CURA
CURA, Inc. is a 1973-founded non-profit in Newark, NJ providing bilingual substance abuse residential treatment, counseling, and prevention programs primarily to the Hispanic community across six New Jersey counties, funded by government grants, Medicaid, and donations.
- Company typePrivate
- Founded1973
- HeadquartersNewark, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What CURA does
CURA, Inc. (legal name: Comunidad Unida Para la Rehabilitación de Adictos) is a private non-profit substance abuse and addiction rehabilitation organization founded in 1973 and headquartered at 47 Lincoln Park, Newark, New Jersey, with a secondary site in Secaucus, NJ. The organization employs 51-100 staff and operates long-term and short-term residential treatment programs, bilingual (English/Spanish) counseling, family dynamics therapy, behavioral health services for co-occurring disorders, community outreach, and youth prevention programs including the Los Gigantes baseball team and summer soccer. It is fully PREA (Prison Rape Elimination Act) compliant with published annual audits from 2016 through 2023, and maintains recovery court, NJ Department of Corrections, and federal probation referral channels.
CURA's business model is government-grant and Medicaid-funded rather than commercial: revenue is drawn from six New Jersey counties (Essex, Union, Morris, Mercer, Camden, Atlantic via opioid settlement), state agencies including the NJ Department of Human Services Division of Mental Health and Addiction Services, the NJ Department of Corrections Office of Community Programs, the NJ Department of State's Center for Hispanic Policy, Research and Development, the US District Court Probation Office, and Medicaid, supplemented by individual and corporate donations. The go-to-market motion is community-led: direct admissions via phone/email, county and recovery court referrals, and an ecosystem of 20+ community and healthcare partners (RWJBH hospitals, Carewell Health, Integrity House, La Casa de Don Pedro, Salvation Army, NJCRI) plus TikTok, Instagram, and YouTube presence for top-of-funnel awareness. The underlying technology stack is minimal: a Wix-hosted website with an enhanced 2025 resource library of 100+ articles and 50+ videos, email newsletter, and standard social channels, with no proprietary platform, API, or mobile application.
CURA firmographics
Firmographics- Name
- CURA
- Legal name
- Comunidad Unida Para la Rehabilitación de Adictos (CURA, Inc.)
- Website
- https://curainc.org
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- CURA, Inc. is a 1973-founded non-profit in Newark, NJ providing bilingual substance abuse residential treatment, counseling, and prevention programs primarily to the Hispanic community across six New Jersey counties, funded by government grants, Medicaid, and donations.
- Ownership category
- akta.pro rank
CURA industry classification
Industry- Product category
- Substance Abuse Rehabilitation Services
- NAICS
- Residential Mental Health and Substance Abuse Facilities (623220), Outpatient Mental Health and Substance Abuse Centers (621420), Residential Intellectual and Developmental Disability, Mental Health, and Substance Abuse Facilities (6232)
- SIC
- Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE)
- akta.pro secondary industries
- Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO), Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)
Keywords
Where CURA is headquartered
LocationHeadquarters
- HQ city
- Newark
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
CURA business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Infrastructure
Revenue model
- Government Funded Programs: CURA operates as a nonprofit organization funded primarily through federal, state, and county government grants and contracts. Revenue comes from Department of Corrections, Department of Human Services, Department of State, and county-level funding for substance abuse treatment services.
- Insurance/Medicaid: CURA accepts Medicaid and various insurance plans for residential treatment programs.
- Donations and Fundraising: Individual and corporate donations support recovery support activities including sports programs, outreach efforts, and general operations.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
CURA product offering
Product offeringCore offering
CURA, Inc. (Comunidad Unida Para la Rehabilitación de Adictos) operates as a substance abuse and addiction rehabilitation center providing holistic treatment services since 1973. The organization offers long-term and short-term residential treatment programs, bilingual counseling in English and Spanish, family dynamics therapy, behavioral health services for co-occurring disorders, and community outreach/prevention programs. CURA operates two physical locations in Newark and Secaucus, New Jersey, primarily serving the Hispanic community.
Product overview
CURA, Inc. (Comunidad Unida Para la Rehabilitación de Adictos) operates as a substance abuse and addiction rehabilitation center providing holistic treatment services. Founded in 1973, the organization offers a unified portfolio of residential treatment programs, bilingual counseling, behavioral health services, and community outreach. The core services include long-term and short-term residential programs, family dynamics therapy, and prevention programs. CURA operates two locations in New Jersey (Newark and Secaucus) and emphasizes culturally competent care for the Hispanic community, with services available in both English and Spanish.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Treatment Programs Long-term and short-term residential programs tailored to each individual's needs, providing comprehensive addiction treatment in a supportive in-person environment at CURA's Newark and Secaucus, NJ locations.
- Bilingual Counseling and Support Culturally competent counseling services provided in both English and Spanish, specifically designed to serve the Hispanic community's unique cultural and linguistic needs.
- Family Dynamics Therapy Therapeutic services focused on strengthening family relationships and addressing underlying family dynamics that contribute to addiction and recovery.
- Behavioral Health Services Mental health services addressing co-occurring disorders alongside substance abuse treatment for clients with dual diagnoses.
- Community Outreach and Prevention Programs
Companies that use CURA
Customer profileSegments3 records
Ideal customer profiles3 records
CURA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
CURA partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered core and minor.
- Carewell HealthcoreHealthcare partner organization collaborating with CURA to extend reach and provide greater access to vital programs for individuals and families in need.
- Integrity HousecoreSubstance abuse treatment partner organization working collaboratively to address addiction challenges with innovative solutions.
- Focus 411coreCommunity partner providing resources and support for individuals seeking recovery and community services.
- La Casa de Don PedrocoreHispanic community organization serving as a vital partner in extending CURA's reach to Latino individuals and families.
- HyacinthminorCommunity partner organization providing additional support services for CURA's clientele.
- Isaiah HouseminorCommunity partner offering complementary services to support recovery efforts.
- Positive HealthcareminorHealthcare partner providing medical support services for individuals in recovery.
- Broadway HouseminorHealthcare facility partner collaborating on patient care and treatment programs.
- NJCRI (New Jersey Cancer Research Institute)minorResearch partner supporting CURA's treatment programs with evidence-based approaches.
- RWJBH - Newark Beth Israel Medical CentercoreMajor healthcare system partner providing comprehensive medical services and referrals to CURA's treatment programs.
- RWJBH - Clara Maass Medical CentercoreHealthcare partner providing medical support and referral services for patients requiring substance abuse treatment.
- RWJBH - Trinitas Regional Medical CentercoreRegional medical center partner offering healthcare services and collaborative treatment programs.
- Mt. Carmel GuildminorCommunity service organization partner supporting CURA's outreach efforts.
- HEALNHCminorHealthcare partner organization providing additional resources for recovery programs.
- PROCEEDminorCommunity development partner supporting CURA's service delivery.
- Eastern Holistic CenterminorHolistic wellness partner offering complementary therapies for recovery programs.
- The Apostles HouseminorCommunity partner providing support services for individuals in recovery.
- CCSWW (Catholic Charities Social Services)minorSocial services partner supporting CURA's mission with additional community resources.
- Essex Substance Abuse Treatment CentercoreRegional treatment partner collaborating on substance abuse services in Essex County.
- Salvation Army USAminorNational social services organization partner providing additional support resources.
- United States District Court - Probation Office/Pretrial Services Agency - District Of New JerseycoreFederal court partner providing referrals for individuals requiring substance abuse treatment as part of pretrial services or probation programs.
- NJ Department of Corrections - Office of Community ProgramscoreState correctional partner referring individuals to CURA's community-based treatment programs as an alternative to incarceration.
- NJ Department of Human Services - Division of Mental Health and Addiction ServicescoreState government funder and partner providing funding and referrals for mental health and addiction services.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
CURA competitors and assessment
Company assessmentDirect peers
- Integrity House: Newark-based nonprofit providing residential and outpatient substance abuse treatment, including programs for special populations. Most directly comparable NJ peer with overlapping mission and partnership with CURA.
- Essex Substance Abuse Treatment Center: County-operated residential and outpatient substance abuse treatment provider in Essex County. Directly overlapping in service area, county funder base, and target population.
- Straight and Narrow: Paterson, NJ-based nonprofit operating residential substance abuse treatment programs for adults, including Hispanic clients. Closely comparable regional nonprofit residential treatment operator.
- Daytop Village of New Jersey: New Jersey-based nonprofit operating residential substance abuse treatment and adolescent programs. Directly comparable operating model, NJ footprint, and county/state funder base.
Regional players
- Odyssey House: NYC-based nonprofit providing residential substance use treatment with bilingual and culturally tailored programs. Highly comparable operating model with Hispanic-serving focus, though geographically concentrated in NYC.
Broad incumbents
- Caron Treatment Centers: Large, well-established regional (PA-based) nonprofit addiction treatment provider offering residential, outpatient, and recovery support across the Northeast. Broader incumbent with overlapping service lines and geographic reach into NJ.
- Samaritan Daytop Village: Large nonprofit operating residential substance abuse treatment and behavioral health services across NY and NJ. Established incumbent serving similar populations with broader service portfolio.
- Catholic Charities of the Archdiocese of Newark: Regional nonprofit providing a broad portfolio of behavioral health and social services including substance abuse treatment across northern NJ. Overlapping funder base and catchment geography.
Emerging players
- Hyacinth AIDS Foundation: New Jersey-wide nonprofit focused on HIV/AIDS and broader health services, with significant reach into the Hispanic community. Overlapping cultural competency niche and CURA community partner.
- La Casa de Don Pedro: Newark-based Hispanic community services nonprofit offering social services, education, and family support. Adjacent peer with shared Hispanic-serving mission and CURA referral partnership.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
CURA social profiles
Digital presenceCURA compliance and trust
Trust signalCompliance1 record
CURA financial estimates
Financial estimateRevenue estimate
Valuation estimate
CURA leadership team
Management profileNumber of profiles
Profiles14 records
CURA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CURA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CURA
What does CURA do?
CURA, Inc. (Comunidad Unida Para la Rehabilitación de Adictos) operates as a substance abuse and addiction rehabilitation center providing holistic treatment services since 1973. The organization offers long-term and short-term residential treatment programs, bilingual counseling in English and Spanish, family dynamics therapy, behavioral health services for co-occurring disorders, and community outreach/prevention programs. CURA operates two physical locations in Newark and Secaucus, New Jersey, primarily serving the Hispanic community.
Is CURA a public or private company?
CURA is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was CURA founded?
CURA was founded in 1973. It employs 51 to 100 people.
Where is CURA based?
CURA is headquartered in Newark, United States, in the North America region.
How does CURA make money?
Three revenue lines are on record. Government Funded Programs are the primary driver. The others are insurance/Medicaid and donations and Fundraising.
Who are CURA's main competitors?
Direct peers on record are Integrity House, Essex Substance Abuse Treatment Center, Straight and Narrow and Daytop Village of New Jersey. Odyssey House is listed as a regional player. Broad incumbents are Caron Treatment Centers, Samaritan Daytop Village and Catholic Charities of the Archdiocese of Newark. Emerging players are Hyacinth AIDS Foundation and La Casa de Don Pedro.
Does CURA have an API?
No public API is recorded for CURA.
What industry is CURA in?
CURA's product category is Substance Abuse Rehabilitation Services. Its primary akta.pro industry code is HLAFACAE, Residential Substance Use Rehabilitation (Inpatient Rehab), with a secondary code of BPAGAEAO, Substance Use Recovery & Harm Reduction Support Services. Its NAICS code is 623220 and its SIC code is 8050.