Counterpoint Research
Counterpoint Research is a Hong Kong-based technology market research firm providing subscription-based intelligence on smartphones, semiconductors, automotive, AI, and emerging tech to approximately 150 enterprise clients globally.
- Company typePrivate
- Founded2012
- HeadquartersCentral, Hong Kong SAR China
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Counterpoint Research does
Counterpoint Research is a Hong Kong-headquartered technology market research and consulting firm founded in 2012, providing subscription-based intelligence across the global technology ecosystem. The firm serves approximately 150 enterprise clients across 70 countries through a portfolio of more than 20 specialized research services spanning smartphones, semiconductors, wearables, IoT, automotive, display, AI, robotics, eSIM, and manufacturing. Its proprietary tracking infrastructure covers 500 brands and 5,000 models, enabling granular shipment, sell-through, pricing, and forecast data through flagship offerings such as Smartphone 360, Foundry, Memory, Teardown and BOM, Electric Vehicle, and Humanoid Robot trackers.
The company monetizes primarily through annual enterprise subscriptions to its research portal, supplemented by custom consulting engagements, analyst advisory access, and bespoke project work. Its sales-led go-to-market targets four core segments: technology companies (smartphone OEMs, semiconductor firms, consumer electronics makers), automotive OEMs, semiconductor companies, and telecommunications providers. Notable enterprise clients include Apple, Samsung Electronics, Amazon, HERE Technologies, and SK Telecom, and Counterpoint's data is frequently cited by Bloomberg, Reuters, Forbes, and other tier-one outlets. Distribution combines direct enterprise sales, a self-serve research portal, and thought-leadership channels including a weekly newsletter, CP Conversations podcast, YouTube, and industry executive seminars.
In December 2023, Counterpoint acquired DSCC (Display Supply Chain Consultants), extending its display and supply chain coverage and adding offices in the US, UK, and East Asia. The firm operates as a privately held, founder-owned business led by co-founders Peter Richardson, Tom Kang, and Neil Shah, with no disclosed venture capital or private equity backing.
Counterpoint Research firmographics
Firmographics- Name
- Counterpoint Research
- Legal name
- Counterpoint Technology Market Research Limited
- Website
- https://counterpointresearch.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Counterpoint Research is a Hong Kong-based technology market research firm providing subscription-based intelligence on smartphones, semiconductors, automotive, AI, and emerging tech to approximately 150 enterprise clients globally.
- Ownership category
- akta.pro rank
Counterpoint Research industry classification
Industry- Product category
- Technology Market Research
- NAICS
- Marketing Research and Public Opinion Polling (54191), Marketing Consulting Services (541613)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Market Research & Consumer Insights (BPAHALAA)
- akta.pro secondary industries
- Industry & Sector Research (Syndicated/Custom) (BPAHALAE), Syndicated Market Research (Panels, Omnibus, Tracker Studies) (MPAAALAB)
Keywords
Where Counterpoint Research is headquartered
LocationHeadquarters
- HQ city
- Central
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices1 record
Markets served
Counterpoint Research business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Subscription Research Reports: Counterpoint generates revenue through subscription-based access to their research portal, covering various technology sectors including smartphones, semiconductors, wearables, IoT, automotive, display, AI, and robotics. Clients pay for access to trackers, forecasts, insight reports, and analyst access.
- Custom Research and Consulting: The firm offers tailored research, consulting, and customized project work for clients seeking specific analysis beyond syndicated reports.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription with tiered access levels |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Counterpoint Research product offering
Product offeringCore offering
Counterpoint Research provides subscription-based technology market research, tracking, forecasting, and advisory services covering semiconductors, smartphones, automotive, AI, wearables, IoT, display, and other technology sectors. Its offerings include sector-specific trackers (e.g., Smartphone 360, Foundry, Memory, Electric Vehicle, Humanoid Robot), thematic reports, BoM/teardown analysis, and bespoke consulting, delivered to enterprise clients via a research portal and direct analyst engagement.
Product overview
Counterpoint Research is a technology market research and industry analysis firm offering a comprehensive portfolio of specialized research services organized by coverage area. The company provides sector-specific research across AI, Automotive, Consumer Electronics, Display, eSIM, IoT & cIoT, Location Platform, Macro & Geopolitics, Manufacturing, Networks, Robotics, Semiconductors, Smartphones, and Wearables. Each coverage area offers dedicated tracker and forecast services (such as AI 360, Smartphone 360, Smartwatch 360, TWS 360, XR 360, Apple 360, Foldable Smartphone, Smartphone Model Tracker, Secondary Smartphone, Smartphone SoC, Foundry, Memory, Teardown & BOM, Display, Make in India, Make in Vietnam, ODM/IDM, Autonomous Vehicle, Connected Car, Electric Vehicle, IoT Cellular and Module, eSIM Service, and Humanoid Robot), delivering quantitative data and qualitative insights to clients across the technology ecosystem. The firm operates as a subscription-based research service providing reports, trackers, forecasts, and analyst access to approximately 150 clients globally, tracking 70 countries and 500 brands.
Differentiator
Problem solved
Functional benefit
Products and services
- AI 360 Comprehensive AI industry analysis service covering AI smartphone tracker and forecast, AI PC tracker, AI data center tracker, AI intelligence tracker, thematic reports, AI cities index, sovereign AI report, physical AI report, and LLM trend report and forecast for technology and enterprise clients.
- TWS 360 True Wireless Stereo earbuds market research covering region and brand-level analysis, model-level unit sales and revenues, price segment breakdowns, and technology trend analysis for clients tracking the wearables segment.
- Smartwatch 360 Smartwatch market research covering brand and model level shipment tracking, pricing analysis, specifications breakdowns, and forecast data by brand and region for the wearables ecosystem.
- XR 360 Extended reality market research covering quarterly shipment tracking, market forecasts, XR model tracker, XR market insights, BoM analysis, and consumer surveys for AR/VR/MR device makers and ecosystem players.
- Smartphone 360 Comprehensive smartphone market research providing monthly shipment data across regions and key countries, sell-through data, short to long-term forecasts by brand, region and technology, and granular pricing and promotions data for smartphone OEMs and ecosystem players.
- Apple 360 Apple-specific research covering volume and revenue breakdowns of Apple products and services, iPhone/iPad/Mac/AirPods/Watch/XR/Services analysis, Apple earnings analysis, monthly iPhones deep dive, BoM analysis, supply chain analysis, and consumer research for Apple ecosystem stakeholders.
- Foldable Smartphone Foldable smartphone market research covering key device shipments by major region and model, short and long-term forecasts, quarterly foldable smartphone market tracker, analysis, and consumer survey for smartphone OEMs.
- Smartphone Model Tracker Granular sales volume tracking by model with pricing data, specification-level granularity down to country and city level, key specifications by country, and retail channel breakdowns for smartphone ecosystem clients.
- Secondary Smartphone Pre-owned and refurbished smartphone market research providing holistic views, regional and country-level breakdowns by OEM, technology, prices, deep dives into ecosystem players, and growth driver forecasts.
- Smartphone SoC Smartphone system-on-chip research covering brand and model level shipment data by price tier, node, foundry, architecture, chipset ASPs, revenues, and chipset sales by key smartphone OEM with region and price breakdowns.
- Memory Memory market research providing quarterly trackers and forecasts with insights, market trend analysis in demand and supply, memory tracker and outlook with shipment and production data, and monthly memory tracker with contract price and outlook for memory and semiconductor clients.
- Foundry Semiconductor foundry research covering quarterly data with near real-time market insights on supply and demand dynamics, 5-year forward-looking forecasts, supply side analysis of capacity, utilization rates, and technology node transitions for semiconductor clients.
- Teardown & BOM Detailed component cost and overall cost structure analysis of devices, function-level BoM analysis, component-level BoM analysis, and physical teardown analysis for semiconductor and device clients.
- Display Comprehensive display market research covering display capex/equipment, display fab utilization, display market trends, display materials, display technologies, IT displays, smartphone displays, TV displays, XR displays, advanced semiconductor packaging, automotive displays, and smartwatch displays for display industry clients.
- Make in India India mobile phone manufacturing research covering semi-annual model-level shipment data by manufacturer with OEM-EMS mapping, insights on central and state policies, production-linked incentive schemes, and component-level tracking.
- Make in Vietnam Vietnam manufacturing ecosystem research covering comprehensive shipment data for smartphones and tablets, local supply chain analysis, and macro trends and policy changes impacting the sector.
- ODM/IDM Strategic insights on design and manufacturing strategies of major brands, profiles of outsourcing manufacturers, and future trends impacting industry evolution for manufacturing ecosystem clients.
- Autonomous Vehicle Autonomous driving market research covering global and regional tracking of market and technology trends, competitive dynamics and ecosystem development, and quarterly passenger vehicle sales by region, technology, ADAS level, automotive group and brand with 7-year forecasts.
- Connected Car Connected vehicle market research covering global and regional tracking by technology, insights into tech evolution and adoption by brand, with quarterly data on passenger vehicle sales of connected cars by region, technology, automotive group, and brand.
- Electric Vehicle Electric vehicle market research covering model-level EV sales tracking and forecasting, global and regional insights on BEV/PHEV market growth, EV battery capacity installations by region, brand and supplier for automotive clients.
- IoT Cellular and Module IoT cellular module research covering over 85 module vendors and 12 chipset companies, comprehensive views by technology and application, breakouts by AI and eSIM enabled modules and region for IoT ecosystem clients.
- eSIM Service eSIM market research covering eSIM adoption and forecasts across consumer and IoT, detailed vendor analysis across enablement, provisioning and orchestration, and CORE rankings report covering key vendors and platforms.
- Humanoid Robot Humanoid robot market research covering development trends, adoption milestones across verticals and regions, supply chain opportunities, advancements of key technologies and components, and comprehensive case studies and successful use cases.
Companies that use Counterpoint Research
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Counterpoint Research technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Counterpoint Research partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DSCC (Display Supply Chain Consultants)coreCounterpoint Research completed the acquisition of DSCC (Display Supply Chain Consultants), a display industry specialist company. The acquisition aims to strengthen Counterpoint's display and supply chain research capabilities, combining DSCC's data with Counterpoint's broader market insights to facilitate expansion into new product segments and geographies.
Scale indicators4 records
Recent moves5 records
Expansion highlights6 records
Counterpoint Research competitors and assessment
Company assessmentBroad incumbents
- Gartner: Largest IT research and advisory incumbent covering enterprise IT, semiconductors, and emerging tech. Competes with Counterpoint for technology strategy and competitive intelligence budgets at the largest enterprise clients.
- IDC (International Data Corporation): Global IT and telecom market research incumbent covering smartphones, semiconductors, IoT, and emerging tech. A larger, broader competitor that overlaps with Counterpoint's device, semiconductor, and IoT research franchises and competes for the same enterprise budget.
Direct peers
- Omdia: Technology-focused research house (formerly IHS Markit technology research) covering displays, smartphones, semiconductors, and connected devices. Closely comparable to Counterpoint in scope and customer base, with particular overlap in display (a direct overlap with the DSCC business).
- Canalys: Direct competitor offering syndicated market research and analyst services across smartphones, TWS, wearables, EVs, and channel tracking. Overlaps heavily with Counterpoint's Smartphone 360, TWS 360, and EV coverage, serving the same enterprise buyer profile.
- TrendForce: Asia-based research firm specializing in memory, foundry, display panel, and smartphone supply-chain research. Direct overlap with Counterpoint's Foundry, Memory, and Display coverage, particularly for Asian enterprise clients.
- CCS Insight: UK-based technology research firm providing forecasts and analysis on smartphones, wearables, IoT, and 5G. Comparable in size, B2B subscription model, and customer base to Counterpoint, with overlapping coverage in mobile and connected devices.
- TechInsights (formerly Strategy Analytics): Direct competitor in smartphone, semiconductor, and teardown/BoM research. Overlaps with Counterpoint's Smartphone 360, Smartphone SoC, and Teardown & BOM services, serving the same handset OEM and chip-vendor clients.
Emerging players
- Sensor Tower: Mobile and digital intelligence platform providing app-store, advertising, and usage data. Adjacent to Counterpoint's smartphone and XR research, particularly for digital ecosystem and consumer behavior insights.
- data.ai (formerly App Annie): Mobile market intelligence platform covering app store rankings, advertising, and mobile consumer trends. Partially overlaps with Counterpoint's smartphone and consumer electronics research, particularly for app and content ecosystems.
Others
- Kantar: Global market research and consumer insights firm with adjacent technology and consumer electronics coverage. Less direct overlap in syndicated tech hardware trackers, but competes for consumer-insight and strategic-research budgets at the same enterprise clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Counterpoint Research social profiles
Digital presenceCounterpoint Research financial estimates
Financial estimateRevenue estimate
Valuation estimate
Counterpoint Research leadership team
Management profileNumber of profiles
Profiles5 records
Counterpoint Research subsidiaries and ownership
Company hierarchySubsidiaries1 record
Counterpoint Research funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Counterpoint Research M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Counterpoint Research
What does Counterpoint Research do?
Counterpoint Research provides subscription-based technology market research, tracking, forecasting, and advisory services covering semiconductors, smartphones, automotive, AI, wearables, IoT, display, and other technology sectors. Its offerings include sector-specific trackers (e.g., Smartphone 360, Foundry, Memory, Electric Vehicle, Humanoid Robot), thematic reports, BoM/teardown analysis, and bespoke consulting, delivered to enterprise clients via a research portal and direct analyst engagement.
Is Counterpoint Research a public or private company?
Counterpoint Research is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Counterpoint Research founded?
Counterpoint Research was founded in 2012. It employs 1 to 10 people.
Where is Counterpoint Research based?
Counterpoint Research is headquartered in Central, Hong Kong SAR China, in the Asia region.
How does Counterpoint Research make money?
Two revenue lines are on record. Subscription Research Reports are the primary driver. The others are custom Research and Consulting.
Who are Counterpoint Research's main competitors?
Broad incumbents on record are Gartner and IDC (International Data Corporation). Direct peers are Omdia, Canalys, TrendForce, CCS Insight and TechInsights (formerly Strategy Analytics). Emerging players are Sensor Tower and data.ai (formerly App Annie). Kantar is listed as an others.
Does Counterpoint Research have an API?
No public API is recorded for Counterpoint Research.
What industry is Counterpoint Research in?
Counterpoint Research's product category is Technology Market Research. Its primary akta.pro industry code is BPAHALAA, Market Research & Consumer Insights, with a secondary code of BPAHALAE, Industry & Sector Research (Syndicated/Custom). Its NAICS code is 54191 and its SIC code is 8742.