Golf Pro Payments

What Golf Pro Payments does

Golf Pro Payments, founded in 2019 and headquartered in Roswell, Georgia, is a vertically focused payment processing and golf-management SaaS provider serving U.S. golf facilities. The company was established by PGA professionals who observed that generic payment processors failed to address the operational specifics of golf courses (pro shops, beverage carts, membership billing, tournament events). Its core offering is a payment processing service using a transparent interchange-plus pricing model, marketed as up to 30% lower than generic acquirers, complemented by the Azalea AI-Native Golf OS — a multi-tenant SaaS platform that combines tee sheet management with dynamic pricing, integrated POS, card-on-file vault and autopay, member profiles, loyalty programs, and real-time analytics. A named AI assistant, Milo, is embedded across the platform for member support, tee time optimization, and staff assistance. Additional products include a dedicated Golf Pro POS for pro shop retail and eCommerce, mobile POS with offline/store-and-forward capability, online payment gateway, and a Business Capital working-capital product funded through sponsoring banking partners.

The company operates a sales-led, event-driven go-to-market model targeting five customer segments: golf clubs (private and public), academies and teaching professionals, simulator facilities, golf associations, and tournament merchandise tents. Distribution is driven by direct sales, the PGA Show, and a referral network supported by 16 PGA partner organizations, with profits reinvested into the golf community through grants and scholarships. Reported scale includes 401+ golf facilities served, $450M+ in annual credit card processing volume across 500+ Azalea-platform courses, 125+ new courses added in 2025, over $1M contributed to golf community programs since 2019, and a 2030 target of 1,500 facilities and $1B in annual processing volume. The product stack integrates with QuickBooks, Sage, Workday, Twilio, Resend, Microsoft Power BI, E-Range, and Select PI Ace, and is PCI DSS compliant.

Name

Golf Pro Payments

Legal name

GolfProPayments

Website

https://golfpropayments.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Golf Pro Payments is a vertically focused U.S. payment processor and SaaS provider, founded in 2019 by PGA professionals, that serves golf clubs, academies, simulator facilities, associations, and tournament merchandise tents with interchange-plus payment processing and the Azalea AI-Native Golf OS for tee sheets, POS, member billing, and analytics.

Ownership category

akta.pro rank

Headquarters

HQ city

Roswell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Payment Processing Services: Transaction-based payment processing for golf facilities including pro shops, restaurants, beverage carts, tee times, membership dues, tournaments, and events. Uses transparent interchange-plus pricing model with rates claimed to be up to 30% lower than industry standard.
2. Azalea Platform Subscription: SaaS platform subscription for tee sheet management, POS, member management, and analytics. Includes AI-native features and mobile-first experience.
3. Business Capital Funding: Provides capital to eligible golf facilities with fixed fees rather than interest. Repayment flexes with seasonal sales volume as percentage of daily card transactions. Capital sourced through sponsoring banking partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Golf Pro Payments provides payment processing and integrated golf management software purpose-built for golf clubs, academies, simulator facilities, and associations. The company combines transparent interchange-plus credit card processing for pro shops, F&B, beverage carts, tee times, memberships, tournaments, and online sales with the Azalea AI-Native Golf OS platform, which unifies tee sheet management, POS, member billing, and analytics. Supplemental offerings include the Golf Pro POS for retail and eCommerce, mobile and event payment processing, and Business Capital funding for golf facilities.

Product overview

Golf Pro Payments operates as a unified platform combining specialized payment processing built specifically for the golf industry with an integrated golf management system. The portfolio centers on the Azalea AI-Native Golf OS as the core management platform, paired with dedicated Golf Pro POS for retail point-of-sale operations. Payment solutions span POS processing, online payment gateway, mobile payments, and event/tournament processing—all natively integrated into the platform. Business Capital provides supplementary funding services for golf facilities. All offerings are designed by PGA professionals for golf professionals and clubs.

Differentiator

Problem solved

Functional benefit

Brands

• Azalea: AI-Native Golf OS platform providing tee sheet management, integrated payment processing, member management, real-time reporting and analytics, and mobile-first experience for golf courses.

Products and services

• Azalea - AI-Native Golf OS A comprehensive AI-Native golf management SaaS platform serving as the central operating system for golf courses. Integrates tee sheet management with dynamic pricing, integrated payment processing, member management with loyalty programs and family accounts, real-time analytics and reporting, a mobile-first PWA experience, and enterprise-grade multi-tenant security, including the Milo AI assistant for revenue optimization and staff support.
• Golf Pro POS A dedicated retail point-of-sale system built specifically for golf course retail operations including pro shops, merchandise tents, and equipment/apparel sales. Includes full POS functionality, an eCommerce module with real-time inventory sync between online and in-store channels, integrated payment solutions, and back-office reporting with analytics dashboards.
• Credit Card Payment Processing Golf-specialized credit card payment processing covering pro shops, restaurants, beverage carts, tee times, membership dues, tournaments, and events. Uses a transparent interchange-plus pricing model with rates claimed to be up to 30% lower than generic processors, with no long-term contracts, PCI-DSS compliance, and next-day funding options.
• Online Payment Processing Secure online payment gateway for lesson bookings, tee time reservations, membership renewals, and merchandise sales. Includes custom payment pages, shopping cart integration, recurring billing for memberships, and mobile-optimized checkout.
• Mobile Payments Mobile payment solutions for outdoor events, tournaments, and roaming F&B and beverage cart service. iOS and Android compatible with Bluetooth card readers, receipt via email or SMS, real-time transaction reporting, and offline/store-and-forward capability for dead zones.
• Event & Tournament Processing Specialized payment solutions for high-volume tournament and event transactions, including on-site technical support, multi-location setup, and custom reporting for events such as the BMW Championship merchandise tent.
• Business Capital Business funding designed for golf courses, clubs, and pro shops offering fast access to capital without interest or rigid monthly payments. Repayment flexes with seasonal card sales volume as a percentage of daily transactions; eligible accounts can qualify for up to 2x average monthly card and online sales volume. Capital is provided through sponsoring banking partners, with applications approved in as little as 24 hours.

Quantifiable outcome

• Save up to 30% on processing fees compared to industry standard rates
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability7 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• QuickBookscoreTechnology or IntegrationAccounting integration partner allowing seamless sync of transactions, invoices, and financial data. Features include auto-sync transactions, invoice reconciliation, financial reporting, and tax-ready exports for streamlined bookkeeping.
• Sage AccountingcoreTechnology or IntegrationAccounting integration connecting payment data directly to Sage for real-time financial visibility. Supports automated journal entries, multi-currency, and compliance reporting for simplified month-end close.
• TwiliocoreTechnology or IntegrationSMS notifications and two-factor authentication for secure transactions and real-time customer communication. Enables appointment reminders, payment alerts, and marketing campaigns.
• E-RangecoreTechnology or IntegrationGolf operations integration for driving range operations with ball tracking, session management, and payment processing. Includes ball dispensing integration, automated billing, and usage analytics.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• TeeSnap: Cloud-based tee sheet and golf course management platform serving public and semi-private courses. Comparable vertical SaaS offering for similar customer segments with online booking and POS features.
• foreUP: Direct competitor offering cloud-based golf course management software with tee sheet, POS, and payment processing. Most directly comparable to Golf Pro Payments' Azalea platform, serving the same private and public golf facility customers in the US.
• EZLinks Golf (now part of Lightspeed): Tee time booking and golf course management software with online reservations and POS integrations. Overlaps with Azalea's tee sheet and online booking capabilities for daily-fee courses.
• Club Prophet Systems: Golf-specific POS and management software provider to private clubs and resorts. Directly comparable as a vertical SaaS + payments vendor for golf facilities, with overlapping target customers and feature set.
• Cobalt Software: Golf course management platform with tee sheet, member billing, and integrated payments. Direct competitor in the same vertical SaaS category as Azalea, targeting mid-market private and daily-fee courses.
• Jonas Club Software (Lightspeed Golf): Long-established golf club management platform now part of Lightspeed, offering tee sheets, member management, POS, and payments. Competes head-to-head with GPP's Azalea OS for private and semi-private club contracts.

Broad incumbents

• Stripe: Major horizontal payment processor used by many golf facilities for online tee time and membership billing. Competes on payment processing economics; lacks golf-specific POS and management features.
• Square (Block): Dominant horizontal payment processor and POS provider for SMBs. Competes with GPP on payment processing economics for golf facilities, but lacks purpose-built golf workflows and the PGA network distribution.
• Toast: Vertical SaaS + payments leader for restaurants. Analogous business model (vertical SaaS + integrated payments + lending) and a relevant incumbent in golf F&B operations where GPP also competes via its POS and beverage cart solutions.
• Mindbody: Vertical SaaS platform for fitness, wellness, and recreation businesses. Comparable business model to GPP (vertical SaaS + payments + lending), serving adjacent recreational verticals that share similar merchant profile and payment economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights8 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Golf Pro Payments