail property competitor pursuing differentiated retail formats, particularly in suburban and secondary catchment areas similar to parts of NICETOILE's trade area.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/niceetoile
• Instagraminstagram.com/nicetoile

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nicetoile