Selfstock

What Selfstock does

Selfstock is a French self-storage operator headquartered at 18 rue Molière, 58000 Nevers, with an operational base in Romagne, founded in 2010 and privately held as a SARL with €1,000 share capital (RCS Nevers 830 283 529). The company operates a national network of 167 storage centers across France offering more than 20,000 individual storage units ranging from approximately 3m² to 28m². Selfstock serves two primary customer segments: individuals and households needing temporary storage during life transitions such as moving, renovation, or downsizing; and small businesses, artisans, and professionals requiring off-site inventory, equipment, or archive space.

The company's core offering is monthly rental of self-storage containers delivered through a fully digital, paperless platform. Customers search for centers geographically, view real-time unit availability, book, pay, and receive access codes online in approximately 2 minutes, with autonomous key collection via automated dispensing systems. Most facilities offer 24/7 keypad-controlled access and drive-up vehicle loading directly at the unit entrance. The underlying technology comprises a real-time availability and booking platform, an automated key-dispensing system, a volume calculator tool for sizing, and a customer self-service portal (moncompte.selfstock.com) for contract and billing management.

Selfstock's revenue model is primarily subscription-based monthly rentals priced between €29 and €299 depending on unit size and region, supplemented by a one-time file/administration fee of approximately €24 and bundled insurance delivered through partnerships with AXA and AVIVA. Distribution is a hybrid of digital direct-to-consumer bookings (the company's website is the primary acquisition channel, supplemented by SEO, Google Business Profile, and content marketing) and a franchise network that operates individual storage centers using the centralized platform. The company has scaled to 167 centers over 16 years of operation and reports a 4.7/5 aggregate Google rating across 3,003 reviews, with Le Figaro naming it #1 Customer Service in Self-Storage for 2026.

Name

Selfstock

Legal name

Selfstock.com

Website

https://selfstock.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Selfstock is a French self-storage network operating 167 centers across France with 20,000+ storage units. It serves individuals and small businesses through a fully digital, self-service subscription model offering 24/7 drive-access unit rental.

Ownership category

akta.pro rank

Product category

Self-Storage Services

NAICS

Lessors of Miniwarehouses and Self-Storage Units (53113)

SIC

Public Warehousing & Storage (4220)

akta.pro primary industry

Standard/Non-Climate Self-Storage (HSAKAGAB)

akta.pro secondary industry

Self-Storage Security & Access Services (Gated Entry, Keypad, CCTV) (HSAKAGAJ)

Keywords

• Self-storage services
• Storage unit rental
• Furniture storage
• Archive storage
• Warehouse boxes

Headquarters

HQ city

Romagne

HQ country

France

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Monthly Storage Unit Rental: Core revenue stream from renting self-storage containers (3m² to 28m²) to individuals and businesses on a monthly rolling basis. Revenue scales with unit size and location. Initial commitment is one month minimum, with tacit renewal until customer terminates.
2. Included Insurance and Security Services: Insurance coverage (AXA or AVIVA depending on location) and padlock are included in the rental price, with insurance provided through partnerships.
3. File/Administration Fees: One-time processing fee of €24 applied at contract initiation in most locations, sometimes waived during promotional periods.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Selfstock rents self-storage boxes ranging from 3m² to 28m² across a national network of 167 centers in France, accessed via a fully digital booking platform. Customers complete a paperless contract online in approximately two minutes, receive automated access codes, and retrieve keys from automated dispensers for 24/7 drive-up access to ground-level units. Monthly rolling subscriptions bundle insurance (AXA or AVIVA), a padlock, and round-the-clock site access with no security deposit required.

Product overview

Selfstock operates a national self-storage network offering container-based storage unit rentals across France. The core offering consists of storage boxes in various sizes (3m² to 14m²+) available at 167 physical centers. The service is delivered as a unified digital platform with 100% online contract management, 24/7 autonomous access, and drive-accessible storage. The product portfolio includes the core storage box rental service, an online customer portal (Mon Compte), a volume calculator tool for sizing assistance, and an instant reservation feature enabling fully digital booking and key retrieval.

Differentiator

Problem solved

Functional benefit

Products and services

• Self-Storage Box Rental (Box de Stockage) Monthly rental of secure, drive-accessible self-storage boxes ranging from 3m² to 28m², available 24/7 across 167 centers in France. The service is fully digital, with paperless contracting, automated key retrieval, and bundled insurance, targeting individuals and small businesses needing flexible storage during moves, renovations, or as off-site inventory space.

Quantifiable outcome

• Complete rental process in 2 minutes from booking to key collection
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• AXA InsurancecoreOthersAXA provides insurance coverage for storage units at most Selfstock locations. Insurance is included in the rental price. Customers can access insurance documentation through the assurance-selfstockage.fr portal.
• AVIVA InsurancecoreOthersAVIVA provides insurance coverage at Brest-area Selfstock locations (including Gouesnou center). Insurance is included in rental pricing and provided through the AVIVA partnership.

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Box (AlloBox): Box is a major French self-storage brand with multiple centers, offering similar ground-level storage units and short/long-term rentals to individuals and businesses. It competes head-to-head with Selfstock in major French cities including the Île-de-France region.
• Homebox: Homebox is one of the largest self-storage operators in France with a comparable offering of drive-access storage units, online booking, and 24/7 access. It is the most direct French competitor to Selfstock in product, target customer, and digital booking model.
• MondialBox: MondialBox is a French self-storage franchise network offering short- and long-term storage rentals with comparable unit sizes and flexible contracts. It shares the franchise-driven distribution model and similar target customer segments with Selfstock.
• Lok'n Storage (Annexx): Lok'n Storage (formerly Annexx) operates a network of self-storage centers in France targeting individuals and businesses with similar unit sizes and access features. It is a direct competitor in French secondary cities and competes on price and convenience.
• Une Pièce en Plus: Une Pièce en Plus is a long-established French self-storage brand with multiple centers across France, targeting individuals and businesses with secure storage units. It is a direct competitor with overlapping geographic coverage and similar product positioning.

Regional players

• Big Yellow Group: Big Yellow is the UK's largest self-storage operator with a comparable product offering (drive-up units, 24/7 access, business storage). It is not directly competing in France but is a relevant peer for understanding unit economics and digital operating models in European self-storage.
• Safestore Holdings: Safestore is one of Europe's largest self-storage groups, primarily UK-based but with Paris operations. It offers the same core product (self-storage units) and is a relevant comp for franchise/operator economics, although its main geography is outside Selfstock's footprint.

Emerging players

• Stocklear: Stocklear is a French peer-to-peer storage marketplace that connects owners of闲置 space with consumers needing storage. It overlaps with Selfstock on the consumer self-storage use case but competes via a marketplace model rather than owned centers.
• Costockage: Costockage is a French online marketplace for self-storage and garde-meuble, aggregating professional operators. It overlaps with Selfstock on the consumer storage search journey but uses a lead-generation model rather than owning or franchising centers.

Broad incumbents

• Shurgard Self-Storage: Shurgard is Europe's largest publicly listed self-storage operator with deep French presence. It offers the same self-storage unit rental product to individuals and SMBs but at a much larger scale and with broader geographic reach across multiple European countries.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks3 records

Key highlights7 records

Customer concentration

• Xx.com/SelfStockFR

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Selfstock