CRANE

What CRANE does

CRANE is a Brazilian full-service creative and advertising agency founded in 2012 and headquartered in the Jardim Paulista district of São Paulo. The firm operates under a hybrid agency model with a proprietary methodology branded as 'Creative Kind // Human Data,' which integrates Data, Strategy, Business Intelligence, and Creativity to address business challenges across communications, design, strategy, technology, engineering, and media for enterprise clients. Service offerings span branding, graphic design, business strategy, concept development, creative activations, media planning and execution, product development and experiences, and strategic communications planning.

CRANE's revenue model is professional services-based, generating income through project-based engagements and retainers with enterprise customers across multiple verticals. The agency's disclosed client base is concentrated in Healthcare/Pharmaceutical (Bayer across multiple women's health campaigns, BioMarin for MPS rare disease awareness), Insurance (Sompo for brand awareness), and Food/Agriculture (Seara/JBS for a mobile sales enablement application). Campaign execution leverages diverse channels including digital display, branded content, influencer partnerships (notably Ludmilla, Taís Araújo, Manu Gavassi), out-of-home activations, Pay TV and streaming, radio, social media, and chatbot experiences. The agency has won industry recognition including the Lupa de Ouro 2021 and ABEMD 2022 awards.

In 2022 CRANE became part of CRN Group, a diversified parent structure formed to meet demands of a 'hyperfragmented world.' The agency employs between 11 and 50 people, operates primarily in Brazil with LATAM reach, and maintains a curated workspace called the 'CRANE Villa.' No public revenue, funding, or valuation disclosures are available.

Name

CRANE

Legal name

CRANE

Website

https://crane.is

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

CRANE is a São Paulo-based independent creative advertising agency serving enterprise clients in healthcare, insurance, and food with integrated brand, digital, and media campaigns. Founded in 2012, it operates under CRN Group and serves Bayer, Sompo, JBS, and BioMarin across LATAM.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Creative Services and Consulting: Full-service agency providing creative consulting and advertising services including branding, design, business strategies, concept development, creative activations, media planning, and product development. Revenue generated through project-based and retainer engagements with enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

CRANE is a full-service creative consulting and advertising agency that provides branding, design, business strategy, concept development, creative activations, media planning and execution, product development and experiences, and strategic communications planning. The agency partners with enterprise clients across healthcare, insurance, food, and pharmaceutical industries in Brazil and LATAM to deliver integrated multi-channel campaigns built on its proprietary methodology integrating Data, Strategy, Business Intelligence, and Creativity.

Product overview

CRANE is an independent full-service creative consulting and advertising agency established in 2012 that operates in a hybrid model. The company offers a portfolio of professional services organized around an owned methodology that integrates Data, Strategy, Business Intelligence, and Creativity. The core service offering includes Branding & Design, Business Strategies, Concept Development, Creative Activations, Media Planning & Execution, Product Development & Experiences, and Strategic Comms Planning. CRANE executes these through client-specific campaigns including healthcare initiatives (Liberdade Vem de Dentro, Não é Normal, Melhor pra Mim for Bayer), insurance campaigns (A Sompo Segura for Sompo), food industry solutions (+Rota Seara app for JBS/Seara), and rare disease awareness (MPS Day for Biomarin). In 2022, CRANE became part of the CRN Group to meet demands of a hyperfragmented world.

Differentiator

Problem solved

Functional benefit

Products and services

• CRANE Creative & Advertising Services Full-service creative and advertising agency providing branding, design, business strategies, concept development, creative activations, media planning, product development, experiences, and strategic communications planning for enterprise clients across multiple industries including healthcare, insurance, and food.

Quantifiable outcome

• 100M+ people reached, 1B+ impressions, Global Benchmark for Pinterest campaigns in Healthcare
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• CRN GroupcoreOthers · 1 January 2022In 2022, CRANE became part of CRN Group to meet the demands of a hyperfragmented world. The group was formed in response to new consumer behavior requiring integrated solutions across multiple disciplines.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Publicis Brasil: Brazilian operations of Publicis Groupe, one of the largest global agency networks. Competes with CRANE for enterprise creative and media mandates at scale, particularly multinational clients operating in LATAM.
• Wieden+Kennedy: Globally renowned independent creative agency with a São Paulo office. Comparable as an award-winning, multi-channel creative shop serving enterprise brands, though at much larger scale and global footprint than CRANE.
• Dentsu Creative Brazil: Creative arm of Dentsu International in Brazil. Competes with CRANE for enterprise healthcare and consumer mandates, but as part of a global network offers broader geographic reach and tooling.

Direct peers

• GUT (Gut Agency): Independent creative network founded by former Miami Ad School alumni with offices in multiple LATAM and US cities. Comparable to CRANE as an independent, award-winning creative agency serving enterprise brands with integrated campaigns.
• Africa (Afirmação): Independent Brazilian creative agency known for high-profile campaigns and Cannes-recognized work. Competes with CRANE for large enterprise clients across LATAM and shares the indie-agency positioning.
• David (David Miami): Independent creative agency known for culturally resonant, award-winning campaigns. Comparable to CRANE as an indie creative shop focused on bold, integrated work for major enterprise brands.
• AlmapBBDO: Brazilian full-service creative agency under the BBDO network, headquartered in São Paulo. Direct competitor to CRANE for enterprise creative mandates in Brazil, particularly in pharma and consumer brands.
• Lew'Lara\TBWA: Brazilian creative agency within the TBWA network, based in São Paulo. Comparable in scale and enterprise clientele, particularly for healthcare and consumer-facing brands in the Brazilian market.
• DPZ&T: Long-established Brazilian full-service agency owned by Omnicom (TBWA). Directly comparable to CRANE in serving enterprise healthcare and consumer brands in Brazil with integrated creative and media.
• Anomaly: Independent creative agency with a hybrid model combining advertising, brand strategy, and product development. Highly comparable to CRANE's integrated Data + Strategy + Creativity positioning and mid-size indie structure.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/crane.is
• LinkedInlinkedin.com/company/crane-is
• Instagraminstagram.com/crane.is

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CRANE