NYC DJ'S
NYC DJ'S is a Los Angeles-based, founder-owned DJ and event entertainment company providing professional DJ/MC, lighting, photo booth, video, and live music services primarily for weddings, plus mitzvahs, corporate events, and private parties across Southern California.
- Company typePrivate
- Founded1990
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What NYC DJ'S does
NYC DJ'S is a privately-held, founder-owned DJ and event entertainment company headquartered in Los Angeles, originally founded by Danny Farrell in New York in 1990 and relocated to Southern California in 2002. The company provides professional DJ/MC services for weddings, corporate events, bar and bat mitzvahs, and private parties across the Southern California market, with a roster of six named DJs (Danny, Jason, Will, Phillip, Oscar, Ethan) differentiated by performance backgrounds including Princeton, performance arts, and bilingual Latin music specialization.
The core technology stack is built on professional event-production hardware including multi-zone sound systems, wireless microphones, LED uplighting and gobo lighting, open-air and interactive mirror photo booths, and a 240fps slow-motion video booth, paired with a proprietary client-facing online music library portal containing 60,000+ songs searchable for request and do-not-play lists. The company also operates a sub-brand called NYC Films offering tiered cinematic videography (The Basic and The Works) with drone, steadicam, and same-day editing capabilities, plus add-on modules for live musicians (soloists, duos, trios, percussionists, violinists, saxophonists) and karaoke.
The business model is direct-to-consumer and event-based, with revenue generated from one-time per-booking service fees; pricing is quote-based rather than publicly listed, and clients receive discounts when bundling multiple service lines. Go-to-market combines a proprietary website with availability-checking forms, phone and text-based consultative sales, TimeTrade online scheduling, and marketplace presence on WeddingWire and The Knot, where the company holds Best Wedding DJ Company (2014-2016) and Hall of Fame recognition. Customer segments are horizontally diversified across weddings (primary), mitzvahs, corporate events, and private celebrations, with episodic blue-chip client engagements (Sony, HBO, Bloomingdales, Nickelodeon, Eddie Murphy, Oprah Winfrey Network, Mattel) functioning primarily as brand credibility rather than continuous revenue.
NYC DJ'S firmographics
Firmographics- Name
- NYC DJ'S
- Legal name
- NYC-DJ'S, Inc.
- Website
- https://nyc-djs.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NYC DJ'S is a Los Angeles-based, founder-owned DJ and event entertainment company providing professional DJ/MC, lighting, photo booth, video, and live music services primarily for weddings, plus mitzvahs, corporate events, and private parties across Southern California.
- Ownership category
- akta.pro rank
NYC DJ'S industry classification
Industry- Product category
- Event Entertainment Services
- NAICS
- Musical Groups and Artists (711130), Motion Picture and Sound Recording Industries (512)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Party DJ, Music & Audio Services (HSACACAI)
- akta.pro secondary industry
- Audio-Visual Equipment Rentals (Sound, Projection, Screens) (HSACAFAF)
Keywords
Where NYC DJ'S is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
NYC DJ'S business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others
Revenue model
- DJ Entertainment Services: Core revenue from DJ/MC services for weddings, corporate events, mitzvahs, and private parties. Packages include 5-hour DJ/MC service with unlimited music library, professional sound system, wireless microphone, cocktail hour and reception coverage, online planning tools, and backup equipment. Revenue is event-based, one-time per booking.
- Event Lighting Services: Lighting enhancement services including LED uplighting, rhythmic lights, gobo monograms, and spotlights. Offered as baseline service and premium add-on packages.
- Photo Booth Rentals: Open-air and mirror photo booth rentals with modern interactive features, social sharing, and professional copies for guests.
- Video Production (NYC Films): Cinematic wedding films and event videography including 'Basic' and 'The Works' packages with multiple cinematographers, drone footage, same-day editing, highlight reels, and Hollywood-style trailers.
- Live Musicians: Live music add-ons including soloists, duos, trios, percussionists, violinists, and saxophone players for ceremonies and receptions.
- Karaoke Services: Karaoke package with music tracks, lyrics, HD monitors, and microphone setup for solo, duo, or group performances.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom quote-based pricing |
| Other | Pay-as-you-go | Standard Wedding DJ Package |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
NYC DJ'S product offering
Product offeringCore offering
NYC DJ'S provides professional DJ and Master of Ceremonies services for weddings, bar/bat mitzvahs, corporate events, and private parties across Southern California, anchored by a proprietary 60,000+ song online music request platform and full backup sound systems. The offering is centered on a 5-hour DJ/MC wedding package and augmented by add-on modules including LED lighting, mirror and open-air photo booths, live musicians, karaoke, slow-motion video booths, and cinematic videography via the NYC Films sub-brand.
Product overview
NYC DJ'S is a Los Angeles-based DJ entertainment company offering a unified service portfolio centered on professional DJ/MC services for weddings and events. The core offering includes DJ/MC services paired with a proprietary Online Music Library (60,000+ songs) and Wedding DJ Packages (5-hour packages with sound equipment, wireless mics, and backup systems). The company provides several add-on modules: Lighting Services (LED uplights, gobo, dance floor lighting), Photo Booth options (MirrorBooth interactive mirror and Open-Air booth), Live Musicians (singers, duos, trios, percussionists, violinists, saxophonists), Karaoke, and Slo-Mo Video Booth. A distinct sub-brand called NYC Films handles cinematic video production with two tiers: The Basic (single videographer, two cameras, basic editing) and The Works (dual cinematographers with drones, feature film editing, movie trailer). Same-Day Edit service is available for video playback during receptions. All services can be booked individually or bundled as package deals.
Differentiator
Problem solved
Functional benefit
Brands
- NYC Films: A video production service offering wedding films, promotional videos, movies, commercials, music videos, and same-day edits. Features cinematographers with steadicams, sliders, drones, and multiple camera setups.
Products and services
- DJ/MC Services Professional DJ and Master of Ceremonies services for weddings, corporate events, mitzvahs, and private parties, featuring award-winning DJs who provide music curation, seamless transitions, and event coordination.
- Wedding DJ Packages All-inclusive 5-hour DJ wedding packages including a DJ/MC with unlimited music library access, professional sound system with wireless microphone, cocktail hour and reception coverage, online client planning tools, event consultation, and backup equipment.
- MirrorBooth Photo Booth An interactive full-length standing mirror photo booth with a touch-screen interface, allowing guests to sign photos, add emojis, post to social media, and receive printed copies instantly.
- Open-Air Photo Booth Open-air photo booth designed for large groups at events, featuring modern photo booth technology with digital photo delivery.
- Event Lighting Services Event lighting enhancements including LED uplights, gobo monogram projections, rhythmic dance floor lighting, and spotlights customized to event color themes.
- Live Musicians Live music performers including soloists, duos, and trios for ceremonies and cocktail hours, as well as percussionists, violinists, and saxophone players who can perform alongside the DJ during receptions.
- Karaoke Service Karaoke entertainment package with music tracks, lyrics displayed on HD monitors, microphones, and access to an extensive song library for solo, duo, or group performances.
- Slo-Mo Video Booth Slow-motion video recording studio capturing 6–12 second clips at 240 frames-per-second, with props, confetti, bubbles, professional editing into musical compilations, and social media sharing.
- NYC Films (Cinematic Videography) Cinematic video production services including wedding films, documentary-style highlights, Hollywood-style movie trailers, promotional videos, music videos, and commercial production with steadicams, sliders, drones, and multiple camera setups.
- The Basic (Wedding Film Package) Complete event coverage of ceremony and reception with one videographer, two cameras, professional audio, and basic editing with standard titles and transitions, approximately 60 minutes in length.
- The Works (Wedding Film Package) Premium wedding day coverage with two cinematographers using steadicams, sliders, and drones, three cameras, feature film quality editing, visual effects, a Hollywood movie trailer, and a 5–10 minute documentary highlights video.
- Same-Day Edit Video Service Same-day video editing service that produces a finished video edit of ceremony footage in time for playback during the wedding reception.
Companies that use NYC DJ'S
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
NYC DJ'S technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
NYC DJ'S partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- EMRG MediaminorEMRG Media is a Manhattan-based event planning resource and venue partner referenced on NYC DJ's resources page. They provide event planning support and venue recommendations for clients.
- Clear Point DesignsminorWeb design agency responsible for NYC DJ's website design and maintenance, as credited in the footer of the website.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
NYC DJ'S competitors and assessment
Company assessmentDirect peers
- Scratch Weddings: Boutique NYC-based wedding DJ company with premium positioning, multiple talent DJs, and add-on services (lighting, photo booth). Highly comparable service model and customer segment to NYC DJ's.
- 11 Entertainment: Wedding and event entertainment company offering DJ, photo booth, lighting, and event production with multi-city U.S. presence. Comparable bundled offering and customer profile.
- Liquid Sound Entertainment: Event and wedding entertainment company offering DJ/MC, lighting, photo booths, and live musicians with similar bundled service structure for premium event customers.
- Elan Artists: National wedding and event DJ/entertainment company offering DJ/MC, lighting, photo booth, and live musicians across multiple U.S. markets. Closest comparable in service breadth, premium positioning, and event-style focus.
- Mix Masters: Wedding and event DJ company offering DJ, lighting, and photo booth packages for weddings and corporate events. Same core product mix and pricing/quote-based go-to-market approach.
- Toast of the Town DJs: Wedding DJ service in the Los Angeles/Southern California market offering DJ, lighting, photo booth, and MC services. Direct geographic and service-line competitor.
- Generation Events: NYC-based wedding and event entertainment company offering DJs, MCs, photo booths, lighting, and dancers. Comparable full-stack service offering and corporate/wedding customer mix.
- DJ USA Entertainment: Wedding and event DJ company with national reach, offering DJ/MC and event production services. Similar premium-wedding positioning and quote-based sales model.
- Beat Train Productions: Wedding and event DJ company serving major U.S. metros with bundled DJ, lighting, photo booth, and event production services. Directly comparable in target customer (premium couples) and bundled offering.
Broad incumbents
- Encore (formerly PSAV): Large-scale event technology and AV services provider serving hotels, venues, and corporate events with sound, lighting, and video. Touches an overlapping service line (event AV) but at much larger scale and B2B venue-partner distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
NYC DJ'S social profiles
Digital presenceNYC DJ'S financial estimates
Financial estimateRevenue estimate
Valuation estimate
NYC DJ'S leadership team
Management profileNumber of profiles
Profiles6 records
NYC DJ'S funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NYC DJ'S M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NYC DJ'S
What does NYC DJ'S do?
NYC DJ'S provides professional DJ and Master of Ceremonies services for weddings, bar/bat mitzvahs, corporate events, and private parties across Southern California, anchored by a proprietary 60,000+ song online music request platform and full backup sound systems. The offering is centered on a 5-hour DJ/MC wedding package and augmented by add-on modules including LED lighting, mirror and open-air photo booths, live musicians, karaoke, slow-motion video booths, and cinematic videography via the NYC Films sub-brand.
Is NYC DJ'S a public or private company?
NYC DJ'S is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NYC DJ'S founded?
NYC DJ'S was founded in 1990. It employs 11 to 50 people.
Where is NYC DJ'S based?
NYC DJ'S is headquartered in New York, United States, in the North America region.
How does NYC DJ'S make money?
Six revenue lines are on record. DJ Entertainment Services are the primary driver. The others are event Lighting Services, photo Booth Rentals, video Production (NYC Films), live Musicians and karaoke Services.
Who are NYC DJ'S's main competitors?
Direct peers on record are Scratch Weddings, 11 Entertainment, Liquid Sound Entertainment, Elan Artists, Mix Masters, Toast of the Town DJs, Generation Events, DJ USA Entertainment and Beat Train Productions. Encore (formerly PSAV) is listed as a broad incumbent.
Does NYC DJ'S have an API?
No public API is recorded for NYC DJ'S.
What industry is NYC DJ'S in?
NYC DJ'S's product category is Event Entertainment Services. Its primary akta.pro industry code is HSACACAI, Party DJ, Music & Audio Services, with a secondary code of HSACAFAF, Audio-Visual Equipment Rentals (Sound, Projection, Screens). Its NAICS code is 711130 and its SIC code is 7900.