What Spaas does

Spaas Kaarsen N.V. is a privately held, family-owned Belgian candle manufacturer founded in 1853 and headquartered in Hamont-Achel, Belgium, with a second production facility in Stargard, Poland. The company employs approximately 350 people and ranks among the top 3 candle manufacturers in Europe, exporting to more than 40 countries. Its product portfolio spans scented and unscented candles, fragrance sticks (reed diffusers), tealights, outdoor/citronella candles, ribbed decorative candles, refills, gift sets, and accessories, organized into three main collections: the premium Iconic line (>90% plant-based wax), the mid-range Essential line (>70% plant-based wax), and seasonal Spring/Summer and Autumn/Winter collections, plus dedicated Professional and Religious ranges.

The company's core technology centers on proprietary wax formulations combining rapeseed oil, paraffin, animal stearin, and 100% RSPO-certified palm oil, produced to RAL quality standards. It complements these with sustainability-driven packaging: reusable borosilicate glass containers with a refill concept, 100% recycled LDPE tealight bags (25% less plastic), biodegradable Paperfoam refill packaging, and FSC-certified cardboard. Quality and compliance are anchored in EcoVadis Platinum (top 1% globally, February 2025), ISO 14001:2015, ISO 9001:2025, BRC Consumer Products, RAL, and REACH certifications.

Spaas operates a dual go-to-market model: a direct-to-consumer e-commerce storefront (shop.spaas.eu) shipping across Belgium, the Netherlands, Germany, France, and the UK, and a B2B wholesale and distributor network supplying mass retail chains (Albert Heijn, Carrefour, Colruyt, Delhaize, Spar, JBC), garden centres, foodservice wholesalers (Hanos), and independent retailers. Pricing on the DTC channel ranges from approximately €3.69 for unscented tealights to €44.99 for premium gift sets, with free shipping above €30. Marketing combines owned digital channels, Instagram and TikTok, influencer collaborations, a customer co-creation community (Spaas Community), downloadable B2B catalogs, and an annual charity partnership with VRT's De Warmste Week. The company remains under family leadership (CEO Ben Spaas) with no external investment or parent company.

Name

Spaas

Legal name

Spaas Kaarsen N.V.

Website

https://spaas.eu

Company type

Private

Founded year

1853

Operating status

Operating

Headcount range

101–250 employees

Short description

Spaas Kaarsen is a 170+ year-old Belgian family-owned candle manufacturer (top 3 in Europe) producing scented, unscented, outdoor, and refillable candles with plant-based wax for consumers and B2B retailers across more than 40 countries.

Ownership category

akta.pro rank

Product category

Candles and Home Fragrance

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

akta.pro primary industry

Air Care & Home Fragrance (Air Fresheners, Candles, Plug-ins, Diffusers) (CRADAKAI)

akta.pro secondary industries

Scented Candles & Wax Melts (Home Fragrance) (CRAJAEAD), Candles, Home Fragrance & Diffusers Retail (CRAIACAC), Home Fragrance (Candles, Diffusers, Room Sprays) (CRABADAE)

Keywords

• Candle manufacturing
• Scented candles
• Home fragrance products
• Plant-based wax candles
• B2B candle wholesale

Headquarters

HQ city

Hamont

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Direct-to-consumer e-commerce: Spaas operates its own online shop (shop.spaas.eu) selling candles, fragrance sticks, gift sets, outdoor candles, accessories, and refills directly to end consumers. Products are shipped across Belgium, the Netherlands, Germany, France, and the UK with free shipping above €30 and flat-rate shipping below that threshold.
2. B2B wholesale and distribution: Spaas supplies mass retail chains and independent retailers across more than 40 countries with its full range of candle products. B2B customers can download product catalogs for the Iconic, Essential, Professional, Religious, and seasonal collections. The company works with distributors to ensure wide retail availability.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Spaas manufactures and sells consumer and professional candles (scented, unscented, tealights, ribbed, outdoor/citronella, gift sets), fragrance sticks (reed diffusers), refills for reusable glass containers, and complementary accessories. Products are organized into the Iconic premium line (>90% plant-based wax), Essential mid-range line (>70% plant-based wax), and Spring/Summer and Autumn/Winter seasonal collections, sold both direct-to-consumer via shop.spaas.eu and B2B through catalogs to retailers and professional buyers in more than 40 countries.

Product overview

Spaas is a Belgian family candle manufacturer founded in 1853, producing a diverse portfolio of consumer candles and home fragrance products. The product line is organized into three main collections: Iconic (premium candles with 90%+ plant-based wax), Essential (mid-range candles with 70%+ plant-based wax), and seasonal Spring/Summer collections. Core products include scented candles (Geurkaarsen), unscented candles (Kaarsen zonder geur), fragrance sticks (Geurstokjes), scented tealights (Geurtheelichten), ribbed candles (Geribbelde kaarsen), refills (Navullingen), outdoor candles (Buitenkaarsen), gift packages (Cadeaupakketten), and accessories. The company emphasizes sustainability through refillable glass containers, recycled packaging materials, and plant-based wax formulations. Spaas operates as a traditional consumer goods manufacturer with no software, API, or AI-based product offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Geurkaarsen (Scented Candles) Scented candles in various sizes (2-wick, 4-wick, large) with fragrances including Delightful Dawn (Coconut & Fig Leaf), Mindful Morning (Cotton Blossom & Musk), Soft Sunrise (Lavender & Orange Blossom), Glorious Glimmer (Amber & Myrrh), and Sunset Spark (Grapefruit & Peony), sold to consumers via shop.spaas.eu and to retailers via wholesale catalogs.
• Kaarsen zonder geur (Unscented Candles) Non-scented candles available in various colors and shapes for consumers who prefer no fragrance, sold to consumers and retailers.
• Geurstokjes (Fragrance Sticks / Reed Diffusers) Reed diffusers that release fragrance into rooms over time, part of the Spaas home fragrance collection for consumers seeking flameless scenting.
• Geurtheelichten (Scented Tealights) Small scented candles including citronella variants for outdoor use, sold to consumers and retailers and as De Warmste Theelichtjes charity tealights.
• Geribbelde kaarsen (Ribbed Candles) Decorative candles with a ribbed/striped exterior design that combines aesthetic appeal with functional lighting, sold to consumers and retailers.
• Navullingen (Refills) Refill candles designed for Spaas's reusable borosilicate glass containers, supporting sustainable consumption through the refill concept.
• Buitenkaarsen (Outdoor Candles) Candles designed for outdoor use, including citronella LushGlow variants (€4.99) that help repel insects during summer, sold to consumers and garden centre retailers.
• Cadeaupakketten (Gift Packages) Pre-packaged gift sets combining scented candles with complementary accessories, available in various themes and price points (e.g., Delight Giftbox Geurkaarsen up to €44.99), targeting consumers and corporate gifting buyers.
• Accessoires (Accessories) Complementary products including candle holders, extinguishers, and decorative items sold alongside candles via shop.spaas.eu and retail.
• Iconic Collectie (Iconic Collection) Premium candle collection featuring Delight scented candles with more than 90% plant-based wax, premium fragrance sticks, and elegant accessories for intimate moments and festive occasions, sold to consumers and retailers as the top tier of the Spaas range.
• Essential Collectie (Essential Collection) Mid-range collection of stylish high-quality candles with more than 70% plant-based wax, fragrance sticks, and decorative candles suitable for any interior and occasion, sold to consumers and retailers as the core Spaas line.
• Lente/Zomer Collectie (Spring/Summer Collection) Seasonal collection with a cheerful, modern premium look, vibrant colors, stylish outdoor candles, and fresh citronella fragrances for summer enjoyment, sold to consumers and retailers on a seasonal basis.
• De Warmste Theelichtjes (Charity Tealights) Special-edition charity tealights sold annually in partnership with VRT's De Warmste Week, with proceeds donated to the campaign (€41,240 raised in 2024 and €33,437 in 2025); distributed via Albert Heijn, Carrefour, Colruyt, Delhaize, and other retail partners as well as the Spaas e-commerce store.
• Professional / B2B Candle Catalog B2B / Professional candle catalog offering larger-volume and custom candle solutions for hotels, restaurants, churches, and other commercial users, supplied directly by Spaas outside the consumer e-commerce channel.

Quantifiable outcome

• 40% reduction in CO₂ emissions since first measurement, with ongoing annual carbon footprint tracking per GHG Protocol standards.
• +2 more outcomes

Named customers13 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• De Warmste Week (VRT)coreStrategic or Co-development Partner · 1 December 2024Spaas is an official partner of De Warmste Week, an annual Belgian solidarity campaign organized by public broadcaster VRT. Spaas produces and sells special De Warmste Theelichtjes (Warmest Tealights), with proceeds donated to the campaign. In 2024, the campaign focused on loneliness and raised €41,240; in 2025, it focused on invisible illness and raised €33,437. Spaas employees also organize internal fundraising activities.
• Albert HeijnminorChannel Partner/ Reseller/ DistributorAlbert Heijn is a major Dutch supermarket chain that retails Spaas candle products, including the De Warmste Theelichtjes charity candles.
• CarrefourminorChannel Partner/ Reseller/ DistributorCarrefour is a major international supermarket group that retails Spaas candle products in Belgium and across Europe.
• ColruytminorChannel Partner/ Reseller/ Distributor
• Delhaize (AD Delhaize)minorChannel Partner/ Reseller/ DistributorAD Delhaize is a Belgian supermarket chain that retails Spaas candle products.
• RSPO (Roundtable on Sustainable Palm Oil)coreStrategic or Co-development PartnerSpaas has been a member of the RSPO since 2016. All palm oil used in Spaas candles is 100% RSPO-certified, meaning it is sourced responsibly to minimize negative impacts on deforestation and local communities.
• EcoVadiscoreOthersEcoVadis is an independent sustainability ratings agency that assesses more than 150,000 companies globally on Environment, Social, and Governance (ESG) performance. Spaas achieved Platinum status (top 1% globally) in February 2025, having previously held Gold (top 5%).

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Market position

Strengths4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/spaaskaarsen
• TikToktiktok.com/@spaas.kaarsen
• Xx.com/SpaasKaarsen
• Facebookfacebook.com/spaaskaarsen
• LinkedInlinkedin.com/company/spaas-kaarsen

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spaas