e-Assessment Association

What e-Assessment Association does

The e-Assessment Association (eAA) is an international not-for-profit professional membership organisation, registered in England & Wales as a company limited by guarantee (Company No. 15995789) and headquartered at c/o AlphaPlus, Devas Street, Manchester. Founded in 2008, it represents all industry sectors with an interest in digital assessment across education and the workplace, connecting awarding organisations, assessment providers, technology vendors, academics, researchers, and educational institutions worldwide. Its membership has grown from 3,200+ in 2021 to over 6,000 individuals across 50+ countries, with engagement driven by an annual International e-Assessment Conference and Awards Gala Dinner (now in its 10th year), Special Interest Groups covering AI in Assessment, Research, the AO Network, and International Networks, an annual AI Symposium launched in 2024, webinars, a Resource Hub, and a newsletter.

The eAA is not a technology product company and does not sell a proprietary platform or software. Its "products" are community, content, and convening assets: the awards programme, the conference, SIGs, the Resource Hub (articles, podcasts, case studies, guidance), and an online news portal aggregating press releases and industry news. It operates alongside a wholly-owned for-profit trading subsidiary, EASSESSMENT SERVICES LTD (EASL), which generates commercial revenue that is reinvested into eAA activities. The organisation is led by CEO Patrick Coates (25+ years in e-assessment) and Chair Graham Hudson (currently in transition), supported by a small operations team.

Revenue is generated through three streams: free individual membership (freemium, non-revenue but community-building), paid corporate sponsorship at Platinum, Associate, and Headline tiers (recurring, providing visibility to the 5,000+ member community), and revenue from the EASSESSMENT SERVICES LTD trading subsidiary. Sponsorship partners include British Council, TAO (Open Assessment Technologies), PSI Services, AlphaPlus, RISR, RM Assessment, Cirrus Assessment, and Excelsoft Technologies. Strategic partnerships with AEA Europe, ALTE, ATP Global, CIEA, eLearning Africa, the Federation of Awarding Bodies, and ICOBC extend its international reach across the digital assessment ecosystem.

Name

e-Assessment Association

Legal name

e-Assessment Association Ltd

Website

https://e-assessment.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

The e-Assessment Association (eAA) is a UK-registered international not-for-profit membership organisation connecting 5,000-6,000+ assessment professionals across 50+ countries through events, awards, Special Interest Groups, and a Resource Hub, funded via corporate sponsorship and its trading subsidiary EASSESSMENT SERVICES LTD.

Ownership category

akta.pro rank

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Membership: Free membership is available for individuals. Members receive access to exclusive events, webinars, Special Interest Groups, Resource Hub, and entry to the International e-Assessment Awards.
2. Corporate Sponsorship: Organizations and corporate companies can become sponsors at various tiers (Platinum, Associate) gaining visibility to the global eAA community of over 5,000 members across 50+ countries.
3. Trading Subsidiary Revenue: The association operates EASSESSMENT SERVICES LTD (EASL) as its for-profit trading arm to generate revenue streams that are ploughed back into eAA services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

The e-Assessment Association (eAA) is an international not-for-profit professional membership organization that connects the global digital assessment community across 50+ countries. It offers free individual membership and paid corporate sponsorship packages (Platinum, Associate, Headline), and delivers the annual International e-Assessment Conference, the annual International e-Assessment Awards, an annual AI Symposium, Special Interest Groups, and a Resource Hub to advance the adoption and trusted use of digital assessment technology in education and the workplace.

Product overview

The e-Assessment Association is an international not-for-profit membership organisation, not a product company. It does not offer a product, platform, or software service. Its offerings consist of membership benefits (professional networking, resources, webinars, events), annual awards programmes, conferences, Special Interest Groups, and industry advocacy—all focused on promoting and advancing digital assessment practices across the education and workplace sectors worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Membership Free individual membership providing assessment professionals with access to the eAA's 5,000+ member community, Special Interest Groups, member-only webinars, Resource Hub, discounts on the International e-Assessment Conference, entry into the International e-Assessment Awards, and voting rights in annual elections.
• Organizational Sponsorship Packages Tiered paid corporate sponsorship (Platinum, Associate, Headline tiers) for organizations and corporate companies to gain visibility, thought-leadership placement, and partnership access with the eAA's global community of 5,000+ members across 50+ countries.
• International e-Assessment Conference Annual two-day conference (co-hosted with Cvent registration) attracting hundreds of delegates each day, co-located with the Awards Gala Dinner, featuring plenary sessions, SIG-led content, and sponsor showcases for the global e-assessment community.
• International e-Assessment Awards Annual paid-entry awards programme (now in its 10th year) recognizing innovation, excellence, and impact across digital assessment categories including Best Formative, Best Summative, AI in Assessment, Best Schools/University/College Implementation, Best Workplace Assessment, Best Transformational Project, Best International Implementation, Best Research, CIEA Outcomes, and Most Innovative Use of Technology.
• eAA AI Symposium Annual AI-focused symposium covering AI in assessment, e-marking, test delivery, and integrity; first held in 2024 with 106 participants, sponsored by RISR as Headline Sponsor.

Quantifiable outcome

• 5,000-6,000+ global members across 50+ countries
• +1 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core, major and minor.

• British CouncilcoreGTM or Marketing PartnerBritish Council serves as Headline Sponsor of the International e-Assessment Awards, providing significant support for the annual awards programme and the wider digital assessment community. This partnership helps elevate the awards' global profile and reach.
• TAO (Open Assessment Technologies)coreTechnology or IntegrationTAO is a Platinum Sponsor and provider of open-source assessment technology. Their platform (Saras Test & Assessment) has been used for international implementations including PISA 2025.
• PSI ServicescoreTechnology or IntegrationPSI is a Platinum Sponsor providing assessment and talent measurement solutions. They support the eAA community through sponsorship of events and awards.
• AlphaPlus ConsultancycoreTechnology or IntegrationAlphaPlus is an Associate Sponsor and provides consultancy services in educational assessment. Their team members (including Sarah Hetherington as Director of Legal & Finance) serve on the eAA Board.
• RISRcoreTechnology or IntegrationRISR served as Headline Sponsor of the inaugural eAA AI Symposium in 2024. Richard Leith from RISR conducted post-event Q&A with eAA CEO Pat Coates.
• AEA EuropemajorStrategic or Co-development PartnerAssociation for Educational Assessment in Europe - a key partner organization representing the assessment community in Europe.
• ALTEmajorStrategic or Co-development PartnerAssociation of Language Testers in Europe - partner organization for language assessment professionals.
• ATP GlobalmajorStrategic or Co-development PartnerAssociation of Test Publishers Global - represents test publishers and assessment providers worldwide.
• Chartered Institute of Educational Assessors (CIEA)majorStrategic or Co-development PartnerCIEA co-sponsors the CIEA Educational Assessment Outcomes Award at the International e-Assessment Awards.
• eLearning AfricamajorStrategic or Co-development PartnerCross-continental collaboration for technology-enhanced learning in Africa, partnering on knowledge sharing and best practices.
• Federation of Awarding BodiesmajorStrategic or Co-development PartnerUK-based federation representing awarding organizations, supporting the eAA's work with professional certification bodies.
• International Council on Badges and Credentials (ICOBC)minorStrategic or Co-development PartnerInternational organization focused on digital credentials and badges, aligning with eAA's work on digital assessment and credentialing.
• RM AssessmentcoreTechnology or IntegrationRM Assessment is Headline Sponsor of the 2026 International e-Assessment Conference. They provide digital assessment and e-marking solutions, with contracts including delivery of 65,000 exams for ICAEW in 2026.
• Cirrus AssessmentcoreTechnology or IntegrationCirrus Assessment partnered with PAT Business School to deliver professional accountancy and financial exams. They offer secure online testing solutions with AI proctoring and ISO 27001 certification.
• Excelsoft TechnologiescoreTechnology or IntegrationExcelsoft implemented the Best International Implementation Award-winning project - delivering proctored exams across Mexico for CONSAR using their Saras Test & Assessment platform in partnership with TAEC and Compecer.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Chartered Institute of Educational Assessors (CIEA): UK-based professional body for educational assessors offering credentials, training, and awards. Direct peer in mission (advancing assessment practice) and a current eAA co-sponsorship partner.
• ALTE (Association of Language Testers in Europe): European association of language testers focused on quality standards in language assessment. Comparable peer in mission, membership model, and global SIG/community structure; a current eAA strategic partner.
• AEA Europe (Association for Educational Assessment in Europe): European professional association for educational assessment, with a scientific programme and member-driven SIGs. Direct peer to eAA: similar mission around advancing assessment practice and overlapping strategic partnership.
• International Association for Educational Assessment (IAEA): International body for educational assessment professionals and researchers. Comparable peer serving a global assessment community through conferences and publications; eAA Director Stuart Shaw is an Honorary Life Member.
• International Council on Badges and Credentials (ICOBC): International organization focused on digital credentials and badges. Comparable peer in advancing digital assessment and credentialing practice; a current eAA strategic partner.
• eLearning Africa: Pan-African conference and community for technology-enhanced learning. Comparable peer in convening an international EdTech/assessment community; a current eAA strategic partner.
• Federation of Awarding Bodies: UK federation representing vocational and technical awarding organizations. Comparable to eAA in serving the assessment community with advocacy and standards work; a current eAA strategic partner.
• ATP Global (Association of Test Publishers): International trade association representing test publishers and assessment providers. Comparable to eAA in serving the commercial assessment vendor community through advocacy, events, and member benefits.

Broad incumbents

• Association for Talent Development (ATD): Larger US-headquartered professional association for talent development, overlapping with eAA's workplace/talent assessment use case. Not a direct competitor on digital assessment, but a broader incumbent serving overlapping buyer personas.
• IMS Global Learning Consortium (now 1EdTech): Consortium focused on interoperability standards for educational technology, including assessment. Adjacent to eAA — covers the broader EdTech ecosystem and standards layer rather than assessment specifically.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/eAssess
• YouTubeyoutube.com/channel/UCGeCz6X4jbpxsjfzai8Sb9Q
• LinkedInlinkedin.com/company/e-assessment-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about e-Assessment Association