Linked
Linked is a Greek B2B SaaS company that provides a mobile-first employee engagement and internal communication platform for enterprises with large deskless workforces across retail, logistics, real estate, and asset management sectors.
- Company typePrivate
- Founded2019
- HeadquartersAthens, Greece
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Linked does
Linked (formerly HR KIT, rebranded February 2022) is a Greek B2B SaaS company founded in 2019 and headquartered in Athens, operating as the legal entity LINKED PC. The company sells a mobile-first employee engagement and internal communication platform designed to reach deskless workers who lack access to traditional email or desktop intranet channels. The platform combines social-media-style features (newsfeed with posts, images and videos, likes, comments, tagging, friend connections, groups, private messaging, VoIP) with HR tooling (calendar and event management, integrated e-learning with multilingual support, 360 feedback and surveying, task management and time tracking) inside a whitelabel configuration that lets each customer apply its own branding and custom feature set.
Linked monetizes via SaaS subscriptions and enterprise licensing on a quote-based annual billing model, distributed through a sales-led motion supplemented by event participation (Startup Grind Global 2020, Seedstars World Competition 2020). Its target segments are enterprises with large populations of deskless or distributed workers in retail, logistics, real estate, and asset management. Named enterprise customers include IKEA, Fourlis Group (4,500 employees across Greece, Cyprus, Bulgaria, Romania, and Turkey), Intersport, The Athletes Foot, Trade Estates, DPAM, and Trade Logistics. The company has 1-10 employees, is founder-led (George Pantoulas as Founder, Elias Letsios as Co-Founder, Zoran Pantoulas as Sales Coach and Board Member), and has no completed disclosed funding round despite a 2020 fundraising effort.
Linked firmographics
Firmographics- Name
- Linked
- Legal name
- LINKED PC
- Website
- https://linked.gr
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Linked is a Greek B2B SaaS company that provides a mobile-first employee engagement and internal communication platform for enterprises with large deskless workforces across retail, logistics, real estate, and asset management sectors.
- Ownership category
- akta.pro rank
Linked industry classification
Industry- Product category
- Employee Engagement Software
- NAICS
- Computer Systems Design and Related Services (54151), Information (51)
- SIC
- Communications Services, Nec (4899)
- akta.pro primary industry
- Team Messaging & Chat (BPAMAMAA)
- akta.pro secondary industries
- Professional & Business Networking Communities (MPACAJAB), Community/Group Chat Platforms (BPAMACAH), Business Messaging & Team Collaboration (HDAIAHAE)
Keywords
Where Linked is headquartered
LocationHeadquarters
- HQ city
- Athens
- HQ country
- Greece
- HQ region
- Europe
Offices1 record
Markets served
Linked business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: B2B SaaS platform providing employee engagement and communication solutions to enterprise clients on a subscription basis.
- Enterprise Licensing: Whitelabel/customized solutions licensed to enterprise clients with specific feature sets based on company needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise Custom Pricing |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels5 records
Linked product offering
Product offeringCore offering
Linked provides a mobile-first, whitelabel employee engagement and internal communication platform that acts as both an intranet and extranet for enterprise clients. The platform combines social-media-style features (news feed, messaging, groups, VoIP), HR tools (e-learning, 360 feedback, HR self-service), calendar, task management, and surveying into a single customizable application, primarily used by companies to reach deskless workers.
Product overview
LINKED is a unified mobile-first employee engagement and internal communications platform, rebranded from HR KIT. The platform serves as both an intranet and extranet, providing a comprehensive suite of modules including Internal Communication, Employee Engagement, Human Resources Management, Operational Productivity, Sales Increase, and Customized Solutions. Key features include a social-media style News Feed, Messaging, Groups, Calendar, E-learning, and Contacts management. The platform is designed as a whitelabel corporate social media solution that can be customized to reflect each company's brand and needs, with a focus on reaching deskless employees who may not have computer access.
Differentiator
Problem solved
Functional benefit
Brands
- F2F (Friend2Friend): Mobile employee engagement application launched for Fourlis Group, enabling internal communication, news sharing, groups, and colleague connections among employees
Products and services
- LINKED Platform Awarded mobile-first intranet and extranet platform that serves as a customizable corporate social media solution, connecting employees, enhancing engagement, and reflecting corporate values for enterprise organizations with deskless workforces.
- F2F (Friend2Friend) White-label implementation of the LINKED platform built for the FOURLIS Group to enable internal communication, news sharing, groups, and colleague connections among 4,500 employees across five countries.
Quantifiable outcome
- Increase the perfect fit to 30%
- +4 more outcomes
Companies that use Linked
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles2 records
Linked technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
Linked partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- SeedstarsminorWon the Seedstars World Competition 2020 local winner for Bulgaria and advanced to the Regional stage of the competition.
- Startup GrindcoreSelected to exhibit at the 2020 Startup Grind Global Conference held February 11-12th in Silicon Valley. Powered by Google for Startups, Startup Grind is the largest independent startup community with 3,500,000 founders in more than 600 chapters globally. HR KIT pitched at Booth #207 in the Chase Ink Tent.
- Google for StartupsminorStartup Grind is powered by Google for Startups. Mentioned in context of the startup ecosystem event participation.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Linked competitors and assessment
Company assessmentDirect peers
- Beekeeper: Beekeeper is a mobile-first employee app and operations platform aimed squarely at deskless and frontline workforces. It is the most direct functional analogue to Linked's intranet-plus-engagement offering for non-desk employees.
- Blink: Blink is an employee super-app built for frontline and deskless workers, combining internal comms, messaging, document access and people directories. It targets the same frontline-worker pain point with a similar integrated, mobile-first stance.
- Haiilo: Haiilo (formerly Smarp) offers an employee experience platform with intranet, engagement surveys and internal communications. It targets similar enterprise HR and comms buyers with comparable functionality.
- WorkJam: WorkJam is a digital workplace platform for hourly and frontline employees with scheduling, task management, communications and learning features. Its target customer base of distributed, deskless workforces closely mirrors Linked's.
- Workvivo: Workvivo provides an employee engagement, intranet and social communication platform with strong adoption among large enterprises. It overlaps directly with Linked's newsfeed, engagement and culture-building capabilities and its target buyer profile.
- Staffbase: Staffbase is an employee communication and engagement platform with intranet and mobile app experiences for large, distributed workforces. It competes in the same category as Linked with a stronger enterprise install base and integrations.
- Zinc (by Multiverse): Zinc provides a frontline employee communication and task platform targeting deskless workers in retail, hospitality and logistics. It overlaps with Linked's mobile-first engagement and operational-productivity positioning.
Broad incumbents
- Slack: Slack is the dominant team messaging and collaboration platform and increasingly bundles engagement, intranet and workflow features. It competes indirectly with Linked's messaging and internal-communication modules.
- Workday Peakon Employee Voice: Workday Peakon provides employee listening, engagement and analytics tightly integrated with Workday HCM. It competes with Linked's engagement/surveying module as part of a broader HR suite aimed at enterprise buyers.
- Microsoft Viva: Microsoft Viva is a broad employee experience platform integrated with Microsoft 365 and Teams, covering engagement, learning, knowledge and connectivity. It is the dominant incumbent bundling comparable capabilities into enterprise licenses.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights5 records
Customer concentration
Linked social profiles
Digital presenceLinked financial estimates
Financial estimateRevenue estimate
Valuation estimate
Linked leadership team
Management profileNumber of profiles
Profiles3 records
Linked funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Linked M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Linked
What does Linked do?
Linked provides a mobile-first, whitelabel employee engagement and internal communication platform that acts as both an intranet and extranet for enterprise clients. The platform combines social-media-style features (news feed, messaging, groups, VoIP), HR tools (e-learning, 360 feedback, HR self-service), calendar, task management, and surveying into a single customizable application, primarily used by companies to reach deskless workers.
Is Linked a public or private company?
Linked is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Linked founded?
Linked was founded in 2019. It employs 1 to 10 people.
Where is Linked based?
Linked is headquartered in Athens, Greece, in the Europe region.
How does Linked make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are enterprise Licensing.
Who are Linked's main competitors?
Direct peers on record are Beekeeper, Blink, Haiilo, WorkJam, Workvivo, Staffbase and Zinc (by Multiverse). Broad incumbents are Slack, Workday Peakon Employee Voice and Microsoft Viva.
Does Linked have an API?
No public API is recorded for Linked.
What industry is Linked in?
Linked's product category is Employee Engagement Software. Its primary akta.pro industry code is BPAMAMAA, Team Messaging & Chat, with a secondary code of MPACAJAB, Professional & Business Networking Communities. Its NAICS code is 54151 and its SIC code is 4899.