Belmar

What Belmar does

The Borough of Belmar is a municipal government entity located in Monmouth County, New Jersey, providing a full suite of local government services to approximately 5,800 year-round residents, seasonal visitors, property owners, and local businesses. Established in 1885 and operating under a Mayor and Council form of government since 1991, the borough delivers public safety (police, three-station volunteer fire department, EMS), public works, water and sewer utilities, property tax collection, permitting and licensing, municipal court, recreation programs, marina operations, and tourism services. Revenue is generated primarily through quarterly property taxes, quarterly water/sewer billing, seasonal paid parking (May-October), marina fees, recreation program fees, and various licenses and permits including mercantile, construction, marriage, and dog licenses.

The borough's technology stack consists entirely of third-party SaaS platforms rather than proprietary systems: the SDL portal handles property information and permitting, Edmunds Associates (wipp.edmundsassoc.com) processes tax and water/sewer billing, ParkMobile manages metered parking, ecode360 hosts the municipal code, and Nixle delivers emergency alerts. Distribution occurs through a single Borough Hall at 601 Main Street, three fire stations, a Department of Public Works facility, seven recreation facilities, the Manutti Municipal Marina, and online self-service portals. Inter-municipal service sharing is a notable operational model, with Belmar operating a shared municipal court with Lake Como and Spring Lake and shared EMS coverage with Lake Como. Marketing and resident engagement occur via the official belmar.com website, Facebook, email newsletters, Nixle alerts, public meetings broadcast on YouTube, and seasonal community events.

Name

Belmar

Legal name

Borough of Belmar

Website

https://belmar.com

Company type

Private

Founded year

1885

Operating status

Operating

Headcount range

11–50 employees

Short description

The Borough of Belmar is a municipal government in coastal Monmouth County, NJ, providing public safety, water/sewer, tax collection, permitting, recreation, and marina services to residents, property owners, businesses, and seasonal visitors within its borough boundaries.

Ownership category

akta.pro rank

Product category

Municipal Government Services

NAICS

Executive Offices (921110), Administration of Housing Programs, Urban Planning, and Community Development (9251), Administration of Environmental Quality Programs (9241)

SIC

Water Supply (4941), Refuse Systems (4953)

akta.pro primary industry

Mayor/City Manager & General Administration (BPAIACAA)

akta.pro secondary industries

Public Works & Municipal Infrastructure (Streets, Stormwater, Facilities) (BPAIACAF), Parks, Recreation & Cultural Services (BPAIACAI), Solid Waste & Recycling Services Administration (BPAIACAH), Housing & Neighborhood Services (Local Housing Programs) (BPAIACAJ)

Keywords

• Municipal government services
• Public safety services
• Recreation programs
• Water sewer utilities
• Licensing and permits

Headquarters

HQ city

Belmar

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Revenue model

1. Property Taxes: Annual property tax collection based on assessed property values, with quarterly payment schedule (February, May, August, November) and interest penalties for late payments.
2. Water and Sewer Services: Quarterly water and sewer billing based on meter readings, with penalties for late payment and service disconnection for non-payment after 90 days.
3. Parking Fees: Paid parking in designated zones from May 1 through October 1, including metered parking and marina parking year-round. Revenue from ParkMobile app and meters.
4. Recreation Programs: Fees for youth sports programs (soccer, basketball), summer camp, tennis lessons, facility rentals, and skatepark fundraising contributions.
5. Licenses and Permits: Revenue from mercantile licenses, construction permits, marriage licenses, dog licenses, and various municipal permits and applications.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Belmar Municipal provides government services to residents, property owners, businesses, and visitors of Belmar, New Jersey. Core services include public safety (police, fire, and EMS), public works and infrastructure, water and sewer utilities, quarterly property tax collection, recreation programs and facility rentals, municipal court, code enforcement, and licensing and permitting. The borough also operates the Manutti Municipal Marina and coordinates community events and seasonal services including beach access and paid parking.

Product overview

Belmar is a municipal government organization providing local government services to residents and visitors of Belmar, New Jersey. The organization offers a wide range of civic services including public safety (police, fire, EMS), public works, recreation programs, housing and code enforcement, water/sewer utilities, tax collection, municipal court, and tourism services. The municipality operates through various departments and commissions rather than as a technology product company.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Tax Collection
• Water and Sewer Services
• Paid Parking
• Fire and Emergency Services
• Emergency Medical Services
• Police Services
• Licenses and Permits
• Recreation Programs
• Manutti Municipal Marina
• Public Works Services
• Belmar Municipal Court (Shared Services)
• Digital Billboard Advertising
• Vital Statistics Services

Quantifiable outcome

• Beaches and boardwalk open year-round for residents and visitors
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• DCA - Department of Community AffairscoreStrategic or Co-development PartnerDCA provides housing assistance programs including DCAid Service Portal for low-income households offering water utility assistance, overdue utility bill assistance, and weatherization services.
• Central Jersey Legal ServicesminorStrategic or Co-development PartnerLegal aid organization providing free legal assistance for renters' issues, referenced as a housing resource for Belmar residents.
• CGP&H (Affordable Housing Provider)minorStrategic or Co-development PartnerAffordable housing pre-qualification service allowing residents to apply for housing in Belmar and other NJ municipalities.
• NJ Housing Resource CenterminorChannel Partner/ Reseller/ DistributorState resource center (877-428-8844) providing affordable housing listings and pre-qualification services across New Jersey.
• Piazza & AssociatesminorChannel Partner/ Reseller/ DistributorAffordable housing provider allowing pre-qualification for housing in multiple NJ municipalities including Belmar.
• WorkFirst NJminorStrategic or Co-development PartnerNJ State Department of Family Development program providing emergency assistance including temporary rental assistance, utility payments, and moving expenses for eligible clients.
• DeLisa Waste ServicescoreChannel Partner/ Reseller/ DistributorAwarded contractor for garbage and recycling collection services in Belmar since January 1, 2023. Contact: 732-988-2525.
• Remington & Vernick EngineerscoreTechnology or IntegrationBorough Engineer firm providing engineering services for infrastructure projects, redevelopment, and construction oversight.
• Leon S. Avakian Inc.coreTechnology or IntegrationBorough Planner providing planning and floodplain administration services for municipal planning board and development projects.
• McManimon, Scotland & Baumann LLCcoreTechnology or IntegrationRedevelopment Counsel providing legal guidance on redevelopment projects and affordable housing matters.
• Friends of Belmar SkateparkminorStrategic or Co-development PartnerNonprofit fundraising organization supporting the Belmar Skatepark build project with goal of $1.2 million for new concrete adaptive skatepark.
• ParkMobilecoreTechnology or IntegrationMobile payment platform for metered parking in Belmar's paid parking zones during summer season and year-round at marina.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Borough of Sea Girt: Neighboring Monmouth County coastal borough of similar size, with comparable small municipal staff, beach/parking revenue model, and seasonal tourism base.
• Borough of Bradley Beach: Contiguous Monmouth County coastal borough with comparable beach/boardwalk tourism, small full-time staff, and shared environmental and stormwater regulatory profile.
• Borough of Avon-by-the-Sea: Neighboring Monmouth County shore borough with similar small population, beach-driven tourism economy, seasonal parking, and small municipal staff structure.
• Borough of Manasquan: Larger but adjacent Monmouth County shore borough with comparable beach/parking economics, marina operations, and small municipal government structure.
• Borough of Lake Como: Small Monmouth County borough immediately adjacent to Belmar that shares municipal court and EMS services, with comparable coastal residential/tourism character and scale.
• Borough of Spring Lake: Adjacent Monmouth County coastal borough of similar small-town scale that shares municipal court services with Belmar, making it the most directly comparable peer in geography, services mix, and population.

Broad incumbents

• City of Asbury Park: Larger Monmouth County shore municipality with similar beach/tourism economy and arts/entertainment activity, but broader urban-scale services and larger staff than Belmar.
• City of Long Branch: Larger Monmouth County coastal city with overlapping beach tourism and marina services, offering a wider urban service portfolio than the smaller Belmar borough.

Others

• GovSites: Vendor that designed and manages Belmar's municipal website (powered by SDL) — an enabling technology peer rather than a comparable government entity.

Regional players

• Borough of Point Pleasant Beach: Ocean County shore borough with highly analogous beach, boardwalk, and seasonal parking revenue model, but serving a different immediate county geography from Belmar.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@BelmarNewJersey
• Facebookfacebook.com/Belmar07719
• Xx.com/belmar_nj
• LinkedInlinkedin.com/company/borough-of-belmar

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Belmar