What Telsyte does

Telsyte is an Australian emerging technology analyst firm that produces syndicated market research, consumer surveys, and advisory services focused exclusively on the Australian technology market. Founded in 1997 and headquartered in Sydney, the firm publishes a portfolio of annual research studies covering AI and generative AI, subscription entertainment, smartphones and wearables, smart home IoT, hyperscale cloud infrastructure, digital consumer trends, mobile services, digital workplace, and tablet computers. The firm operates as an independent business unit of DXC Technology, a global IT services company, providing corporate backing while maintaining editorial independence.

Telsyte's research methodology combines online surveys with representative consumer samples, executive interviews, financial report analysis, and continuous monitoring of local and global technology trends. Notable proprietary features include its sell-out (rather than sell-in) device measurement approach and longitudinal data series extending back to 2008. The firm's senior team includes Managing Director Foad Fadaghi and Senior Analyst Alvin Lee, who serve as the primary media contacts and quoted industry experts.

The company operates a B2B subscription-based revenue model, selling annual research studies and customized advisory services to enterprise technology clients. Customer segments include enterprise organizations seeking ICT market intelligence, consumer technology firms tracking adoption trends, and media outlets (B&T, Australian Financial Review, iTWire, IT Brief AU, PerthNow) that regularly cite Telsyte data. Geographic scope is strictly domestic (Australia), with 1-10 employees, positioning Telsyte as a niche but authoritative Australian technology research provider.

Name

Telsyte

Legal name

Telsyte

Website

https://telsyte.com.au

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Telsyte is an Australian emerging technology analyst firm producing syndicated market research, consumer surveys, and advisory services on Australian enterprise and consumer technology markets for enterprise ICT clients, vendors, and media organizations.

Ownership category

akta.pro rank

Product category

Market Research & Advisory Services

NAICS

Marketing Research and Public Opinion Polling (54191), Marketing Consulting Services (541613)

SIC

Services-Advertising (7310)

akta.pro primary industry

Market Research & Consumer Insights (BPAHALAA)

akta.pro secondary industries

Syndicated Market Research (Panels, Omnibus, Tracker Studies) (MPAAALAB), Customer Experience (CX) & Voice of Customer (NPS/CSAT, Journey Research) (MPAAALAH), Custom Market Research (Ad Hoc Studies, Segmentation, U&A) (MPAAALAC)

Keywords

• Technology market research
• Industry analyst services
• Consumer technology insights
• Enterprise ICT research
• Syndicated research reports

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Distribution channels2 records

Marketing channels4 records

Core offering

Telsyte sells annual syndicated market research studies and analyst advisory services focused on Australian consumer and enterprise technology adoption. Its reports cover market sizing, vendor share analysis, consumer attitudes, and multi-year forecasts across AI, cloud infrastructure, smartphones and wearables, smart home, subscription entertainment, digital consumer behavior, digital workplace, mobile services, and tablets/computers. Subscribers receive insights derived from representative consumer surveys, executive interviews, and ongoing market monitoring.

Product overview

Telsyte is Australia’s leading emerging technology analyst firm offering a comprehensive portfolio of market research studies and reports covering both consumer and enterprise technology markets. The core offering consists of annual syndicated research studies including the flagship Australian Digital Consumer Study, alongside specialized studies covering AI and generative AI, subscription entertainment, smartphones and wearables, smart home IoT, hyperscale cloud infrastructure, mobile services, digital workplace, and tablets/computers. These studies provide subscribers with market sizing, vendor analysis, adoption trends, 4-year forecasts, and strategic insights into Australian technology adoption and digital transformation. Telsyte is an independent business unit of DXC Technology.

Differentiator

Problem solved

Functional benefit

Products and services

• Telsyte Australian Artificial Intelligence Study Annual syndicated research study providing market sizing, adoption trends, and analysis of AI services across both standalone AI platforms and device-integrated AI features in the Australian market.
• Telsyte Australian Subscription Entertainment Study Annual market research covering video streaming (SVOD), streaming music, and games-related subscription services in Australia, including market sizing, vendor analysis, and consumer adoption trends.
• Telsyte Australian Smartphone & Wearable Devices Market Study Annual research providing smartphone market sizing, platform and vendor market shares, and forecasts for smartphones, smart wrist wearables, smart hearables, and xR headsets in Australia, using sell-out measurement.
• Telsyte Australian Smart Home Market Study Annual study covering Australia's smart home market including IoT device adoption, energy solutions, security systems, smart appliances, and smart home ecosystem analysis.
• Telsyte Australian Hyperscale Cloud Market Study Annual cloud infrastructure research providing IaaS market sizing, hyperscale cloud vendor analysis (AWS, Azure, Google Cloud, IBM, Oracle, Alibaba Cloud), market share estimates, and enterprise cloud adoption trends.
• Telsyte Australian Digital Consumer Study Flagship annual study covering Australian technology adoption, digital lifestyle trends, personal and household technology forecasts, streaming services, gaming, cybersecurity, and AI automation across the consumer market.
• Telsyte Australian Digital Workplace Study Annual enterprise research covering IT spending, digital transformation initiatives, workplace modernization, AI adoption in organizations, and technology investment trends among Australian businesses.
• Telsyte Australian Mobile Services Market Study Annual research tracking mobile SIOs (services in operation), MVNO performance, 5G adoption, eSIM trends, and carrier market shares in the Australian mobile market.
• Telsyte Australian Tablet Computer Study Annual study covering tablet and computer market sizing, platform shares, vendor analysis including Apple Silicon M1 adoption, Chromebook trends, and 2-in-1 device preferences.
• Analyst Advisory Services Bespoke analyst advisory engagements for enterprise clients requiring customized Australian technology market insights, strategic guidance, and tailored analysis beyond syndicated reports.

Quantifiable outcome

• Tracked 40+ fold growth in SVOD subscriptions from 2014 to 2020
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature6 records

Partnerships

One partnership is on record.

• DXC TechnologycoreStrategic or Co-development PartnerTelsyte is an independent business unit of DXC Technology. DXC Technology is a global IT services company that owns Telsyte as a subsidiary analyst firm, providing market research and insights into enterprise and consumer technologies in Australia.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Omdia (formerly Ovum): Specialist technology and telecom research firm with detailed coverage of media, entertainment, AI, and devices. Overlaps directly with Telsyte's subscription entertainment, smartphone, and cloud studies.
• Canalys: Independent technology market analyst firm with strong device and channel research capabilities. Publishes sell-through smartphone and smart device trackers that directly compete with Telsyte's wearable and smartphone studies.
• Strategy Analytics: Specialist analyst firm covering smartphones, wearables, automotive, and digital media markets, producing syndicated research reports comparable in scope and methodology to several Telsyte studies.
• IBISWorld: Australian-headquartered industry research firm producing Australian-market reports across many sectors including technology. Strong local-market overlap with Telsyte and a primary domestic alternative.
• Counterpoint Research: Tech-focused research firm covering smartphones, wearables, and emerging consumer electronics with sell-through sell-through methodology comparable to Telsyte's device studies.
• IDC Australia: Global IT market research firm with strong APAC presence including Australia. Publishes syndicated trackers and advisory notes on enterprise tech, AI, cloud, and devices — directly comparable offerings to Telsyte's Australian-specific studies.

Broad incumbents

• Forrester Research: Global research and advisory firm with APAC coverage, producing syndicated reports on customer experience, cloud, and emerging technology. Comparable to Telsyte's enterprise ICT research stream.
• Frost & Sullivan: Global growth consulting and market research firm with deep APAC presence covering ICT, smart home, and cloud — adjacent competitors to Telsyte on enterprise technology studies.
• Gartner: World's largest IT research and advisory firm with established Australian practice. Covers a broader scope (enterprise IT strategy, Magic Quadrants) but overlaps with Telsyte on Australian enterprise tech market sizing and forecasts.

Emerging players

• CCS Insight: Independent UK-based analyst firm covering emerging technologies including AI, smart devices, and connected home — comparable niche positioning to Telsyte's emerging-tech focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/telsyte
• Facebookfacebook.com/1571059289819471
• LinkedInlinkedin.com/company/telsyte

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Telsyte