Gebr. Lotter

What Gebr. Lotter does

Gebr. Lotter KG Handelsunternehmen is a German wholesale and retail trading company headquartered in Ludwigsburg, Baden-Württemberg, founded in 1840 and operated as a family-controlled Kommanditgesellschaft. The company distributes construction and building materials — including rolled steel and metals (with in-house sawing and drilling), reinforcing steel (Betonstahl), plastics, tools, doors and gates, security technology, sanitary and heating products, kitchens, floor coverings (under the CASA NOVA house brand), garden and landscaping supplies, and liquefied petroleum gas — to both business customers (craftsmen, metalworking industry, construction companies, municipalities) and private consumers.

The operating model is multi-channel and physically intensive. Lotter runs four Handwerkermärkte (trade markets) in Ludwigsburg, Schorndorf, Ulm, and Zuffenhausen, plus two e-commerce storefronts (Lotter24 for general building supplies and Lotter Stahlshop for steel/metals), an 800 sqm Bäder-Welten bathroom exhibition, a 350 sqm building-elements showroom, and kitchen studios. The central warehouse maintains 35,000+ articles for immediate dispatch, with a delivery fleet capable of handling materials up to 3 meters wide and 23 meters long to construction sites. Lotter also operates a network of autogas refueling stations through group subsidiaries.

The Lotter Group comprises nine subsidiary companies (Schrade, Hagelauer Dewald, Stahlhandel Haug, Lotter Landau, Industriebau Bönnigheim, Lotter + Liebherr, Lotter Metall, Krönlein, Weber Stahlhandel) and over 50 locations across Germany. Distribution partnerships with Hörmann (doors/gates), Weber (grilling), Prefa (flood protection), Geberit (sanitary), and Sopro Bauchemie (construction chemicals) anchor the premium brand assortment. Pricing is quote-based and VAT-exclusive for B2B, with retail-list pricing for private customers. Certifications include DIN EN ISO 9001, DIN EN 1090 (CE marking for load-bearing steel/aluminum), and EMAS environmental management (valid 2025-2028).

Name

Gebr. Lotter

Legal name

Gebr. Lotter KG Handelsunternehmen

Website

https://lotter.de

Company type

Private

Founded year

1840

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Gebr. Lotter is a German wholesale and retail trading company founded in 1840, headquartered in Ludwigsburg, distributing construction materials, steel, tools, sanitary, and building products to craftsmen, industry, municipalities, and private consumers across 50+ German locations.

Ownership category

akta.pro rank

Headquarters

HQ city

Ludwigsburg

HQ country

Germany

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale Product Sales: Gebr. Lotter generates revenue through the sale of building materials, tools, steel, metals, plastics, bathroom fixtures, kitchen equipment, security systems, doors and gates, floor coverings, and liquid gas to business customers (craftsmen, industry, municipalities) and private consumers. The company operates as a full-range wholesale supplier offering products from smallest screws to large concrete reinforcement mats.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Gebr. Lotter is a wholesale and retail trading company that distributes building materials, rolled steel and metals, plastics, tools, doors and gates, security technology, floor coverings, kitchen and bathroom products, liquefied petroleum gas (LPG), and garden/landscaping supplies to both business customers (craftsmen, industry, municipalities, construction firms) and private consumers. The company operates Handwerkermärkte trade markets, pickup warehouses, online shops (Lotter24 and Lotter Stahlshop), and specialized showrooms across more than 50 locations in Germany, complemented by in-house steel processing and direct construction-site delivery.

Product overview

Gebr. Lotter is a traditional wholesale and retail trading company for construction materials, building supplies, and home improvement products, founded in 1840 and headquartered in Ludwigsburg, Germany. The company operates as a multi-channel distributor with physical trade markets (Handwerkermärkte) in Ludwigsburg and Schorndorf, pickup warehouses in Ulm and Zuffenhausen, and two online shops (Lotter24 Shop for general building materials and Lotter Stahlshop for steel/metal products). The product portfolio spans reinforced steel (Betonstahl), steel and metals (Stahl und Metalle), floor coverings including the CASA NOVA house brand, liquefied petroleum gas (Flüssiggas), building technology (roofing, heating, installation, sanitary), industrial supplies (plastics, security technology, doors and gates, tools), kitchen products and studios, and garden/landscaping materials. The company also offers value-added services including metal processing (saw and drill operations), 3D bathroom planning, and kitchen planning and installation. The product offering is distributed through multiple business segments for commercial customers (Geschäftskunden) and private customers (Privatkunden), functioning as a regional distributor rather than a unified software platform.

Differentiator

Problem solved

Functional benefit

Brands

• CASA NOVA: House brand for floor coverings (parkett, laminate, cork, vinyl design floors) - certified top quality produced in Europe with fair price-performance ratio.

Products and services

• Lotter24 Shop B2B/B2C online shop selling construction materials, building supplies, and home improvement products to registered business customers and consumers.
• Lotter Stahlshop Specialized online shop for steel and metal products serving commercial customers, with cut-to-size and processing options.
• Handwerkermärkte (Trade Markets) Physical trade markets and pickup warehouses where business customers can pick up products in person and receive consultation, including Handwerkermarkt Schorndorf and Abhollager Ulm/Zuffenhausen.
• Bäder-Welten (Bathroom Exhibition) 800 sqm bathroom exhibition featuring 3D bathroom planning services, professional consultation, and full-service bathroom renovation support aimed at private customers.
• CASA NOVA Floor Coverings Private-label floor covering brand offering certified quality parquet, laminate, cork, vinyl design floors, linoleum, and carpet, manufactured in Europe and sold through Lotter channels.
• Stahl und Metalle (Rolled Steel and Metals Supply with Processing) Rolled steel and metal products (Walzstahl) including in-house processing services such as sawing, drilling, and flame-cutting, with CE-marked structural steel and aluminum components, supplied to industry and metalworking businesses.
• Flüssiggas (LPG) Supply Service Liquefied petroleum gas (LPG) supply, installation, and maintenance service for households in Baden-Württemberg and Saxony, plus autogas refueling stations operated via group subsidiaries.
• Küchen (Kitchen Studio) Kitchen studio offering kitchen planning, new kitchens, modernization, and professional installation services for private customers.
• PREFA Hochwasserschutz (Flood Protection Systems) Aluminum flood protection systems (mobile barriers and fixed installations) for private and commercial properties, distributed as a PREFA channel partner.
• Türen und Tore (Doors and Gates Range) Comprehensive range of doors and gates (house, fire protection, soundproof, security, sectional, rolling shutters, high-speed, swing) and door drives, distributed as a Hörmann industrial partner for business and private customers.
• Werkzeuge (Tools and Workshop Equipment) Full-range tools assortment for industry and trade, including hand tools, fastening technology, drilling/machining, woodworking, soldering/welding, measuring, grinding/cutting, clamping, workshop equipment, and occupational safety equipment.
• Weber Grill World (Grilling Equipment) Authorized Weber World Partner retail outlet in Ludwigsburg offering Weber gas, charcoal, and electric grills, smokers, and accessories for private customers.
• FSH Fachmarkt (Sanitary and Heating Specialty Market) Specialized Fachmarkt for sanitary and heating products serving both trade professionals and private customers without business registration.

Quantifiable outcome

• Central warehouse with over 35,000 articles available for immediate delivery
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• HörmanncoreChannel Partner/ Reseller/ DistributorHörmann is an industrial partner supplying doors and gates. Lotter distributes Hörmann products including garage doors, entrance doors, interior doors, and storage solutions. Lotter provides sales, consultation, and installation coordination services for Hörmann products through their showrooms.
• Weber (Weber-Stephen Products)coreChannel Partner/ Reseller/ DistributorWeber World-Partner status designates Lotter as an authorized dealer for Weber grilling equipment including gas grills, charcoal grills, electric grills, smokers, and accessories. Lotter operates a Weber Grill World in Ludwigsburg.
• PrefaminorChannel Partner/ Reseller/ DistributorPrefa supplies aluminum flood protection systems including mobile barriers and fixed installations. Lotter distributes Prefa flood protection products for private and commercial properties.
• Geberit DeutschlandcoreStrategic or Co-development PartnerGeberit is a strategic partner for sanitary products. Lotter hosts joint professional seminars with Geberit experts focusing on innovations in bathroom design, particularly barrier-free showers and drainage solutions. Geberit provides product training and technical expertise for Lotter's sales team and customers.
• Sopro Bauchemie GmbHcoreStrategic or Co-development PartnerSopro Bauchemie partners with Lotter for joint professional seminars on tile installation and bathroom renovation. They provide construction chemicals and training for craftsmen customers.
• C. Schrade GmbHminorChannel Partner/ Reseller/ DistributorC. Schrade GmbH operates autogas stations in Neckarsulm and Sinsheim as part of the Lotter Group network, providing LPG refueling services for vehicles.
• Stahlhandel Haug GmbH + Co. KGminorChannel Partner/ Reseller/ DistributorStahlhandel Haug operates autogas station in Bad Friedrichshall as part of the Lotter Group network.
• Tankstelle Günther Kuhn GmbHminorChannel Partner/ Reseller/ DistributorExternal partner operating autogas station in Mögglingen as part of the Lotter autogas station network.
• CAS NOVA (Private Label)minorChannel Partner/ Reseller/ DistributorCAS NOVA is Lotter's private label brand for floor coverings, offering products including laminate, parquet, vinyl, linoleum, and carpet. Products are certified top quality, produced in Europe with fair price-performance ratio.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Bauking: German building materials retail chain (now part of the Hagebau/Eurobaustoff-style network) operating trade markets and DIY outlets across Germany. Direct competitor in the same multi-channel construction materials distribution space.
• Eurobaustoff: German building materials purchasing and marketing cooperative for independent trade merchants. Highly comparable operating model: multi-location wholesale distribution of construction materials to trade customers with combined purchasing scale.
• Würth: Global market leader in fastening and assembly materials with deep trade customer relationships and adjacent tool categories. Strongly overlapping product categories (fasteners, tools, hardware) and direct-sales/trade-channel go-to-market.
• Heinrich Schmidt Gruppe: German building materials and steel wholesale group with multiple subsidiaries and trade markets. Closely comparable as a regional multi-subsidiary building materials and steel distributor serving craftsmen and industry.
• Hagebau: Germany's largest building materials retail and wholesale cooperative. Directly comparable as a multi-channel trade and DIY distributor with a broad construction assortment serving both craftsmen and consumers across Germany.
• Raab Karcher (Saint-Gobain Distribution Deutschland): German branch of Saint-Gobain's building materials distribution network, specializing in tiles, sanitary/heating, and steel. Direct competitor with overlapping product mix (sanitary, steel, tools, doors) and trade customer base.

Regional players

• Howden Joinery: UK-based kitchen and joinery supplier serving trade customers through a depot network. Comparable trade-only B2B model with showrooms, but operates exclusively in the UK market.
• Travis Perkins: UK's largest building materials distributor serving tradespeople through merchant branches. Comparable trade-focused multi-channel distribution model, but operates primarily in the UK rather than the DACH region.

Broad incumbents

• Grainger: Leading North American industrial supplies and MRO distributor with deep product breadth and strong digital channels. Comparable broad-line industrial/wholesale distribution model, though at much larger scale and primarily serving US customers.
• BayWa: Diversified German trading and services group with a substantial building materials division alongside agriculture, energy, and other segments. A larger incumbent operating in the same broad trade distribution space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCQgkIqYgoLtPxRwtfn6M2-Q
• Facebookde-de.facebook.com/lotter.ludwigsburg
• LinkedInde.linkedin.com/company/gebrlotterkg
• Instagraminstagram.com/lotter.ludwigsburg

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gebr. Lotter