Heritage Living Center
Heritage Living Center is a for-profit skilled nursing facility in Conway, Arkansas, offering short-term rehabilitation, long-term care, respite care, and memory care services to post-acute, chronic-care, and dementia patients through a single 251-500 employee location.
- Company typePrivate
- Founded-
- HeadquartersConway, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Heritage Living Center does
Heritage Living Center is a for-profit skilled nursing facility (SNF) operating a single location at 1175 Morningside Drive in Conway, Arkansas. The company employs 251-500 staff and provides four integrated care programs: short-term rehabilitation (physical, occupational, and speech therapy for post-surgery, illness, or injury recovery), long-term care (24/7 skilled nursing for residents with chronic conditions or advanced age), respite care (temporary stays for caregiver relief), and memory care (specialized secure care for dementia and Alzheimer's patients). The facility supports these services with private rooms, a large therapy gym with state-of-the-art equipment, a transitional kitchen/bathroom for home-readiness training, an enclosed outdoor courtyard, communal dining areas, and on-site salon amenities.
The underlying technology stack is conventional skilled nursing infrastructure — therapy equipment, medical support systems, and standard facility management tools — with no proprietary software platforms, applications, APIs, or AI/ML capabilities disclosed. The business operates through direct admissions (phone-based intake and website contact forms) and a hospital referral channel for post-acute patient transitions. Marketing is conducted primarily through the company's website (heritagelivingcenterar.com) and a Facebook page. Contact email infrastructure uses the domain rhcm.com, suggesting a possible management affiliation with an external entity, though no parent company is explicitly disclosed.
Heritage Living Center generates revenue through managed care services reimbursed by Medicare, Medicaid, private insurance, and private pay arrangements. Pricing is not publicly disclosed and varies by payer type and care program. The facility also markets under the doing-business-as name "Heritage Health & Rehab," reflecting a positioning emphasis on rehabilitation services. Tina Bogard serves as Administrator. No funding rounds, acquisitions, or expansion to additional facilities are documented in the source data.
Heritage Living Center firmographics
Firmographics- Name
- Heritage Living Center
- Legal name
- Heritage Living Center
- Website
- https://heritagelivingcenterar.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Heritage Living Center is a for-profit skilled nursing facility in Conway, Arkansas, offering short-term rehabilitation, long-term care, respite care, and memory care services to post-acute, chronic-care, and dementia patients through a single 251-500 employee location.
- Ownership category
- akta.pro rank
Heritage Living Center industry classification
Industry- Product category
- Skilled Nursing Care
- NAICS
- Nursing Care Facilities (Skilled Nursing Facilities) (62311), Nursing Care Facilities (Skilled Nursing Facilities) (6231), Nursing and Residential Care Facilities (623)
- SIC
- Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Long-Term Care Nursing Homes (Custodial LTC) (HLADADAB)
- akta.pro secondary industries
- Long-Term Care Rehabilitation Centers (HLAFAFAD), Facility-Based Respite (Assisted Living/SNF/Memory Care Short Stays) (HLADAKAB), Memory Care Units within Skilled Nursing Facilities (SNF/Nursing Homes) (HLADACAC)
Keywords
Where Heritage Living Center is headquartered
LocationHeadquarters
- HQ city
- Conway
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Heritage Living Center business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Skilled Nursing Services: Revenue generated through Medicare, Medicaid, and private pay arrangements for skilled nursing care services including 24/7 nursing care, rehabilitation therapies, and memory care support
- Rehabilitation Therapy: Physical, occupational, and speech therapy services provided to short-term rehabilitation patients, typically covered by Medicare Part A for qualified individuals
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Skilled Nursing Care - 24/7 nursing and resident care |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Heritage Living Center product offering
Product offeringCore offering
Heritage Living Center operates a single skilled nursing facility in Conway, Arkansas providing 24/7 nursing care delivered across four core care programs: Short-Term Rehabilitation (post-surgery, illness, or injury recovery with physical, occupational, and speech therapy), Long-Term Care (continuous 24/7 skilled nursing and daily living assistance), Respite Care (temporary stays for caregiver relief), and Memory Care (specialized secure dementia care). Rehabilitation is supported by a large therapy gym with state-of-the-art equipment, a full kitchen and bathroom for home-transition training, and specialized outdoor therapy equipment in an enclosed courtyard.
Product overview
Heritage Living Center is a skilled nursing care facility offering a unified portfolio of residential healthcare services. The core offering consists of four interconnected care programs: Short-Term Rehabilitation (for post-surgery/illness recovery with physical, occupational, and speech therapy), Long-Term Care (continuous 24/7 nursing support), Respite Care (temporary caregiver relief), and Memory Care (specialized dementia support). These core services are supplemented by additional offerings including Specialty Nursing for complex medical needs, Medication Management, Nutritional Support with registered dietitian services, Social & Recreational Activities, and an on-site Salon Experience. The facility positions these services as a comprehensive, integrated approach to skilled nursing care in a comfortable, home-like environment.
Differentiator
Problem solved
Functional benefit
Products and services
- Short-Term Rehabilitation Personalized recovery program providing physical, occupational, and speech therapy in a large therapy gym to help residents regain strength, mobility, and independence after surgery, illness, or injury, with a full kitchen and bathroom to support home transition.
- Long-Term Care 24/7 skilled nursing care providing ongoing medical supervision, daily living assistance, and support for individuals requiring continuous care in a comfortable, home-like setting with private rooms and dietitian-curated menus.
- Respite Care Temporary care services offering short-term relief for primary family caregivers while ensuring loved ones receive quality skilled nursing care in a safe, engaging environment.
- Memory Care Specialized secure care for individuals with dementia featuring a structured environment, specialized cognitive therapies, and activities promoting cognitive well-being, safety, and engagement.
Companies that use Heritage Living Center
Customer profileSegments4 records
Ideal customer profiles4 records
Heritage Living Center technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Heritage Living Center partnerships and signals
Strategic signalScale indicators2 records
Recent moves3 records
Expansion highlights4 records
Heritage Living Center competitors and assessment
Company assessmentBroad incumbents
- Encompass Health: Encompass Health is the largest U.S. owner and operator of inpatient rehabilitation hospitals, serving many of the same post-acute patients that Heritage serves in its rehab unit. While a different setting, it competes for post-acute referrals and represents a benchmark for rehabilitation outcomes.
- Atria Senior Living: Atria operates a large national portfolio of senior living communities with a strong emphasis on assisted living and memory care programming. Its resident-engagement philosophy and amenity-driven model overlap with Heritage's quality-of-life positioning.
- Amedisys: Amedisys is a major home health and hospice provider that competes with SNFs for post-acute referrals. While facility-based operators and home health have different delivery models, both compete for the same Medicare post-acute patient population.
- Brookdale Senior Living: Brookdale is one of the largest U.S. senior living operators, offering assisted living, memory care, and continuing care retirement communities. While larger and primarily assisted living-focused, its memory care program and bundled service philosophy overlap with Heritage's memory care and residential service model.
Direct peers
- The Ensign Group: The Ensign Group operates a large portfolio of skilled nursing and senior living facilities, many of which are standalone or small-cluster operations. Its model of operating SNFs with strong rehabilitation programming directly mirrors Heritage's short-term rehab plus long-term care approach.
- Five Star Senior Living: Five Star operates senior living communities including independent living, assisted living, and memory care with a focus on lifestyle amenities. Its bundled-service approach and emphasis on resident experience mirror Heritage's amenity-rich positioning.
- The Arbor Company: The Arbor Company operates senior living communities including assisted living and memory care with a focus on personalized resident programming. Its regional, multi-service senior care model is comparable to Heritage's bundled care approach.
- Sonida Senior Living: Sonida operates independent living, assisted living, and memory care communities across the U.S., with a portfolio mix similar to Heritage's service breadth. It is a comparable small-to-mid-cap operator with growth ambitions in senior care services.
- National HealthCare Corporation: NHC operates skilled nursing facilities and assisted living communities across the U.S. Southeast and Midwest with a similar multi-service model combining long-term care, rehabilitation therapy, and home health. It is one of the closest publicly traded analogues for Heritage's combined SNF/rehab operating profile.
- Genesis HealthCare: Genesis operates skilled nursing and assisted/senior living facilities nationwide with a heavy focus on short-stay rehabilitation and complex medical care. Its mix of Medicare-rehab and long-term custodial residents aligns closely with Heritage's revenue model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Heritage Living Center social profiles
Digital presenceHeritage Living Center financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heritage Living Center leadership team
Management profileNumber of profiles
Profiles1 record
Heritage Living Center funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heritage Living Center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heritage Living Center
What does Heritage Living Center do?
Heritage Living Center operates a single skilled nursing facility in Conway, Arkansas providing 24/7 nursing care delivered across four core care programs: Short-Term Rehabilitation (post-surgery, illness, or injury recovery with physical, occupational, and speech therapy), Long-Term Care (continuous 24/7 skilled nursing and daily living assistance), Respite Care (temporary stays for caregiver relief), and Memory Care (specialized secure dementia care). Rehabilitation is supported by a large therapy gym with state-of-the-art equipment, a full kitchen and bathroom for home-transition training, and specialized outdoor therapy equipment in an enclosed courtyard.
Is Heritage Living Center a public or private company?
Heritage Living Center is a private company. It is classified as unknown and is currently operating.
When was Heritage Living Center founded?
Heritage Living Center was founded in -1. It employs 251 to 500 people.
Where is Heritage Living Center based?
Heritage Living Center is headquartered in Conway, United States, in the North America region.
How does Heritage Living Center make money?
Two revenue lines are on record. Skilled Nursing Services are the primary driver. The others are rehabilitation Therapy.
Who are Heritage Living Center's main competitors?
Broad incumbents on record are Encompass Health, Atria Senior Living, Amedisys and Brookdale Senior Living. Direct peers are The Ensign Group, Five Star Senior Living, The Arbor Company, Sonida Senior Living, National HealthCare Corporation and Genesis HealthCare.
Does Heritage Living Center have an API?
No public API is recorded for Heritage Living Center.
What industry is Heritage Living Center in?
Heritage Living Center's product category is Skilled Nursing Care. Its primary akta.pro industry code is HLADADAB, Long-Term Care Nursing Homes (Custodial LTC), with a secondary code of HLAFAFAD, Long-Term Care Rehabilitation Centers. Its NAICS code is 62311 and its SIC code is 8051.