Modan
Modan Publishing House (מודן הוצאה לאור) is an Israeli publishing house and direct-to-consumer online bookstore operating modan.co.il, selling over 6,500 Hebrew-language print books across fiction, children's, cooking, thrillers, non-fiction, and academia to general Hebrew-speaking readers in Israel.
- Company typePrivate
- Founded-
- HeadquartersBen Shemen, Israel
- Headcount—
- GTM typeB2C
- OfferingServices
What Modan does
Modan Publishing House (מודן הוצאה לאור) is an Israeli for-profit publisher and direct-to-consumer online bookstore headquartered in Ben Shemen, Israel, founded by Oded Modan and operating the e-commerce storefront modan.co.il. The company publishes and sells over 6,500 Hebrew-language print book titles across fiction (original Hebrew and translated literary works), children's and youth books, cooking and baking, thrillers, non-fiction and self-help, romance, comics and graphic novels, and academic/educational content. Its product portfolio is organized into branded sub-series including the editor-led Fine Literature Series curated by Ornit Barkai, The Small Series for compact literary editions, the Psyche Series for psychology and self-help, the Football Legends children's sports series, and the Broadcast University academic line produced in partnership with Israel's Ministry of Defense. The technology underpinning the business is a standard e-commerce website (modan.co.il) providing catalog browsing, search, checkout, and home delivery across Israel with free shipping on orders above 149 ILS.
The business model is one-time physical book sales direct to end consumers, priced in Israeli Shekels typically between 47.60 and 128.00 ILS, with a recurring 30% promotional discount. Modan also functions as a multi-imprint distribution platform by co-publishing and distributing titles from at least nine partner Israeli publishing houses (Keter Books, Kanfei, Agur, Hakorsa, Karpad, The Broadcast University, Hargol, Arye Nir, and Euphoria), which extends its catalog reach without owning those imprints. The primary customer segment is general Hebrew-speaking readers, segmented horizontally across use cases (pleasure reading, education, children's literature, cooking, self-improvement), and the company supplements its storefront with an email newsletter and organic social presence on Instagram and Facebook. The company is privately held, with no disclosed parent company, funding rounds, investors, or management team beyond the founder.
Modan firmographics
Firmographics- Name
- Modan
- Legal name
- Modan Publishing House (מודן הוצאה לאור)
- Website
- https://modan.co.il
- Company type
- Private
- Operating status
- Operating
- Short description
- Modan Publishing House (מודן הוצאה לאור) is an Israeli publishing house and direct-to-consumer online bookstore operating modan.co.il, selling over 6,500 Hebrew-language print books across fiction, children's, cooking, thrillers, non-fiction, and academia to general Hebrew-speaking readers in Israel.
- Ownership category
- akta.pro rank
Modan industry classification
Industry- Product category
- Book Publishing
- NAICS
- Book Publishers (513130), Book Publishers (51313)
- SIC
- Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- Author Website, Storefront & Direct-to-Reader Commerce (D2C Sales) (MPAJAJAE)
Keywords
Where Modan is headquartered
LocationHeadquarters
- HQ city
- Ben Shemen
- HQ country
- Israel
- HQ region
- Middle East
Markets served
Modan business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Book Sales: One-time sale of physical books (print books) to consumers through the company's e-commerce website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Regular books at various price points |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Modan product offering
Product offeringCore offering
Modan Publishing House is an Israeli book publisher and online bookstore that publishes and sells Hebrew-language print books directly to consumers through its e-commerce website modan.co.il. The catalog spans fiction, non-fiction, self-help, children's and youth literature, cooking, thriller, romance, and comics/graphic novels, and includes curated branded series such as the Fine Literature Series edited by Ornit Barkai and The Small Series. Modan also distributes titles from partner Israeli publishers including Keter, Kanfei, Agur, Hakorsa, Karpad, The Broadcast University, Hargol, Arye Nir, and Euphoria.
Product overview
Modan Publishing House is an Israeli book publisher offering a diverse portfolio of Hebrew-language books across multiple categories. The core offering consists of fiction (original Hebrew and translated works), children's and youth books, cooking, thrillers, non-fiction, and romance novels. Key branded series include: The Fine Literature Series (edited by Ornit Barkai) featuring carefully curated literary works; The Small Series (הסדרה הקטנה) offering compact editions of literary works; and the Football Legends Series (אגדות הכדורגל) for children featuring stories of famous footballers. The publisher also operates partner imprints including Keter Books, Kanfot, Agur, Hakursa, Karpad, The Broadcast University, Hargol, Ari Ner, and Ophir, and publishes works by notable authors including Lucinda Riley, Stephen King, Paolo Giordano, and others.
Differentiator
Problem solved
Functional benefit
Brands
- הסדרה לספרות יפה (Fine Literature Series): A curated series edited by Ornit Barkai featuring carefully selected, deep, and sensitive literary works
- הסדרה הקטנה (The Small Series)
- סדרת פסיכה (Psyche Series)
- אגדות הכדורגל (Football Legends)
- משרד הביטחון (Ministry of Defense)
- האוניברסיטה המשודרת (The Broadcast University)
Products and services
- Fiction Books (ספרי סיפורת) Hebrew fiction catalog spanning original Israeli literature and translated works across literary fiction, historical novels, thrillers, fantasy, romance, and comedy sub-genres, including curated series such as Fine Literature and The Small Series.
Companies that use Modan
Customer profileSegments1 record
Ideal customer profiles1 record
Modan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Modan partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor.
- Keter Books (כתר �פרסומים)minorPartner publishing house whose books are distributed through Modan's platform.
- Kanfei (כנפיים)minorPartner publishing house whose books are distributed through Modan's platform.
- Agur (עגור)minorPartner publishing house whose books are distributed through Modan's platform.
- Hakorsa (הכורסא)minorPartner publishing house whose books are distributed through Modan's platform.
- Karpad (קרפד)minorPartner publishing house whose books are distributed through Modan's platform.
- The Broadcast University (האוניברסיטה המשודרת)minorPartner publishing house whose books are distributed through Modan's platform.
- Hargol (חרגול)minorPartner publishing house whose books are distributed through Modan's platform.
- Arye Nir (אריה ניר)minorPartner publishing house whose books are distributed through Modan's platform.
- Euphoria (אופוריה)minorPartner publishing house whose books are distributed through Modan's platform.
Recent moves1 record
Expansion highlights4 records
Modan competitors and assessment
Company assessmentDirect peers
- Am Oved Publishers (הוצאת עם עובד): Long-established Israeli trade publisher with a broad Hebrew catalog across fiction, non-fiction, and children's. Direct peer due to overlapping Hebrew-language publishing program and similar D2C distribution.
- Keter Books (כתר ספרים): One of Israel's largest trade book publishers and a named co-publishing partner whose titles Modan distributes. Direct peer because it competes head-to-head in Hebrew fiction, non-fiction and children's publishing and shares the same Hebrew-rights author pool.
- Hakibutz Hameuchad Publishing (הקיבוץ המאוחד): Major Israeli publisher with a strong literary and ideological catalog. Comparable as a Hebrew-language trade and literary publisher serving overlapping reader segments.
- Aliyat HaGag / Yanshuf (עליית הגג / ינשוף): Israeli children's and youth publisher, directly comparable to Modan's children's, youth and activity-book categories and competing for the same school/library institutional buyers.
- Zmora-Bitan / Sifrei Poalim (זמורה-ביתן / ספרי עם עובד): Israeli trade publisher (now part of larger groups) known for Hebrew fiction, translations and bestsellers. Direct peer in translated international fiction and Israeli original works.
- Kinneret Zmora-Bitan Dvir (כנרת זמורה-ביתן דביר): One of Israel's largest Hebrew publishers, producing literary fiction, non-fiction, and children's titles. Direct peer given overlap in Hebrew translated and original catalog across the same reader demographics.
Broad incumbents
- Amazon Israel: Global e-commerce platform selling Hebrew and English books into Israel. Comparable as a competing D2C channel for the same Hebrew-reading customer, with far greater logistics and pricing power.
- Yedioth Ahronoth Publishing / Sifrei Yedioth (הוצאת ידיעות אחרונות): Publishing arm of the Yedioth Ahronoth media group, one of Israel's dominant trade publishers (Miskal, Sifrei Hemed). Comparable because it competes for the same Hebrew bestsellers and operates a similar DTC storefront, but at significantly greater scale.
- Steimatzky (סטימצקי): Israel's largest bookstore chain and affiliated publisher. Comparable because it sells Hebrew books through a nationwide D2C/retail footprint that overlaps with Modan's audience, though it operates at much larger scale and through physical retail.
Emerging players
- Storytel Israel: Audiobook and e-book streaming platform operating in Israel. Comparable because it serves the same Hebrew-reading audience with digital book formats, representing the secular shift away from print that threatens Modan's print-only model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Modan social profiles
Digital presenceModan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Modan leadership team
Management profileNumber of profiles
Profiles1 record
Modan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Modan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Modan
What does Modan do?
Modan Publishing House is an Israeli book publisher and online bookstore that publishes and sells Hebrew-language print books directly to consumers through its e-commerce website modan.co.il. The catalog spans fiction, non-fiction, self-help, children's and youth literature, cooking, thriller, romance, and comics/graphic novels, and includes curated branded series such as the Fine Literature Series edited by Ornit Barkai and The Small Series. Modan also distributes titles from partner Israeli publishers including Keter, Kanfei, Agur, Hakorsa, Karpad, The Broadcast University, Hargol, Arye Nir, and Euphoria.
When was Modan founded?
Modan was founded in -1.
Where is Modan based?
Modan is headquartered in Ben Shemen, Israel, in the Middle East region.
How does Modan make money?
One revenue line is on record: book Sales.
Who are Modan's main competitors?
Direct peers on record are Am Oved Publishers (הוצאת עם עובד), Keter Books (כתר ספרים), Hakibutz Hameuchad Publishing (הקיבוץ המאוחד), Aliyat HaGag / Yanshuf (עליית הגג / ינשוף), Zmora-Bitan / Sifrei Poalim (זמורה-ביתן / ספרי עם עובד) and Kinneret Zmora-Bitan Dvir (כנרת זמורה-ביתן דביר). Broad incumbents are Amazon Israel, Yedioth Ahronoth Publishing / Sifrei Yedioth (הוצאת ידיעות אחרונות) and Steimatzky (סטימצקי). Storytel Israel is listed as an emerging player.
Does Modan have an API?
No public API is recorded for Modan.
What industry is Modan in?
Modan's product category is Book Publishing. Its primary akta.pro industry code is MPAJAJAE, Author Website, Storefront & Direct-to-Reader Commerce (D2C Sales). Its NAICS code is 513130 and its SIC code is 2731.