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Dezign

Full company profile

uuid002j4yu

Namestring
Dezign
Legal namestring
Dezign
Websiteurl
dezign.net.au
Company typeenum
Private
Founded yearint
1969
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersLawson, Australia
HQ citystring
Lawson
HQ countrystring
Australia
HQ regionstring
Oceania
Markets served

Serves global market

Offices8 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
hospitality FF&E procurement, hotel interior design, commercial joinery manufacturing, hospitality construction delivery, furniture fixture equipment supply
Industry3 codes
PRIMARYBPAHAKAB
Interior Design Services
Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Architecture, Design & Planning Services
SECONDARYBPAHAKAM
Industrial/Product & Furniture Design
Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Architecture, Design & Planning Services
SECONDARYIMAFANAJ
Joinery, Millwork & Casework Installation (Cabinetry, Built-Ins)
Industrials, Manufacturing & Construction/Construction & Civil Engineering/Interior Fit-Out & Finishing Contractors
NAICS code1 code
  • Interior Design Services541410
SIC code2 codes
  • Wood Household Furniture, (No Upholstered)2511
  • Office Furniture2520
Product category
Hospitality FF&E and Interior Design Services
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model3 records
1FF&E Procurement Services
TypeProfessional Services
Description

Procurement of furniture, fixtures and equipment for hotel and hospitality projects, including design, manufacture, logistics, and installation.

dezign.net.au
2Custom Furniture Manufacturing
TypeHardware Sales
Description

Manufacturing of custom FF&E products including chairs, tables, joinery, with Australian manufacturing facilities.

dezign.net.au
3Interior Design Services
TypeProfessional Services
Description

Multi-disciplinary design services spanning strategy, design, procurement, and construction for hospitality projects.

dezign.net.au
Marketing channels2 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Dezign is an Australian multi-disciplinary design studio that delivers interior design, FF&E (Furniture, Fixtures and Equipment), OS&E (Operating Supplies and Equipment), custom joinery, and construction/installation services for hotel and hospitality projects. The firm combines an in-house design team with Australian-based joinery manufacturing and procurement of own-brand and third-party furniture, fixtures and equipment, supplying fit-outs to hotel operators, developers and asset managers.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 value
  • Zero-defect operational handover to operators through quality assurance from design through installation
Product overview1 text field

Dezign is a multi-disciplinary design studio with construction and delivery capabilities specializing in hotel and hospitality projects. The company offers a comprehensive furniture and FF&E (Furniture, Fixtures & Equipment) procurement service with a focus on FF&E, OS&E, and Joinery. Their product portfolio includes: (1) Own-brand furniture including chairs (Dezign Arne, Charles, Mercury, Restore, Caprice, Consort, Charlton, Cronulla, etc.), stools (Gemini, Arne Bar, Mercury, Chester Gaming, Cross Gaming, Andale Gaming), lounges (Connect Modular, Connect Ottoman, Salerno, Sumatra), tables (Step, London, Trio, Point, Ioka), and workstations (Link 7, Channel, Guido, Ioka, Rise, Matrix Executive); (2) Third-party branded furniture from international partners including Scab Design (Italian chairs), Pedrali (Malmo, Volt, Babila collections), Vaghi (Suoni, Maeva), Alma Design (Amy, Julie), Sinetica (Captain Heaven, Captain Play), Blifase (Lara), Allsteel (Evo, Mimeo, Inspire, Clarity), Humanscale (Freedom, M Connect), Quinti (Club Sofa, Deep Chair), Accento (Sweetly), et al. (To-Kyo), Talin (Concept, Elipse, Nubia, Ally, Aviamid, Viva), TrabA (Kirk, Julie, Jackie, BALU'), Thinking Works (Okidoki, Eona, U.R), and Autex (acoustic products); (3) Acoustic solutions including Horizon panels, Frontier baffles, Lattice sculptures, Quietspace tiles, and Cascade partitions; and (4) Accessories such as monitor arms (C.Me), CPU holders, and docking stations. Dezign operates factories in Eastern Creek NSW, warehouses in Adelaide and Canberra, and has delivered projects for major hotels including JW Marriott, Novotel, Crowne Plaza, and Mercure resorts.

Product and service1 record
1Hospitality Interior Design Service
Scale indicator3 records

Each record includes

Type, Value, Description, Source

Partnership3 partners
1Voyages Indigenous Tourism Investment
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2023-01-01
Description

Appointed by Voyages to manufacture and supply custom FF&E for The Outback Hotel and Lodge at Ayers Rock (125 guestrooms refurbishment). Dezign handled design and FF&E procurement for this multi-million-dollar hospitality project.

2JLL
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Engaged by JLL for Novotel Sydney Darling Harbour project - FFE-led refurbishment of all 530 rooms and suites. Dezign coordinated with overseas suppliers (Italian manufacturers) and local factories for this large-scale project.

3Accor
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Project coordinator liaised with Accor throughout the Novotel Sydney Darling Harbour refurbishment on budget and programme milestones for the 530-room project.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
1Hirsch Bedner Associates (HBA)
TypeBroad incumbent
Description

Global leader in hospitality interior design, with offices worldwide and a portfolio spanning luxury hotel brands. Operates at much larger scale and broader geographic reach than Dezign, but competes in the same hospitality design space.

2Shape Australia
TypeDirect peer
Description

Australian commercial fitout and refurbishment contractor with strong hospitality and office portfolios. Comparable to Dezign on the construction/fitout side of integrated hotel refurbishment projects.

3Hassell
TypeRegional player
Description

Australian-headquartered design firm with significant hospitality, workplace, and health portfolios and offices across APAC. Comparable as a regional interior design peer with deeper geographic reach than Dezign.

4Cox Architecture
TypeRegional player
Description

Major Australian architecture practice with hospitality, education, and commercial portfolios. Comparable as a regional design peer participating in Australian hotel projects.

5Pedrali
TypeOthers
Description

Italian designer and manufacturer of contemporary furniture for hospitality and contract markets. Distributed by Dezign in Australia and representative of Dezign's premium European brand portfolio.

6Woods Bagot
TypeRegional player
Description

Australian architecture and design firm with global studios and a strong hospitality sector portfolio. Comparable to Dezign as an Australian-rooted design firm operating in hospitality interiors.

7Humanscale
TypeOthers
Description

US-based ergonomic furniture and workspace accessory manufacturer. Distributed by Dezign in Australia, representing one of Dezign's key international brand partnerships.

8Bates Smart
TypeRegional player
Description

One of Australia's most established architecture and interior design firms with a notable hospitality portfolio. Comparable as a design-side peer for Australian hotel projects, though broader in scope than Dezign.

9Plan B Hospitality Solutions
TypeDirect peer
Description

US-headquartered hospitality procurement firm providing integrated FF&E/OS&E sourcing, project management, and installation for hotel renovations. Highly comparable to Dezign in its project-based, integrated hospitality procurement model, though operating in a different geography.

10Stellar Hospitality
TypeDirect peer
Description

Hospitality-focused procurement, design, and project management firm serving hotels with FF&E and OS&E needs. Comparable integrated service offering to Dezign targeting similar hotel chain clients.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks7 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers4 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment5 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature4 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles2 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Dezign

Hospitality FF&E and Interior Design Servicesdezign.net.au

Dezign firmographics

Firmographics
Name
Dezign
Legal name
Dezign
Website
https://dezign.net.au
Company type
Private
Founded year
1969
Operating status
Operating
Headcount range
11–50 employees
Ownership category
akta.pro rank

Dezign industry classification

Industry
Product category
Hospitality FF&E and Interior Design Services
NAICS
Interior Design Services (541410)
SIC
Wood Household Furniture, (No Upholstered) (2511), Office Furniture (2520)
akta.pro industry
PRIMARYBPAHAKAB
Interior Design Services
Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Architecture, Design & Planning Services
SECONDARYBPAHAKAM
Industrial/Product & Furniture Design
Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Architecture, Design & Planning Services
SECONDARYIMAFANAJ
Joinery, Millwork & Casework Installation (Cabinetry, Built-Ins)
Industrials, Manufacturing & Construction/Construction & Civil Engineering/Interior Fit-Out & Finishing Contractors

Keywords

  • Hospitality FF&E procurement
  • Hotel interior design
  • Commercial joinery manufacturing
  • Hospitality construction delivery
  • Furniture fixture equipment supply

Where Dezign is headquartered

Location

Headquarters

HQ city
Lawson
HQ country
Australia
HQ region
Oceania

Offices8 records

Markets served

Dezign business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

  1. FF&E Procurement Services: Procurement of furniture, fixtures and equipment for hotel and hospitality projects, including design, manufacture, logistics, and installation.
  2. Custom Furniture Manufacturing: Manufacturing of custom FF&E products including chairs, tables, joinery, with Australian manufacturing facilities.
  3. Interior Design Services: Multi-disciplinary design services spanning strategy, design, procurement, and construction for hospitality projects.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Dezign product offering

Product offering

Core offering

Dezign is an Australian multi-disciplinary design studio that delivers interior design, FF&E (Furniture, Fixtures and Equipment), OS&E (Operating Supplies and Equipment), custom joinery, and construction/installation services for hotel and hospitality projects. The firm combines an in-house design team with Australian-based joinery manufacturing and procurement of own-brand and third-party furniture, fixtures and equipment, supplying fit-outs to hotel operators, developers and asset managers.

Product overview

Dezign is a multi-disciplinary design studio with construction and delivery capabilities specializing in hotel and hospitality projects. The company offers a comprehensive furniture and FF&E (Furniture, Fixtures & Equipment) procurement service with a focus on FF&E, OS&E, and Joinery. Their product portfolio includes: (1) Own-brand furniture including chairs (Dezign Arne, Charles, Mercury, Restore, Caprice, Consort, Charlton, Cronulla, etc.), stools (Gemini, Arne Bar, Mercury, Chester Gaming, Cross Gaming, Andale Gaming), lounges (Connect Modular, Connect Ottoman, Salerno, Sumatra), tables (Step, London, Trio, Point, Ioka), and workstations (Link 7, Channel, Guido, Ioka, Rise, Matrix Executive); (2) Third-party branded furniture from international partners including Scab Design (Italian chairs), Pedrali (Malmo, Volt, Babila collections), Vaghi (Suoni, Maeva), Alma Design (Amy, Julie), Sinetica (Captain Heaven, Captain Play), Blifase (Lara), Allsteel (Evo, Mimeo, Inspire, Clarity), Humanscale (Freedom, M Connect), Quinti (Club Sofa, Deep Chair), Accento (Sweetly), et al. (To-Kyo), Talin (Concept, Elipse, Nubia, Ally, Aviamid, Viva), TrabA (Kirk, Julie, Jackie, BALU'), Thinking Works (Okidoki, Eona, U.R), and Autex (acoustic products); (3) Acoustic solutions including Horizon panels, Frontier baffles, Lattice sculptures, Quietspace tiles, and Cascade partitions; and (4) Accessories such as monitor arms (C.Me), CPU holders, and docking stations. Dezign operates factories in Eastern Creek NSW, warehouses in Adelaide and Canberra, and has delivered projects for major hotels including JW Marriott, Novotel, Crowne Plaza, and Mercure resorts.

Differentiator

Problem solved

Functional benefit

Products and services

  • Hospitality Interior Design Service

Quantifiable outcome

  • Zero-defect operational handover to operators through quality assurance from design through installation

Companies that use Dezign

Customer profile

Named customers4 records

Segments5 records

Ideal customer profiles2 records

Dezign technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

Dezign partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered core.

  • Voyages Indigenous Tourism InvestmentcoreStrategic or Co-development Partner · 1 January 2023Appointed by Voyages to manufacture and supply custom FF&E for The Outback Hotel and Lodge at Ayers Rock (125 guestrooms refurbishment). Dezign handled design and FF&E procurement for this multi-million-dollar hospitality project.
  • JLLcoreStrategic or Co-development PartnerEngaged by JLL for Novotel Sydney Darling Harbour project - FFE-led refurbishment of all 530 rooms and suites. Dezign coordinated with overseas suppliers (Italian manufacturers) and local factories for this large-scale project.
  • AccorcoreStrategic or Co-development PartnerProject coordinator liaised with Accor throughout the Novotel Sydney Darling Harbour refurbishment on budget and programme milestones for the 530-room project.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Dezign competitors and assessment

Company assessment

Broad incumbents

  • Hirsch Bedner Associates (HBA): Global leader in hospitality interior design, with offices worldwide and a portfolio spanning luxury hotel brands. Operates at much larger scale and broader geographic reach than Dezign, but competes in the same hospitality design space.

Direct peers

  • Shape Australia: Australian commercial fitout and refurbishment contractor with strong hospitality and office portfolios. Comparable to Dezign on the construction/fitout side of integrated hotel refurbishment projects.
  • Plan B Hospitality Solutions: US-headquartered hospitality procurement firm providing integrated FF&E/OS&E sourcing, project management, and installation for hotel renovations. Highly comparable to Dezign in its project-based, integrated hospitality procurement model, though operating in a different geography.
  • Stellar Hospitality: Hospitality-focused procurement, design, and project management firm serving hotels with FF&E and OS&E needs. Comparable integrated service offering to Dezign targeting similar hotel chain clients.

Regional players

  • Hassell: Australian-headquartered design firm with significant hospitality, workplace, and health portfolios and offices across APAC. Comparable as a regional interior design peer with deeper geographic reach than Dezign.
  • Cox Architecture: Major Australian architecture practice with hospitality, education, and commercial portfolios. Comparable as a regional design peer participating in Australian hotel projects.
  • Woods Bagot: Australian architecture and design firm with global studios and a strong hospitality sector portfolio. Comparable to Dezign as an Australian-rooted design firm operating in hospitality interiors.
  • Bates Smart: One of Australia's most established architecture and interior design firms with a notable hospitality portfolio. Comparable as a design-side peer for Australian hotel projects, though broader in scope than Dezign.

Others

  • Pedrali: Italian designer and manufacturer of contemporary furniture for hospitality and contract markets. Distributed by Dezign in Australia and representative of Dezign's premium European brand portfolio.
  • Humanscale: US-based ergonomic furniture and workspace accessory manufacturer. Distributed by Dezign in Australia, representing one of Dezign's key international brand partnerships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

Dezign social profiles

Digital presence

Dezign financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Dezign leadership team

Management profile

Number of profiles

Profiles2 records

Dezign funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Dezign M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dezign

What does Dezign do?

Dezign is an Australian multi-disciplinary design studio that delivers interior design, FF&E (Furniture, Fixtures and Equipment), OS&E (Operating Supplies and Equipment), custom joinery, and construction/installation services for hotel and hospitality projects. The firm combines an in-house design team with Australian-based joinery manufacturing and procurement of own-brand and third-party furniture, fixtures and equipment, supplying fit-outs to hotel operators, developers and asset managers.

Is Dezign a public or private company?

Dezign is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Dezign founded?

Dezign was founded in 1969. It employs 11 to 50 people.

Where is Dezign based?

Dezign is headquartered in Lawson, Australia, in the Oceania region.

How does Dezign make money?

Three revenue lines are on record. FF&E Procurement Services are the primary driver. The others are custom Furniture Manufacturing and interior Design Services.

Who are Dezign's main competitors?

Hirsch Bedner Associates (HBA) is listed as a broad incumbent. Direct peers are Shape Australia, Plan B Hospitality Solutions and Stellar Hospitality. Regional players are Hassell, Cox Architecture, Woods Bagot and Bates Smart. Others are Pedrali and Humanscale.

Does Dezign have an API?

No public API is recorded for Dezign.

What industry is Dezign in?

Dezign's product category is Hospitality FF&E and Interior Design Services. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services, with a secondary code of BPAHAKAM, Industrial/Product & Furniture Design. Its NAICS code is 541410 and its SIC code is 2511.

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