Lloyd's Collision & Paint Center

What Lloyd's Collision & Paint Center does

Lloyd's Collision & Paint Center is a second-generation, family-owned auto body and collision repair business founded in 1984 and headquartered at 10426 Mission Gorge Road in Santee, California. The company operates a single physical facility serving the East County San Diego communities of Santee, El Cajon, and La Mesa, with reported staffing of 1–10 employees. Service offerings span the full collision repair lifecycle, including collision repair, auto body work, automotive painting (using AkzoNobel paint products), paintless dent removal, computerized frame straightening and wheel alignment, paint repairs, and specialized recreational vehicle (RV) collision repair covering fiberglass, aluminum, and custom finishes. Customer-facing capabilities include I-CAR- and ASE-certified technicians, multilingual support (English, Spanish, Tagalog, Vietnamese), free estimates, senior and military discounts, no-interest financing on purchases of $199 or more, and direct insurance claim handling.

The business operates a direct-to-consumer service model with no e-commerce, no product sales, and no disclosed revenue. Customers reach the shop via phone, website estimate forms, walk-ins, insurance referrals, and word-of-mouth; the firm has cultivated preferred-shop referral status with BMW and Cadillac dealerships in East County San Diego and maintains an A+ Better Business Bureau rating, a 4.9/5 website rating across 303+ reviews, and a 4.8/5 Yelp rating across 231 ratings. Marketing and distribution are locally focused on organic SEO, Yelp, Facebook, direct phone inquiries, and chamber-of-commerce community presence (Santee, Lakeside, East County), supplemented by membership in the California Auto Body Association and the Certified Collision Group. Revenue is generated entirely on a per-job, one-time-service basis across the listed service lines, with no recurring contracts, subscription, or licensing components in the model.

Name

Lloyd's Collision & Paint Center

Legal name

Lloyd's Collision Center Inc.

Website

https://lloydscollision.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Lloyd's Collision & Paint Center is a second-generation, family-owned auto collision repair and paint shop in Santee, California, serving individual vehicle owners, RV owners, and dealer referrals across East County San Diego since 1984.

Ownership category

akta.pro rank

Product category

Auto Collision Repair Services

NAICS

Automotive Body, Paint, and Interior Repair and Maintenance (811121), Automotive Body, Paint, Interior, and Glass Repair (81112)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Collision Repair, Bodywork & Paint (Light-Duty) (TLAKAAAK)

akta.pro secondary industries

Paint & Refinishing Services (Spray, Color-Match, Clearcoat) (TLAKAEAC), Auto Body Collision Repair (Cars & Light Trucks) (TLAKAEAA)

Keywords

• Auto collision repair
• Automotive painting
• Frame straightening
• Auto body work
• RV collision repair

Headquarters

HQ city

Santee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Collision Repair Services: One-time professional repair services for collision damage including dent removal, panel replacement, and structural repairs. Revenue is generated per job based on damage assessment and repair scope.
2. Auto Body Work: Body repair services from minor dings to major body damage restoration
3. Automotive Painting Services: Full and partial vehicle repainting using AkzoNobel paint products, including color matching, refinishing, racing stripes, and custom finishes
4. Frame and Alignment Services: Frame straightening and wheel alignment services following collision damage
5. RV Repair Services: Specialized recreational vehicle collision repair including fiberglass, aluminum panel work, and custom paint services for RVs

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Lloyd's Collision & Paint Center is a second-generation, family-owned auto body shop that provides automotive collision repair, auto body restoration, professional vehicle repainting, frame straightening, wheel alignment, and specialized RV collision repair services. The shop uses AkzoNobel premium paint products along with computerized frame straightening and advanced paint-matching technology to restore vehicles to pre-accident condition.

Product overview

Lloyd's Collision & Paint Center is a family-owned auto body shop operating since 1984, offering a unified suite of collision repair services. The core offerings include Collision Repair, Auto Body work, Auto Paint, Paint Repairs, Frame and Alignment, and RV Repair, supported by paintless dent removal services. The shop uses AkzoNobel paint products and I-CAR/ASE-certified technicians to deliver comprehensive repair services for vehicles of all makes and models, from passenger cars to RVs.

Differentiator

Problem solved

Functional benefit

Products and services

• Collision Repair
• Auto Body Repair
• Auto Paint
• Paint Repairs
• Frame and Alignment
• RV Repair

Quantifiable outcome

• 4.9 out of 5 star average customer rating based on 303+ reviews
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• BMW Dealers - East County San DiegocoreChannel Partner/ Reseller/ DistributorPreferred auto body shop referral partner for BMW dealerships in East County San Diego. Provides certified collision repair services for BMW vehicles requiring dealer-level quality standards.
• Cadillac Dealers - East County San DiegocoreChannel Partner/ Reseller/ DistributorPreferred auto body shop referral partner for Cadillac dealerships in East County San Diego. Delivers certified collision repair meeting Cadillac quality standards.
• Santee Chamber of CommerceminorOthersMember of the Santee Chamber of Commerce for community engagement and local business networking.
• Lakeside Chamber of CommerceminorOthersMember of the Lakeside Chamber of Commerce for community engagement and local business networking.
• East County Chamber of CommerceminorOthersMember of the East County Chamber of Commerce for community engagement and local business networking.
• California Auto Body AssociationminorOthersMember of the California Auto Body Association for industry representation and best practices.
• AkzoNobelcoreTechnology or IntegrationPreferred paint supplier using AkzoNobel paint products exclusively for all automotive painting services. Ensures premium quality finishes and color matching.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Service King Collision: Multi-shop collision repair operator offering the same end-to-end collision and paint services. Comparable business model targeting insurer-direct volume across U.S. markets.
• Abra Auto Body & Glass: Multi-shop collision and glass repair operator. Comparable collision repair, paint, and glass services at greater scale.
• Crash Champions: Fast-growing MSO collision repair chain expanding via acquisitions of independent shops. Directly comparable service offering (collision, paint, frame) and competes for the same insurance-driven customer base as Lloyd's.
• Gerber Collision & Glass: Subsidiary of Boyd Group, one of the largest North American collision repair networks. Same core services and customer profile; represents the type of large-scale consolidator Lloyd's competes with regionally.
• Boyd Group Services Inc. Parent of Gerber Collision and the largest publicly traded collision repair consolidator in North America. Highly comparable end-market exposure and services; relevant as a strategic acquirer of independents like Lloyd's.
• Caliber Collision: The largest U.S. multi-shop collision repair operator with thousands of locations nationwide. Comparable because it offers the same core collision repair, paint, and frame services but at vastly greater scale, dominating insurer DRP networks that independents like Lloyd's depend on.

Direct peers

• Maaco: National franchise specializing in auto paint and collision refinishing. Closely comparable in core paint-and-body service offering, with a franchise model that competes for the same price-sensitive consumer segment.
• CARSTAR Auto Body Repair Experts: North American network of independently owned collision repair facilities. Same core collision/paint/frame offering and similar SMB independent-shop operating profile.
• Fix Auto USA: Network of independent collision repair shops operating under a unified brand. Highly comparable service mix (collision, paint, frame) and a model that competes for the same independent-shop customer as Lloyd's.

Others

• Certified Collision Group: Network/affiliation group of certified collision repair shops of which Lloyd's is a member. Comparable peers include other member shops; relevant as Lloyd's competitive context rather than direct competition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/LloydCollision
• Facebookfacebook.com/LloydsCollsionCenter
• LinkedInlinkedin.com/company/lloyds-collision-center-inc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lloyd's Collision & Paint Center