What Wyler Farm does

Wyler Farm is an Israeli tofu and plant-based food manufacturer founded approximately 1994 by David Wyler and based in Netivot, Israel. The company produces tofu and a range of derivative plant-based products, including schnitzels, nuggets, and chickpea and organic tofu variants, distributed through Israeli supermarket chains to a consumer base the company describes as hundreds of thousands of households.

The company's core production process centers on traditional stone milling of non-GMO soybeans, which it positions as a differentiator from industrial tofu manufacturing. In 2024 Wyler Farm extended its portfolio with a ready-to-eat Super Tofu line in three flavors, moving the brand from a raw ingredient toward higher-convenience, higher-margin prepared food. The portfolio is supported by a recipe library of more than 70 recipes credited to Orna Wyler.

Wyler Farm operates a B2C retail distribution model with no disclosed wholesale or foodservice exposure. The company is family-owned and employs between 101 and 250 people. Its 2024 partnership with Steakholder Foods indicates exploratory interest in next-generation 3D-printed alt-protein formats, though the core business remains conventional plant-protein manufacturing for the Israeli market.

Name

Wyler Farm

Legal name

משק ויילר

Website

https://wyler.co.il

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Wyler Farm is an Israeli tofu and plant-based food manufacturer, founded in 1994, producing tofu, schnitzels, nuggets, and ready-to-eat products using traditional stone mill processes for Israeli supermarket retail consumers.

Ownership category

akta.pro rank

Product category

Plant-based protein food products

NAICS

Grain and Oilseed Milling (3112)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Tofu, Tempeh & Traditional Soy Foods Manufacturing (AFAKAGAD)

Keywords

• Tofu manufacturing
• Plant-based protein
• Ready-to-eat tofu
• Non-GMO soybeans
• Vegan food products

Headquarters

HQ city

Netivot

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Tofu and Plant-Based Food Product Sales: Wyler Farm generates revenue primarily through the manufacture and sale of tofu and tofu-based processed food products (nuggets, schnitzels, super tofu) through retail grocery channels across Israel.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Wyler Farm manufactures and sells tofu and plant-based protein food products, including plain tofu varieties, ready-to-eat Super Tofu, tofu schnitzels, and tofu nuggets. All products are produced at the company's factory in Netivot, Israel, using a traditional stone mill process with Non-GMO soybeans and no preservatives. The company sells through Israeli retail supermarket chains to reach domestic consumers.

Product overview

Wyler Farm (משק ויילר) is an Israeli food manufacturing company specializing in tofu and tofu-based products. The company produces a diverse portfolio organized into four main product series: (1) Core Tofu Series including Home Tofu, Soft Tofu, Organic Tofu, Chili Tofu, Pastrami-style Tofu, Hummus Tofu, and Pesto Tofu; (2) Super Tofu Ready-to-Eat Series featuring Smoked, Olives, and Tamago flavors - a newer next-generation product line launched in 2024; (3) Schnitzel Series including Homestyle, Broccoli, and Corn varieties; and (4) Nuggets Series with Homestyle and Chicken-Corn flavors. All products are made using Non-GMO soybeans with traditional production methods using stone mills, with no preservatives added. The company operates from their factory in Netivot and has been producing tofu for 30 years.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Tofu (טופו הבית) Classic firm tofu from premium selected Non-GMO soybeans, suitable for frying and stir-frying with sauces. Produced at the Netivot factory.
• Soft Tofu (טופו במרקם רך) Soft textured tofu, described as the only one produced in Israel; popular in China and Japan and used as a base for spreads, desserts, and casseroles.
• Organic Tofu (טופו אורגני) Organic tofu made from a unique variety of organic soybeans, with production supervised and certified by IQC.
• Chili Tofu (טופו בטעם צ'ילי) Firm tofu with chili flakes providing a spicy finish; suitable for frying and stir-frying.
• Pastrami-style Tofu (טופו בסגנון פסטרמה) Ready-to-eat tofu with Romanian pastrami flavor, prepared by manual marinating and slow baking, eatable directly from the package.
• Hummus Tofu (טופו חומוס בטעם טבעי) World-first chickpea-based tofu produced using the traditional Burm method, positioned as an alternative for consumers allergic to soy.
• Pesto Tofu (טופו מתובל בפסטו) Firm tofu seasoned with a pesto mixture of basil, garlic, and parsley, suitable for stir-frying, steaming, baking, or frying.
• Super Tofu Smoked (סופר טופו מעושן) Ready-to-eat smoked tofu made from premium firm tofu, high in plant protein and not ultra-processed; suited for sandwiches, bowls, salads, and as a meal protein.
• Super Tofu Olives (סופר טופו בטעם זיתים) Mediterranean-style tofu with quality green olives, ready to eat, not ultra-processed, high in plant protein.
• Super Tofu Tamago (סופר טופו טמאגו) Sweet omelette-style tofu suited for quick meals, sandwiches, salads, Asian bowls, and breakfast.
• Homestyle Tofu Nuggets (נאגטס טופו בסגנון ביתי) Nuggets made from ground and seasoned natural tofu, coated with crispy crumbs; light and simple to prepare.
• Chicken Flavor Tofu Nuggets with Corn (נאגטס טופו בטעם עוף בתוספת תירס) Nuggets made from seasoned ground tofu with added corn; positioned as popular with children and adults.
• Homestyle Tofu Schnitzel (שניצל טופו ביתי) Schnitzel made from ground natural tofu, seasoned and coated with crispy breadcrumbs.
• Tofu Schnitzel with Broccoli (שניצל טופו בתוספת ברוקולי) Crispy schnitzel combining broccoli with protein-rich tofu.
• Tofu Schnitzel with Corn (שניצל טופו בתוספת תירס) Tofu schnitzel with added corn, made from seasoned ground tofu coated in crispy breadcrumbs.

Quantifiable outcome

• Products found in hundreds of thousands of Israeli households
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Steakholder FoodscoreStrategic or Co-development PartnerWyler Farm announced a strategic partnership with Steakholder Foods, an Israeli food technology company. The partnership was announced via Ynet capital news and is featured on the Wyler Farm website footer, indicating a significant strategic collaboration between the two Israeli food companies.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Strauss Group: Major Israeli food conglomerate operating dairy, plant-based (Sheffa), and convenience food lines with extensive Israeli retail distribution. Broad incumbent sharing Wyler's supermarket channels and overlapping with its plant-based portfolio.
• Osem (Nestlé Israel): Long-standing Israeli packaged-food manufacturer (owned by Nestlé) with broad SKU coverage including plant-based and convenience foods. A broad incumbent distributing through the same Israeli retail channels as Wyler.
• Tnuva: Israel's largest dairy and processed-food producer with growing plant-based (Tnuva Alter) product lines that compete with Wyler on the same refrigerated shelves. A broad incumbent that dominates Israeli retail and is the most direct competitive threat for Wyler's shelf space and household penetration.

Direct peers

• Beyond Meat: U.S.-based plant-based meat alternative manufacturer with a direct overlap in the schnitzel/nugget segment of Wyler's portfolio. Comparable as a plant-based protein specialist that sells finished analog meat products through retail channels.
• House Foods Group: Japan's largest tofu manufacturer through the House brand, selling plain and flavored tofu (including silken varieties like Momen) in retail channels. Wyler mirrors House Foods' traditional stone-mill approach, Non-GMO sourcing, and the tofu-plus-flavored-SKU portfolio strategy.
• Pulmuone: Korean tofu and plant-based foods manufacturer with a broad portfolio of plain, flavored, and processed tofu (schnitzels, dumplings). Comparable as a publicly-traded tofu specialist with deep retail distribution and a flavor-extension strategy similar to Wyler's Super Tofu line.
• Nasoya: Major U.S. tofu and plant-based brand producing organic, silken, and flavored tofu along with plant-based meat alternatives (nuggets, fettuccine). Direct peer for Wyler's traditional Non-GMO tofu and processed schnitzel/nugget product lines.
• Vitasoy International Holdings: Hong Kong-based manufacturer of soy-based food and beverage products including tofu and plant-based alternatives. Comparable due to its soy-protein focus, Asian heritage, and multi-SKU plant-based retail strategy serving regional and diaspora markets.

Emerging players

• Impossible Foods: U.S.-based plant-based meat alternative maker with overlapping end-use segments (nuggets, burgers, deli-style protein). Comparable to Wyler's Super Tofu and schnitzel lines as a direct competitor in retail plant-based protein.

Regional players

• Tiv Taam: Israeli kosher vegetarian retail chain that also produces plant-based and alternative-protein products distributed in Israel. Comparable as an Israeli plant-based producer/retailer competing in the same category and consumer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/meshekwyler
• Instagraminstagram.com/meshek_wyler
• LinkedInlinkedin.com/company/wyler-farm-ltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wyler Farm