Bab'in

What Bab'in does

Bab'in is a French premium pet food manufacturer, operating since 1975 as a consumer brand launched by parent company CODICO S.A.S. and produced at the company's own atelier in Saint-Amans-Valtoret (Tarn, Occitanie). The company formulates and manufactures dry kibble (croquettes), wet food (terrines), and a co-developed sub-brand with Michelin-starred chef Thierry Marx (Moulins aromatic sprinkles, Moelleux soft-bake treats with superfoods), plus supplements such as salmon oil. Recipes are created by an in-house veterinary nutritionist (Dr. Luc) and segmented across species (dog and cat), life stage (junior, adult, senior), breed size (mini, medium, maxi, giant), and specific health conditions (sterilized, weight management, skin sensitivity, digestive, urinary, grain-free). Functional ingredients include prebiotics (MOS, FOS, inulin), joint support (glucosamine, chondroitin), omega-3 and omega-6 fatty acids, and natural antioxidants; 84% of production cost value is of French origin under the Origine France Garantie certification, which Bab'in uniquely holds among French pet food brands.

The company's revenue model is built on direct-to-consumer e-commerce through babin-nutrition.com (one-time purchases plus a flexible Abonnement subscription offering a permanent 10% discount and free delivery), complemented by a network of physical retail resellers accessible via store locator. Pricing is unit-based per bag across size tiers (dog kibble €18.00/2kg to €76.70/12kg; cat kibble €17.00/1.5kg to €43.70/4.5kg; terrines from €2.79/400g; Moelleux from €7.10/150g; samples at ~€1.50/80g). Customer acquisition is driven by content marketing (Le Journal blog featuring Dr. Luc), an online recipe-finder questionnaire, sampling programs, newsletter and Instagram presence, and promotional campaigns. Strategic partnerships include Thierry Marx for premium product R&D, Raphaël Haumont (Centre Français d'Innovation Culinaire) for palatability work, the Handi'chien assistance-dog association, and regional French agricultural producers for short supply-chain sourcing. Bab'in is privately held with 11–50 employees and no external funding rounds disclosed.

Name

Bab'in

Legal name

CODICO S.A.S.

Website

https://babin-nutrition.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Bab'in is a French premium pet food manufacturer (parent CODICO S.A.S., operating since 1975) producing veterinary-formulated dry kibble, wet food, and chef co-developed treats for dogs and cats, selling directly to French pet owners via its e-commerce site, subscription model, and reseller network.

Ownership category

akta.pro rank

Product category

Premium Pet Food

NAICS

Dog and Cat Food Manufacturing (311111), Animal Food Manufacturing (3111)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Dry Kibble (Dog & Cat) (CRADAFAA)

akta.pro secondary industries

Wet/Canned & Pouch Food (Dog & Cat) (CRADAFAB), Life-Stage & Breed/Size-Specific Formulas (CRADAFAG), Fresh & Refrigerated Pet Food (CRADAFAC), Natural/Organic & Limited-Ingredient Diets (CRADAFAH)

Keywords

• Premium pet food
• Dry dog food
• Wet cat food
• Veterinary pet nutrition
• Pet food manufacturing

Headquarters

HQ city

Saint-amans-valtoret

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct e-commerce sales: Bab'in sells its pet food products (croquettes, terrines, moelleux, moulins) directly through its website babin-nutrition.com to pet owners (B2C). One-time purchases at list price.
2. Subscription (Abonnement): Recurring subscription model offering permanent 10% discount and free delivery. Flexible — no commitment, modifiable or cancellable at any time. Delivery frequency options range from every 15 days to every 4 months. Drives predictable recurring revenue and customer retention.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Bab'in manufactures and markets a full range of premium dog and cat nutrition products, including dry kibbles (Croquettes Signature, Classique, LAB), wet food in terrine format, treats (Bab'inette), and functional supplements such as salmon oil (Huile de Saumon), all formulated under veterinary nutritionist supervision and Origine France Garantie certified. The range includes chef-collaboration lines co-developed with Thierry Marx (Moulins, Moelleux). Products are sold directly to French pet owners via the company's website, a subscription home-delivery program, and a partner reseller network.

Product overview

Bab'in is a French premium pet food company (founded 1975, based in Saint-Amans-Valtoret, Tarn) operating under parent company CODICO. The product portfolio is organized across multiple sub-brands: the core Signature Range offers premium dry croquettes and wet terrines for dogs and cats addressing all life stages and specific needs (sterilized, weight management, skin/digestive sensitivities, grain-free); the LAB line targets dogs with weight management needs; the Classique range provides more accessible dry food for cats; the Thierry Marx sub-brand (Moulins and Moelleux) offers chef-created aromatic sprinkles and soft-bite treats with superfoods; plus supplemental products (salmon oil, treats) and services (subscription, recipe finder). The company holds the Origine France Garantie certification, with 84% of product cost value of French origin, manufactured in-house since 1975.

Differentiator

Problem solved

Functional benefit

Products and services

• Croquettes Signature Chien Premium dry kibble range for dogs, positioned at the top of Bab'in's dog nutrition offering, formulated under veterinary nutritionist oversight with Origine France Garantie certification.
• Croquettes Signature Chat Premium dry kibble range for cats, positioned at the top of Bab'in's cat nutrition offering, formulated under veterinary nutritionist oversight with Origine France Garantie certification.
• Croquettes Classique Chat Core dry kibble range for cats, positioned as the more accessible premium tier within Bab'in's cat nutrition portfolio.
• Croquettes LAB Specialized dry kibble range for dogs developed through Bab'in's in-house research and development, featuring functional ingredient complexes targeting specific canine health needs.
• Terrines Chien Wet food in terrine format for dogs, complementing Bab'in's dry kibble ranges and providing a moist-feeding option.
• Terrines Chat Wet food in terrine format for cats, complementing Bab'in's dry kibble ranges and providing a moist-feeding option for cats.
• Moulins par Thierry Marx Co-branded dry food range developed in partnership with chef Thierry Marx, sold under the Bab'in brand for dogs and/or cats.
• Moelleux par Thierry Marx Co-branded moist/soft pet food range developed in partnership with chef Thierry Marx, sold under the Bab'in brand.
• Bab'inette Treat range targeted at cats, sold under the Bab'inette sub-brand as a complement to Bab'in's main cat nutrition lines.
• Huile de Saumon Salmon oil nutritional supplement for dogs and cats, used as a functional top-up for skin, coat and overall vitality, sold under the Bab'in brand.
• Abonnement Bab'in Subscription home-delivery program that ships Bab'in pet food directly to French pet owners on a recurring basis, providing convenience and continuity of supply.

Quantifiable outcome

• 84% of the cost of production value of Bab'in products is of French origin
• +3 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Handi'chienminorOthers · 1 January 2019Bab'in acts as godfather (parrain) to Handi'chien, an association that trains and provides assistance dogs to people with disabilities free of charge. The company supports the association's mission, which aligns with its values around animal welfare and responsible pet ownership.
• Thierry MarxcoreStrategic or Co-development PartnerMichelin-starred chef Thierry Marx collaborates with Bab'in to develop the 'Moulins Bab'in' (aromatic seasoning blends) and 'Moelleux Bab'in' (soft-bake treats enriched with superaliments such as spirulina, turmeric, and beetroot) product lines. Marx's involvement brings gastronomic credibility, R&D expertise through his culinary laboratory, and media visibility. Bab'in sends its kibble to Marx's lab for testing and formulation work. The collaboration also aligns with shared values of quality, authenticity, and animal welfare.
• Raphaël HaumontminorStrategic or Co-development PartnerDirector of the Centre Français d'Innovation Culinaire. Involved in the R&D process for the Thierry Marx collaboration products (Moulins and Moelleux). Participated in formulation work alongside Bab'in's veterinary nutritionist Luc and conducted palatability testing.
• UnadevminorOthersThierry Marx actively supports the Unadev association, which funds the training of guide dogs for visually impaired people. This is a personal initiative of the chef, and Bab'in's collaboration with Marx indirectly associates the brand with this cause.
• Local farmers and producers (Occitanie, Tarn, Lauragais)coreOthersBab'in sources ingredients preferentially from local and French producers: duck protein (Landes region), poultry, cereals from Tarn and Occitanie, yellow peas from Lauragais, beet sugar from France, flax seeds from France, broken rice from IGP Camargue, and chickpeas from local Tarn producers within 70km of the manufacturing facility. When local sourcing is not possible (e.g., lamb from New Zealand/Australia, salmon from Nordic countries), the best-quality international origins are selected.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lily's Kitchen: Lily's Kitchen is a UK-based premium natural pet food brand with a chef-inspired product development heritage and recipes marketed as natural and wholesome. The culinary/ingredient-quality-led positioning parallels Bab'in's Thierry Marx collaboration and its messaging around transparency and natural ingredients.
• Edgard & Cooper: Edgard & Cooper is a European premium natural pet food brand with a DTC-first e-commerce model, transparent sourcing narrative, and emphasis on natural, fresh ingredients. It targets the same health-conscious, premium-paying pet owner demographic as Bab'in through similar channels, making it a relevant European comparably-sized peer.
• Yarrah: Yarrah is a Dutch organic and natural pet food brand with certified organic formulations and an emphasis on sustainable, traceable sourcing. Its positioning around certified natural, organic, and ethical pet nutrition directly mirrors Bab'in's Origine France Garantie narrative and premium-but-natural value proposition.
• Royal Canin (Mars Petcare): Royal Canin is a French-founded global premium pet food manufacturer headquartered in Aimargues, with a deep life-stage and breed-specific formulation strategy. It is the most directly comparable peer to Bab'in in terms of recipe philosophy (life-stage, breed-size), veterinary-formulated positioning, and French manufacturing heritage, although it operates at vastly greater scale and international reach.

Regional players

• Equilibre & Instinct: Equilibre & Instinct is a French premium pet food brand sold through veterinary channels and online, with formulations focused on natural, high-quality animal proteins. It is a directly comparable French-market peer competing for the same premium, veterinarian-recommended positioning and online pet owner segment.
• Forthglade: Forthglade is a UK premium natural pet food manufacturer particularly strong in wet food (pâtés/trays). It serves as a comparable peer through its premium natural positioning and wet-food focus, mirroring Bab'in's terrines range, while operating primarily in a different geographic market.

Broad incumbents

• Hill's Pet Nutrition (Colgate-Palmolive): Hill's Pet Nutrition is a globally recognized veterinary-formulated pet food brand covering life-stage, breed, and clinical dietary management categories. It is a comparable peer through its science-led, vet-formulated positioning that competes with Bab'in's claims around veterinary nutrition and functional diets.
• Purina Pro Plan (Nestlé Purina): Purina Pro Plan is a mass-to-premium pet food brand from Nestlé Purina offering breed- and life-stage-specific formulations with functional ranges (digestive, skin, urinary). It overlaps with Bab'in in the French premium-functional pet food segment while operating globally across a much broader portfolio.
• Acana / Orijen (Champion Petfoods): Acana and Orijen are premium pet food brands emphasizing regionally sourced, fresh, and biologically appropriate ingredients. They overlap with Bab'in in the super-premium, ingredient-traceability-driven segment though they also compete globally in specialty pet retail.

Emerging players

• Carnilove (VAFO PRAHA): Carnilove is a premium European pet food brand emphasizing grain-free, high-meat-content, naturally preserved formulations. It intersects with Bab'in's natural/limited-ingredient ranges (e.g., Sans Céréales) in the super-premium functional segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/babin_nutrition
• Facebookfacebook.com/babin.nutrition
• LinkedInlinkedin.com/company/codico-nutrition-animale

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bab'in