What Winner Group does

Winner Group Ukraine is a privately held, multi-brand automotive group founded in 1992 by Ivan Hynansky and headquartered in Kapitanivka, Kyiv Oblast. It is the official importer and distributor of 10 international automotive brands in Ukraine — Ford, MG, Maxus, Volvo, Jaguar, Land Rover, Porsche, Bentley, Škoda, and Lexus — operating through a network of 47 dealer centers and more than 15 group companies. Its core offering is end-to-end automotive retail: new vehicle sales, after-sales service, warranty support, spare parts, and accessories, complemented by trade-in, financial and operational leasing (Winner Leasing, 1,000+ active contracts), and EV charging infrastructure (Porsche Destination Charging, 90+ stations). Adjacent businesses include Winner Construction and Winner Facility Management (real estate) and the Hynansky Family Foundation for charitable activities.

The group serves two primary customer segments: individual car buyers across premium, mid-range, and economy tiers, and fleet and corporate clients with volume procurement and operational leasing needs. The business model is fundamentally distribution-and-services based — Winner does not manufacture vehicles but monetizes the spread on import, dealer margin on new and used sales, recurring service and parts revenue across a 150,000+ vehicle cumulative installed base, and interest/spread income on the captive leasing book. The group employs 501–1,000 people and operates with western management standards institutionalized through Winner College and an annual Leadership Forum.

Strategically, Winner is reinforcing its moat through regulatory capture (AEO status, January 2025, first in Ukraine's auto sector), brand portfolio expansion (MAXUS, Škoda, Lexus additions since 2021), physical network growth (three new dealer openings in 2025 alone), and ecosystem buildout (Ford Pro software, Winner Leasing, EV charging). Operations have continued through wartime, with cumulative support to the Armed Forces of Ukraine exceeding UAH 152 million and more than 200 vehicles donated since February 2022, while still delivering brand awards including 7th Volvo Excellence Club recognition as best EMEA importer.

Name

Winner Group

Legal name

ТОВ «Віннер Імпортс Україна, Лтд" (LLC "Winner Imports Ukraine, Ltd")

Website

https://winner.ua

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Winner Group Ukraine is a privately held, multi-brand automotive importer and dealer network founded in 1992, representing 10 OEMs (Ford, MG, Maxus, Volvo, Jaguar, Land Rover, Porsche, Bentley, Škoda, Lexus) through 47 dealer centers in Ukraine, with integrated leasing, after-sales, and EV charging services.

Ownership category

akta.pro rank

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Vehicle Sales: Sale of new automobiles through official import of Ford, MG, Maxus, Volvo, Jaguar, Land Rover, Porsche, Bentley, Škoda, and Lexus brands via 47 dealer centers across Ukraine.
2. After-sales Service and Spare Parts: Service maintenance, warranty support, and sale of spare parts and accessories through authorized dealer networks.
3. Winner Leasing: Financial and operational leasing services including vehicle registration, re-registration, comprehensive insurance (CASCO, MTPL, war risks), fleet management, and service at authorized workshops. Winner Leasing reached 1,000 active contracts.
4. Real Estate: Construction and maintenance of residential and commercial real estate properties.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Winner Group Ukraine is the official importer and multi-brand automotive dealer operating 47 authorized centers across the country, selling new vehicles from Ford, MG, Maxus, Volvo, Jaguar, Land Rover, Porsche, Bentley, Škoda, and Lexus. The group also provides after-sales service, spare parts, warranty support, vehicle leasing, fleet management software, and EV charging infrastructure to both individual and corporate customers.

Product overview

Winner Group Ukraine operates as a multi-brand automotive distributor and dealer network representing Ford, MG, MAXUS, Volvo, Jaguar, Land Rover, Porsche, Bentley, Škoda, and Lexus. The company offers vehicles across all segments from commercial trucks and pickups (Ford Transit, Ranger) to luxury sedans and SUVs. Beyond vehicle sales, Winner provides integrated automotive services including after-sales maintenance, spare parts supply, leasing (Winner Leasing with 1,000+ contracts), financing, fleet management via Ford Pro software, and EV charging infrastructure (Porsche Destination Charging 90+ stations). The group operates 47+ dealer centers, runs Winner College for staff training, and maintains the charitable Hynansky Family Foundation. The portfolio ranges from affordable MG vehicles to ultra-luxury Bentley, with expanding electric vehicle offerings including Volvo, MG electric models, and Porsche Taycan.

Differentiator

Problem solved

Functional benefit

Products and services

• Ford vehicles Official Ford passenger and commercial vehicles (Ranger, Transit, Kuga, Puma) distributed through 47+ dealer centers across Ukraine, with Ford Pro commercial fleet solutions.
• Volvo vehicles Official Volvo passenger vehicles including XC90, XC60, XC40, and C40 Recharge electric SUV, sold through Volvo Car Kyiv Airport and other Volvo dealer locations; Winner recognized as best Volvo importer in EMEA region seven times.
• Jaguar vehicles Official Jaguar premium vehicles including F-TYPE and I-PACE electric distributed through Winner Group's Jaguar dealer network; Jaguar offers extended 5-year/150,000 km warranty in Ukraine.
• Land Rover vehicles Official Land Rover premium SUVs including Defender, Range Rover, and Defender Octa distributed through Winner Group's JLR dealer network; Winner ranked 2nd in After-Sales Service and 3rd overall among Large Importers in the European Importer Region.
• Porsche vehicles Official Porsche sports cars and SUVs including 911, Cayenne, Macan, Panamera, and Taycan electric, distributed through Porsche Center Kyiv (with DC fast charging) and associated dealer network.
• Bentley vehicles Official Bentley luxury vehicles distributed through Bentley Kyiv by Winner Group Ukraine, including the Flying Spur and other ultra-luxury models.
• MG vehicles Official MG Motor vehicles including HS SUV, EZS electric SUV, ZS SUV, MG5 sedan, and Marvel R electric SUV, distributed in Ukraine by Winner Imports Ukraine since April 2021.
• Maxus vehicles Official Maxus electric commercial vehicles distributed exclusively by Winner Group in Ukraine since October 2024.
• Škoda vehicles Official Škoda vehicles sold through the new Winner Center Kyiv dealership opened in May 2025, offering the full Škoda lineup with full service support.
• Lexus vehicles Official Lexus luxury vehicles available at the new Lexus Kyiv Airport dealership opened in April 2025, also featuring Volvo Car Kyiv Airport.
• Winner Leasing Financial and operational leasing services including vehicle registration, re-registration, comprehensive insurance (CASCO, MTPL, war risks), and fleet management with service at authorized workshops; over 1,000 active contracts.
• Ford Pro fleet management software Ford Pro software ecosystem for commercial fleet operators, providing uptime management, charging solutions, and productivity analytics tools for Ford Pro commercial vehicles (Transit Custom, Ranger).
• Porsche Destination Charging EV charging network with 90+ Porsche Destination Charging stations across Ukraine, including 22 kW smart stations and DC fast charging, with GO TO-U booking integration.
• Dealer aftersales service and spare parts Authorized service maintenance, warranty support, and supply of spare parts and accessories across all represented brands through 47+ dealer centers in Ukraine.
• Trade-in vehicle valuation Vehicle valuation and trade-in service allowing customers to exchange existing vehicles when purchasing new cars from any of the represented brands.

Quantifiable outcome

• 150,000th car sold in 2022 (Porsche model as anniversary vehicle)
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability11 records

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• MG Motor / SAIC MotorcoreChannel Partner/ Reseller/ Distributor · 12 September 2023TOV Winner Imports Ukraine is the official distributor of MG Motor vehicles in Ukraine since April 2021. The distribution agreement was signed on April 7, 2021. Winner handles vehicle import, brand development, sales, service, and warranty support for MG in Ukraine.
• FK Dynamo KyivminorGTM or Marketing Partner · 12 September 2023MG Motor (represented by Winner Imports Ukraine) signed a 2-year sponsorship agreement (2023-2025 seasons) with Ukraine's most titled football club. The partnership combines two brands with British heritage from the 1920s.
• Intellias UkrainecoreStrategic or Co-development Partner · 24 February 2022Partnership with IT company Intellias Ukraine, CEO Club, and European partners to source, logistically process, and deliver used off-road vehicles and pickups to Ukrainian defenders on the front lines. Over 600 days of war, 147 used and 188 new off-road vehicles were delivered to the military.
• Ukrainian Golf FederationminorGTM or Marketing Partner · 28 April 2021Porsche in Ukraine became the official automotive partner and exclusive partner of the National Golf Team of Ukraine in 2021. Porsche sponsors tournaments including Open Championship of Ukraine, Ukraine Cup Final, and international tournaments.
• Hynansky Family FoundationcoreStrategic or Co-development PartnerThe corporate charitable foundation (Фонд імені родини Гинянських) manages the majority of Winner's initiatives to support the Armed Forces of Ukraine and charitable organizations, channeling material and financial support.
• Charity Fund 'Come Back Alive' (Повернись живим)coreStrategic or Co-development PartnerWinner Group Ukraine transferred over 1.7 million UAH to the Come Back Alive charity fund for military support. The fund receives donations for military equipment and supplies.
• Ukrainian National Paratriathlon TeamminorGTM or Marketing PartnerWinner Group became the general partner of the Ukrainian National Paratriathlon Team in March 2021, providing a 4-year financial sponsorship and a Ford Transit vehicle equipped for athletes with visual and mobility impairments.
• Food Foundation UkraineminorStrategic or Co-development PartnerInternational charity fund receiving support from Winner Group Ukraine for humanitarian aid operations in areas of active combat and for displaced persons.
• Caritas UkraineminorStrategic or Co-development PartnerInternational charity fund receiving support from Winner Group Ukraine for humanitarian operations including evacuation of children and population, provision of essential supplies.

Scale indicators12 records

Recent moves12 records

Expansion highlights6 records

Broad incumbents

• AutoNation: Largest US automotive retailer operating ~300 new vehicle franchises across multiple domestic and import brands. Comparable as a multi-brand franchised auto retailer with the same dealership operating model, after-sales service franchise structure, and parts/accessories revenue layers.
• Pendragon plc: UK-based automotive retailer (recently subject to Lithia Motors acquisition) operating multi-brand new and used vehicle sales across Britain including premium franchises. Comparable as a multi-brand franchised auto retailer with similar sales/after-sales/financial-services business mix serving a single national market.
• Sonic Automotive: US-based multi-brand automotive retailer operating EchoPark used-vehicle stores and ~140 franchised dealerships in premium (BMW, Mercedes-Benz, Lexus) and volume segments. Comparable as a multi-brand franchised auto retailer with parallel franchise mix and similar new/used/parts/service revenue model.
• Group 1 Automotive: US-based multi-brand automotive retailer operating ~200 dealerships across the US and UK, with growing UK presence (Inchcape UK retail acquisition). Comparable as a multi-brand franchised auto retailer with similar international expansion trajectory and overlap of premium brand representation.
• Hedin Mobility Group: Swedish family-owned European automotive group operating multi-brand dealerships and distribution across Sweden, Germany, Switzerland, Belgium, and the Netherlands. Comparable as a multi-brand auto distributor with similar business model, family-control ownership, Western management style, and premium/volume brand mix.
• Lithia Motors: Largest US automotive retailer by revenue, operating multi-brand franchised dealerships across the US, UK, and Canada with aggressive acquisition strategy. Comparable as a multi-brand franchised auto retailer with parallel drive-by acquisitions of regional dealer groups and similar premium/volume brand mix.
• Emil Frey Group: Swiss-headquartered, family-owned European automotive group operating multi-brand dealerships and distribution for premium and volume brands across multiple European countries. Comparable in its multi-brand representation strategy, dealer network operating model, and family-control ownership structure.
• Inchcape plc: London-listed global automotive distributor operating in ~30 markets, distributing premium and volume brands through owned dealer networks. Comparable as a multi-brand automotive importer/distributor with the same business model of representing global OEMs in local markets, including distribution contracts and dealer operations across multiple geographies.

Direct peers

• AIS (Avto International Systems): Major Ukrainian automotive group operating as official distributor/dealer for multiple international brands including Toyota, Lexus, Mercedes-Benz, and others. Direct competitor serving the same Ukrainian market with a similar multi-brand importer/dealer business model, overlapping premium brand portfolio (Lexus), and parallel after-sales and financing infrastructure.
• UkrAVTO: One of Ukraine's largest automotive groups, historically operating multi-brand dealerships and distribution/import rights for global OEMs (including ZAZ manufacturing). Direct competitor operating in the same Ukrainian market with an overlapping multi-brand dealer model and similar after-sales, parts, and financing services. Most directly comparable peer given same geography and overlapping brand portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/WINNERImports
• Facebookfacebook.com/WinnerGroupUkraine
• LinkedInlinkedin.com/company/winner-group-ukraine
• Instagraminstagram.com/winner.group.ukraine

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Winner Group