Jordan Lake Rowing Club

What Jordan Lake Rowing Club does

Jordan Lake Rowing Club (JLRC) is a non-profit junior rowing club serving middle and high school athletes (ages 13–18) from the Triangle area of North Carolina (Raleigh-Durham-Chapel Hill), drawn from more than eight area schools. Founded in 2016 by a local rowing family and granted 501(c)(3) tax-exempt status by the IRS in October 2017, the club operates its on-water programming out of Crosswinds Boating Center on Jordan Lake in Apex, NC, and runs an indoor winter training facility ("The Clubhouse") in Chapel Hill. Its core technology consists of traditional sweep rowing shells and Concept2 rowing ergometers, supplemented by a Squarespace website, Google Forms for registration, and email outreach — no proprietary software platform is operated. All athletes must pass a swim test before water practice and a motorboat accompanies boats during sessions for safety.

JLRC delivers a unified product portfolio organized around four programs: Learn to Row summer camps (week-long day camps at $360/week introducing rowing fundamentals), a Recreational Rowing Program (1–2 weekend days/week at approximately $1,600/year), a Competitive Rowing Program (4–5 days/week at approximately $2,400/year per athlete and $1,250/year per coxswain, with 2–3 regattas per season in NC and VA), and seasonal Spring/Fall/Winter programming. Revenue is generated from membership program fees (subscription), one-time camp tuition, separate regatta fees (transaction-based), and tax-deductible donations plus fundraising through a PayPal charity page and employer matching gifts. The go-to-market is community-led: word-of-mouth, local school connections, the JLRC website, email inquiries to the Executive Director, and a marketing referral partnership with Campwing for summer camps. US Rowing membership (approximately $25/year per athlete) is required across all programs, embedding the club in the national rowing governance ecosystem.

The organization is lean (1–10 employees), led by Executive Director and Head Coach Emilie Gross (US Rowing Level II certified, with coaching experience across four collegiate programs and five non-profit rowing clubs) and governed by a Board of Directors that includes President John Cambier (Partner at IDEA Fund Partners). Coaching staff blend credentialed external hires with JLRC alumni, supporting both succession continuity and competitive credibility. The operating model explicitly aims to keep rowing financially accessible through payment plans and active fundraising.

Name

Jordan Lake Rowing Club

Legal name

Jordan Lake Rowing Club Inc

Website

https://jordanlakerowingclub.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Jordan Lake Rowing Club is a 501(c)(3) non-profit junior rowing club in Apex, NC, offering Learn to Row camps, recreational, and competitive programs for middle and high school athletes (ages 13–18) across the Triangle area (Raleigh-Durham-Chapel Hill). It operates from Crosswinds Boating Center on Jordan Lake.

Ownership category

akta.pro rank

Product category

Youth Sports Services — Junior Rowing Programs

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sailing & Water Sports Teams/Clubs (Sailing, Rowing, Surfing) (MPAKABAH)

akta.pro secondary industry

Adventure Multi-Sport Camps & Skills Academies (THAAAKAM)

Keywords

• Youth rowing programs
• Junior rowing club
• Competitive rowing training
• Learn to Row camps
• Recreational rowing

Headquarters

HQ city

Apex

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Revenue model

1. Membership Program Fees: Annual and seasonal membership fees for competitive and recreational rowing programs. Competitive teammates pay approximately $2400/athlete and $1250/coxswain per year; recreational teammates pay approximately $1600/year. New members pay a $100 administrative fee.
2. Learn to Row Summer Camps: Week-long day camps at $360 per week, running Monday-Friday from 8am-12pm at Crosswinds Marina. Camps are open to youth who want to learn rowing basics.
3. Donations and Fundraising: Tax-deductible donations as a 501(c)(3) non-profit organization. Donations may qualify for employer matching gift programs.
4. Regatta Fees: Separate fees for athletes attending regattas, covering truck rental, gas, regatta entry fees, and food costs. Fees vary by event, location, and number of participants.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Jordan Lake Rowing Club delivers structured youth rowing programs (competitive and recreational) and introductory Learn to Row summer camps for middle and high school athletes ages 13-18 on Jordan Lake in Apex, NC. Programs run across Fall, Winter, Spring, and Summer seasons with on-water practice at Crosswinds Boating Center and indoor winter training at The Clubhouse, coached by a Level II US Rowing-certified Head Coach and assistant coaching staff.

Product overview

Jordan Lake Rowing Club (JLRC) is a non-profit junior rowing organization offering a unified program portfolio for middle and high school athletes. The core offerings consist of Learn to Row Camps (summer introductory programs), the Recreational Rowing Program (weekend-only, 1-2 days/week), and the Competitive Rowing Program (4-5 days/week with regatta participation). Programs run Fall, Winter, and Spring seasons, with all age groups training together as one team. Summer is dedicated to Learn to Row programming where competitive athletes volunteer to mentor new rowers.

Differentiator

Problem solved

Functional benefit

Products and services

• Learn to Row Camps

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered minor and core.

• CampwingminorGTM or Marketing PartnerCampwing is a summer camp listing platform that promotes JLRC's Learn to Row camps. The partnership appears to be a marketing referral relationship where Campwing helps connect families with JLRC's summer rowing camp programs.
• Crosswinds Boating CentercoreOthersJLRC launches out of Crosswinds Boating Center on Jordan Lake for all fall, spring, and summer on-water rowing practices. JLRC pays rent at the marina as part of their operating expenses.
• US RowingcoreStrategic or Co-development PartnerNational governing body for rowing. JLRC follows US Rowing guidelines including Safe Sport practices. All JLRC athletes must have US Rowing membership. Head Coach is Level II certified by US Rowing.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Others

• USRowing: National governing body for the sport of rowing in the United States. JLRC's athletes and head coach are USRowing-certified and affiliated; USRowing sets the rules, safety standards, and competitive pathways JLRC operates within.
• Concept2: Manufacturer of rowing ergometers and indoor rowing equipment used by JLRC for dry-land training. Functions as a key equipment supplier rather than a competitor, but is the de facto industry standard whose product choices influence JLRC's training operations.

Direct peers

• Triangle Rowing Club: Non-profit junior and adult rowing club based in Raleigh, NC, serving the same Triangle (Raleigh-Durham-Chapel Hill) market as JLRC with competitive and recreational programs. Operates as the closest direct local competitor for youth rowing families.
• Sarasota Crew: Non-profit junior and masters rowing club in Sarasota, FL, offering Learn to Row summer camps, recreational rowing, and competitive programs for youth. Closely matches JLRC's structure across camps, recreational, and competitive tiers.
• Marin Rowing Association: Long-established non-profit youth and adult rowing club in Marin County, CA, with learn-to-row, recreational, and competitive programs plus regatta participation. Comparable to JLRC as a multi-tier community rowing organization.
• Saratoga Rowing Association: Non-profit junior rowing club in Saratoga Springs, NY, running competitive, recreational, and learn-to-row programs for high school athletes. Operates a similar youth non-profit model with seasonal programming.
• Cincinnati Junior Rowing Club: Established non-profit junior rowing club offering competitive sweep rowing, learn-to-row camps, and regatta participation for high school athletes. Mirrors JLRC's youth-focused non-profit model and program portfolio.

Broad incumbents

• Community Rowing Inc. Large non-profit rowing organization in Boston offering learn-to-row, recreational, competitive, and adaptive programs. Comparable mission and program breadth, though at substantially larger scale than JLRC.

Regional players

• Charlotte Youth Rowing Association: Non-profit youth rowing organization serving middle and high school athletes in the Charlotte, NC area. Comparable in mission, age range, and program structure to JLRC, though geographically focused on a different NC metro.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/JordanLakeCrew
• LinkedInlinkedin.com/company/jordan-lake-rowing-club-inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jordan Lake Rowing Club