Technology Decisions

What Technology Decisions does

Technology Decisions is a B2B media platform operated by Westwick-Farrow Pty Ltd (ABN: 22 152 305 336), an Australian private media company headquartered in North Ryde BC, NSW. The platform targets senior IT professionals across Australia and New Zealand, covering IT Management, Data Centres, Networking, Security, Cloud + Virtualisation, Mobility, and Education. Its editorial model emphasizes locally-sourced content from C-level peers, industry analysts, futurists, and association leaders rather than syndicated or technical-only material.

The core product is a digital publishing platform (technologydecisions.com.au) supported by a print and digital magazine distributed via iSubscribe, a video/TV channel, white papers, industry event promotions (including ServiceNow World Forum Sydney 2026 and Gartner IT Symposium/Xpo 2026), and a featured product showcase for third-party vendors. A sub-brand, futureED, extends coverage into education technology. The underlying technology is a standard CMS-driven digital publishing stack with no disclosed proprietary platform components, APIs, or SDKs.

The business model is content-led with three revenue streams: paid magazine subscriptions (via iSubscribe), advertising and sponsored content (sponsored articles, branded features, product showcases), and affiliate/event referral fees from promoting third-party industry events. Audience access is gated by a free professional membership model for qualified IT professionals. Technology Decisions is one of 14 professional channels within the Westwick-Farrow Media network, which provides shared infrastructure and cross-promotional scale advantages across verticals including healthcare, sustainability, electronics, and communications.

Name

Technology Decisions

Legal name

Westwick-Farrow Pty Ltd

Website

https://technologydecisions.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Technology Decisions is a B2B media platform targeting senior IT professionals in Australia and New Zealand, publishing news, analysis, a magazine, white papers, and event coverage across IT management, security, cloud, networking, and data centres, operated by Westwick-Farrow Media.

Ownership category

akta.pro rank

Product category

B2B IT Industry Media

NAICS

Broadcasting and Content Providers (516)

akta.pro primary industry

Technology & B2B PR (MPAAADAC)

akta.pro secondary industry

Technology & B2B PR (BPAFADAI)

Keywords

• IT industry news
• B2B technology media
• IT professional content
• Industry events promotion
• White paper publishing

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Magazine subscriptions: Paid magazine subscriptions available through iSubscribe platform for qualified industry professionals seeking physical or digital magazine copies.
2. Advertising and sponsored content: Revenue generated from sponsored articles, branded content, featured products sections, and advertising placements throughout the platform.
3. Event participation: Revenue from promoting and facilitating industry events such as ServiceNow World Forum Sydney 2026 and Gartner IT Symposium/Xpo 2026.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Technology Decisions is a B2B media and content platform targeting senior IT professionals across Australia and New Zealand. It delivers news, analysis, and practical business information through its website, a print and digital magazine, events, video content, and white papers covering IT Management, Data Centres, Networking, Security, Cloud + Virtualisation, and Mobility topics. The platform also features a software/product showcase and an education-focused sub-brand (futureED), and is operated as part of the Westwick-Farrow Media network of 14 professional channels.

Product overview

Technology Decisions is a media and content platform operated by Westwick-Farrow Media, offering a unified portfolio of news, magazine, events, videos, and research resources for Australian IT professionals. The core offering consists of the Technology Decisions Website and Magazine, which together deliver news, analysis, and insights across IT Management, Data Centres, Networking, Security, Cloud + Virtualisation, and Mobility. Supporting services include Events (industry conferences), Videos/TV content, Resources/White Papers, and the Products Software Showcase. The futureED sub-brand extends coverage to education technology topics. The platform positions itself as a channel for senior IT professionals seeking practical business information from local industry experts.

Differentiator

Problem solved

Functional benefit

Products and services

• Technology Decisions Website Online news portal providing IT professionals in Australia and New Zealand with articles, analysis, and insights on technology developments across IT Management, Data Centres, Networking, Security, Cloud + Virtualisation, and Mobility. Free access for qualified professionals.
• Technology Decisions Magazine Print and digital magazine featuring columns from industry analysts, C-level peers, futurists, and association leaders covering issues facing IT leaders in Australia and New Zealand. Available via paid subscription through iSubscribe.
• Industry Events Promotion Promotion of major IT industry events such as ServiceNow World Forum Sydney 2026 and Gartner IT Symposium/Xpo 2026 to the platform's professional audience.
• Videos (TV) Video content library featuring interviews, discussions, and coverage of technology topics and industry events for IT professionals.
• Resources (White Papers) Research reports and white papers on topics including outdated technologies cost analysis, IT modernisation, remote work strategy, and sustainable IT practices.
• Products (Software Showcase) Featured product showcase highlighting third-party technology products such as cooling systems, KVM switches, console managers, touch panels, and transceivers.
• futureED Education-focused sub-channel covering technology in education including apps, artificial intelligence, connectivity, cybersecurity, gamification, hardware, and online learning topics.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• iSubscribecoreChannel Partner/ Reseller/ DistributorMagazine distribution partner for Technology Decisions, providing physical and digital subscription services for the publication.
• Westwick-Farrow Media NetworkcoreStrategic or Co-development PartnerTechnology Decisions is part of Westwick-Farrow Media's network of 14 professional channels spanning IT Management, healthcare, sustainability, electronics, and communications sectors.
• ServiceNowminorGTM or Marketing PartnerTechnology Decisions promotes ServiceNow World Forum Sydney 2026 event to its professional audience.
• GartnerminorGTM or Marketing PartnerTechnology Decisions promotes Gartner IT Symposium/Xpo 2026 as a featured event for its IT professional audience.
• Critical CommsminorStrategic or Co-development PartnerCross-promotional content channel within Westwick-Farrow Media network, covering professional radio communications content.
• ECD (Electrical+Comms+Data)minorStrategic or Co-development PartnerCross-promotional content channel within Westwick-Farrow Media network, covering electrical, communications and data contracting.
• ElectronicsOnlineminorStrategic or Co-development PartnerCross-promotional content channel within Westwick-Farrow Media network, covering professional electronics design and engineering.

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• CIO Australia: CIO Australia is a senior IT decision-maker publication covering enterprise technology strategy and leadership, serving the same ANZ CIO/CTO audience as Technology Decisions via news, features, and events.
• ARN (Australian Reseller News): ARN is Australia's leading IT channel publication covering resellers, distributors, and vendors — directly comparable to Technology Decisions' coverage of ANZ enterprise IT buyers and similar B2B tech media business model.
• CRN Australia: CRN Australia is a channel-focused IT publication covering the ANZ reseller and vendor ecosystem, directly comparable to Technology Decisions in audience and trade media business model.
• SecurityBrief Australia: SecurityBrief Australia is a cybersecurity-focused B2B media outlet targeting ANZ IT and security professionals — directly comparable to Technology Decisions in vertical focus and audience, with overlapping advertiser base.
• iTnews: iTnews is an Australian enterprise IT news outlet targeting CIOs and IT decision-makers with breaking news, analysis, and features — directly overlapping Technology Decisions' audience and editorial format.
• Computerworld Australia: Computerworld Australia provides enterprise IT news and analysis to ANZ IT leaders — overlapping target audience, content categories (cloud, security, infrastructure), and B2B tech media monetization model.

Broad incumbents

• The Register: The Register is an established global enterprise IT news outlet covering infrastructure, security, and software — competing for the same ANZ IT decision-maker audience with broader international reach.
• TechCrunch: TechCrunch is a major global technology media brand covering enterprise and consumer tech — adjacent competitor for ANZ IT professional attention and a benchmark for technology media business models.
• ZDNet: ZDNet is a global enterprise technology publication covering IT management, security, cloud, and infrastructure — directly competing for the same Australian IT professional readership but with significantly broader scale and resources.

Regional players

• ChannelLife: ChannelLife is an ANZ-focused IT channel publication covering distribution, vendors, and resellers — comparable regional peer serving overlapping enterprise IT audiences with a similar trade media business model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/TechnologyDecAU
• Facebookfacebook.com/TechnologyDecisions

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Technology Decisions